Sony Laptop

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Presented ByManoj kumar.M

12MBO32CIMAT

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Sony Slogan

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REVENUE & PROFIT

Revenue US$ 72.349 billion (2012)

Operating income US$ 2.448 billion

(2012)

Net income US$ 458 million (2012)

Total assets US$ 151.131 billion

(2012)

Total equity US$ 28.523 billion (2012)

Employees 146,300 (2012)

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History

Founded in Tokyo in 1946, Sony was the

brainchild of two men.

Engineer Masaru Ibuka and physicist AkioMorita invested the equivalent of Yen 190,000

to start a company with just 20 employees. The

rest is history!

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Birth of a Global Brand

Behind the phenomenal success of Sony are twomen. Masaru Ibuka was an engineer and Akio

Morita a physicist when they decided to create a

company repairing and building electrical

equipment. On May 7, 1946,

The new company had no machinery and little

scientific equipment.

Possessing only their own intelligence andengineering expertise, Ibuka and Morita set

about to create new markets.

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Origin of the word 'Sony'

In 1955, the company decided to use the SONYlogo on Totsuko products and three years later

changed its name to Sony Corporation.

Two concepts were combined to create the name

'Sony'. One was the Latin word 'sonus' which is

the root of words such as 'sound' and 'sonic'.

The other was 'sonny boy,' a popular expression

used in Japan at the time to describe a young

person with a free and pioneering spirit.

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Headquarters of Sony

Minato, Tokyo Japan

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CEO of SONY

Kazuo hirai

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Some products logos

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Sony Advertisement

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SWOTANALYSIS

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Strength

Innovation

Quality

Brand strength

Differentiation

Weakness

Maintaining multiple function

International expansionProduct price

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Opportunity

asset light strategy

T.V categories

Gaming segment

T.V business expansion

International market penetration

ThreatsCompetitor competition

Global economic recession

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Sony Group Key

AchievementsSignificant improvement in TV

business on path to profitability

Reinforced Sonys sales andmarketing operations in emergingmarkets

High value-added products developedand launched in core electronics

businesses

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Sony Company Products

Electronics: Audio, Video, Televisions Information and

Communications.

Sony Computer Entertainment:

Hardware and related software

Sony Music Entertainment: Sony Music Entertainment Inc.:

Columbia Records,

Sony Classical,

Sony Discos,

Sony Disc Manufacturing, and Sony Music Nashville Sony Music Entertainment Japan: Sony Records and Epic

RecordsSony Life Insurance

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Product Range

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Sony products

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Sony products (Cont)

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Sony products (Cont)

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Sony laptops

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Strategy and Organization

Continue to focus on communications and homeelectric appliances, but also content and services

Vertically integrated business

Vision is to become a broadband entertainmentcompany

Product-Market Strategy: Apply IT to productdesign, production, distribution, and sales

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Sony Innovation

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Growth

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THANK YOU