Page 1 AIRLINES SOUTHWESTPage 2 Page 3 PERSONAPage 4 STARTED June 1971 ORIGIN Dallas, Texas Marketed AsPage 5 GREATPage 6 Page 7 Page 8 Page 9 OPERATIONSPage 10 Model Prefer withPage 11 Page 12 Page 13 Page 14 MARKETING OFFERSPage 15 Earn points on each purchasePage 16 Page 17 CHALLENGES AHEADPage 18 Page 19 Page 20 RECAPPage 21 DISCLAIMER