By the end of the lesson you will understand: ALL- How Sony is a conglomerate and how cross media promotion helps the Sony to distribute and market their products to audiences SOME- How the digitalisation of the music industry has threatened Sonys dominance and the shift of power to audiences and independent labels Last Weeks Key Terms: Conglomorate Oligopoly Distribution Consumption GIVE AN EXAMPLE OF EACH 6 LESSONS TILL XMAS
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By the end of the lesson you will understand:
ALL- How Sony is a conglomerate and how cross mediapromotion helps the Sony to distribute and market their products to audiences
SOME- How the digitalisation of the music industry hasthreatened Sonys dominance and the shift ofpower to audiences and independent labels
Last Weeks Key Terms:
ConglomorateOligopolyDistributionConsumption
GIVE AN EXAMPLE OF EACH
6 LESSONS TILL XMAS
SONY CASE STUDY
EVIDENCE AND EXAMPLES FOR EXAM
Marketing and Distribution
Production
Distribution Consumption
Hardware
Reasons why SONY are dominant players in the music industry:
Being a Conglomerate means that Sony have the benefit and power across different stages
Production
Distribution
Marketing and Promotion
Consumption
They can use cross media promotion
Using one of their companies/products to also promote another
Eg. Leona Lewis song ‘Hands’ being used in Final Fantasy Game
SONY are dominant- REASON 1
Production
Distribution
Marketing and Promotion
Consumption
They can distribute their music through synergy with other companies such as Itunes etc but also can distribute through their own apps and through myplay and the Sony Entertainment network and Sony Mobile Phones such as the Mix Walkman
SONY are dominant- REASON 2
Production
Distribution
Marketing and Promotion
ConsumptionCan also directly link into audience consumption as they are the only major label to own their own hardware
SONY are dominant- REASON 3
POINT:
EVIDENCE:
EXPLAIN:
Use as many of the following in your PEE: cross media promotion, distribution, synergy, marketing, digitalisation, oligopoly, major, global, mainstream, subsidiary
Media Production is dominated by global institutions- To what extent do you agree with this statement?
MARK:EAA /10TERM /10
Two targets to improve:
POINT:
EVIDENCE:
EXPLAIN:
Use as many of the following in your PEE: cross media promotion, distribution, synergy, marketing, digitalisation, oligopoly, major, global, mainstream, subsidiary
Media Production is dominated by global institutions- To what extent do you agree with this statement?
MARK:EAA /10TERM /10
Two targets to improve:
POINT:
EVIDENCE:
EXPLAIN:
Use as many of the following in your PEE: cross media promotion, distribution, synergy, marketing, digitalisation, oligopoly, major, global, mainstream, subsidiary
Media Production is dominated by global institutions- To what extent do you agree with this statement?
MARK:EAA /10TERM /10
Two targets to improve:
PERIOD FOUR
1. SWAP your PEE with a partner.
Mark them out of the following and give targets to improve:
EAA- 10Term- 10
2. Re-do a PEE using the feedback to improve.
By the end of the lesson you will understand:
ALL- How Sony is a conglomerate and how cross mediapromotion helps the Sony to distribute and market their products to audiences
SOME- How the digitalisation of the music industry hasthreatened Sonys dominance and the shift ofpower to audiences and independent labels
Reasons why SONY are dominant players in the music industry:
Ways in which Sonys dominance has been challenged
Point Evidence
Point Evidence
What significance does the continuing development of digital media technology have for the institutions you have studied?
INDEPENDENT LABEL
PROS
CONS
SONY MUSIC
PROS
CONS
HOMEWORK: using the feedback re-do the exam question that you did for homework this week.
How much better have you done?
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