Sony Pictures Project Samples

Superbad !  Product: Superbad DVD and Blu-ray !  Account: Best Buy !  Promotion Date: December 2007 !  Objective: Create unique program via:

!  Exclusive T-shirt GWP !  Outpost placement of all SKUs !  Sponsored booth at Guitar Hero event at West LA Best Buy store on 10/27/07

!  Result: Incremental placement of product on coveted fixture, custom SKU that sold thru 100% in less than one week and increased ROI

Sample Works

With my daughter at the Best Buy LA Guitar Hero event

Product SKUs with on-packed T-shirt

Superbad SKUs on tombstone fixture

Hancock !  Product: Hancock DVD and Blu-ray !  Account: Best Buy !  Promotion Date: June 2008 – November 2008 !  Objective: Create exclusive lifecycle campaign via retailer partnership

to gain incremental placement and generate additional revenue via: !  Massive media campaign in collaboration with theatrical !  Compelling catalog program including movie ticket !  Providing talent at key retailer event !  Custom product SKU during new release window

!  Result: Additional awareness of product, media domination campaign, strengthened relationship with retailer, incremental placement of product, and increased ROI.

Sample Works

Half page ad featuring catalog offer with free movie ticket

Exclusive SteelBook T-shirt GWP

Corrugate display

New release circular ad

Minisite on BestBuy.com

Sony High Def Store !  Product: Sony Blu-ray, high definition electronics, PlayStation, games and Sony

Music Blu-ray !  Account: Amazon !  Promotion Date: October 2008 – Present

Sample Works

Holiday ’08 HDNA FSI with Sony High-Def store offer callout

Sony High Def Store home page

Store listed on Blu-ray Movies landing page navigation

!  Objective: Create brand store showcasing Sony high definition products and exclusive consumer offers via:

!  Compelling cross category sales promotions !  Video tutorials and content featuring breadth of product !  Significant Amazon merchandising plan in all categories !  Incremental Sony media allocation !  Talent meet and greet at retailer event !  Combined publicity efforts generating increased awareness

!  Result: Vendor award for concerted efforts, incremental revenue and additional external media exposure

Sony High Def Bundle !  Product: Sony Blu-ray, high definition electronics, PlayStation and video games !  Account: Best Buy !  Promotion Date: November 2009-December 2009 !  Objective: Synergistic effort with Sony sister of companies to create an

exclusive consumer bundle offer via the following methods: !  Print and TV campaign calling out exclusive offer !  Joint display and co-merchandising of all eligible products in home theatre

!  Result: Significant sales lift for all participating categories, incremental placement of product and impressive media campaign capturing millions of impressions.

Sample Works

Circular ad featuring all product SKUs Joint floor display and PS3 merchandising solution

Display header with offer messaging

District 9 Pre-order Campaign !  Product: District 9 DVD and Blu-ray !  Account: Best Buy !  Promotion Date: November 2009-December 2009 !  Objective: Develop pre-order campaign to dominate pre-order

market share via: !  Compelling pre-order GWP (lithograph & dog tag set) that targets

demographic !  Secure single title endcap placement dedicated to campaign !  Circular cuts during pre-order and release date

!  Result: High consumer demand as proven by impressive GWP sell-thru (100% S/T Week 1), one of the most successful Movies pre-order campaigns at retailer, incremental exposure and placement

Sample Works

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Endcap signage

Michael Jackson’s This Is It !  Product: Michael Jackson’s This Is It DVD and Blu-ray !  Account: Best Buy !  Promotion Date: November 2009-January 2010 !  Objective: Create exclusive lifecycle campaign via retailer partnership to gain

incremental placement and generate additional revenue via: !  Unique pre-order campaign with SteelBook GWP !  Custom product SKUs during new release window !  Cross category Michael Jackson-themed soft bundle with Sony Music !  Midnight madness event in LA and NYC markets !  Incremental SPHE media allocation

!  Result: Exciting program that drove sales during pre-order and new release for top SPHE release of FY10, incremental placement of product, robust publicity efforts specific to retailer event and strengthened retailer relationship