Sources + Design Jan issue

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W W W . S O U R C E S A N D D E S I G N . C O M A U G U S T/ S E P T E M B E R 2 0 1 0D e c e m b e r / J a n u a r y 2011

HEALTHCARE PROJECTS IN UTAH, COLORADO AND ARIZONA

DENVER’S PURA VIDA FITNESS & SPA

ASID COLORADO DESIGN AWARD WINNERS

Our Editorial Advisory Board’s 2011 Business and Design Outlook

ARIZONA DESIGN CENTER

7350 N. DOBSON ROAD SUITE 108 SCOTTSDALE, AZ 85256

[email protected] www.davideadler.com

480.513.3200

AmSTERDAm STERlING | WOOL

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� s o u r c e s + d e s i g n d e c e m b e r / j a n u a r y 2011

d e c e m b e r / j a n u a r y 2011 v o l u m e 16 , # 2

4 WELCOME

6 PROFILES Meet the design professionals behind proj-ects in this issue

8 SWATCHES Who’s doing what where in the design industry

11 DATEBOOK

12 MARKETING Moving your brand requires a marketing assessment

14 GOODS New products and services

20 SHOWROOM Roth Distributing, Aurora, Colorado

22 TECHNOLOGY Manage your time online

46 ADVERTISERS’ INDEX AND WEB DIRECTORY

48 FINAL FOCUS An image by Nora Burba Trulsson

16 SPECIAL SECTION Sources+Design’s Editorial Advisory Board’s 2011 Business and Design Outlook

24 TO YOUR HEALTH Healthcare projects in Utah, Colorado and Arizona

34 PROJECT WALK-THROUGH Pura Vida Fitness & Spa by Semple Brown Design

38 ROCKY MOUNTAIN STYLE ASID Colorado’s Crystal Awards

42 WHAT’S ON YOUR WALL? 2011 paint color trends

44 MARKET WATCH Contract fabrics

ABOUT THE COVER Pura Vida Fitness & Spa by Semple Brown Design, Denver. Photograph by Ron Pollard.

departments features

14

Table of ConTenTs

34

�4

d e c e m b e r / j a n u a r y 2011 s o u r c e s + d e s i g n 3

the home furnishings showrooms at las vegas design center LVDC is LoCateD at worLD market Center Las Vegas

open Year-roUnD tUesDaY throUgh satUrDaY www.LVDesignCenter.Com

4 s o u r c e s + d e s i g n d e c e m b e r / j a n u a r y 2011

+w w w . s o u r c e s a n d d e s i g n . c o m

Sources+Design magazine is published six times annually by Babb-Schirra & Associates, LLC. Direct advertising, editorial and subscription inquiries to Babb-Schirra & Associates, Box 9-626, 13835 N. Tatum Blvd., Phoenix, AZ 85032, 602.870.8440; www.sourcesanddesign.com. Back issues are available on a limited basis. Contents copyright 2010 by Sources+Design. All rights reserved. Publisher reserves the right to accept or reject any editorial or advertising material. This publication assumes no responsibility for unsolicited materials.

hat better way to start off the New year than with something healthy, which, in our case, means a tour of

some recent healthcare projects in Utah, Colorado and arizona. while the projects were each unique (but forced yours truly to finally learn how to spell ophthalmology) the common denominators were putting the patients first in the design and creating bright, modern settings that ease anxiety.

on that same healthy theme, we’re also checking out the downward-facing dogs and salutes to the sun at Pura Vida, a new kind of gym and spa in Denver. this health club’s design is as serene as the yoga poses taught in the airy group exercise room.

also just in time for the new year, our annual “Sources+Design editorial advi-sory board’s business and Design outlook” surveys the possibilities ahead in �011, as seen through the eyes of our six design industry experts. and, Panetone recently named “honeysuckle,” a vibrant pink, as its color of the year for �011. this issue’s

“Paint Color trends for �011 and beyond” seconds that motion, with more insight from the wall-color gurus.

speaking of gurus, we’d like to welcome some new ones to our Sources+Design team. Karen romersa is our new associate publisher, and Linda Longmire has joined as our new art director. welcome back, also, to Cynthia Louis, who will handle advertising in Colorado. Pamela bir, who has deftly translated tech talk into understandable bytes of information as our “technology” writer, will now also be guiding us with all things elec-tronic–the Sources+Design website, e-newlsetters, social media and more.

Pamela, principal of your Com-puter Lady, a technology consult-ing firm, also participated in a Sources+Design-sponsored marketing

panel at the recent arizona Design Center fall Market. the panel, moderated by Naomi anderson, principal of anderson+Company Pr and our “Marketing” writer, included Michael regan. Look for another Sources+Design-sponsored event on January 1�, when the arizona chapter of IfDa presents a business boot Camp. Contact www.ifdaaz.com for details.

finally, I recently had the pleasure of attending the opening of the soleri bridge in scottsdale, arizona. the pedestrian bridge across a canal in the city’s down-

town was commissioned by scottsdale Public art and designed by the legendary architect/arcologist Paolo soleri, with John Douglas, faIa, of scottsdale, as archi-tect of record, and steve Martino, fasLa, as landscape architect. the bridge fea-tures massive pylons that act as a solar calendar, and a series of etched silt panels and a bronze bell, all designed by soleri himself, mark the adjacent plaza. the 91-year-old architect, who has a home and studio in nearby Paradise Valley, gave a brief talk dur-ing the opening celebration, much to the delight of the crowd. —Nora Burba Trulsson

WWelCome

PUBLISHER

Terry Babb

ASSOCIATE PUBLISHER Karen Romersa 602.696.8768

EDITOR

Nora Burba Trulsson

ART DIRECTOR

Linda Longmire

CONTRIBUTING WRITERS Naomi Anderson

Pamela Bir

CONTRIBUTING PHOTOGRAPHERS

Paul BrokeringMcCory JamesRon PollardPaul RicherScott SandlerDwight Smith

FOR ADVERTISING

Patrick Jagendorf, The Louis Media Company

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Naomi Anderson | Anderson & CompanyLeanna Hoff Boers | HoffMiller

Larry Lake | Lawrence Lake InteriorsGretchen L. Palmer | PHG Asset & Management

Erik B. Peterson, AIA, NCARB | Peterson Architecture & AssociatesEric Strain, AIA | Assemblage Studio

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EDItorIAL ADVISory BoArD

Sources+Design magazine is the recipient of a Presidential Citation for continuing support to

the arizona North Chapter of asID.

p r o u d m e m b e r o f :

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Above: Panelists Michael Regan, Pamela Bir and Naomi Anderson at Arizona Design Center. Left: Paolo Soleri at the bridge opening. Below: Landscape archi-tect Steve Martino and architect John Douglas at the Soleri Bridge opening.

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Profiles}}} m e e t t h e d e s i g n e r s b e h i n d p ro j e c t s f e a t u re d i n t h i s i s s u e

Rick Frerichs, AIArick frerichs, principal with ffKr architects in salt Lake City, spearheaded the design of the $44 million John a. Moran eye Center at the University of Utah, which is featured in this issue. after the research and clinical care facility was completed, he went back–as a patient. “I go to one of their optometrists to get my annual general eye exams,” explains the architect, a graduate of the University of Nebraska. “I don’t usually identify myself immediately as part of the design team, but I ask questions about how the tenants react to the space. I can get a good download of how

the building is used.” frerichs joined ffKr, which also has satellite offices in scottsdale, arizona and rexburg, Idaho, in 198�, after a stint working (and skiing) in Laramie, wyo-ming. at ffKr, which handles large commercial and institutional projects, frerichs has been specializing in science and healthcare projects.

Lisa Gildar, IFDALisa Gildar came to interior design circuitously. she studied art history and business at the University of arizona, had an art-consulting business and worked for a bath and tile showroom. when she worked on the design and construc-tion of her own home, friends and acquaintances took notice and asked her to design their homes. she launched eclectic Design in scottsdale, arizona in 199�, which evolved in Lisa Gildar Interior spaces in �00�. since then, she’s handled com-mercial, residential and medical projects and has been active in the local chapter of IfDa, chairing the “Green Design: from the Ground Up” sustainable design conference held last spring in scottsdale. Gildar’s most recent medical project, an ophthalmology center, is featured in this issue.

LuAnnThoma-Holec, ASIDbefore opening thoma-holec Design, LLC in Gold Canyon, arizona in �00�, interior designer Luann thoma-holec spent many years doing model home mer-chandising. “I helped sell a lot of homes, and made a lot of builders wealthy,” she reflects. In 199�, working as vice president of a large interior firm’s model home division, thoma-holec landed a a senior-care facility commission in Prescott, arizona. “It was a high-end project, and the client was extremely knowledgeable,” says thoma-holec, who received her bachelor’s in interior design and museum arts from the University of wisconsin-Madison. the project

was also her “aha” moment. “for the first time in my career, I felt like was actually helping to improve the quality of life for someone, especially in their last few years.” that senior-care project led to three more, and to thoma-holec’s decision to go back to school to earn a graduate certificate in gerontology from arizona state University, as well as to specialize in the senior market. one of her most recent projects, Dayton Place in Denver, is featured in this issue. n

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w a t c h e ss }}} w h o ’s d o i n g w h a t , w h e re i n t h e d e s i g n i n d u s t r ytAIA Colorado has recognized 1� projects with 2010 design awards during a ceremony held at the Keystone resort and Conference

Center. winning an Honor Award for planning were Michael Tavel of Denver in collaboration with Owen

Beard, Dan Benjamin, Ida Chou, Ignacio Correa-Ortiz, David Kahn and Eric Watson for the Greensburg Green

Neighborhoods in Greensburg, Kansas, the town dev-astated by a tornado now being rebuilt as a sustainable community. the Honor Award for built architecture went to iArc Architects of seoul, south Korea for the Incheon Tri-Bowl, also in south Korea. among the

Merit Award winners were the Jackson Hole Airport in Jackson, wyoming by Gensler Denver and Carney Logan Burke Architects of Jackson, wyoming; and aspen’s Christ Episcopal Church by Studio B Architects of aspen. Citation Award winners included RNL Denver for the U.S. Department of Energy’s Research Support

Facility at NREL in Golden and the Boulder Regional Fire

Training Facilities by Roth + Sheppard Architects of Den-ver. Jury chair for the competition was Angela Brooks, aIa, of Brooks + Scarpa, santa Monica, California.

Jones Studio of Phoenix has won a 2010 GSA Design

Excellence Award for their design of the Mariposa Land

Port of Entry complex on the U.s.-Mexican border in Nogales, arizona. the project, slated to be completed in �014, consists of �80,000 square feet of buildings and covered canopies on a �3-acre site, calmed by landscape of native plants and trees. the design is meant to effec-tively move vehicles and pedestrians through the border station, and is f lexible enough to accommodate future expansion.

boise, Idaho-based architectural and engineering firm CSHQA has won an Award

of Merit for its restoration of the Idaho State Capitol

Building from AIA

Idaho’s biannual design competi-tion. the �00,000-square-foot building, which dates to 190�, was updated to include modern amenities, but layers of paint, wax, poor additions and more were removed to reveal the structure’s neo-classical detail. the project was the state’s largest build-ing-related public work in history.

In other CSHQA news, Brock Martinson, LeeD aP, was selected as one of Boise Young

Professionals’ Young Leader of

the Year finalists. Martinson, who joined CshQa in �00�, received his master’s in architec-ture from North Dakota state University.

Rowland +Broughton, an architectural firm with offices in Denver and aspen, has won a Citation Award for its renovation of a home in woody Creek, Colorado from AIA Colorado West’s recent design competition. the project included an addition

A

Jackson Hole Airport by Gensler and Carney Logan Burke Architects

Jones Studio’s Mariposa Land Port of Entry

CSHQA’s Idaho State Capitol Building

Brock Martinson


the 19�0s-era home. Pugsley Simpson Coulter Architects of

Las Vegas had been named the 2010 AIA

Nevada Architecture Firm. firm principals Wade Simpson, aIa, and Sean Coulter, aIa, accepted the award along with the

staff. additionally, Rob Filary, aIa, received the 2010

AIA Nevada Young

Architect Award. filary, a lead designer with the firm, has a master’s degree in architecture from North Carolina state

University and is president-elect of aIa Las Vegas.

Lisa B. Henry, fasID, LeeD aP, has been named president-elect of the national ASID Board of Directors. the 11-member, �011 board took office in october. henry is the Knoll Denver region architecture and design director.

Erik Peterson, aIa, principal of scotts-dale, arizona-based Peterson Architecture

& Associates, Inc., has announced two new architectural projects. the firm is handling the renovation of the historic Wigwam Resort in Litchfield Park, arizona. renovated areas include the main lobby, concierge area, bar, restaurant and pool. The Weitz Company is general contrac-tor, Greey/Picket is landscape architect and Studio B is the interior design consultant. additionally, the firm has been commis-sioned to design the Serenity Hospice in sun City, arizona, a 10,000-square-foot facility scheduled for completion in fall �011.

DesignLink Architecture and Interiors

of scottsdale recently completed interior design and construction drawings for Sushi

Revolution, a new restaurant in downtown Phoenix. the restaurant features sushi served on a conveyer belt. the design team included architects Debra Weisberg and Randy Haislet, as well as chef/owner Anto-

nio Chavira. Semple Brown Design P.C. of Denver

has announced several new private school and restaurant projects. the architectural firm has collaborated with Kent Denver

School on a 1�,000-square-foot extension of its dining hall, a project that is pursu-ing a Platinum LeeD certification, and has been engaged by Graland Country Day

School to design a new commons building housing kitchen, dining, classrooms and a technology center, as well as to convert the school’s existing dining/assembly hall into a full-time performance center. semple brown’s restaurant projects include the recently opened Euclid Hall Bar + Kitchen, and Coohill’s, a �,000-square-foot restaurant scheduled to open in downtown Denver in summer �011.

Gera King, asID, of Scottsdale Com-

munity College, was selected to be an exam

grader for the National Council for Interior

Design Qualification’s (NCIDQ) fall �010 administration. King, who was one of 4� NCIDQ exam graders, has worked in the interior design field for more than 30 years and is currently an instructor and advisor for the community college’s interior design program.

Frank Slingerland, aIa, LeeD aP, has been named principal of BWS Architects of tucson. slingerland, who has a master’s degree in architecture from the University

of arizona, joined the firm as a project designer in �009 and is currently design-ing a new administrative compound for the San Xavier District of the Tohono O’odham

Nation in southern arizona. SPS+ Architects of scottsdale has cel-

ebrated its 50th anni-

versary. the firm, founded by Wendell

Rossman, is noted for such projects as Northern Arizona

University’s Sky-

dome and Arizona

State University’s

College of Law

building. the firm’s current partners are Donald Gadberry, aIa; Herbert Sch-

neider, faIa; Howell

Shay, aIa; Robert

Plan, aIa; and Wil-

liam Pittenger. as part of the anniversary, the firm is welcoming new partners Patrick

McGee, aIa, LeeD aP; Carlos Murrieta, aIa, LeeD aP; and Mark Davenport, aIa, LeeD aP.

CCS Presenta-

tion Systems has been recognized as the nation’s number

3 top audio visual

integrator by Sys-tems Contractor News magazine as part of the publications annual “top �0 systems

The Pugsley Simpson Coulter Architects staff

Rob Filary

Peterson Architecture & Associates’ Serenity Hospice

Carlos Murrietta

Mark Davenport

Patrick McGee


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Integrators” ranking. the scottsdale-headquartered firm is the largest integra-tor of audio and visual equipment in the southwest.

Landscape architect Angela Dye, fasLa, has relocated her firm, A. Dye

Design from Phoenix to telluride, Colo-rado. the landscape architecture and plan-ning firm was founded in 1998.

Tile & Stone by Villagio, LLC, has relo-

cated its Scottsdale showroom to 8340 e. raintree Drive, suite b. the showroom features tile and stone products for residen-tial and commercial applications.

builder and developer Rich Brock is opening PV Design Center in Paradise Val-ley, arizona. the design center, located in one of the few retail centers in the pri-marily residential community, will feature more than 30 independent manufacturers, craftspeople and showrooms catering to the residential market.

some 1� metro Phoenix interior designer firms decorated Christmas trees for the Phoenix Children’s Hospital’s Red

Ornament Tree Lighting Event, which cel-ebrated the hospital’s new wing designed by HKS Architects. the trees were auc-tioned to raise money for the hospital. Par-ticipating design firms included Lawrence

Lake Interiors, Loewen Design Group, David Michael Miller Associates and Val-

lone Design. the event was organized by scottsdale architect Erik B. Peterson, aIa, of Peterson Architecture & Associates, and his wife, Kimberly Peterson. n


D E C E M B E R

Through January 9 National Design Triennial: Why Design Now?, Cooper Hewitt National Design Museum, New York, NY; www.cooperhewitt.org.

Through January 23, 2011 Bridges: Spanning The Ideas of Paolo Soleri, Scottsdale Museum of Contemporary Art, Scottsdale, AZ; www.smoca.org. Exhibit of bridge designs by architect/arcologist Soleri, in conjunction with the opening of his first built bridge in Scottsdale.

December 2 IIDA Rocky Mountain Chapter Holiday Gala, The Curtis Hotel, Denver, CO; www.iidarmc.org.

December 6-10 Ecobuild America, Washington Convention Center, Washington, D.C.; www.aececobuild.com.

December 15 A Holiday in Whoville, Historic 5th Street School Auditorium, Las Vegas, NV; www.aialasvegas.org. AIA Las Vegas holiday event.

December 15 The Reference Library Box Lunch, Phoenix, AZ; www.thereferencelibrary.com. Presentation by National Gypsum.

December 16 The Reference Library Breakfast, ASU Karsten Clubhouse, Tempe, AZ; www.thereferencelibrary.com. Presentation by Typar Weather Protection Systems.

J A N U A R Y

January 15 ASID Arizona South Chapter 2011 Design Excellence Awards, Arizona-Sonora Desert Museum, Tucson, AZ; www.asidtucson.org.

January 17-21 World of Concrete, Las Vegas Convention Center, Las Vegas, NV; www.worldofconcrete.com.

January 18 ASID Colorado Chapter Distinguished Speaker Series, Knoll Showroom, Denver, CO; www.asidcolorado.org. Speaker is Kenneth Roberts, principal of Interior Talent, Inc.

January 24-27 Surfaces, Mandalay Bay Convention Center, Las Vegas, NV; www.surfaces.com.

January 22-23 Interior Design Society National Conference, Las Vegas Design Center at World Market Center, Las Vegas, NV; www.interiorde-signsociety.org.

January 24-28 Winter 2011 Las Vegas Market, World Market Center Las Vegas, Las Vegas, NV; www.lasvegasmarket.com.

F E B R U A R Y

February 2-5 AIA 2011 Grassroots Leadership and Legislative Conference, Grand Hyatt, Washington, D.C.; www.aia.org. n

Datebook

1� s o u r c e s + d e s i g n d e c e m b e r / j a n u a r y 2011

}}} B r a n d M o v e m e n t i n 2 0 1 1 R e q u i re s M a r k e t i n g A s s e s s m e n t B y N a o m i A n d e r s o n

A

markeTing

Dust has

accumulated

on many lofty

marketing plans

that were designed

way over the top,

were highly

over budget and

simply mystified

those responsible for

implementation

in 2010.

s simple as it sounds, marketing is motion. for many designers and architects trudg-

ing along in this tough economy and facing the prospect of yet another round of strategic planning for a new year, thoughts of uncertainty undoubtedly form since ambitious marketing plans for ’10 may not have been realized.

well, this may come as a surprise to you, but it’s time to throw out the beefy �0-plus-page marketing plan and get to the core components of what it will take to get your company moving and to stand head and shoulders above the rest this new year. of course, there will still be a “plan” of sorts, but sadly the word “plan” doesn’t necessar-ily promote “motion.”

Compile A Marketing PlannerInstead, create new energy by compiling a

“Marketing Planner” which describes movement and implementation. Dust has accumulated on many lofty

marketing plans that were designed way over the top, were highly over budget and simply mystified those responsible for implementation in �010. Consider your Marketing Planner a drip system. each drop will help move the essential tactics forward that were designed to reach your target markets over a reason-able period of time.

but, how can you make the shift in a positive direction without first assessing where you’ve been and what kind of results were obtained from those efforts in the past? It may not be that easy to determine due to lack of recording.

Create A Brand Book however, I have a Marketing

101 solution that will help simplify this grueling process: Put together a “brand book,” which is a basic three-ring binder with vinyl sleeves that house every marketing tool you have implemented over the last sev-eral years. Make copies, or use the

originals, of all brochures, direct-mail pieces, e-blasts, newsletters, print advertising, e-mail signatures, value proposition, identity package, website (all pages if pos-sible), etc., and store these in your brand book.

all team members in your office (including your receptionist) should be aware of the value of this archive, and that all things promotional need to be included inside. In addition, on the back of each marketing piece include the details of the promotion, such as the cre-ator/designer, photographer, printer, quantity, budget, audience/database, location of its digital back-up, and all-important roI/results. this will help you immensely when sitting down with your team at the end of each year (or even quarterly) to make a comprehensive assess-ment of the past to plan accordingly for the New year.

other benefits of “the book” include:• Keeping your staff aware of the message going to tar-gets and the progress of your Marketing Planner.

• Making it easy to access text and concepts for neces-sary readjustments.

• helping to identify any inconsistencies in design and messaging that may send mixed signals to your audi-ence.

• Creating a wonderful scrapbook for recruiting new talent, mergers and more.

you may be surprised at all you’ve accomplished.

Assess Your Marketingso, schedule your marketing assessment meeting and

address the following issues requesting input from all departments of your company:

• Did we follow-through on our marketing plan? what areas fell short?

• were our marketing goals achieved?• Did we have a solid tracking device and lead follow-through system?

• was our plan realistic for our needs and staff size?• Did we stay on task with each tactic in our plan?• what tools made the most impact on our target?• was our brand message over the year consistent in design, copy, reach?

• Does our message focus on our value–the impact we make on the lives of our customers?

• have we protected our brand through keeping our written promise to customers?

• Does the look and style of our branding materials match our level of service?

• Is it time to refresh our brand?• Do we need an outside consultant to assist with the assessment? are we too close to candidly determine our strengths and weaknesses?


Naomi Anderson, former publisher and founder of Sources+Design, is president of Anderson+Company PR located in Scottsdale, Arizona. Her company develops marketing and public relations strategies for the interior design, architecture and home furnishings industries. For more information, visit www.andersoncompany.biz or contact her at [email protected] or (602) 820-2336.

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The largest selection of lamp shades West of the MississippiSet Your Firm In Positive MotionMany assessments, I imagine, will result in this one

common denominator: we fell short of our plan due to lack of execution. I would ask, could it be your plan was too chock-full of ideas, an unrealistic budget and an exhaustive timeline? I meet with many clients who are either too busy or are too wary of the marketing process. It’s not that difficult or time-consum-ing if you think like a marketer and narrow your focus to only several key tactics necessary to get your message in motion. that’s what marketers do. they start a drip system of programs that are tailored to the client’s target markets and budget, as well as to the resources available based on staffing. It may mean only two new strong strategies in your Marketing Planner for �011, but if well thought out and done on a consistent basis (repeat, repeat, repeat), the wheels are once again greased and aware-ness of your brand strengthens as you set your firm in positive motion. n

It’s not that difficult

or time-consuming if you think

like a marketer and narrow

your focus to only several key tactics

necessary to get your message

in motion.

B u S I n e S S B o o t C A M P

Want to learn more strategies to make your

business thrive in the coming year? Register

for Business Boot Camp 2011 on January 12 at

the Home & Design Idea Center in Scottsdale,

Arizona. Presented by the Arizona chapter of

IFDA and Sources+Design, the evening pro-

gram includes speakers Joan Jakel, Aaron Blau,

Chad Voithofer and Mike Weddington. For more

information, visit www.ifdaaz.com.


GooDs} } } n e w p r o d u c t s , s e r v i c e s a n d b u s i n e s s e s

want to dress up your cabinetry or door designs? try cuff links. Marjorie Skouras Design’s Cufflink cabinetry pulls come in square and rectangular forms that look just like large versions of the classic men’s accessory. they’re available in polished nickel or brass, with veneers such as malachite, lapis lazuli, mother of pear, abalone, amethyst, red tiger’s eye and more. sizes range from 1.� inches square to 1�x�-inch rectangles. Available through Alexander Sinclair at the Arizona Design Center, 7350 N. Dobson Road, Scottsdale, AZ 85256; (480) 423-8000 or www.marjorieskourasdesign.com.

Nora Lighting’s new Moonglow col-lection features softly lit pendants suitable for hospitality, commercial and residential instal-lations. the collection includes numerous shapes, finishes and sizes, such as a beaded shade for a glamorous look or a cocoon-style shade for a contemporary setting. the pendants are available in other colors, and matching sconces can be specified for certain models. www.noralighting.com.

the Denver office of Design Workshop has created scores of award-win-ning landscapes. the landscape architecture firm has also been lucky enough to have photographer D. a. horchner record many of these projects. the collabora-tion has lead to a beautiful new book, Garden Legacy: The Residential Land-scapes of Design Workshop, a coffee table tome written by sarah Chase shaw that explores nine of the firm’s projects, shot in glorious detail by horchner. with most of the landscapes located in Colorado and arizona, readers get an idea of how the firm responds to climate and site through hardscape, plant materials and pat-terning. www.designworkshop.com.

d e c e m b e r / j a n u a r y 2011 s o u r c e s + d e s i g n 1�

here’s one way to shrink a building’s footprint–shrink the parking garage. Harding Steel Inc.’s CarMatrix system allows more cars to be parked in a garage via a platform-based grid system. the grade level platforms move laterally, while upper and lower platforms move verti-cally to allow the needed vehicle to be accessed at grade level. this type of customized, semi-automated “parking puzzle” was installed at a building in Portland, oregon (shown here), which allowed �9 cars to be parked in a space that would have otherwise accommodated only 10 vehicles. this system, in which cars sit on trays, is operated via swipe card, allowing users to park their own cars. time for the car to reach ground level? about 30 seconds. www.hardingsteel.com. n

you can get the new fresh air Collection chairs by Richard Schultz Designs, Inc. two ways. one way is to have the windsor chair-referenced, powder-coated aluminum top set on a cantilevered, stainless steel tubing base. the second choice is to place the seat on an aluminum, two-panel base that reflects the top’s slatted pattern. the chairs, based on an original richard schultz design that was never produced, come in 1� standard colors, including yel-low, red and white. the collection also features a dining table. www.richardschultz.com.

bamboo is the “it” material for interiors today. Bellavita Tile brings that look to its new bamboo Planks collection of glass tiles. the plank tiles are �x1� inches and 8 millimeters thick, and work on wall and column applications, in residential, commercial and even institutional spaces. Colors include desert (shown here), mocha, snow, smoke, taupe and midnight. the planks coordinate with other bam-boo series tiles, including glass mosaics. wwwbellavitatile.com.


ow would you describe the current state of your sector of the design/build profes-sion as opposed to one year ago?

Leanna Hoff Boers: I look forward to what is going to be, which, I think, will continue to be positive. We are noting some young, start-up firms that we are excited to work with. The last two years have spurred a lot of cre-ativity, and this bodes well for the coming year.

Gretchen L. Palmer: Similar to last year, our market sector is still under extreme pressure, even though the broader economy is showing signs of recovery. Ongoing economic turmoil and trepidation have greatly affected the design/build market. We are finding that an exten-sive percentage of both residential and commercial sectors are holding back on major improvements.

Erik Peterson: It is better, client inquiries are up, proj-ect starts are up, and there is an overall improvement.

Eric Strain: The lights have been dimmed and they have been flickering. However, they are remaining on, and there are glimpses of the wattage increasing.

Randy Wells: It’s fragile, but I think there is more of a sense of optimism.

How do you see your sector of the design/build pro-fession changing during 2011?

Lawrence Lake: Our business is still severely affected by the lack of new construction. A new focus on remod-eling and personalizing spaces is the best alternative. Value-priced real estate is creating sales and creating design opportunities. Clients have more money and appraisal range to personalize their spaces after purchase.

Gretchen Palmer: We don’t believe that we will see an appreciable change in the market in the first part of 2011, but as we move into the later quarters, increased activity will lean toward an increase in the remodeling sector of the industry.

Erik Peterson: We are cautiously optimistic. So far, projections look good for Q1 and Q2, but we learned that things could change quickly. We still anticipate ups and downs in the months ahead.

Eric Strain: The need for ground-up construction has taken a serious hit, and the stockpile of existing facilities could serve for years to come. Given that, the interior architecture sector would appear to have a perceived

“need” increase in service activity.Randy Wells: As we see more stability in the econ-

omy, I believe we’ll see more companies return to invest-ing in their businesses. Our industry has gone through some pretty fundamental changes over the course of the past few years, and, because we are operating in uncharted waters, I believe things will remain on the tenuous side until we see consistent improvement in the economy. Even then, it will be gradual.

What are your current leading business concerns in your segment of the design/build industry?

Gretchen Palmer: Unfortunately, our industry will lag behind most others until there is greater job growth, increased lending and absorption of the standing residen-tial inventory. Ongoing pressure from foreclosures, both residential and commercial, will continue to be a factor in the markets putting downward pressure on property val-ues and available equity, which has the potential to further extend the current stagnation of much of our industry. Also, with ten-year bond yields slowly increasing, the upward pressure on mortgage rates could further stif le the residential market.

Erik Peterson: The availability of lending to our clients is a concern. The banking sector has swung the opposite direction in lending practices, which has a direct impact on new construction starts.

Randy Wells: The health of our industries, home furnishings and design, is directly connected to the hous-ing market, stock market, credit markets, unemployment and consumer confidence. The stock market is starting to show signs of life, but we need to see significant improve-ment across the board before we’ll see a positive impact on anything related to the home. Those arenas aside, the home furnishings and design industries were losing mar-ket share years before the great recession. The reality is that a mere fraction of aff luent households is choosing to work with interior designers. That’s something we need to work on collectively as an industry to reverse. If there’s anything positive to take away from this recession, it’s that we’ve all been forced to rethink every aspect of our busi-ness models and reshape them in a way that is relevant and sustainable.

SourceS+DeSign Editorial advisory Board’s 2011 BusinEss and dEsign outlook

once again, we have asked the members of the Sources+Design Editorial advisory Board to predict what the coming year might bring to the design/build industry. Here are the questions and their responses.

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What actions are you taking to overcome threats to your segment of the design/build industry?

Gretchen Palmer: We continue to monitor market conditions and eco-demographics through our associa-tion with the SMA Institute, whose tactical insights give us an edge on predicting market shifts. Accepting the reality of economic cycles with muted growth, we have relied on referrals from satisfied clients. We maintain the same strategy in both good and bad economic times by providing the highest quality of work for the best dollar and work with our clients to develop realistic expectations based on current market conditions. Transparency of the process and maintaining open, honest communication keep everyone moving toward shared goals. And, we have embraced a “win-win strategy” through our energy-con-servation services, enabling property owners to improve their profitability through operational improvements with little or no price premium, increasing their attractive-ness to potential tenants, and demonstrating stewardship through their commitment to conserving energy and the environment.

Erik Peterson: We are staying proactive in the com-munity by working closely with municipalities, associa-tions, business-to-business and clients to create new methods or approaches to repurposing existing buildings, planning use for vacant land or stalled projects, or devel-oping ideas for sustainable new design.

Eric Strain: We are stressing the differences between quality design and service for service sake.

Randy Wells: Our strategy is twofold. First, we are working very hard to establish Las Vegas Design Center as a hub for all things home furnishings and design in our part of the world. Second, we are dedicating significant resources, in the form of advertising, events, outreach and organizational partnerships, to introduce consumers to the value and accessibility of great design.

What steps are you taking to restore or maintain your firm’s revenue?

Gretchen Palmer: We’ve partnered with GreenWise Strategies and positioned ourselves as a comprehensive “one stop shop” for assisting asset and property manag-ers to improve the profitability of their commercial, multi-family and hospitality buildings through the implementation of energy-conservation measures. Our programs often include retrofit or modifications to the properties that provide a significant ROI with a short payback period and relatively low capital investment. We continue to extend our consulting services to develop-ers and property owners, working with them to develop comprehensive, long-range programs for improvements that will maximize the profitability of their assets. We also continue to minimize our overhead expenditures by con-

} Lawrence Lake, asidlawrence lake, asid, is president of scottsdale, arizona-based lawrence lake interiors, a firm that handles commercial, hospitality and residential projects. an award-win-ning interior designer, lake has also launched a line of furnishings and accessories available through showrooms at the arizona design Center, also in scottsdale. www.lawrencelakeinteriors.com.

} Leanna Hoff Boersleanna Hoff Boers is the co-owner of Hoff Miller, inc., a to-the-trade furnishings showroom at the denver design district, now celebrating its 26th anniversary. www.hoffmiller.com.

}naomi andersonnaomi anderson is president of anderson+Company Pr in scotts-dale, arizona. Her company devel-ops marketing and public relations strategies for the interior design, architecture and home furnishings industries. she is the founding publisher of Sources+Design. www.andersoncompany.biz.


tinuously increasing our efficiency through pre-planning and scheduling. With manufacturers and suppliers having cut back on production and inventory (which increases lead times), we have found it crucial to order materials and lock in pricing to ensure that we maintain budgets and schedules.

Erik Peterson: We are working very hard to provide exceptional service and fees to existing clients, and seek-ing new revenue areas in commercial and institutional projects.

Randy Wells: We continue to look for new and creative ways to add value to the product we offer our Design Center partners. Those efforts include creating opportunities for our customers to build their brand inter-nationally and expand distribution through our markets, gain access to new channels of distribution and reach new customers–both consumers and designers.

Are you more optimistic about the revenue growth for your sector of the design/build profession during the next 12 months as compared to the last 12 months?

Lawrence Lake: I am more optimistic about the new year. We saw clients returning in the 3rd and 4th quarters of 2010 and expect that trend to continue. Residential clients are tired of waiting and are ready to purchase again. Commercial clients are looking for new opportunities in this challenging market. Many are new players, creating educational challenges about the design process.

Gretchen Palmer: We are optimistic and excited for 2011, particularly with the momentum that started to build during the last six to eight months of 2010 with our firm’s energy-conservation programs. The end of 2011 should show the glimmer of a light at the end of a very long tunnel.

Erik Peterson: Yes, cautiously.Eric Strain: Of course–do we have a choice not to be

optimistic? But is this optimism based on fact or hope, is the real question. Right now there is a lot of shinning hope.

Randy Wells: Yes. This time last year we were hoping to see a positive swing of the pendulum in the second half of 2010. We did see some movement in the right direction in Q4, and, though we don’t foresee a dramatic shift, we are hopeful that we’ll continue to see steady, progressive improvement throughout 2011.

Where do you see growth opportunities in your city or region?

Gretchen Palmer: To the chagrin of most taxpayers, government spending appears to be the only unchecked area, therefore we should see growth in city, municipal and state opportunities, as well as ongoing opportunities in energy conservation and sustainable building.

Erik Peterson: We see it in adaptive reuse, or recon-figuration of existing space, and new infrastructure.

Eric Strain: As the housing sector continues to take a hit with foreclosures there will continue to be a need

}randy weLLsrandy Wells is vice president of las vegas design Center at World Market Center las vegas. Wells, whose background includes leadership positions in the furnishings industry, manages the center, a year-round, professional design and hospitality resource that includes some 50 permanent furnishings showrooms. www.lvdesigncenter.com.

} eric strain, aiaarchitect and community activist Eric strain, aia, founded assem-blagestudio in las vegas, nevada in 1997. the firm’s projects, which range from residential and hospital-ity to commercial and educational, have won numerous design awards, and, in 2009, assemblagestudio re-ceived the aia nevada Firm award, the smallest firm in the chapter’s history to be so honored. www.assemblagestudio.com.

} erik Peterson, aiaarchitect Erik Peterson, aia, founded Peterson architecture & associates in 2002, a firm that handles residential, commercial and hospitality design. recent projects include the renovation of the Wigwam resort in litchfield Park, arizona and additions to the JW Marriott Camelback inn resort in Paradise valley, arizona. www.peterson-architecture.com.

}GretcHen L. PaLmergretchen l. Palmer, a licensed general contractor, is principal of scottsdale, arizona-based PHg development, an award-winning spatial design and construction firm specializing in residential and commercial renovations, and PHg Consult-ing and design. www.phgltd.net.


to address “quality” affordable housing for families and seniors. We have spent the bet-ter part of the past decade as a community dealing with high-end luxury. There has been little concern or design services applied to the affordable market. As a community we need to embrace and provide quality affordable housing as we search for a sustain-able community, which creates a quality of life for this community.

Randy Wells: I mentioned this last year, but I still maintain that there is a real opportunity in the interior design and fur-nishing of the homes and condominiums that are being purchased in the Las Vegas market. Over the next two to three years, there are going to be incredible numbers of homes in our area being purchased by both homeowners and savvy investors who realize the unbelievable values in our marketplace. Now is the time to bring this aff luent customer into the fold and educate them on what our industry has to offer.

How do you think the design/build profes-sion should approach marketing to create new work for 2011?

Naomi Anderson: I believe, after many years of working with small business owners who wear large wooden hat racks, the best way to emerge a stronger firm in 2011 is to understand that everything you do is a form of marketing. Like it or not, you are a mar-keter. Possibly not a very good one simply because you haven’t grasped that from the words you use, to the invoices you send, to the presentations you give, you are relay-ing a message to your target of what kind of company you are and what you promise to achieve for them. Also, this isn’t about you anymore. 2011 is 100 percent what you bring to the party that will make your clients want to refer you, want to continue working with you, and want to pay you. For years, companies have been touting their features and benefits, but have ignored tell-ing the incredible story of how their work can enhance or change the lives and busi-nesses of their clientele. Believe me when I say, that even though we’re heavy into the digital era of e-marketing, emotions are still the underlying reason people buy. It will always and forever be that way. So, touch-ing on those emotions with how you intend to achieve their goals will help build your business in the new year. One of the key client emotions to tackle is a comfort level

of trust. This is done over time and through several well thought-out tactics: (1.) Edu-cate potential clients on your processes through creative methods. (2.) Include strong written testimonials on various forms of your content marketing tools such as your website, LinkedIn, brochures and more. ( 3.) Listen to your prospects even if they want to inform you of their family’s vaca-tion destination choice or trouble with their recent shoulder surgery. Really now, would that extra 55 minutes of time break your bank, or could it possibly build a new, loyal customer? ( 4.) Make recommendations that don’t necessarily benefit you directly. Becoming an expert and being a source of reliable information builds bridges for a lifetime. Lastly, you now have a daily voice through social media or dialogue marketing. Before the swift evolution of e-marketing, it took oodles of dough to increase your expo-sure. Now, you have an amazing oppor-tunity to converse with your target market through blogging, LinkedIn, webinars, Twitter and more. These are effective forms of marketing and are available to you at very little expense, but will demand your time on a consistent basis actively dripping your knowledge and experiences to those various message methods. Don’t have a clue where to turn for help? There are many talented e-marketing specialists out there who can quickly advance your presence online and cultivate new prospects that will turn into happy customers in 2011. Remember, this is no time to sit motionless simply because there are fewer clients. Now is the time to live, breathe and sleep marketing, and to re-emerge as a fresh, new company with a message to your target that says, we’re here, we’re healthy and we’re the best.

Erik Peterson: Marketing needs to be varied but consistent in conveying a message of core firm values, as well as creating added value on a project or for a client.

Eric Strain: We need to establish the importance of design quality. We need to establish this in order to separate our industry from others who attempt to play on the fringes. We need to establish design as a “good for business” decision, not only to separate our field but to begin to create a sense of individuality for the companies and public facilities that make our communities a place, that give our communities a sense of value and a quality of life. We need to estab-lish the “worth” of what we do.

Randy Wells: In an economic environ-ment like the one we’re in, market share is essentially half price, which makes this a great time to position a company or brand for a turn of the tide. In the home furnish-ings and design industries, companies aren’t just competing against each other, they are ultimately competing against every category where consumers might choose to allocate discretionary income. That makes it more important than ever to connect directly with your target audience/end-user, tell your story and communicate the value of your product/service, how it fits their lifestyle and why they should want it.

As we continue to recover from the reces-sion, what significant trends/styles/prod-ucts do you see emerging in your sector of the design/build industry?

Gretchen L. Palmer: With an improved economic recovery, I believe there will be a “flight to quality” instead of unbridled spending. We will experience strong growth of style in middle market products that are more cost-conscious and of higher quality. I feel that there will be an increased focus on family and friends, which will dic-tate design in the residential market and will also create more non-traditional opportuni-ties in commercial work places and hospi-tality sectors. Clean, uncluttered lines will continue to pervade, but I believe that we will also see more mixed styles, incorporat-ing traditional and current styling to create a greater sense of warmth, with a fresh, clean and energetic result.

Erik Peterson: We will continue to use technology to make us efficient, which will allow us to provide superior product at reduced fees.

Randy Wells: This is another theme I touched on last year, but I believe there is still a f light to products/services that echo value, authenticity and integrity. It is also important that those products/services resonate as something that will make a rewarding contribution to someone’s lifestyle and the quality of time spent with family and friends. Creating memories takes precedence over collecting things. Along a similar line, I believe we’ll see more and more aff luents migrating to smaller homes of superior quality. If we’re not already there, we’ll be at a point in the near future where the quality, fit and finish trump size at every turn. n


N METRO DENVER, architects and interior designers needing inspiration for residential kitchen designs often head to Roth Distributing’s 7,000-

square-foot showroom in Aurora, where they can wander into a traditional vignette, anchored by a walnut island, or contemplate a slick, modern look, highlighted by a built-in wok. In all, the showroom has 15 kitchen vignettes in a variety of styles, plus a laundry center, a special hood dis-play and an outdoor kitchen, all designed to showcase their Sub-Zero, Wolf, Asko and Best appliance product lines.

“We are a showroom, not a dealer,” explains Theresa Collins, the showroom’s marketing representative to the design/build trade, “and as such, we don’t sell outright. We educate and train both the trade and the public about our products. To place an order for Sub-Zero, Wolf, Asko

or Best, we will send you to a dealer.” Roth Distributing was founded in the Midwest by

Dick Burke, who also started the Trek bicycle company. Roth’s headquarters were moved to Denver, first to the Denver Design District and then to Aurora in 2003 to give more space to kitchen vignettes. Other Roth Dis-tributing showrooms are located in Salt Lake City, Boise, Idaho and several Midwestern cities.

Designer Patti Weaver, CKD, of Niwot, Colorado, did the f loorplan for the new Aurora showroom and worked with Roth Distributing to have cabinetry and countertop companies participate in the vignettes to showcase how appliances, cabinetry and countertops combine to create a signature style. “We’ve been renovating just about every year to keep the vignettes fresh and to keep up with the

I

}}} Roth Distributing Aurora, Colorado Photography by Paul Brokering

Showroom

roth distributing hosts monthly cooking demonstrations that utilize the showroom’s state-of-the-art appliances.


changes in appliances and design,” Collins says. While the showroom’s vignettes are ever evolving,

Roth Distributing keeps the emphasis on education by offering a full monthly calendar of events for both the consumer and the trade. For consumers, there are monthly dinner demos in which a local chef hosts a cook-ing class, geared at the end users. “We do encourage the design team to come in with the client,” says Collins, who joined Roth Distributing in 2006. There are also hands-on “use and care” classes to teach consumers about the equipment they’ve just had installed in their homes. For architects or kitchen designers, there’s “Roth Uni-versity,” a two-day CEU program that covers everything from installation practices and service questions to appli-ance trends. Additionally, the showroom offers a yearly

“Inspiring Design” program to the trade, which focuses on the business of design.

This year, Roth Distributing will also be sponsoring a design competition for one of its about-to-be-remodeled vignettes. “We’ll give the designers the square footage of the vignette and let them know what appliances should be showcased,” Collins says. “The winner’s design will be installed at the front of the showroom.”

In between, Collins and the two full-time showroom staff members keep to their mission of appliance education and linking end users with the best equipment for their needs. n

Roth Distributing, 17801 E. 40th Ave., Aurora, CO 80011; (303) 373-9090 or www.rothdistributing.com.

a contemporary kitchen, complete with a multi-use island, is one of the showroom’s 15 vignettes.


ith more and more collaboration occur-ring between teams, between different

locations of the company and even between companies, it is becoming increasingly difficult to man-age time data that you desperately need to control costs. You can’t allow overtime to eat away the profit margin on a project. You certainly want to bill for all billable hours. You also need reliable data in order to quote for the next similar job. One answer is online time-tracking software.

consistencyIf everyone on the project is using the same system,

data gathering and analysis becomes instantly easier. I work

with a lot of independent contractors. Each of them sends me their invoice or time slip in a different manner. I have to figure out how to translate that info into my invoic-ing system. One works in 6 minute increments; another works in 15 minute increments. One can’t add worth a darn so I have to correct her time slips all the time. And since I’m not the best bookkeeper in the world myself, I have to deal with her errors compounded by my errors!

real time ViewIf I can log in to a system and see exact data that is up

to the minute, I have better control over my projects. Are we approaching the 40 hours I estimated but only half way

through the job? Are we ahead of schedule on Project A so I can shift people and time over to Project B where the deadline is close? When I only see time slips at the end of the week or every two weeks, I lose opportunities to make adjustments that could save a project–or save my profit on a project.

Payroll managementThe four software packages I narrowed my

search to all offer some type of report to assist you with filing payroll taxes. However, these are not payroll firms that cut checks and file the taxes for you. You take the data from the system. You cut your payroll checks. You file your own taxes. TimeClock Online will create a file that you can import into your QuickBooks software. For a small firm or a firm where the payroll is fairly consistent, this isn’t a problem. For a more com-plicated payroll, I encourage you to look into one of the companies that handles the whole process for you. Their fees have dropped considerably over the years, and their advantages are many.

securityThe four companies I selected all offer SSL

(Secure Sockets Layer) security. Tsheets and Track My People provide daily backups of your data. The software varies in the amount of personal data they ask for about your users, but it is always good to confirm that your data is protected.

online

The future of software is online. The services will only get better. The advantages even today, though, are worthwhile: no “minimal” hardware requirements, no updates to install, lower IT per-sonnel needs, access from any computer with a

}}} O n l i n e T i m e M a n a g e m e n t B y P a m e l a B i r

W

touch and GoThe MVP-8400 from AMX is a clean, seamless, unobtrusive touch panel that combines tabletop functionality and wireless mobility, giving you the ability to take control of multiple devices, from anywhere, at any time. Use it for residential or commercial control, such as automating a home theater or wireless A/V, lighting and HVAC control of churches or network operating centers. A Wi-Fi card provides additional wireless control features and eliminates the inconvenience of installing and using cables. Available through CCS Presentation Systems, (480) 348-0100 or www.ccspresentationssystems.com.

Technology


browser, access 24/7. This allows me to keep my hardware costs down since I don’t have to buy more powerful com-puters every time a new, larger version comes out. I can keep my IT personnel costs down since I don’t have to have someone on staff to fix all the glitches between hardware, software versions and user errors. (Note: You will never eliminate the need for an IT person. But you can lower the need for them so that instead of a full-time staff person, you can do well with an on-call consultant.)

costsFor one user, the software fees run

from free to $10 per month. For 5 users, fees go from $21 to $40 per month. Ten users are between $29 and $65 per month. Twenty users will range between $59 and $115 per month. Another advantage of online software, particularly the four I’ve chosen, is that there are no set-up or cancellation fees. These are monthly services that must constantly earn your trust and your business. That makes them eager to please. Your implementation costs are going to be lower since you don’t have to buy software licenses, have your IT person do the installations, then train the users. The learning curve is shorter as the software does one thing. Unlike Microsoft Word, which can do everything except Windows (a little computer humor, there), time-track-ing software just tracks time. Your users will pick up on the process easier.

software Possibilities• Timeclock Online• ClockSpot• Tsheets• Track My People• iEmployeeYour Computer Lady has prepared a

comparison chart of the features of the four software packages. E-mail me for a free copy. n

Pamela Bir is president of Your Computer Lady, Inc., a firm that provides computer support including marketing literature, e-mail marketing, website design and maintenance, PowerPoint presentations and more. Visit www.YourComputerLady.com or e-mail [email protected].

303.825.5280 pb5280.com

‘Pacific and Beyond’©


URING THE COURSE of nearly two decades, the Uni-versity of Utah’s John A. Moran Eye Center has grown to include more than 50 faculty and 400 staff members, is home to more than 25 active clinical trials and is the site for more than 6,500 surgical procedures annually. It has become one of North America’s top ophthalmology training centers and is known for its clinical research studies on eye diseases such as age-related macular degeneration, retinitis pigmentosa, cataracts and uveitis.

When the center, named for a University of Utah alumnus and benefactor, outgrew its 85,000-square-foot building on the university’s healthcare campus, the commission for new, larger quarters went to FFKR Architects, a firm that had designed the original building.

“The center has become a big success,” says architect Rick Frerichs, a principal with FFKR who spearheaded the design team. “It was clear, both with the size of the new building and its site on a hill, that it would serve as a gateway to the

H E a lt H y E n v i r o n M E n t s

three Healthcare Projects emphasize Bright modernismB y n o r a B u r B a t r u l s s o n

Photography by Paul richer/richer images

d

John A. MorAn EyE CEntEr

salt lake City, utah

rick Frerichs, aia

FFKr Architects

salt lake City, utah

a curving glass atrium connects both sides of the John a. Moran Eye Center and serves as the entry point.

d e c e m b e r / j a n u a r y 2011 s o u r c e s + d e s i g n 25the eye center’s soaring atrium is bisected by bridges that connect the research and clinical halves of the building.


healthcare campus.” However, the new building’s design faced some chal-

lenges. For one, the needs of the research side of the center and its clinical arm had two distinct programmatic elements. “The researchers need total security for their labs and have a stringent vibration criterion,” says Frerichs, “while the clinic part of the center needed to be open and welcoming to the public.” Additionally, the site was relatively small for the proposed 200,000-square-foot building, plus parking for several hundred cars.

Frerichs and the FFKR design team came up with a plan that organized the two separate functions of the center into two pavilions–the six-story research pavilion and the five-story clinical care pavilion–linked by a glass atrium that serves as the building’s entrance and organizing element. To quell vibrations, the research pavilion was constructed of cast-in-place concrete, while the clinical side was built of more budget-friendly structural steel. “To get that much square footage on the site, we had to build up,” explains Frerichs. “We also designed a small

garden plaza behind the building, and built the parking garage underneath the plaza, which cost less than placing a garage under the building itself.”

In form, the two sides of the center angle out from the atrium, which curves around a circular drive for patients being dropped off. The large expanses of glass in the atrium, as well as in the patient waiting areas inside, serve as a metaphor for the purpose of the building. “John Moran wanted to see a lot of glass in this building,” says Frerichs, “to capture views of the mountains and valley, and to remind us that this building is all about receiving sight, seeing, viewing.”

In addition to glass, the building’s exterior is clad and detailed in rust-toned brick to complement the Univer-sity of Utah’s materials palette, and recessed windows on both the research and clinical pavilions add a sense of pattern to the walls.

Inside the entry atrium, a series of bridges lead patients and staff to the upper levels of the clinical side of the building, which include two levels of clinics, a surgical


floor and an administrative floor. An education center is on the ground level. The research section is made up of private lab suites placed along the perimeter of each floor, with shared labs in the middle. The researchers can also travel along the bridges to the clinical pavilion.

The FFKR design team also handled the interior design of the building, working with the center’s “VIP” (visually impaired patients) group for input on everything from colors to furnishings. “We held workshops with this group of users,” Frerichs explains, “and we learned what works and doesn’t work for a patient with limited vision.” Certain carpeting patterns bothered some patients, for example, and a light fixture was rejected because it negatively affected neuro-ophthalmology patients.

The resulting interior features such details as dark door frames to define a light door within a light wall, and carpeting edged with a dark border to signal a wall. Much of the patient seating features a darker seat and back, with light arms that “mark” the seating area. “The use of contrasting colors is important,” the architect notes.

Sweeping forms, slip-resistant ceramic tile f looring and the judicious use of maple paneling finish off the interiors.

Since its expansion, the John A. Moran Center has further established itself as one of the most important centers for the research and treatment of eye diseases in the country. The new building, clearly, has helped with the center’s growth.

Architecture and interiors: FFKR Architects, 730 Pacific Ave., Salt Lake City, UT 84104; (801) 521-6186 or www.ffkr.com.Construction manager/general contractor: Layton Construction, 9090 S. Sandy Parkway, Sandy, UT 84070; (801) 568-9090 or www.laytoncompanies.com.Structural engineer: Reaveley Engineers + Associates, 675 E. 500 South, Suite 400, Salt Lake City, UT 84102; (801) 468-3883 or www.reaveley.com.Mechanical engineer: Van Boerum Frank & Associates, 330 S. 300 East, Salt Lake City, UT 84111; (801) 530-3148 or www.vbfa.com.Electrical engineer: BNA Consulting, 635 S. State St., Salt Lake City, UT 84111; (801) 532-2196 or www.bnaconsulting.com.

left: a research laboratory. above: a patient waiting area offers views of the surrounding landscape.


DAyton PlACE

denver, Colorado

luAnn thoma-holec, asid

thoma-holec Design

gold Canyon, arizona

ALK INTO THE LOBBY of Dayton Place, a senior living community in Denver, and you’ll see residents chatting over coffee and cookies, watching a game on a TV or checking e-mails on laptops. The lobby is sunny, bright, modern and cheerful, part of a recent property renovation led by interior designer LuAnn Thoma-Holec, whose Arizona-based Thoma-Holec Design specializes in senior-care design.

Dayton Place, a MorningStar Senior Living com-

munity, was originally built in the 1970s, and includes a three-story independent living building with one- and two-bedroom apartments and an assisted living unit. As part of a recent upgrading and expansion, Morn-ingStar added a series of cottages, a recreation center and converted part of the assisted living building into a secure memory-care unit designed for Alzheimer’s and dementia patients.

“Dayton Place was a meticulously maintained prop-

WPhotography by Mccory James


erty,” explains Thoma-Holec, who began working on the project’s various phases with her design team in 2008, “but it had never really been updated. It had that typical healthcare look–pink walls on one floor, pale blue on another, cranberry-colored carpeting in one area, forest green in another.”

Thoma-Holec was asked to reenergize most of the existing public spaces, to create a residential-style interior for the new recreation center, and to put together some model interiors for both the new cottages and the independent living building. The design had to appeal to the residents, whose average age is about 85, as well as to their adult children, who often make housing decisions for aging parents.

One of the first projects Thoma-Holec and her team tackled was the remodeling of the independent living building’s lobby, the main entry point for the complex. “I noticed that the original lobby was really large, and didn’t have a lot of furniture in it,” recalls Thoma-Holec. “The only time residents seemed to use the space was when they were waiting for transportation to take them somewhere. There wasn’t much conversation there.”

The design team decided to create an internet cafe theme for the

lobby, making a destination space for residents to congregate and lin-ger. Carpeting was replaced with practical wood-plank-style ceramic tile f looring, and a bar was built along one side of the lobby, where residents could have coffee or juice, chat or watch television. Several groupings of bistro-style tables and chairs, as well as armchairs placed closely together, also foster conversation. New lighting, paint, modern art, bold accessories and colorful fabrics add cheer to the space.

In the new memory-care unit, Thoma-Holec designed a comfort-able gathering space where residents could come out of their rooms and enjoy a residential-style living and dining area. A traditional bookcase, fireplace and television provide a focal point for groupings of armchairs, while a nearby dining table doubles as a place where residents can work on cooking and crafts projects.

Thoma-Holec opted for a luxurious residential look for the new recreation building, detailing the living room space with leather and fabric sofas, a generous ottoman, custom bookcases and a tile-clad fireplace. The recreation building’s bistro area features juice and coffee machines, and enough barstools and dining chairs to allow a group to gather for a party around the granite countertops.

left: the transformed lobby includes bistro tables and a small bar, which facilitate conversation. above: Wing chairs and deep colors give the library in the independent living building a warm ambiance.


Designing models for the new cottages and the original independent-living apartments, Thoma-Holec veered away from trite, “grandma’s house” looks in favor of more sophisticated options, and varied styles from traditional/transitional to downright contemporary. “You have to remember that these residents had some of their peak years from the 1950s to the 1970s,” says Thoma-Holec, “years when they worked, raised children and decorated their own homes. They can be quite comfortable with modern.”

During the design process, the Thoma-Holec team followed guidelines for senior design. While the look is residential, furnishings and materials were matched to users. Chairs are a certain size and height to facilitate ease of getting up and down, while arms are comfort-able to prevent bruising. “We use a lot of fabrics with moisture-barrier and anti-microbial properties for the seating,”explains the designer, “especially in the assisted living building. We used it creatively to help with incon-tinence and medication issues.” Flooring material and furnishings were placed to help with mobility. Contrast-ing colors were chosen to help with depth perception;

vivid hues are easier for aging eyes to see. Thoma-Holec also used color cues on different f loors for ease of wayfinding. “There was no overall color scheme for the project,” she says.

The project was completed in 2010, but Thoma-Holec admits there was a bit of wariness on the part of the residents when the renovation started. “Many of the residents liked what they had, and their feathers were a little ruff led when they found out things were going to change.” Once everything was in place, the response was overwhelmingly positive.

In the independent living building’s new library, a resident librarian made the room “hers” by rearranging Thoma-Holec’s artfully placed books into neat, alphabet-ized rows. “That’s what we want them to do,” the designer points out, “to feel like the place is their own.”

Perhaps the best compliment on the new design came from other residents, who were a bit suspicious about the new lobby. “When we had the chairs in place,” Thoma-Holec recalls with a smile, “they came in and told us that the room felt like sunshine.”


Interior design: Thoma-Holec Design, 6499 S. Kings Ranch Road, Suite 6, Gold Canyon, AZ 85118; (480) 671-9307 or www.thoma-holecdesign.com.General contractor: Landmark Design & Construction, 939 Pearl St., Denver, CO 80203; (303) 831-4455 or www.landmarkk.com.Lobby bistro flooring: Daltile, www.datile.com.Lobby bistro chair fabric: Duralee, www.duralee.com.Moisture-barrier fabrics: Crypton,www.ctyptonfabric.com.

opposite page: the bistro area in the new recreation building has enough seating to accommodate a party. above: the common area in the memory-care unit has a residential look and a table large enough for cooking projects. left: a model bedroom in the cottages offers a mix of modern and traditional elements.


HEN HORIZON EYE SPECIALISTS & Lasik Cen-ter opted to relocate to a larger space after 25 years in its previous location, the four-doctor ophthalmology practice turned to Scottsdale interior designer Lisa Gildar for help with the new medical offices.

“The practice was a previous client of mine,” explains Gildar. “I had done some work for them at their old offices.“

The new, 10,000-square-foot locale on the ground floor of a medical building allowed the doctors enough

space to integrate the ophthalmology and lasik surgery elements of the practice, as well as offer optometric exams and an optical dispensary. “The principal physi-cian wanted the new office to have a spa- or boutique hotel-like feeling,” Gildar notes. “He wanted patients waiting for eye exams or lasik surgery to have a space that would lessen any anxiety and would be easy for any patients with visual problems to navigate.”

Gildar worked with a medical space-planning con-sultant who devised a looping floorplan that placed lasik

horizon EyE SPECiAliStS & lASiK CEntEr

Phoenix, arizona

lisa Gildar, asid

lisa Gildar interior Spaces

scottsdale, arizona

WPhotography by Scott Sandler and Dwight Smith


Interior design: Lisa Gildar Interior Spaces, (480) 451-0941 or www.lisagildar.com.Medical space planning: Medical Design International, 2526 Mt. Vernon Road, Suite B-405, Atlanta, GA 30338; (770) 409-8123 or www.mdiatlanta.com.Tile flooring: Tile & Stone by Villagio, www.vtile.com. Carpeting: Bentley Prince Street, www.bentleyprincestreet.com.Granite countertops: Arizona Tile, www.arizonatile.com.Eyeglass displays and optician stations: Eye Designs,eyedesigns.com.

facilities, including the operating room and counseling, exam and recovery rooms in about a third of the space, and the balance of the facilities, including the ophthal-mology exam and support spaces to radiate outward from a central waiting and optical dispensary area.

Gildar set the tone for the office look in the small entry, where lasik patients are directed to the right, and ophthalmology and optometry patients head left. Working with a color palette of soothing neutrals, blues and greens, warmed by splashes of ochre, she designed a nine-foot by nine-foot water feature for the wall, inset with the company logo. Gildar also designed the area’s curved mahogany, maple and glass reception desk.

A porcelain tile walkway, inset in the carpeting, leads ophthalmology and optometry patients to the larger waiting area and optical dispensary. There, Gildar designed a larger curved maple and granite check-in desk and a serpentine soffit that curves above the desk to help define the large space. She also designed curv-

ing back-to-back sofas that echo the lines of the ceiling and desk, and allow patients to relax or contemplate the eyeglasses and sunglasses displayed on nearby walls. Small tables in the waiting area allow opticians to fit patients with glasses and contacts.

Hallways leading to tech areas and exam rooms are brightened with succulent-filled planters and artwork chosen by Gildar.

The project, completed in 2009, has created an effi-cient workspace for physicians and staff, and a comfort-able, soothing setting for patients. n

Opposite page: The main waiting area is defined by curving forms and offers wait-ing patients an opportunity to browse eyeglass styles. Above: A water feature is a focal point in the entry. Left: An exam sta-tion and hallway are brightened by plants and art.


eSidenTS of denver’S CHerry Creek neigh-borhood may fondly recall a certain four-story building as the longtime home of the city’s beloved Tattered Cover, an independent bookstore. Today, the building is again imbued with life thanks to a new forward-thinking tenant, Pura vida fitness & Spa, and an architectural transformation that opened the structure to sunlight and urban views.

“This building started out in the 1960s as a department

store,” explains dalton davis of Semple Brown design, the architectural firm that handled the interior architecture and design for Pura vida. “Then the building was occupied by the Tattered Cover.” When the bookseller moved out to new locations, the building’s owner wanted to renovate the structure.

The denver office of Gensler was asked to renovate the building’s shell and core, replacing a windowless stucco facade

PurA VidA FiTness & sPAdenver, Colorado

semple Brown designdenver, Colorado

By nOrA BurBA TruLssOn

PhOTOgrAPhy By rOn POLLArd

i P r Oj e C T W A L k-T h r O u g h i

r


with banks of windows that reveal the interior to the sur-rounding neighborhood and, in turn, flood the inside spaces with natural light.

Pura vida’s owner opted to occupy some 33,000 square feet of the renovated 50,000-square-foot building, and came to Semple Brown design with a desire to create a calming, serene facility for clients seeking a more personalized approach to both fitness and spa experiences. “The challenge was to

create a unified space spread out over four levels and a base-ment,” points out davis, who served as project architect on a Semple Brown design team that also included architect Marc Applebaum as principal in charge and interior designer Sage Case, Leed AP. Another challenge, davis notes, was that the street level of the building was largely occupied by a retail store, affording Pura vida little ground-level exposure.

The Semple Brown design team tackled the challenges

Above: sleek materials and simple lines mark Pura Vida’s main reception area, where a water feature provides a calming effect. right: The building’s former fire escape staircase was trans-formed into the main link between floors with the installation of new custom railings, light fixtures and, at each level, a window.


by crafting a f loorplan that placed a small entry and retail area at ground level to accommodate members who walk to the building. An elevator links that first f loor to the main reception area on the second floor, which can also be accessed from the parking garage. Locker rooms take up much of the second floor, along with administrative offices. The third level is largely group exercise rooms, cardio and weight equipment, and a spinning room, while the fourth f loor houses the spa, with seven treatment rooms, mani-cure/pedicure facilities, a check-in area and retail space. The basement includes a staff lounge. Taking advantage of the building’s new transparent skin, the Semple Brown designers placed the group exercise facilities along the windows, so the building would become animated with people in motion, visible from the street and sidewalks below.

While an elevator links all the levels, a staircase is the preferred mode of transportation. “if you’re going to a gym, you shouldn’t really be taking an elevator,” says davis. The Semple Brown design team transformed what was once the building’s windowless fire escape staircase into a focal

point by adding windows at each level, replacing old railings with new custom metal railings and using new custom light fixtures as accents.

Throughout the facility, cool colors of pale blue, white and brown add a sense of serenity and focus. A water fea-ture in the main reception area provides a calming effect. Materials such as porcelain and terrazzo tile were chosen for their durability, while virgin rubber f looring and slatted wood ceilings help with acoustics. Maple, white oak and flamed oak flooring and details add warmth. furnishings were chosen for their modern appeal, as was the artwork, which includes acrylic panels superimposed with abstracted nature photographs in the women’s locker room. The panels allow daylight into the space, but provide privacy from the street below.

Though the books and readers have moved elsewhere in denver, the Cherry Creek building buzzes with Pura vida activity. on any given day, club members participate in yoga classes, train core muscles with Pilates, break a sweat with spin or relax with a massage. n

The group exercise room was placed along the windows so the building would become animated with people in motion.


Pura Vida interior architecture and design: Semple Brown Design, 1160 Santa Fe Drive, Den-ver, CO 80204; (303) 571-4137 or www.sbdesign-pc.com.Shell and core architecture: Gensler, 1625 Broadway, Suite 400, Denver, CO 80202; (303) 595-8585 or www.gensler.com.Lobby Furniture: Bernhardt, www.bernhardt.com.Tile flooring: Daltile, www.datile.com.Carpeting: Shaw, www.shawcontractgroup.com.Art panels: Lynnel, www.lynnel.com.

Above: in the women’s locker room, lockers and vanity areas were kept low, allowing natural light to penetrate into the space. Acrylic art panels provide privacy from the street below. Left: Porcelain and terrazzo tile combine to give the interior a cool, luminous look.


He CurrenT eConoMy, apparently, has not slowed great interior design in Colorado. ASid Colorado Chapter’s recent design competition highlighted 29 projects that garnered the coveted Crystal Award, out of more than 150 submissions in categories ranging from residential design elements and traditional kitchens to healthcare projects over 15,000 square feet and hospitality projects over 10,000 square feet.

The awards were juried by the ASid Washington State Chapter, and, for the first time in ASid Colorado’s history,

the judging process was done electronically. Jurors were able to access all the entries from a special website and go over them at their own pace, in the comfort of their own homes or offices.

Here are two projects that not only received recognition in their categories, but also were given Judge’s Merit Awards, the highest honor in the competition, as well as two other projects that received special recognition for their sustainable approaches to design.

rocky Mountain styleA S I D C o l o r a d o ’ s 2 0 1 0 C r y s t a l A w a r d s

T


JuDge’S MerIt AwArD, CoMMerCIAl

tAg restaurant }}}Kimberly timmons InteriorsDenver, Colorado

Chef/owner Troy Guard’s TAG restaurant in downtown denver’s Lodo district has garnered critical praise for its eclectic menu, hand-crafted cocktails and well-edited wine selection. designer kim-berly Timmons, ASid, and her team created a warm, welcoming backdrop for the food and drinks within a narrow, historic build-ing. The design of the two-level eatery, which includes a patio area, highlights the building’s existing brick, wood and stone, and incor-porates recycled millwork, furnish-ings, energy-efficient lighting and recycled-material countertops. Soffits help break up the expanse of the ceiling planes, while a wine library, organic light clusters and modern architectural details add sophistication. The project also received an award in the Hospi-tality, under 10,000 Square feet category.

JuDge’S MerIt AwArD, reSIDentIAl

Colorado residence }}}Associates III Interior DesignDenver, Colorado

Located in a mountain community, this 5,000-square-foot contemporary home melds into the environment through its design, as well as green building strategies and systems. interior designers kari foster, ASid, and natalie Lynch, Allied Member ASid, honored that vision through the use of sustainable materials for furnishings, fabrics and fixed interior finishes, and by selecting well-crafted furniture meant to become heirloom pieces. Borrowing from the surrounding site, the interior design team used high desert colors of sage, spruce, juniper, bark and lichen to emphasize the link between inside and out, and chose textural fabrics, smooth, organic finishes and natural materials. The project also received an award in the Primary residence, 3,500 to 7,000 Square feet category.


SpeCIAl reCognItIon For SuStAInAbIlIty, CoMMerCIAl

the Design Studio }}}r M ruwart DesignArchitectural workshopDenver, Colorado

A 1933 building in denver was renovated to become offices for interior designer rosalie ruwart, ASid, and archi-tect Mark Bowers, AiA. The project, which was designed to qualify for Leed Gold certification, includes the re-use of existing materials and the addition of new windows and skylights, Led light sources and insulation. The roof was transformed to accommodate solar panels and bedding to create a green roof. inside, walls were knocked down to open up the interior, while the use of bamboo flooring, cork and recycled-content carpeting contrasts with the patina of the building’s original brick walls.


SpeCIAl reCognItIon For SuStAInAbIlIty, reSIDentIAl

1444 Market Street }}}Styleworks, llCDenver, Colorado

interior designer rikke Jorgensen, ASid, Leed AP, transformed a historic storefront in denver’s Lodo district into 1444 Market Street, an upscale showroom for sustainable plumbing fixtures and cabinetry. (The residential category in this award included residential showrooms.) The designer added three new partition walls to the 873-square-foot space to create areas for kitchen and bath vignettes, as well as walls upon which to display faucets and cabinetry hardware. By making use of the building’s original f loors, wood trim, electrical, heating and cooling, construction costs were kept to a minimum, and the historic qualities were preserved. n

CommerCial }}}Student Design: Sarah barker, Colorado State universityEmerging Designer: Ashley Miles, Acquilano leslie, Inc.Commercial, Under 15,000 Square Feet: Audrey Koehn, Dlr groupCommercial, Over 15,000 Square Feet: Donna Acquilano, Acquilano leslie, Inc.Hospitality, Over 10,000 Square Feet: Kimberly timmons, Kimberly timmons Healthcare, Under 15,000 Square Feet: Cindy Senger, Senger Design groupHealthcare, Over 15,000 Square Feet: Janette ray, Davis partnership ArchitectsLearning Environment: Denise pozvek, rb+b ArchitectsRetail Design: Jennifer bridges, Mitchell plusSingle Space: Michael noda, oZ ArchitectureDesign Element: Kindell williams, rnl

res ident ial }}}Student Design: leigh brueggeman, Colorado State universityEmerging Designer: Kayce Howe, Carol Moore Interior DesignPrimary Residence, Under 3,500 Square Feet: Dawn Chau and Scott parker, paradigm Interior Design/nest Architectural Design, Inc.Primary Residence, Over 7,000 Square Feet: Jeffrey elliot, Jeffrey p. elliot Interior Design Vacation Residence: Amy lee Casey, Slifer DesignsSingle Space: lynne b. bier, Home on the rangeBed/Bath: robyn Scott, robyn Scott InteriorsContemporary/Modern Kitchen: robyn Scott, robyn Scott InteriorsTraditional Kitchen: lin lee, lin lee & AssociatesShowcase Design: Jennifer A. Jelinek, JJ InteriorsDesign Element: lynn williamson, lynn williamson, ASID

res ident ial and CommerCial speC ial Categories Adaptive Reuse: Cindy Senger, Senger Design groupUnbuilt, Non-Commissioned Work: rosalie ruwart and Mark bowers, r M ruwart Design/Architectural workshopConceptual Challenge Project: Sarah barker, Colorado State university

Other 2010 Crystal Award

Winners

}}}


for A WHiLe, iT SeeMS Like ALL modern interiors featured a splash of acid green or an aubergine wall. if you were doing anything even vaguely inspired by rustic euro-pean architecture, you reached for ochre. But time–and paint color trends–march on.

Leading paint manufacturers have recently released their trend reports and new color collections for the coming year (and in one case, for 2012). While the manufacturers have differing perspectives of trend groupings, they all seem to agree on two key points: neutrals will always rule, and, as the economy slowly comes back to life, a few splashes of bright, sunny colors will help everyone’s moods. Here are a few of the coming color trends.

With stores located in Arizona, new Mexico, nevada and California, dunn-edwards Paints knows the nuances

of Southwest and West Coast design. its new Dunn-Edwards Trendbook 2011 pinpoints four key trends: “Simply Classic,” “Simply rhythmic,” “Simply rejuvenating” and “Simply fantastic.” The classic trend reaffirms the place that neutrals have in design, with hues that include biscuit- and carob-tinted whites, smoky grays, tea and redwood. rhythmic alludes to the landscape and culture of the Southwest, with

What’s On

Paint Color Trends for 2011 and Beyond

your Wall?

Top: sherwin-Williams’ “Bold invention” color grouping includes vivid blues and reds. Above: Charlotte’s Locks by Farrow & Ball is a vivid orange last seen in the 1950s.


blacks and browns balancing calming greens and blues; and rejuvenating finds its color roots in health, well-being and nature, with colors inspired by spices, f lowers and fruit. dunn-edwards’ fantastic trend looks to fairy tales, gothic imagery and escapism. Look for colors such as pale mauve, sapphire, fog and black here.

With more than 140 years experience in the paint color world, Sherwin-Williams has been around the color wheel a few times. The company’s Colormix 2011 color-trend collec-tion breaks down the new hues into four groupings: “Purely refined,” “Bold invention,” “restless nomad” and “Gentle Medley.” Purely refined features elegant, timeless colors such as pared-down blues, lilacs, grays and greens, while Bold invention goes the opposite direction with turquoise, blues and hot reds inspired by everything from graffiti to neon signs. restless nomad globe-trots to exotic locates like Morocco and Turkey for vibrant pinks, earth hues, dusky purples and pale greens. Gentle Medley groups innocent hues inspired by vintage florals and leaf motifs, such as mint green, chartreuse and freshwater blue.

farrow & Ball, manufacturers of traditional wallpapers and paints, has introduced nine new colors for 2011, each chris-tened with a distinctive name inspired by the manufacturer’s english roots. Among the new colors, Charlotte’s Locks is a vivid true orange last seen as an accent color in the 1950s.

Cabbage White, a clean hue, takes its name from the wings of the cabbage white butterf ly, while Mizzle is a soft blue-gray inspired by West Country slang for mist and drizzle. Plummet, a warm gray, is named after the lead weight used to sink a fishing line.

Benjamin Moore & Co., founded in 1883, sees further into the future with its newest annual color trend report, Color Pulse 2012. Among the paint company’s predictions, the coming palettes will be inspired by the words “preserva-tion,” “heritage,” “process,” “protection” and “enlighten-ment.” More specifically, the gray and brown scale that’s been prevalent for the last few years will continue, with colors such as camel and khaki being important neutral bases. reds will range from feminine reds to spot-on oranges and blushing pinks; yellows will be golden, sunny, ref lective blondes and honey golds; and greens will be crisper or lean toward safari or camouflage tones. Blues will take on water and air qualities, or veer the opposite way toward nearly black navy blues. n

For more information:www.dunnedwards.comwww.sherwin-williams.comwww.farrow-ball.comwww.bejaminmoore.com

neutrals

will always rule, and,

as the economy

slowly comes back to life,

a few splashes of bright,

sunny colors

will help

everyone’s moods.

dunn-edwards predicts a color trend it calls “simply rhythmic,” which echoes the colors of the southwest, such as this bittersweet orange wall.


m a r k e t w a t c h

Contract Fabrics

Looking for textiles for your next com-mercial, hospitality or healthcare project? Check out these new fabrics, which range from sumptuous to spare.

Twilight Time from Maxwell Fabrics is a collection of sheers in sophisticated stripes, contemporary metallic prints and whimsical patterns. The collection comes in a masculine color palette of gray, metallic silver, camel, sand, copper, taupe, ivory and white. More than 90 percent of the collection passes nfPA 701, and many patterns come in extra-wide widths for larger-scale commercial applications. www.maxwellfabrics.com.

KnollTextiles’ creative director dorothy Cosonas has designed the new omni collection of upholstery fabrics that feature satu-rated color and sophisticated patterns and textures. fibers include recycled polyesters, cotton and nylon. All are Greenguard certi-fied and may contribute to Leed certification. ransom, shown here, is made of 100 percent post-industrial recycled polyester and is super-durable, having passed 100,000 Wyzenbeek rubs. The fabric, which can be used for upholstery or wrapped panels, comes in a vibrant palette of 14 colors. www. knolltextiles.com.


BUSINESS BOOT CAMP 2011Strategies on how to make your business thrive in the coming year!

Aaron Blau

Mike Weddington

Chad Voithofer

+

Wednesday, January 12, 20115:30pm-8pm

Joan Jakel

Home & Design Idea CenterScottsdale, Arizona

$35 for members$50 for non-members

Register atwww.ifdaaz.com

Lino drapery fabric offers a soft, natural look that’s great for informal hospitality settings. The subtly textured fabric from JAB Anstoetz is available in 21 colorways. Available through Moda Antica, 595 S. Broadway, Denver, CO 80209; (303) 733-9003 or www.jab.us.

Courtship and Trace are two new textural fabrics from KnollTex-tiles created for healthcare applications, for use as privacy curtains, drapery, top-of-bed or as cubicle cloth. The patterns are meant to have universally calming appeal, while the palette takes its cues from hotel interiors. Made from 100 percent Trevira fr Polyester, both fabrics are double-sided. Courtship is a woven mid-weight drapery fabric that uses a multi-color yarn to create a raised vertical stripe adding a level of tactile interest. Trace has an all-over, small-scale weave with seven colors in the weft. www. knolltextiles.com. n

JAB Anstoetz, the German fabric house, has introduced the villa Borgia collection of silk velvet upholstery that’s durable enough to pass the Martindale rub Test at 30,000 rubs. The collection is available in four colorways with textures and patterns that speak of majestic european interiors. Available through Moda Antica, 595 S. Broadway, Denver, CO 80209; (303) 733-9003 or www.jab.com.us.


Indexa d v e r t i s e r s

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