South Seas Island Resort

South Seas Island ResortFocus Group Description

Jennifer Piepenbrink and Brittanny Bahr

ObjectiveWe are researching the possibility to propose

a ‘Honeymoon Package’We want to create the perfect honeymoon

which requires passion, imagination and attention to detail because this is an important experience that a couple will cherish for years to come.

Focus GroupWho: 6 couples (ages 25-35) at the resort on

vacation.Email sent inviting guests after room

reservation for that week has been received.RSVP by: January 30, 2013Chosen guests are reminded of focus group

when they check in.Focus group is being held during the busiest

time of year to allow for the most available participants.

Date, Time, LocationDate: February 20, 2013Time: 5-8pm Dinner includedLocation: The Sanibel Room- Murex

Schedule5:00pm Welcome participants, fill out

informed consent, light refreshments are available.

5:15pm- 6:30 Explain process we will be following, then begin with questions.

6:30 Conclusion/ ‘Thank You.’6:45-7:30/8:00pm Dinner catered by The

Point.

*All children will be supervised for a planned activity at this time.

Questionnaire ProcessParticipants write their answers to the

questions one-by-one with use of Power Point and handout.

Discuss the answers after each question. Brittanny talks with guests about their

answers.Jennifer uses video camera to record focus

group interaction.

Questionnaire Would you book a honeymoon package rather than a regular stay?

What activities would you like to do that are included in a honeymoon package?

Would room location impact your experience if you were placed by a family with small children?

Would you rather pay in one lump sum, or in smaller payments leading up to your honeymoon?

Meals, drinks would be free, while scheduled events specific to the honeymoon package would be discounted for this package. Would you be willing to pay full price for other activities outside of the package?

Would you like for your honeymoon activities to be photographed, and available for purchase?

CompensationIncluded:

Dinner for ParticipantsFree one night stay for next visit.25% discount on a couples massage

CostTotal expenses

Room Rental: The Sanibel Room: $179Free night stay for next visit: $2,100Catering from The Point and light

refreshments: $450Paper and pens for survey: $10.00Labor: $2,000’Total Cost: $4,739

Questions?