South FL Business Journal 2015

6 SIMPLE Ways to See More Results in 2015!

#1: Fix your site!

5 Website Pitfalls

• Color Pollution

• All images, no content

• Critical Keyword Phrases

• Critical info not above the fold

• No Opt-in box

What’s wrong with this picture?

ABCE

• Failure = When a prospect visits your Website and leaves without giving you their information.

Bonus: Make your site mobile responsive.

#2 Get Comfortable with Google+ Local Business

• Important piece of search engine real estate

• Often viewed more times than your Website

• People trust these pages more than Websites

• People make decisions based on reviews

You Must be Proactive in Getting Positive Reviews

Some are Just Rotten

#3: Don’t Let Your Social Media Sites Die on the Vine!

Nothing kills credibility faster than an

untouched profile.

How to Build Your Numbers

• Attendees

• eMail Blast

• Promoted posts

• Website!

• eMail Signature

• Run contests

#4: Create Unbreakable Relationships

Activity

• Please write down the names of three of your best clients

• Now write down each of their birthdays

• What distinctions do you know about these clients? Awards? Achievements, etc

• What are their hobbies? Favorite sports teams?

• What or who are they passionate about?

• Do you connect with them on a weekly basis? Multiple times a week?

Meet Mary Stevenson

• Her Birthday is May 11th

• She just celebrated her 10th year of being smoke free

• She’s a huge Alabama Crimson Tide fan

• The Bible is her favorite book

• She just became a Grandma for the 1st time

• Mary and I interact with each other on a weekly basis

• She’s also one of my largest clients who paid me well over 5-figures last year.

#5: Use the Get Introduced Feature

#6 Stay ‘Top of Mind’ with Clients and Prospects

Post Compelling Content on LinkedIn

• FAQs

• Client Case Studies

• Client interviews

Syndicate to Keep Your Sanity

In Summary!

• Fix Your Site!

• Google+ Local Biz

• Don’t let your sites die on the vine

• Use Facebook to Strengthen Relationships

• Use the Get Introduced Feature

• Create compelling content

Thank you!

• www.ebootcamp.com

• [email protected]

• 248-388-9788