Souvenirs & Bespoke Product Watch CultureShop.tv at acenterprises.org.uk/trainingresources What is bespoke product? This is product that is created exclusively for your museum using designs from your collecon, or designs that have been created only for you. A souvenir can be bespoke, but it can also be product that simply carries your venue name, such as a pencil, or your image, such as a photograph. Heritage aracons have a unique offer and when people visit they oen want to take home a memento of a great day out or of the inspiraonal place they have visited. Somemes it is for themselves, and somemes as a gi for someone else. Bespoke product is great because it can be carried around, or remain in someone’s home long aer the visit as an ongoing reminder of the place and visit. Advocates and supporters of your venue oen want to purchase something that connects with the venue as they want to share their passion and support for the venue with others. Pros and cons of bespoke versus bought-in products Bespoke Off the shelf / Bought-in Opportunity to reinforce the museum’s collecon Quicker to source and supply and brand values Exclusive / can add value to the visitor experience Can be harder to create a point of difference Order quanes are usually higher Lower minimum order quanes Higher stock levels / lower stock turn Lower stock investment Margins may be lower on short runs Possible price comparisons (especially aer originaon costs are included) Higher risk if it does not sell Requires experse to implement Requires design skills/understanding Will take your me to implement Lead mes vary between 3 - 10 months on average CULTURESHOP.TV Ep8 FACT SHEET
3
Embed
Souvenirs & Bespoke Product - Amazon Web Services · Souvenirs & Bespoke Product.cdr Author: ACE Joanne Created Date: 20170427150614Z ...
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Souvenirs & Bespoke Product
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
What is bespoke product?
This is product that is created exclusively for your museum using designs from your collec�on, or designs
that have been created only for you.
A souvenir can be bespoke, but it can also be product that simply carries your venue name, such as a
pencil, or your image, such as a photograph.
Heritage a�rac�ons have a unique offer and when people visit they o�en want to take home a memento
of a great day out or of the inspira�onal place they have visited. Some�mes it is for themselves, and
some�mes as a gi� for someone else.
Bespoke product is great because it can be carried around, or remain in someone’s home long a�er the
visit as an ongoing reminder of the place and visit.
Advocates and supporters of your venue o�en want to purchase something that connects with the venue
as they want to share their passion and support for the venue with others.
Pros and cons of bespoke versus bought-in products
Bespoke Off the shelf / Bought-in
Opportunity to reinforce the museum’s collec�on Quicker to source and supply
and brand values
Exclusive / can add value to the visitor experience Can be harder to create a point of difference
Order quan��es are usually higher Lower minimum order quan��es
Margins may be lower on short runs Possible price comparisons
(especially a�er origina�on costs are included)
Higher risk if it does not sell
Requires exper�se to implement
Requires design skills/understanding
Will take your �me to implement
Lead �mes vary between 3 - 10 months on average
CULTURESHOP.TV Ep8 FACT SHEET
Souvenirs & Bespoke Product
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
Bespoke merchandise development
Stage 1 - Research
Design sources:
Ÿ Logo ranges (just have your venue name on it)
Ÿ Designs inspired by or derived from the collec�on or an exhibi�on (check Intellectual Property Rights)
Who is going to buy it? Test the appeal of the design to your poten�al market.
What goes in the range?
Number of bespoke lines?
Who makes it – what products can they supply?
Minimum produc�on runs / order quan��es?
Who designs it - cost of design and origina�on (and packaging if needed)?
Overall commitment value as a % of your budget?
Check lead �mes.
Stage 2 - Development
1. Quotes from suppliers for design work
2. Design development to sign off design
3. Check cost price and perceived value sell price
4. Branding - how your logo appears and whether you want the supplier’s logo
5. Check bar codes can be applied by supplier
6. Colour consistency across different materials eg ceramic, tex�les, paper
Stage 3 - Implementa�on
1. Check margin can be achieved before commi�ng to the produc�on
2. Proofing and prototypes to sign off produc�on run
3. Raise order and clearly state all costs and delivery date
4. Quality control on delivery
5. Check bar code scans
6. Factor in �me for returns/reprints
CULTURESHOP.TV Ep8 FACT SHEET
Souvenirs & Bespoke Product
Watch CultureShop.tv at acenterprises.org.uk/trainingresources
Bespoke product examples
CULTURESHOP.TV Ep8 FACT SHEET
Below le� to right: Archbishop Bear, Canterbury Cathedral; Mar�n Parr: Photographs of The Rhubarb Triangle, The Hepworth Wakefield; and from Tropenmuseum | Afrika Museum | Museum Volkenkunde, a unique scarf range inspired by the museums’ ethnological collec�ons.
Below le� to right: Colchester Castle - 2,000 Years of History; Peter Pan Forever Young, Na�onal Theatre; and Fire! Fire!, a children’s ac�vity book from the Museum of London.