Souter Consulting Limited Promo V0.3 For Slideshare (Old Ppt)

SOUTER CONSULTING LIMITEDJustin Souter10/04/23

© Justin Souter 2008 1

Agenda

10/04/23© Justin Souter 2008

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Who I am / what I can do for you Examples of Social Media What I’ve done Call to action Case Studies (if more detail needed)

WHO I AM / WHAT I CAN DO FOR YOU

10/04/23


Who


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Justin Souter Business Technology consultant 12 years in the Technology industry Passionate about

Using technology to improve Customer outcomes 70% People, 20% Process, 10% Technology Social Media collaboration tools Computing using The Cloud

What I can do – Social Media


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Help you engage your online audience and manage your reputation online Help you begin the journey, rather than be

overwhelmed by the unknown Turn negative views into customer service case

studies Influence the groundswell and create positive buzz

(link with existing viral marketing techniques) Work with your Customers to create new products

and services, by interacting with them online

What I can do – Internal Collaboration

Get the most out of SharePoint Overall strategy Team site configuration Security set-up Exploitation of blogs,

wikis, RSS / alerts Help your people fit in

with the technology change

Start sharing best practice

Decide on tools which fit your circumstances

Evaluate non-Microsoft solutions to document storage & management

Instead of e-mailing everyone the document, e-mail the link to document in central storage

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© Justin Souter 2008

What I can do – Other areas


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Kick start your business & save money using online computing power

Verify your overall technology strategy Turn Excel ‘spreadmarts’ into lightweight

applications & turn potential risks into business tools

Harness the ideas of your workforce, and turn them into money-spinners and money-savers

Push the boundaries of collaboration, and wow your early adopter customers with virtual worlds

EXAMPLES OF SOCIAL MEDIA

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Perceived gap in the Market(ing)


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Traditional marketing / website strategies are two-dimensional

Lack understanding of the ‘blogosphere’ / ‘groundswell’, in order to interact with those online

Examples in following slides Professional visualisation studio Hotel Painkiller

3D Visualisation studio example


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Advised on how they could be using Social Media tools to further their marketing clout

Proposed greater interactivity & keeping the site fresh

Suggested blogging, and the use of Twitter Provided insight into how to create an audience –

i.e. a community who follow you

Stories – Hotel [as told to Justin]


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Man and woman want to go away for weekend Man finds hotel in chosen area via website Man books hotel as it looks nice on website Woman searches for things to do nearby Finds dreadful reviews of booked hotel [aka hotel

#1]

Stories – Hotel [part 2]


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Woman finds nearby hotel [aka #2] with v. good reviews

Man cancels hotel #1 and books hotel #2 Couple enjoy weekend Visit hotel #1 to find it rather quiet Does hotel #1 know why custom has plummeted?

Motrin painkiller - the story so far


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McNeil Healthcare launches branded form of ibuprofen in US

Pitches TV / web ads at Moms who carry their babies in pouches / slings etc.

Ad gets ‘flamed’ online in viral outburst by upset Moms YouTube Twitter etc.

Scrambles to react, and in the right way *Very* short timescale – comparisons with others

Has to eat humble pie


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Example of user generated content

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Original ad Spoof

http://www.youtube.com/v/BmykFKjNpdY

http://www.youtube.com/v/TpqpAGLS2t4

Props to Neville Hobson:http://www.nevillehobson.com/2008/11/18/the-motrin-storm-breathtaking-speed-and-scale/

Please watch these movies to compare & contrast original advert , and subsequent spoof

Motrin: Twitter

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WHAT I’VE DONE10/04/23


Customers in the North East


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Sixth Form / Adult College Electronic Document & Records Management

procurement Regional Smartcard Consortium

Requirements capture Professional visualisation studio (3D Modelling)

Boost marketing using Social Media Work for Fujitsu relating to the Region

Business development, bids, project support

Customers elsewhere Fujitsu

Requirements capture for Global Management System

Integration of Fujitsu Spain Financial Services

Authored successful bid to become a preferred supplier to Financial Services Authority

SharePoint strategy Management of Change Offerings development

Various Govt. Departments In charge of documents

and Management Information

Web Content Management

Workshop facilitation Knowledge Management

Toolkit KM Directory of Expertise SharePoint strategy

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Key Areas of Expertise:


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Information management technologies Microsoft SharePoint exploitation Information Management strategy Procurement and implementation of these technologies

Collaboration tools Use of Social Media tools externally (i.e. for marketing or

customer support), and internally (e.g. for knowledge management).

Associated people change Users more likely to adopt new ways of working, and

exploit technology if they are involved in roll-out

Potential business consultancy offers:


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Cloud Computing Using IT services provided through the Internet rather

than on Customers’ premises. Technology strategy for SMEs Mashups

‘Lightweight’ business process management and application integration

Innovation Virtual Worlds

CALL TO ACTION10/04/23


Souter Consulting Limited


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What can I do for you? Please contact me to see how we can work

together!

Justin Souter http://souterconsulting.eu [email protected] 07717 725504

CASES STUDIES OF OTHER ASSIGNMENTS

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SharePoint Strategy #1

This was a role within a wider programme of activity to enable Fujitsu Services (FS) to share information and collaborate with the rest of the consortium it led and Partners globally.

The infrastructure had been set up using an online SharePoint service provider to enable the team to share documents across consortium partners with the required security.

There was a need to create an information management policy and procedures to extend document sharing and collaboration, over and above the policies and facilities defined for Fujitsu Services.


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SharePoint Strategy #2 Outcomes / How did you

make a difference? Delivery in tight timescale

of document setting out best way forward with SharePoint.

Helped spread administration overhead across the consortium partners

This devolved responsibility from the Programme office, to people in best place to do so

This would also spread the cost, but on the other hand would provide a focus for each Partner’s efforts.

Result would be quicker responses to account set-up and management

Justin’s plan would maximise the information sharing activities across the global consortium.

Provided practical steps for implementation team.

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Line Management role #1

This was a Line Management role, where Justin was: In charge of the roll-out of an electronic document and

records management and workflow solution For the 2400 people working for Fujitsu on the Account Including both technical and business change aspects

Responsible for Management Information on the account Maximising the use of the Balanced Scorecard This was a dashboard-based solution, used by management on

the account to track business unit performance In charge of three intranets, knowledge management, and

IPR issues on the Account Leading a team of 10


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Line Management role #2 Decided on packaged DM

product Worked with prime

contractor to agree tool & approach

Engaged consultant and together produced the best business case the account director had seen, using benefits realisation methodology

Told CM tool manager that his solution was being replaced, and kept my Boss informed about developments

Sourced and engaged implementation team with mix of skills: Product specialists Business change consultants Technical design authorities Engaged with multiple

stakeholders to win acceptance and sell benefits

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Line Management role #3


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Outcomes / How did you make a difference? Dealt with vested interests, to align programme goals

with that of the Account. Juggled and prioritised my workload, whilst keeping

programme on track in financial and people terms. Learning points

Pressures of a high-profile assignment in a politicised arena

Be more decisive in dealing with under-performing team members.

Souter Consulting Limited Promo V0.3 For Slideshare (Old Ppt)

Business

justin man

stories hotel

nearby hotel

examples of social media

social media work

website man books hotel

document storage management

business tools