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Space Evaders Project Steer Clear Increased use of space is leading to much higher probability of collisions and a rapidly expanding volume of debris. This propagation of collisions has the potential to become a Kessler cascade that would render Low Earth Orbit unusable in the future. Our team is using data methods to find ways to prevent debris- causing collisions. 52 Sponsor Amber Charlesworth Mentor Pablo Quintanilla Mentor Bart Burstein Kate Boudreau Dave Gabler Tyler Dammann Matthew Kaseman 10 in total this week Interviews
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Space Evaders Hacking for Diplomacy week 6

Jan 14, 2017

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Steve Blank
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Page 1: Space Evaders Hacking for Diplomacy week 6

Space Evaders

Project Steer Clear

Increased use of space is leading to much higher probability of collisions and a rapidly expanding volume of debris. This propagation of collisions has the potential to become a Kessler cascade that would render Low Earth Orbit

unusable in the future. Our team is using data methods to find ways to prevent debris-causing collisions.

52

SponsorAmber Charlesworth

MentorPablo Quintanilla

MentorBart Burstein

Kate Boudreau Dave Gabler Tyler Dammann Matthew Kaseman

10in total

this week

Interviews

Page 2: Space Evaders Hacking for Diplomacy week 6

Interviewee Hypothesis Experiment Results

State Department sponsor

A data-sharing platform with satellite pre and post launch data would be helpful.

Showed sponsor the MVP with the information and asked how she would use it.

- This would be extremely helpful to our sponsor’s day to day life

State Department sponsor

Gov. agencies are willing to help maintain such a database.

Inquire about who should own this database.

- Willing to contribute, want access to other stuff

FAA Would want to share data with other agencies and have visibility into the progress of others

MVP 2.0 - Gov report Most data didn’t care about.

FCC license could help on-orbit enforcement leverage.

Page 3: Space Evaders Hacking for Diplomacy week 6

Interviewee Hypothesis Experiment Results

Commercial satellite operator 1

Satellite operators would be able to do their job more effectively given the contact information and governmental info of other operators

New MVP - online platform including the contact and governmental info of other operators

- Rarely needs this (couple times/year)

- Useful, but can get elsewhere

Commercial satellite operator 2

Satellite operators would be able to do their job more effectively given the contact information and governmental info of other operators

New MVP - online platform including the contact and governmental info of other operators

- Some attributes are very useful, including contact information- Some are less useful, such as the location data

University one-off satellite operator

They are less connected to key information and have less robust plans about CA response

New MVP and ask for description of CA response plan

- Disconnected from other operators, but don’t have much need either.- CA avoidance plan is to launch low/decay fast

Page 4: Space Evaders Hacking for Diplomacy week 6

Collision data process

Prediction models

Data In Data Out Operator

Decision

Mediocre accuracy

Limited predictive capability

Compoundingmediocre collision probability

Fuel and political incentive to not move

Page 5: Space Evaders Hacking for Diplomacy week 6

Politics of maneuver choices after collisionR

ecei

ve a

war

ning

?

Maneuver?

Why didn’t you do something?

Y

N

N Y

It’s a dangerous place & we got

unlucky

It’s a dangerous place & we got

unlucky

So you’re saying that WE caused

this?You’re fired.

Page 6: Space Evaders Hacking for Diplomacy week 6

Bottom lineGovernment agencies:- Information gaps, nothing really “painful”- No clear relevance to collision avoidance

Commercial Operators:- Give due diligence to collision avoidance- Won’t improve without actually reliable data/predictions

Insurance:- Operating in pricing bubble- Collisions = extremely minor part of on-orbit losses- Expect changes after next big collision.

Page 7: Space Evaders Hacking for Diplomacy week 6

Major Players / Saboteurs

Government Data Sharing Platform

Operator Data Sharing Platform

Key Players

Give Data:- JSpOC- FAA- FCC- NOAA RSO- NASA Launch Services Receive Data:- State Department- JSpOC

- Commercial satellite operators

- Government satellite operators

Saboteurs - Unknown - Private SSA providers

Problem:Major pain point found

Only one person beneficiary

Problem:Many potential beneficiaries

No major pain point found (relatively effective workarounds).

Page 8: Space Evaders Hacking for Diplomacy week 6

ty;

Mission Model CanvasBeneficiaries

Mission AchievementMission Budget/Costs

Buy-In/Support

Deployment

Value PropositionKey Activities

Key Resources

Key Partners

█JSpOC (DM)

█Ken Hodgkins at OES/SAT

█Current regulatory bodies (SE & KK at FAA/FCC/NOAA)

█NASA ISS Mission Director

- tracking inter-agency data transfers

- Find ways to determine contact info for operators

- Existing databases

- Our neutrality in interagency politics

████ Improved sharing of data (both directions).

██ Low cost methods to prevent losses to very expensive, hard to replace items in space

██ Increase ability to predict collisions with accuracy

██ Better ability to predict orbital risk

██ Increased access to other operators, saving time and allowing processes to be automated

█Commercial willing to supply data and follow best practices.█Government resources capable of improving general SSA and conjunction analysis█Access to academic data to improve SSA

- Aggregate existing databases- Test improvements in workflow of beneficiaries- Efficiently distribute to relevant stakeholders

►AC: (quarterly quality control; receive/send UN data)►MJ: (needs more sharing & access to advance science)►DM: conjunction analyst (uncorrelated tracks)►JC: Industrial satellite operators (having to sift through useless CAs while finding the legitimate ones)

- Access to databases (subscriptions)- Potential travel costs- Cost of maintaining a web platform

- Develop a more efficient method for distribution/information-sharing of collision-preventing information- Provide contact information and interagency cooperation amongst satellite operators and regulatory industries.

Page 9: Space Evaders Hacking for Diplomacy week 6

MVP (last week)

Page 10: Space Evaders Hacking for Diplomacy week 6

MVP (next week)Hypothesis: Improved contact knowledge and communication ability among satellite operators would lead to an easier decision-making process and a lower probability to current and future collisions.

Page 11: Space Evaders Hacking for Diplomacy week 6

Value Proposition Canvas

Products&

Services

Customer Jobs

John,satellite operator for a

commercial space-based company.

Gains

Pains

Gain Creators

Pain Relievers

►Many Conjunction Alerts.

►Coordination with other operators

█ Minimize risk, fuel cost, and time investment related to conjunction risks.

█ Improved understanding of Conjunction Alerts.█ Reduce time to make contact with other operators.

- Easy to access information about other operators

►Complete profitable satellite operations.

- Accomplish mission

- Avoid collisions

Customer Archetype (Satellite Operator)● 44-year-old space industry veteran with 15+

years in the industry● Hired to monitor/adjust satellite position to

ensure customer needs can be met.● Very passionate about his job● Enjoys problem-solving, dislikes wasted time● Wants to be a good citizen of space

Mission Achievement:● Reduced time spent on conjunction analysis● Reduced stress surrounding potential

collisions

Page 12: Space Evaders Hacking for Diplomacy week 6

Value Proposition Canvas

Products&

Services

Customer Jobs

DK,conjunction analyst at

JSpOC

Gains

Pains

Gain Creators

Pain Relievers

►Single-source data

►Ad hoc ephemeris data usage█ Fewer uncorrelated tracks

█ Improved responsiveness from operators

█ Better data for conjunction analysis

█ Internally check data sources

- Standardized data sharing- Better information flow from operators- Easier communication

►Track and identify orbital objects

► Protect USMIL and other satellites - Predict

conjunctions- Protect DoD assets- Find/sign-up more operators

Customer Archetype (DoD Official)● Middle aged with a military background● Loyal to JSpOC and its mission● Hopeful for the future of tracking capabilities● Respectful of authority● Looking to advance U.S. interests● Mindful of classified data● Looking to advance personal career● Probably risk-averse

Mission Achievement:● Reduced pressure to provide contact

information

Page 13: Space Evaders Hacking for Diplomacy week 6

- Useful information- Easily accessible

- Secure sources of data

- Industry leader in ease of data sharing

- Direct sales

- Include link to chat room with JSpOC conjunction warnings

- Useful information- Easily accessible

- Develop content to meet needs

- Rapid response to UI and platform change requests

- Incremental product improvement to relieve customer pain points

- Useful information- Easily accessible

- Platform is industry norm

- Expand into other need areas of our customers

- Encourage communication about services among operators

Buy-in: 1) Commercial2) JSpOC

Page 14: Space Evaders Hacking for Diplomacy week 6

New areas of customer discovery

- Space-borne options to obtain better data

- Object shape information possibilities

- International user experience

- Software to standardize ephemeris data from different sources

Page 15: Space Evaders Hacking for Diplomacy week 6

Questions?