Soybean Checkoff Report Marc Curtis, Chairman United Soybean Board (USB) to the American Soybean Association (ASA) July 12, 2011 Washington, D.C.

Soybean Checkoff ReportMarc Curtis, Chairman

United Soybean Board (USB)to the

American Soybean Association (ASA)July 12, 2011

Washington, D.C.

Soybean Checkoff Report

Soybean Checkoff Report

Soybean Checkoff Report

USB/ASA Memorandum of UnderstandingCode of Conduct

USB/ASA Memorandum of UnderstandingCode of Conduct

Approved by ASA in March

Approved by USB in June

Soybean Checkoff ReportExamples of USB Support of ASAExamples of USB Support of ASA

Global Opportunities (GO) program research/studiesSoybean farmer crop insurance surveyAnalyze farm program options for soybean farmers

Resources to attend/provide input in all USB Committees

Co-sponsor Conservation Legacy Awards competition

Gold sponsor of Commodity Classic

Co-sponsor SoyStats, REAP farmer exchange

Paid contributions to Leader Letter, ASA Today

Soybean Checkoff Report

New USB Long-Range Strategic PlanNew USB Long-Range Strategic Plan

11 USB farmer-directors on Strategic Planning Team

Complete overhaul

Reviewed, approved by USB at Summer Meeting

3-5 years w/annual review, updates if necessary

Soybean Checkoff Report

New USB Long-Range Strategic PlanNew USB Long-Range Strategic Plan

Highlights

added Preamble

included Core Value

new Mission, Vision, Strategy

new, specific Strategic Objectives

Soybean Checkoff Report

New USB Long-Range Strategic PlanNew USB Long-Range Strategic PlanStrategic Objectives

U.S. Soybean Mealincrease value

U.S. Soybean Oilincrease value

Freedom to Operatefreedom and infrastructure for us to operate

Customer Focusquality U.S. soy products and services

Soybean Checkoff Report

Current USB Priority IssuesCurrent USB Priority Issues

Determined by board in February

Short-term opportunities, challenges in need of immediate attention by checkoff

1.Protect & Support U.S. Animal Ag

2.Transportation Infrastructure

Soybean Checkoff Report

USB Organizational Assessment Task ForceUSB Organizational Assessment Task Force

Don Latham, Chair, former USB Chairman

Victor Bohuslavsky, NE QSSB Executive

Keith Dunn, USB Director, VA

Dwain Ford, USB Director, IL

Bob Haselwood, USB Director, KS

Jerry Slocum, former USB Chairman

Soybean Checkoff Report

USB Organizational Assessment Task ForceUSB Organizational Assessment Task Force

Soybean Checkoff ReportUSB Impact ProjectsUSB Impact Projects

1. Identify Genes Affecting Yield

2. Export Market Diversification

Challenged USB Program Committees in Feb.

Five considered by board in June, two selected

Soybean Checkoff Report

105 California Ave., Leland, MS

Soybean Checkoff Report

Questions?

Thank You