Sosiale medier som verktøy for dialog / Social media as a tool for dialogue

Sosiale medier som verktøy for dialogSocial media as a tool for dialogue

• The County library an initiator for using social media

• Personal interest • Digital identity• Blogging• Participator

• Coordinator of the evaluation on social media

Who am I and why am I talking?

Challenges regarding rules and regulations

Important aspect to evaluate• Status for existing use• Examples from other public sector organizations• Purpose and benefits using social medias • Target groups• What social media to use • Responsibility regarding training and competence

Mandate

• Archive• Communication staff • Department of culture• Department of education• ICT• Strategic staff

Internal working group

As a county administration we wish

• Better and targeted communication • Instant feedback• To build reputation• To share information and knowledge

• To use social media as a tool for working together within and outside the organization

Main purpose

How do we achieve our goals?

• eKommune 2012 : lokal digital agenda (2008)• I all offentlighet (continuous updates)• Veikart for sosiale medier (continuous

updates)• Veileder for forvaltningen i sosiale medier

(2010)

(In other words by using best practice and excisting knowledge)

Been there - done that

Targeted dialogue Information flowOfficial hearings as examples

Take control Loose control

Social media already in use

Blog

• Teachers blogging

Facebook

Twitter

• Open • Better and targeted communication and

dialogue• Instant feedback

• Engaged• Sharing information and knowledge

• Generous• Building reputation

How does this fit our values?

Presentation:http://www.slideshare.net/KarianneAam/

[email protected]

Please ask!