SPARK The company Spark is one who is taking a risk and making the decision to be discovered and become known as a station for electric cars. The logo was based off of Spark’s conscious decision to attempt to better the planet. Spark is making a sincere effort to flourish as a sustainable company who wants to encourage the use of electric cars. Their plan, is that in changing the views, outlooks and opinions on electric cars, people will simply acknowledge the benefits and make the switch. In tandem, the purchase of electric cars will help to reduce pollution. In their initiative to decrease the use of gas using electricity, Spark’s logo was created from a lightening bolt which represents their courage and originality. In the connection between logo and concept, Spark’s concept is based off of the geometric shapes found in electricity towers and circuit boards and trees. The shapes and elements found in these electrical items are reflected in the floor plan, RCP, finishes and furniture. SEMI STACKED PLUMBING & WATER COLLECTION SYSTEM SOLAR PANELS & ENERGY STAR APPLIANCES RECYCLED, LOCALLY SOURCES & LONG- LASTING MATERIALS POROUS PAVEMENT & CHARGING STATION SEPERATE VENTILATION & LOW VOC MATERIALS BUBBLE DIAGRAM CASSIDY DICKESON ID202A - SPRING 2016 PROFESSOR FADROWSKA BOARD 1/5 RETAIL STUDIO PROJECT CONCEPT STATEMENT LOGO AND BRANDING CONCEPT IMAGES INSPIRATION IMAGES PROGRAMMING CIRCULATION DIAGRAM SPACE PLANNING CUSTOM LUMINAIRE SKETCHES PLAN VIEW CONNECTION AND DETAILS SUSTAINABLE STRATEGIES PERSPECTIVE MODEL LUMINAIRE SPEC SHEET