Designed by Gedalya Krycer Soy Good is a proposed restaurant concept. It serves timeless comfort food like burgers and french toast, but with a vegetarian twist. It is meant for people who are strict vegetarians, but miss eating their favorite comfort foods. This presentation outlines the proposed graphics and costs needed for the brand identity, marketing, collateral and environmental spaces.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Designed by Gedalya Krycer
Soy Good is a proposed restaurant concept. It serves timeless comfort food like burgers and french toast, but with a vegetarian twist. It is meant for people who are strict vegetarians, but miss eating their favorite comfort foods.
This presentation outlines the proposed graphics and costs needed for the brand identity, marketing, collateral and environmental spaces.
$800Logo and Visual Identity
Main Logo
Logo Variations
Graphic Elements
Color Palette
Light Orange#eea971C 4M 38Y 60K 0
Dark Orange#e47a25C 7M 63Y 100K 0
Brown #6d2c1bC 34M 84Y 91K 45
Black#000000C 100M 100Y 100K 100
White#ffffffC 0M 0Y 0K 0
$200Billboard DesignAdditional costs for installation.
Custom Monument Signage $15,000
7’
8.6’
4’
5’
1’
Monument Signage made out of two rounded metal pieces. The graphic is housed on the top piece that features a translucent background and internal lighting.
$35,000Custom Pole Signage
22.9’
32.9’
17’
6.9’
10’
Pole Signage made out of a rounded rectangle piece on a custom support pole. The graphic is housed on the top piece that features a translucent background and internal lighting.
$5,000Dimensional Signage
5.6’
3.2’
Dimensional Signage made out of a light box and graphic that mounts to the wall and features a translucent background with internal lighting.