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Sales and Operations Planning Peter Karran Fellow IOM S&OP
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Page 1: S&OP outline

Sales and Operations Planning

Peter KarranFellow IOM

S&OP

Page 2: S&OP outline

What is it?

Formal Business Process spread over 18-24 Months of planning Horizon

Product Families (not items) Volume (not Mix) Monthly review Cycle Both product and financial units

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Page 3: S&OP outline

Principles

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More Principles

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Suggested Process

Buffer Management

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Inputs by Function

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Some Rules

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Agenda

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Put Simply

End of month

STEP 1Data

Gathering

STEP 5Exec SOPMeeting

STEP 4Pre-SOPMeeting

STEP 3Supply

Planning

STEP 2DemandPlanning

Statistical forecastsField sales worksheet

Management forecast1st pass spreadsheets

Capacity constraints2nd pass spreadsheet

RecommendationsFor executive S&OP

Decisions

Wallace: 2nd edition Sales & Operations Planning

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Step 1 – Data gathering

Month end data Actual sales Inventory Production

Sales and marketing

All pertinent information

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Jan Feb Mar Apr May June Jul AugForecast 100 100 100 120 120 120 120 130Acutal sales 90 95 85Difference -10 -5 -15Cum. difference -15 -30

Jan Feb Mar Apr May June Jul AugPlanned production 100 100 100 110 120 120 120 130Actual production 98 100 101Difference -2 0 1Cum. difference -2 -1

Jan Feb Mar Apr May June Jul AugPlanned inventory 100 100 100 142 142 142 142 142Actual inventory 111* 116 132Difference 11 16 32

*January Inventory=103

Comparing actual to forecast Product Family A

Alternatively Time or Capacity Buffer

Management

History Present FutureVol=Widgets

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Total S&OP summarises family plans

S&OP

Family A Volume

=> £

Family B

Volume => £

Family C

Volume => £

Family D

Volume => £

Family E Volume

=> £

Family F Volume

=> £

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Step 2 – Demand planning

Sales and marketing review information received from Step 1

Sales forecast By product By family Total

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Demand planning team

Demand manager

Product manager

Forecast analyst

Sales manager

Salesperson

Customer service

Accounting manager

Supply chain manager

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Forecasting

INPUTS OUTPUTSForecasts That:

• Are reasoned

• Are realistic

• Are reviewed

• Represent demand

THEPROCESS

Current Customers

New customers

Competition

Economy

New products

Pricing

Bids

Promotions

Management directive

History

Other

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Step 3 – Supply planning

Bill of resources

Rough-cut capacity

Demand/Supply Strategies

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Resource Planning Process

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Bill of Resource

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Resource Planning Process

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Rough-cut capacity planning

Resource Bill

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Demand/Supply Strategies-Constraint Management

Product Family: 11. Make-to-stock

2. Target customer service level 99%

3. Target finished goods inventory 1 month

Product Family: 21. Make-to-order

2. Target customer service level 98%

3. Target customer lead time 2 weeks

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Step 4 – Pre-SOP meeting

Make decisions to balance supply/demand

Resolve differences where possible

Identify areas of disagreement

Develop scenarios

Set agenda for Executive S&OP meeting

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Step 5 – Executive S&OP meeting

Make decisions

Authorise changes in S&OP plan

Confirm assumptions

Resolve risks and issues

Review performance, product issues, special projects, etc.

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What are critical success factors for S&OP?

S&OP

Top Management Involvement

Ongoing Routine S&OP

Meetings

Structured meeting agendas

Cross-functional

participationParticipants empowered

to take decisions

Internal Collaborative

process

Measurement of Process

Supported by Integrated

Supply-Demand Planning

Technology

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Page 25: S&OP outline

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