Sooz Kinsella - Candidate Attraction, Making Your Online Activities Work for You

Candidate  A*rac-on   Making  your  online  ac-vi-es  work  for  you  

Sooz  Kinsella  Head  of  Product  Marke6ng    uk.linkedin.com/in/kincess  

Online  Candidate  A*rac-on

Social  A*rac-on  -­‐  Twi*er

Social  A*rac-on  -­‐  Facebook

What  Else  for  Candidate  A*rac-on? Email  Marke6ng    

•  Know  your  target  market  

•  See  which  candidates  are  ac6ve  or  passive  

•  Re-­‐engage  with  dead  data  in  your  CRM  

•  Free  tools  for  basic  campaigns  like          Mailchimp  or  Campaign  Monitor        

What  Else  for  Candidate  A*rac-on?

Job  Alerts    

•  Re-­‐engage  with  dead  data  in  your  CRM  

•  Highly  targeted  

•  Poten6al  alterna6ve  to  paid  job  pos6ngs  

•  Job  Alerts  are  FREE!  and  shareable  

•  Engaging  passive  candidates  

Bad  Website

• No  job  search  • No  social  share  icons  • Passive  candidates  –  no  info  • Dated  naviga6on  • Not  mobile  responsive  • No  compelling  content  

Great  Website

•  Searchable  job  adverts  •  Social  share  icons  • Register  for  job  alerts  •  Simple  naviga6on  • Mobile  responsive  • Blog  • Candidate  &  client  info  

Recruitment  Grader

What  We  Grade

Jobs  Checklist    

Blog  Checklist  

Social  Review    

Mobile    

Op6mise  /  SEO    

More  Resources?

Free  Whitepapers    hQps://www.firefishsoTware.com/resources    Recruitment  Blog    hQp://blog.firefishsoTware.com/      

@firefishnow

https://uk.linkedin.com/in/kincess

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