South West Museum News - South Western Federation of ... · to buy the site of inventor Nikola Tesla’s laboratory for a museum raised nearly £750,000 in 6 days. Some sites charge

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www.swfed.org.uk

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@SWFed

Autumn 2012

No. 53

Contents

1… A New Partnership!

2… 10 Golden Rules for

Successful Donations

Boxes

5… Museums with Mass

Appeal – Crowdfunding

and New Ways of

Donating

6… Legacies, Wills and

Bequests

7… What is the Real Ideas

Organisation?

8… Working with

Offenders in North Devon

9… Working with a Youth

Council at the Priest’s

House Museum

10… Federation Forums

are Back!

10… SW Museum Skills

Programme 2012-13

11… Editorial

12… Contact Details

www.swfed.org.uk

Company #05536131

Charity #1113399

working with artists. We have also

commissioned a review of how

museum development can be

delivered now and beyond 2015 and

the current ACE funding settlement,

while continuing to attract financial

support from local authorities.

The Partnership gives the SW Fed a

more prominent voice in the region

and with ACE. It is funding website

improvements and a freelance co-

ordinator. She will develop and

update the website and support us to

improve the profile of the Fed and its

services to members. We too are

looking beyond 2015. Our vision is to

be the museum sector organisation

in the region that every museum and

a majority of the workforce will think

it essential to join.

Why not take a look at our 2012-

2015 Programme and sign up for e-

bulletins to keep you abreast of

progress at www.swfed.org.uk.

Vicky Dawson, SWFed Chair

Thank you for supporting the AGM

in June. Our hosts, Somerset

Heritage Services, the speakers and

you, the delegates, have together

opened a new chapter in the Fed’s

history.

In March the Fed was part of a

successful bid to Arts Council

England (ACE) to manage the

delivery of museum development

services in the South West. Our

partners are: Bristol City Museum

& Archive Service (the grant-

holder), the Royal Albert Memorial

Museum, Plymouth City Museum

and local authorities.

The Partnership, snappily titled the

South West Museum Development

Partnership (SWMDP), is governed

by a Board, chaired by the SW Fed,

made up of the museum directors,

a local authority representative and

another from the SW museum

development officers (MDOs). The

funding settlement from August

2012 to March 2015 is £1,192,000

to deliver services in line with the

five ACE goals.

You may not notice much

difference from the service

delivered previously by

Renaissance South West. Your

MDO will carry on offering advice;

Helena Jaeschke will deliver

conservation know-how and the

Museum Skills Programme will

continue. However, do watch out

for a new small grants programme,

the expansion of the Volunteer

Forum and new opportunities for

A New Partnership!

South West Museum News

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10 Golden Rules for Successful

Donations Boxes that it’s a donations box? Even writing

‘donations’ on the side could provide a

boost to income.

Try placing your boxes in different

locations around the museum and

recording the levels of donations. Putting

them near tills in your reception, shop or

café is a great idea – these are just the

places where people have their wallets out

and might have a handful of spare change.

2. Don’t rely on just one box

If you only have one donations box, then

you’re probably missing out on a fantastic

opportunity to generate more donations,

and in different ways. If you are happy with

your security precautions, why not

disperse them through your galleries? This

will improve your chances of catching the

attention of visitors who might miss your

lone box, or those who don’t like donating

in front of other people.

Poole Museum, Dorset

Watchet Boat Museum, Somerset

For most museums donations are a

key source of income, mainly

gathered through donations boxes

within the museum itself. In this

special feature our Communications

Officer, Natalie Watson,

recommends taking a fresh look at

our donations boxes… Are they in the

right place? Is it obvious what they

are? How many should we have?

Could we make giving more

interesting?

A few simple changes could seriously

increase the levels of donations. Here are

my 10 ‘golden rules’ to bear in mind…

1. Keep it visible and eye-catching

Is your donations box immediately and

clearly visible to your visitors? Is it obvious

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Donations Boxes In a twist on this theme, Poole Museum has

recently introduced a multi-choice donations

box so that visitors could decide how their

money is used. Donations have doubled

directly as a result.

3. Emotive language

People are more inclined to give money if

they know why you need it, what it’s going

to be used for, and what it means to receive

their donation. A carefully-worded sign

above the box could increase your income

dramatically.

Visitors may not be aware of your reliance

on donations, or of the true cost of running

a museum. Why not calculate the daily cost

of keeping your museum open and staffed

and tell people, as Totnes Elizabethan House

Museum has done? They may be surprised

at the figure and feel more inclined to

support.

Totnes Elizabethan House Museum, Devon

4. Keep it secure

Just as you wouldn’t leave your wallet lying

on the museum desk, you shouldn’t have

an easily portable donations box sat on a

shelf in your museum unsecured. Boxes

need to be securely fixed to a wall or table,

either by screwing them down or chaining

them up. Determined thieves might not be

put off by this if they’ve had time to assess

your box and your security precautions,

but it will deter most opportunistic thieves.

Take a look at your current box and make

sure it’s as secure as possible.

5. Make it fun or relevant

People respond well to movement, colour

and sound. Making a feature of your

donations box is a great way to play on

this. From simple coin mazes to

animatronic puppets, playful boxes take all

shapes and sizes depending on the budget.

Don’t forget that donations come in the

form of notes and coins though, so making

a coin-operated box means you’ll miss out

on larger denominations.

Making your box relevant to the site and

collections is a good way to draw attention

to it: this ‘box’ from Wheal Martyn

Museum in Cornwall was inspired by their

mining collection.

Wheal Martyn Museum, Cornwall

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Donations Boxes 6. Suggest a donation level

Don’t be afraid to ask for what you need.

Suggesting a donation amount can have a

powerful positive impact on the response

rate and the average value of the gift. But

consider this carefully, if this is too high

donors may be put off. People often have a

pre-conceived ‘comfort level’ for donations,

and prompting is the main way to encourage

them to reconsider.

7. Use psychology

You may have noticed the prevalence of

clear acrylic donations boxes in museums.

These use the psychology of giving to great

effect. Apart from being made of a strong

relatively thief-resistant material, the clear

box is a very visual demonstration of visitors’

support.

People love to see how their contribution

adds up. By seeding the box with notes and

coins of varying denominations, you will

encourage people to match and contribute.

Tiverton Museum, Devon

8. Make the ask!

The public-facing staff and volunteers at

your museum are your biggest advocates

and are best placed to request donations

from your visitors. This can be daunting for

many people and can be off-putting to

visitors, so training your staff and volunteers

in the best way to ask for donations is

important.

9. Don’t forget Gift Aid

Gift Aid enables charities to increase the

value of monetary gifts from UK taxpayers,

including cash in your donations box, by

claiming back the basic rate tax paid by the

donor. It can increase the value of donations

by up to a quarter at no extra cost to the

donor or you.

To claim Gift Aid on donations you must be

able to provide a Gift Aid declaration from

that donor. Many museums do this by

providing small envelopes for donations next

to their box with all the details needed for a

Gift Aid declaration.

10. Experiment!

The most important golden rule, however, is

to experiment. What works for one museum

may not for another, so try some of the

suggestions here and record your weekly

takings. You might see a pattern emerging,

especially if you’re able to compare it with

previous figures.

Natalie Watson, Museum Development

Officer

Feeling inspired? Visit the

SWFed Facebook page to

see a gallery of donations

boxes from across the UK or

use the Resources section of

the website for further

reading.

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Museums with Mass Appeal –

Crowdfunding and New Ways of Donating We’re all used to the idea of asking for

donations on an individual basis and

mass appeals by charities on TV and

radio. The internet provides another

way of appealing for money for a good

cause or specific project; it is also

cheap, easy to disseminate and

international.

Crowdfunding has been used for 15 years,

originally by fans funding music groups. In

August this year, its first major success for a

museum hit the headlines when an appeal on

www.indiegogo.com to buy the site of

inventor Nikola Tesla’s laboratory for a

museum raised nearly £750,000 in 6 days.

Some sites charge a small percentage of the

amount raised, others automatically return

the funds to the donors if the target is not

reached. Indiegogo is popular because it is

simple to set up and has a huge audience. This

year a Bournemouth company used it to raise

£620 towards building the world’s biggest

surfboard and Miracle Theatre raised £1,500

towards a production about Cornish tin

miners. Donors may receive a nominal “perk”

such as a t-shirt for larger donations, but the

best ways to attract donations via

crowdfunding sites are to have an interesting,

lively appeal and to publicise it through social

media such as Facebook and Twitter.

Interested people post a link for their friends

to look at, who in turn pass it on and the

audience grows rapidly, far beyond the usual

reach of a museum’s website or leaflets.

In the UK, the NCVO has joined with

crowdfunding website www.buzzbnk.org to

encourage organisations to try out this new

method of raising funds. Other crowdfunding

sites to look at include:

• http://plantostart.com/10-crowdfunding-

websites-entrepreneurs/

• www.kickstarter.com

Sponsoring community projects by buying a

brick or a roof tile has also been translated to

the internet. In 2007 the Art Fund raised

£73,000 to help purchase a Turner

watercolour “The Blue Rigi” by selling pixels of

the image online for £5 each

www.artfund.org/savebluerigi/.

http://localgiving.com is a similar idea,

focussing on local supporters, making it easy

to include Gift Aid or set up monthly

donations and charging a small administration

fee. The site is currently offering match-

funding for each donation up to £10 until its

budget of £500,000 is used up in a scheme

called Grow Your Tenner. Last autumn the

Cookworthy Museum in Kingsbridge, Devon

(pictured above) raised £2,500 and was given

an additional £2,500 (plus Gift Aid) in match-

funding from the site for water heaters and

solar panels. It took them about an hour to

write the information to go on the Localgiving

website. They recommend it to other small

charities.

Helena Jaeschke, Conservation Development

Officer

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Legacies, Wills and Bequests

We’ve seen how museums can benefit

from small change in donation boxes,

but what about larger legacies and

bequests?

Recent studies have shown that while 75% of

people give during their lifetime, only 7%

leave a legacy in their will. So what can you

do to encourage supporters to leave

something in their will, and what form could

these take?

Pecuniary - a specific amount of money or

monies-worth, such as shares. It is important

to remember that the value of money

changes over time and may need to be

adjusted periodically to keep up with

inflation.

Residuary - a share of what's left over after

all the deceased’s wishes have been carried

out and debts paid. Rather than a precise

sum of money, many choose to leave a

percentage or the residue of their estate, the

value of which will be unaffected by

inflation.

The National Trust has pioneered legacies

since 1907. They bring in between £40-45m

each year and the South West does

particularly well. They have detailed

information on their website for potential

donors and host legacy days at historic

properties. When someone has included the

National Trust in their will, they are sent two

newsletters a year and are invited to special

events.

Marcia Dover, Head of Legacies at the

National Trust, shares her top tips:

• Will-making is very personal. A good

business case might get a donation, but

you need a closer link with your

supporters to get a legacy.

• Get to know your supporters to inform

who and how you make the ask; and tie-

in with the main reasons they support

you.

• Someone in your organisation has

probably already done research into your

supporters. Use this as a starting-point

for your work to save time and money.

• It is important to ‘normalise’ legacy-

giving, as many charities are scared of

legacy messages. Publicise your need for

legacies as you do with donations – after

all it’s just another way of supporting

your charity.

Many south west museums have received

substantial legacies in recent years.

Allhallows Museum, Pewsey Heritage Centre

and Somerset Cricket Museum have all

received unsolicited legacies –

demonstrating that supporters want to leave

legacies, even if the museums aren’t actively

promoting them.

Whatever the size of your organisation, here

are some very simple ways of letting your

supporters know they can leave a legacy to

your museum. Obvious methods are

providing a legacies leaflet and a section on

your website. Your membership base or

Friends group is also a good place to start, as

those individuals are already committed to

supporting your museum. Before you publish

however, consult a solicitor to check your

content is accurate and legal.

Natalie Watson, Museum Development

Officer

For more information

on wills, bequests

and legacies take a

look at the Resources

section of the

website.

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Truro College students doing calligraphy as

part of their Social Enterprise Qualification

(SEQ)

RIO is also working in other areas where

museums have a role:

• In places of least engagement of children

and young people with arts and culture,

it will be strengthening networks and

working relationships to develop

innovative solutions to the variety of

challenges that these areas face.

• At this time of change in the cultural

landscape and the opening up of

opportunities for all cultural

organisations to work more closely

together, it will be looking to support and

build strong connections and

relationships across the region to ensure

they provide the best possible offer to

children and young people in our region.

Find out more about RIO on its website

www.realideas.org. Better still come along to

the Forum on 23 November to meet Tamzyn

and her colleague and start building

partnerships now! Book your place via the

website www.swfed.org.uk.

Vicky Dawson, SWFed Chair

The Federation Forum on 23 November in

Bristol will offer practical examples and

solutions to help you make those first steps

towards involving that energetic, imaginative

but often elusive and scary group,

collectively known as ‘CYPs’ (children and

young people), more creatively than just

through formal schools programmes.

One source of information and support out

there to help you is RIO – the Real Ideas

Organisation – tasked by Arts Council

England to work with schools, NPOs

(National Portfolio Organisations – arts

organisations that have regular funding from

Arts Council England), Music Education Hubs,

museums and libraries to find opportunities

that will benefit children and young people

in the South West.

Tamzyn Smith, Lead Developer (Arts &

Culture) and a colleague from RIO are

attending the Forum to speak about their

work in the region. In particular they will talk

about Arts Award and Artsmark, two

fabulous programmes with a proven track

record of closer working between young

people, museums and schools.

Arts Award is a nationally-recognised

qualification undertaken by young people in

their own time. Through a set of activities

and personal challenges they are inspired by

and enjoy the arts, learn new skills and share

them, develop creativity and leadership and

work with creative arts professionals. The

Award is a great qualification, young people

tend to love it as it involves real doing, it is

well-backed by ACE, and participants’

experience is that it leads to high quality

outcomes.

Artsmark is the national ACE-sponsored

programme that enables schools, further

education colleges and youth justice settings

to evaluate, celebrate and strengthen a

quality arts offer.

What is the Real Ideas Organisation?

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“The Combe Martin museum has proved an

excellent placement with both young people

benefitting a great deal from the opportunity

to put something back into the community

and to gain useful skills”.

Devon and Cornwall Probation Service

Over the last year two North Devon

museums have developed mutually

beneficial projects with different parts

of the criminal justice system. Combe

Martin is a volunteer-run independent

museum that is an important focus for

community activity within the village.

Pat Chesterton describes their project.

To date we have had the pleasure of two

young people carrying out their Community

Payback hours: one for four months, another

for just over nine months. This has proved to

be an enjoyable and constructive experience

for all concerned.

The young man cleaned our engines (engines

are his passion) and taught computer skills to

volunteers. He has now gone on to finish his

plumbing qualifications. The young woman

worked front-of-house, helped with museum

cleaning and organised our Coffee Mornings

and children's craft sessions. At the end of

their placements, both young people were

welcomed as part of our volunteer network,

given badges and included on the duty rota.

They were given a year’s membership as a

‘thank you’ for working so hard. They, in

turn, have brought in their friends and still

keep in contact.

For us the best outcome has been the

exchange between the different generations

and realisation that all age groups have

something to offer.

“At the Museum of Barnstaple and North

Devon, a chance encounter led to discussions

with the Youth Offending Team, enabling this

cash-strapped local authority museum to be

decorated for the first time in many years.

The young offenders proved to be polite and

hard-working, and under the team’s excellent

supervision were able to do work that our

mostly older volunteers had felt unable to

tackle.” Alison Mills.

Working with Offenders in North

Devon

“We require all young people to work

to repair the harm they have caused

through offending. Ideally this work is

carried out directly with their victims,

but if this is not possible, work that

benefits the wider community is carried

out. Barnstaple Museum proved an

ideal placement. The young people

took pride in the work and their

supervisor ensured that they

understood why it was important that

they completed their hours. They felt

their efforts were appreciated by

museum staff which helped to reinforce

their wish not to offend again.”

The North and West Devon Youth

Offending Team.

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High Points and Low Points

The Young People became so engaged that

they wanted to interpret part of the

collection themselves. They were so honest

with their feedback that it helped us to see

the interpretation of the whole museum in a

different light. The museum now has more

applications for school placements than it

can realistically handle (it is taking 6), which

demonstrates the interest and regard in

which the Priest’s House is held by young

people locally.

A particular challenge was keeping up the

momentum of what the young people

wanted to do, particularly when it met some

initial resistance. Significant communication

was required initially but as soon as people

understood they became very supportive.

Many of our original core group are now at

college or university so recruitment is an

ongoing task. However, this ensures a

continually fresh approach.

For more information email Anne Brown on

[email protected] or ring 01202

882533.

Anne Brown, Learning and Community

Outreach Officer

The Challenge

As part of a project planning grant received

from Heritage Lottery Fund (HLF), we needed

a new Audience Development Plan with a

greater connection with young people. A

specially-commissioned Youth Strategy

proposed the formation of a Youth Council to

fulfil this role.

What we did

We appointed a new Volunteer Coordinator

(10 hours per week) to recruit from

particular groups, including young people to

form a Youth Council. This comprised mainly

school students with a small core of

members and a wider group involved less

frequently. The Youth Council had amazing

ideas about how to improve interpretation

and take new approaches, which we found

both challenging and very refreshing.

The Youth Council asked to interpret a

particular case in the Childhood Gallery

focusing on childhood in the 1970s. They

fully designed the case, found the exhibits

and produced all the interpretation,

including labelling. The case has proved a

great success, and is still proving one of the

most popular and talked about exhibits in

the Childhood Gallery. They now wish to

interpret a second case, focusing on

childhood during the Second World War. The

Museum is facilitating a trip to the Imperial

War Museum to support their research.

Resourcing and Management

The funding used to develop the Youth

Strategy proposing the Youth Council, and

the funding of the new Volunteer

Coordinator, were two key elements in this

project’s success. The enthusiasm of the

whole team at the Museum was also

important in supporting the Youth Council

and allowing it to impact on general

approach and interpretation.

Working with a Youth Council at the

Priest’s House Museum

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Do you want to increase the involvement of young people in your museum? Prompted by the tremendous work that is going on in the South West and Goal 5 of Arts Council’s England vision for museums, the SW Fed is organising a Forum on the topic.

When? Friday 23 November 2012

Where? M-Shed Bristol

Who for? Curators, trustees, managers, volunteers, and learning officers – anyone involved in running a museum

What? Presentations, case studies, tips, workshops, networking and Q&As to a panel of experts on youth panels, Arts Award, young volunteers, work experience and much more.

Who? Speakers include: Tamzyn Smith and Fran McLarty (Real Ideas Organisation), Ben Meller and Louise Ormesher (Bristol City Museum & Archive Service), Emma Ayling (Priest’s House Museum, Wimborne) and Sophie Cummings (Lydiard House, Swindon)

How much? FREE! To book, go to the

SWFed website.

Federation Forums

are Back!

The SWFed is once again coordinating the free

training programme for the region, bookable

through the Training section of the SWFed

website.

The skills programme is made possible through

funding from Arts Council England distributed

by the South West Museum Development

Partnership (SWMDP).

Engaging Visitors More Meaningfully on 8

November at Plymouth City Museum and Art

Gallery

Evaluation: Why Bother? On 15 November at

Crewkerne & District Museum, Somerset

Creating Safety: Working with Children and

Young People in Museums on 4 December at

The Museum of Somerset, Taunton

Understanding and Conserving Historic

Ironwork on 5 December at Wheal Martyn,

Cornwall

An Introduction to Collections Care and

Display on 6 December at Teign Heritage

Centre, Devon

Working with Artists on 7 December at The

Priest's House Museum, Dorset

An Introduction to Fundraising on 22 January

at The Museum of Somerset, Taunton

Evaluation: Why Bother? On 28 January at

Cornwall's Regimental Museum, Bodmin

How to be an Effective Trustee on 20 February

at The Edward Jenner Museum, Gloucs

An Introduction to Glass and Ceramics in

Decorative Arts Collections on 4 February at

Bristol Museum & Art Gallery

Engaging Visitors More Meaningfully on 28

February at Poole Museum, Dorset

An Introduction to working with Natural

History Collections on 4 March at Bristol

Museum & Art Gallery

SW Museum Skills

Programme 12-13

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there to provide vital capacity and support.

Take a look at the case studies on pages 8-9

from museums in North Devon and

Wimborne. Young people can bring

refreshing perspectives to our displays and

public programmes. They can also inject new

blood into our membership schemes and

workforce.

Like many museums, my own organisation,

the Russell-Cotes Art Gallery & Museum, has

had its share of painful budget cuts and job

losses. However, we’ve dusted ourselves off

and are now beginning to re-invent ourselves

once again– and partnership is central to our

new strategy. In this incarnation, we are

working with the Council’s Adult Social Care

department to deliver services to older

people. On the strength of this commission,

we are starting to forge a new relationship

with Children’s Services to develop funding

and partnerships. We’ve taken a leap in the

dark, and I’ve got my fingers and toes

crossed, but now we can see all sorts of

exciting possibilities around the corner! Now,

where can we fit another donations box...?

Sue Hayward, Editor

As the adage goes, history

has a knack of repeating

itself... Well, readers of a

certain age (who fondly

remember the old Area

Museum Council) may have

a sense of déjà vu when

they read the exciting news

on page one: a region-wide

organisation delivering

museum development,

training and support;

providing conservation

know-how; and (soon)

small grants for museums.

The Federation has a lead

role in the new South West

Museum Development Partnership, as both

chair of the Board and a key service provider.

So as we embark on this new venture, please

remember that we are YOUR Federation!

Sign up for the training opportunities, join

our discussions and like us on Facebook.

Most importantly, encourage all your

colleagues to join us –it’s good to be at the

beating heart of museums in the South

West!

This edition of the News focuses on new

partnerships, individual-giving and working

with young people – themes that may at first

glance seem poles apart. When times are

tough and budgets tight, it might seem

tempting to retreat into our museums and

focus our energies and creativity on getting

the money in – whether it be through

admissions charges, membership, museum

shops or donation boxes. In this context,

working with young people may seem all-

too-challenging; and the business plan may

look to traditional, easy-to-reach audiences –

the ‘culture vultures’, ‘well-heeled greys’ or

affluent families, who have more spending

power to fill our coffers. Admittedly, working

with young people does pose challenges, but

there are plenty of potential partners out

Editorial

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County Representatives

Bath & North East Somerset: Matt Williams

Bath Royal Literary & Scientific Institution

℡01225 312 084 �[email protected]

Cornwall: (job share)

Emmie Kell, Freelance Consultant

℡01736 600109 �[email protected]

Jo Moore, Wheal Martyn Trust


Devon: Sue Eddisford

Royal Albert Memorial Museum


Dorset: Sue Beckett

Poole Museum Service

�[email protected]

Glos-South: David Hardill

Yate Heritage Centre


Gloucestershire: Julie Reynolds

℡01452 425291


Somerset: Barbara Gilbert

Fleet Air Arm Museum


Wiltshire: Mel Barnett

Chippenham Museum & Heritage Centre


Non-Voting Observers

AIM Rep: Susan Eddisford



Arts Council England: Mary Godwin


BAfM Representative: Mary Bailey


Museums Association Rep: Tom Boden

Building of Bath Collection


National Trust Rep: Barbara Wood

National Trust


SWMDP Central Team: Vic Harding

Programme and Project Manager


SW Implement Petrology Group Rep: Tom Cadbury



The Board

Chair: Vicky Dawson

Freelance consultant


Vice-Chair: Michael Spender

Poole Museum Service


Secretary: Sue Tapliss

Freelance consultant


Meetings Sec: Jan Horrell & Kirstie Turp (job share)

Freelance consultants



Treasurer: Clive Fisher


Membership Secretary: Helena Jaeschke



Co-ordinator: Sally Lewis

Museum of Bath at Work


Training

Training Secretary: Liz Neathey

Bristol City Council


Training Facilitator: Sarah Lewis


SWMDP Workforce Development Co-ordinator: Eleanor

Moore


National Trust Rep: Felicity Baber & Nicola Perryman

(job share)



Communications

Communication Officer: Natalie Watson

Somerset Heritage & Libraries Service


Newsletter Editor: Sue Hayward

Russell-Cotes Art Gallery & Museum


Communication Assistant: Tanya Camberwell


South West Museum News - South Western Federation of ... · to buy the site of inventor Nikola Tesla’s laboratory for a museum raised nearly £750,000 in 6 days. Some sites charge

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