Sowing the seeds of love

Sowing the Seeds of Love:How to Cultivate a Community on Social Media

Presented by

Dawn A Crawford Social Media & Communications Consultant

@SocMediaRckStr

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• Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits

• Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience

• Bring us your problem and we’ll solve it

Some of our Awesome Clients:

Your Nonprofit

Media Relations

Social Media

Comm Strategy

Graphic Design

Advertising

Website

Videos

Online Fundraising

Keys to a Happy Community

Create value

Be SOCIAL

Listen to your community

Every community is different

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Truth About Groups

Series1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Super Fans Engaged Lurkers Hate You

Lurkers• Look but don’t

like• Hard to ID Super

Fans• Need permission

to engage

Knowledge Hounds• “Like” but don’t

comment• Prefer links to

photos• Don’t upset them

Shutterbugs• Love

photographs!• Can be lured into

reading with a good update

• Love praise

Amplifiers• Like everything• Share like crazy• Give money on

command• Why are you in

this session if you have this group?

Create Value

Facts & TipsShare LinksAsk QuestionsInspire ActionTell Them Why It

Matters

Try using “P.S.” to Reuse Content

Ask for Engagement

Viral Images

• Design to a square = use it everywhere• Add copy to the image – memes are good

fodder• Add your LOGO & CTA

Spread of Posts

LikesCommentShare

Promoted Posts PAID

How to Measure Engagement

• Talking

About This• Likes• Shares• TOOL: FB

Analytics

• Retweets• Favorites• Follower

Growth• TOOL:

HootSuite

• Likes• TOOL: YT

analytics

• Likes• Comments• TOOL:

Statigram

• Repins• Follower

Growth• TOOL:

PinPuff

Worth Every Penny

CELEBRATE!

!

CELEBRATE!!

Lurkers• Give them

permission to engage

• Praise low engagement

• Pay more attention to “Page Views”

Knowledge Hounds• Experiment with

other types of content

• Develop relationships with Super Fans

• Try Viral Images

Shutterbugs• Be more thoughtful

with updates with links

• Put content in captions on photos

• Ask for Shares

Amplifiers• Do nothing, you are

a perfect human being

• Again, why are you in this session

Biz Card + Internet Magic = Presentation

[email protected]

720-231-1930@SocMediaRckStr