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Spaces Exhibition Transcending to Outer Space Curating the Relationship Between Graphic and Spatial Design.

Introduction _ What is space? is it the platform in which we communicate, is it simply the absence of content. How can it be that something so simple and percieved as empty can have so much control in a piece of design. A concious use and more considered use of space in graphic design came about in the modernist era. Whereby design was seeking clarity and effective forms of communication in its simplist form with it came a minimalist look, design seeked to only use the content which is relevant with no decorative elements. The exhibition explores the meaning of space within Graphic Design, Looking at how design relates to space not just in terms of scale but also the space surrounding content in a piece of design, the show also looks at the exhibition space and the relationship it has with graphic design. Not only with the exhibition of work but the way graphic design gives an exhibition/gallery a designed identity. And how that represents a gallery of space and almost the content within it. The show will feature a range of different designers and designs which explore space and its suggnificance and meaning. The show also has various guest speaker who will talk at different points while the exhibition is on.

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History _ The idea of exhibiting emptiness is a recurring notion in the history of art over the past fifty or so years, almost to the point of becoming a cliché in the practice of contemporary art. Since the exhibition by Yves Klein – “The Specialization of Sensibility in the Raw Material State of Stabilized Pictorial Sensibility” in Paris in 1958, totally empty exhibitions have been the statement of different conceptions of vacuums. In art white space has been used in different unique ways, each of which has its own interpretation, as influenced by the artist. In this analysis it will be clear to see how whiteness is defined conceptually through art, in a social context and the connotations it has on an audience. In the context of current graphic design practice white space is increasingly used as a vehicle to effectively communicate a message to an audience and in my view influences the ultimate control in a piece of design as well as implying a statement of aspiration.

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‘White space is nothing. White space is the absence of content. Yet white space is the ultimate value in graphic design. How could something so minimal be ascribed so much value?’ (Keith Robertson. 1994.)

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Featured Work - Joe Gilmore (Qubik) [UK] Tauba Auerbach [USA] Jerome Saint-Loubert Bié [FRA] Yann Sérandour. [FRA] Rafaela Drazic (boarders) [SPA] Keith Robertson (talk) [USA] Brian O’Doherty [IRL] Jack W. Stauffacher [USA] David Batchelor [UK] SayWhat-Studio APFEL Studio [UK] Spind Studio [UK] Nicolas Chardon [FRA] Rejane Dal Bello [BRA] Oliver Foulon [BEL] Research and Development [SWE]

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Curating - The Gallery Space / Spatialfields The Gallery offers a vast range In this opportunity to examine the relationship between graphic and spatial design,

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The Content has been carefully selected by Elliot McKellar in order to show from a range of different contexts to help in the understaning and suggnificance of a spatial awareness in graphic design. The show is educational as well as visually pleaseing, The work features shows the process in some of the work that is being showcased so you can get a good understanding of how the final products look the way they do.

There will also be professional visiting lectures covering a range of topics and insighful knowledge regarding the show and its content.

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Public Program _ Wednesday 05April 2012, 7.00pm In Conversations with Keith Robertson. When Less is More, Critical Writings on Graphic Design. A Talk looking at how simplicity effects how a piece of design communicates as well as how human attention and the human eye is drawin to certain designs. _ Friday 25th April 2012, 10.00am - 5.00pm A Workshop with Jerome Saint-Loubert Bié. A days Workshop with Jerome Saint-Loubert Bié focussing on the importance of spatial awareness in book design. Together with fellowe workshop attendies you will create, design and bind a book to take home with you as a centimate to remember the workshop by. _ Tuesday 2nd May, 2012 7.00pm David Batchelor - Found monochromes Since 1997, David Batchelor has been photographing single square and rectangle planes of uninterrupted white that he passes as he walks through London and places he visits. The images are informal and impromptu; shot from a uniform distance the white planes are seen on a diversity of backdrops: brick walls, car doors, metal fences and more.

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Public Program _ Wednesday 20th May 2012, 7.00pm White Space as process of production _ Friday 27th May 2012, 7.00pm #2(HB) Max Ackerman + Calvin Waterman Ackerman and Waterman have both been invited to do a lecture talking about some recent work they have been doing of an installation that uses defunct billboards in downtown Providence, Rhode Island. These works demonstrate design of a larger scale and the use of the city landscape to create work. _ Monday 30th May 2012, 7.00pm In Conversations; In this opportunity to examine the relationship between graphic and spatial design, Curator Elliot McKellar will be runing a Q&A sessions. _ Saturday 27th June 2012, 5.00pm - 10.30pm Closing Party There will be plenty to see and do with the last chance to view the spaces exhibition There will also be an informal or specialist led tours of the exhibition to a general drop in audience.

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Joe Gilmore (Qubik) for Tauba Auerbach _ The interpretation of white space in graphic design through Modernism signifies and symbolises a Modern aesthetic which values clarity, simplicity and ideas around less is more. The awareness and understanding that white space contributes to those values means that white space has become increasingly used consciously through the use of grids especially in the form of printed publication. The space in a publication allows the designer to manipulate the way we read, influences the pace, the narrative and the way we interact with a publication and its content and how we interpret the message being communicated. As an example of contemporary design practice which uses white space consciously I will consider the design work of Qubik, a design studio based in Leeds headed by Joe Gilmore. Specialising in typographic-led design for branding, print and digital media, the studio works with a variety of clients in the commercial and cultural sector with clients from Grafik Magazine to the Royal Institute of British Architects. A piece of Gilmore’s work which caught my attention was a book produced for American artist Tauba Auerbach’s ‘Tetrachromat’ exhibition presenting a series of painting entitled ‘Folds’. The exhibition space is devoted Gilmore’s design for her exhibition book and how considering the content and context of her work and the gallery space the work on show will deomstrate how this has been communicated through the design of the book.

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#2(HB) Max Ackerman + Calvin Waterman _ #2(HB) is an installation that uses defunct billboards in downtown Providence, Rhode Island. These billboards are caught in limbo. Previously serving as an advertisement platform along Interstate 195, their future is now undetermined, a result of the decade long IWAY project, the re-routing of I-195 in Providence.Our urban landscape is constantly changing, we adapt by taking a detour on the commute to work, or forcing a new trail through the grass when a sidewalk is blocked. We don’t acknowledge what these changes mean because we must disconnect from our landscape in order to move through it efficiently. A billboard off the highway becomes a weightless message floating in the sky, as we completely forget about the underlying structure of steel, lights and electricity that support it.

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Yann Sérandour The Ins & Outs of the White Cube _ Inspired by Sérandour work in the gallery space he has been invited to give a lecture exploring what the gallery space suggnifies and the content and context of the work that is displayed within. The work of an historian could be that of filling gaps, giving meaning to a suite of events from exhumed documentary sources and to construct, like a novelist, a plot in order tell us a story that really took place. The work of Yann Sérandour is similar to the work of that historian: using artifacts borrowed from his predecessors, potential accidents and chances, he leads investigations and indexes missing pieces, in order to prolong and cast doubt on histories.

The work of Yann Sérandour has often referred to conceptual art of the sixties and seventies, periods of particular interest to him because of their copious diffusion in the form of publications and prints – his material of predilection. In his recent work, he moves his attention to other fields and more distant times, strengthening a temporal gap with our contemporaneity. Born in 1974 in Vannes, France, he is represented by gb agency, Paris. Yann Sérandour had a solo show at the CNEAI (National Center for Printed Art) in Chatou in 2007 and at the Palais de Tokyo, Paris, in 2008 (Module program).

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Further Reading _ Robertson, K. (1994a) White Space: When Less Is More in Bierut, M. et al. eds. Looking Closer: Critical Writings on Graphic Design Allworth Press New York pp61-65 _ Kristin Cullen, 2007, Layout workbook: a real-world guide to building pages in graphic design, Rockport Publishers, (p72-73) _ David Batchelor and Jonathan Rée, 2010, ‘Nothings’, in Found Monochromes, Vol. 1, 1–250, 1997–2006, Ridinghouse: London, UK. 2010, p. 297-99.) _ David Batchelor, 2000, Chromophobia, Reaktion Books LTD, London. p19. p.22 p.21 _

Ellen Lupton, 2004, Thinkin with type: a critical guide for designers, writers, editors and stidents, 2nd ediotion, Princeton Architectural Press (16 Sep 2004) p. 180 _ Brian O’Doherty, 1999 , Inside the white cube: the ideology of the gallery spaceexpanded edition, Lapsi Press San Francisco, University of California Press, Berkley and Los Angeles, California. p. 07 . 34 15. 79

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Talks & Events _ Activities for Families Sunday 10th April 2012, 2pm - 4.30pm Sunday 1st May 2012, 2pm - 4.30pm Boarers and outer space Kids £4.50. (aged 5-14)

T: 020 7940 8783 E: [email protected] Spatial Design, design a cube. interior, exteririor. Bring the whole family along to the design museum for an exciting day of activities and fun workshops, gallery tours, games and competitions. Family day activities are free with museum entry. _ Poster Competeition Children ages 6 - 11 Would you like to design like some of the designer exhibiting at the exhibition? We want kids to have a go at designing a poster which promotes the exhibition . - Use of maximum of 3 colours. - Poster can be up to A3 format. - Use a maximum of 2 images on your poster. The deadline for the competition is Monday 10th June. Don’t forget to put your name, age and address on the back of the poster. Then sent it to Sarah Sheerman-Chase, Design Museum, Shad Thames, London SE1 2YD The Winning design will get a goody bag!

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Transcending to Outer Space Curating the relationship between graphic and spatial design.