South & Central America Trend Briefing - CRISIS SOLUTIONS

SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS

J U N E 2 0 1 6 S O U T H & C E N T R A L A M E R I C A T R E N D B R I E F I N G

CRISIS SOLUTIONS! With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!


There’s no denying it... times are tough across Central and South America.


But tough times mean a chance for brands to STEP UP!

Consumers may be facing tough times, but that doesn’t mean they’ll

have lower expectations. In fact, their expectations will only cycle HIGHER as they look for brands

that really care about making their lives better


There are two kinds of brands…

Those that care. And those that don’t


Game-changing innovations create new expectations. That’s why we’re about to look at 10 of them ;)



FEATURED SOLUTIONS See how the following innovations are tackling

inequality, natural disasters, inflation, and more. And then ask: how can YOU do the same?


Telecom company supplies low-income ‘red zones’ with internet access

Alcom


Ice cream brand encourages tolerance for opposing opinions

Ben & Jerry’s


Bullets repurposed into pens to promote education over conflict

Colombian Education Ministry


Ecommerce site redirects visitors to donation sites instead of checkout page

Bata Panela


Luxury car dealership provides free vaccinations

BMW


trendwatching.com/premium


Brand responds to earthquake by repurposing billboards into shelter materials

Coca-Cola


Billboard designed to attract and kill mosquitos

The Mosquito Killer Billboard


Collaborative app displays cost of meat throughout city

El Mapa del Asado


Architecture firm releases digital blueprints for low-cost housing

Elemental


Integrating refugees into Brazilian business culture

The Entrepreneur Refugee Project


THE BIGGER PICTURE New customer expectations don't emerge out

of the blue – it's all about evolution.


16 mega-trends that provide context and structure when

tracking the evolution of consumerism.

The Trend Framework



But don't forget that new expectations can come from anywhere!


Want to take it to the next level?

CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM At our upcoming 2016 Trend Events you'll hear about THE trends that

will shape consumerism in 2017 and beyond.

www.trendwatching.com/live/events

South & Central America Trend Briefing - CRISIS SOLUTIONS

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