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A Project Report On Electronic Products Of Sony Pvt. Ltd.
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Sony Final Project

Jan 18, 2015

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Page 1: Sony Final Project

A Project Report On Electronic Products Of Sony Pvt. Ltd.

Page 2: Sony Final Project

Acknowledgement

We take the opportunity of submitting this report to express

our deep regards to those who offered invaluable assistance and

guidance in this hour of need.

First & foremost. We would like to express my gratitude to

my professor and guides, for their constant support, encouragement and

valuable guidance, without which the successful completion of this

report would have been impossible. They are responsible for making us

realize how important it is for us to concentrate and put focused efforts

on this project.

Last but not the least; we would like to thank our friends and

colleagues for their support and invaluable help.

Submitted by:

Venkatesh Mishra

Rahul Karothia

Subodh Mohite

Chetan Singh

Submitted to:

Pooja Mam.

Page 3: Sony Final Project

Index

Sr.No Title

1 Sony India Pvt. Ltd.

2 Introduction

3 History

4 International Marketing

5 Public Relation Management

6 Productivity & Quality Management

7 Direct & Indirect Taxes

8 EXIM

9 Awards

10 Conclusion

Page 4: Sony Final Project

Sony India Pvt. Ltd.

Company: Sony India Pvt. Ltd.

Managing Director: Mr. Masaru Tamagawa

Date of Establishment: November 17, 1994

Location: A-31, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044, India.

Staff Strength: 636 (as at March 31, 2007)

Share Capital: Rs. 550 million

Share Holding: 100% subsidiary of Sony Corporation, Japan

Branch Offices: Delhi, Haryana, Ludhiana, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Vijayawada, Jaipur, Chandigarh, Lucknow, Pune, Ahmadabad, Indore, Cochin, Coimbatore, Ghaziabad, Guwahati, Hubli and Ranchi

Business Activities: Marketing, Sales and After-Sales Service of electronic products & software exports Products: Televisions, Hi-fi Audios, Home Theater systems and DVD players, Personal Audio (CD/Cassette Radio Players and Walkman®), Audio Video Accessories, Car Audio and Visual Systems, Notebooks, Gaming Consoles, Camcorders and Digital Still Cameras, Digital Imaging Accessory (Batteries, Chargers, Microphone, Photo Printers), Mobile Phones, Recording Media and Energy Devices, Broadcast and Professional products.

Page 5: Sony Final Project

IntroductionSony Corporation (Sonī Kabushiki Gaisha) is a multinational

conglomeratecorporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue exceeding US$99.1 billion (as of 2008). Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets. Its name is derived from sonus, the Latin word for sound.

Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its five operating segments—electronics, games, entertainment (motion pictures and music), financial services and other. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, and Sony Financial Holdings. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. The company's slogan is Sony. Like no other.

Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 7000 dealers and distributors, 210 Sony World & Sony Exclusive outlets and 22 direct branch locations. Sony India also has a strong service presence across the country with 21 company owned and 160 authorized service centers.

The first thing that comes to people’s minds of the company and products of Sony is its high-technology-filled-with-gadgets electronic goods and innovation. It was also this innovation that makes Sony the greatest company that started in post-war Japan. Sony has used its innovation in building markets out of thin air, created a multibillion, multinational electronic empire with products such as the transistor radio, the Trinitron, the Walk-in and the VTR. That changed everyday household lives forever.

However, this consumer targeted quest for excellence and constant innovation instead of targeting mainly at profit also has a lot to do with current crisis Sony is facing - sales and profits are down or are slowing down, capital investment cost and R&D are climbing, competitors are moving in with copycats, the battle between VHS and Beta and the search for a smash hit product such as the Trinitron or the Walk-in.

Page 6: Sony Final Project

HistoryMasaru Ibuka, the co-founder of Sony.

In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo. The next year, he was joined by his colleague Akio Morita and they founded a company called Tokyo Tsushin Kogyo K.K., which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G.

In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka looked to apply it to communications. Although the American companies Regency and Texas Instruments built the first transistor radios, it was Ibuka's company that made them commercially successful for the first time. In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan's first commercially produced transistor radio. They followed up in December of the same year by releasing the Sony TR-72, a product that won favor both within Japan and in export markets, including Canada, Australia, the Netherlands and Germany. Featuring six transistors, push-pull output and greatly improved sound quality, the TR-72 continued to be a popular seller into the early sixties.

In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. It was for the TR-6 that Sony first contracted "Atchan", a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character first appeared in a cartoon ad holding a TR-6 to his ear, but went on to represent the company in ads for a variety of products well into the mid-sixties. The following year, 1957, Tokyo Telecommunications Engineering came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success.

Page 7: Sony Final Project

Product & Technology Milestones

(1955) Japan's first transistor radio, employing five

transistors developed in-house. The TR-55 became the

forerunner of later portable radios.

TR-610 Highly acclaimed for its novel design, it

was a hit in both Europe and the US. Approximately

500,000 units were sold throughout the world.

Page 8: Sony Final Project

(1965) TFM-110 This model featured a black and

silver design which was representative of the “Solid State

Eleven.” Its chic design and unprecedented advanced

sensitivity made the TFM-110 a top seller.

(1975) ICF-5900 Five-band radio known by the

nickname “Sky Sensor.” Its crystal marker (based on a

quartz crystal resonator) ensured precise shortwave tuning.

Page 9: Sony Final Project

1976 ICF-7500 Skillfully designed to separate

the tuner and speaker, resulting in a high-

performance, compact FM/AM receiver.

Page 10: Sony Final Project

1995 ICF-TR40 Model commemorating the 40th

anniversary of Sony radios. This handy portable radio

featured a faux-leather exterior with metallic trim.

Page 11: Sony Final Project

1997 ICF-B200 Emergency radio with built-in

manual power generator. Just turn the handle to charge the

internal batteries.

2000 SRF-G8V The use of magnesium alloy ensured

a slim but durable body. With a text-to-speech function and

a stand charger, this radio was designed specifically for

commuter use.

Page 12: Sony Final Project

INTERNATIONAL MARKETING

Sony Corporation - SWOT Analysis.

Page 13: Sony Final Project

The Sony Corporation - SWOT Analysis company profile is the

essential source for top-level company data and information. The report

examines the company’s key business structure and operations, history

and products, and provides summary analysis of its key revenue lines and

strategy.

Sony Corporation (Sony) is one of the world’s leading consumer

electronics firm with additional interests in the entertainment industry

through subsidiaries dealing with recorded music, motion pictures, TV

programming, DVDs and videos. The group operates globally and is

headquartered in Tokyo, Japan. It employed 163,000 people as on March

31, 2007. The group recorded revenues of JPY8,295,695 million

(approximately $70,355.8 million) during the fiscal year ended March 2007,

an increase of 10.5% over 2006.

The increase was driven by strong sales within the electronics, game

and the pictures segment. The operating profit of the group was JPY71,

750 million (approximately $608.5 million) during fiscal year 2007, a

decrease of 68.3% compared with 2006.The net profit was JPY126,

328 million (approximately $1,071.4 million) in fiscal year 2007, an increase

of 2.2% over 2006.

Strengths and Opportunities

Page 14: Sony Final Project

The greatest asset of Sony is of its human capital, especially its

engineers which make up the R&D department. Their constant innovation

is crucial for a consumer electronic firm which specializes in audio-visual

equipment and the higher profit margin, which comes from being the leader

of the pact. Subsidiaries are also well established, such as in the United

States and Europe which give Sony a distinct local hands-on knowledge of

the local market. It also makes Sony an international corporation, bringing

together the talents and best of strategies of both world to the organization.

Besides the employees, the two founders, Ibuka and Morita also legends in

their fields which they create vision and sense of direction for the

organization. They also acts as bridges between the employees and the

management.

The self promoting system and job rotating systems creates

satisfaction for employees and give them greater exposure to all aspects of

the business. Ideally, this would produce better products as engineers gain

knowledge on consumer needs while marketing people engaged in the

production and can give their point of view.

Weaknesses and Threats

Referring to Exhibit 1, sales has slowed down considerably since the

beginning of the 80s. In the domestic market, sales actually decreased by

7.22%. The overseas market expanded both in real terms and relative to

total sales, but slowed down to around 10% a year. This can be seen as

the vacuum period between one hit product, the Walkman, and its

succession.

Page 15: Sony Final Project

As mentioned by Ibuka, business is conducted in a ten year cycle.

However, in the eighties, the product might still take a few years to develop,

but the time reaping the results and profits might be much less. As seen in

the VTR example, both the VHS and Beta were developed by Sony.

However, in a short time, Matsushita could come up with a competitive

product based on Sony's technology. Therefore, it is fair to say that other

electronic firms would be able to copy Sony's technology in a much shorter

time while offering more competitive prices. The margin for technology

advancement is therefore diminishing.

International Marketing of Sony Pvt.Ltd.

Sony's decision to shift focus from the domestic to the international

market took seed during Morita's 1953 visit to Philips. Holland resembles

Japan in many ways. If a company like Philips can succeed in the

international market, there's no reason why Totsuko can't, he thought.

Boosted by this convicton, he directed Sony to begin concentrating its

energies on producing exports for the international market.

Their initial goal was to build up overseas markets which would yield

50&percent; of their gross sales. Thanks to sales of transistor radios and

the diligent marketing efforts of Morita and his staff, this goal became

possible within seven years.

Next came step two. Morita took an assertive stand. Until now we have

Page 16: Sony Final Project

merely exported overseas. From now on, however, we must go to the heart

of the matter. Overseas marketing is an overseas business. I believe that

Sony can become stronger by setting up overseas offices. Offices had

already been set up in New York, Hong Kong and Zurich for this purpose. A

radio factory had also been established in Shannon, Ireland.

The early days of Sony Corporation

Then in February 1960, Sony Corporation of America (SONAM) was

established to oversee Sony's marketing activities in the United States by

doing business with Americans like an American company. This was

something that no other Japanese electronics corporation had dared to

attempt. Many doubted that a company specializing in transistor radios and

other electronics products, as opposed to a general trading company, could

deal successfully without an agent's assistance.

Morita was well aware of the risks. In light of Sony's current situation,

we may be acting a little prematurely. But a business that doesn't take

advantage of its opportunities doesn't deserve to be called an enterprise.

Page 17: Sony Final Project

We may be overextending ourselves, but the time to act is now. We at

Sony don't believe in shying away from the hardship that comes along with

a good opportunity, and we ask all our employees to uphold this spirit,

explained Morita to his employees.

Marketing Strategy

The marketing concept of building an organization around the profitable

satisfaction of customer needs has helped firms to achieve success in high-

growth, moderately competitive markets. However, to be successful in

markets in which economic growth has leveled and in which there exist

many competitors who follow the marketing concept, a well-developed

marketing strategy is required. Such a strategy considers a portfolio of

products and takes into account the anticipated moves of competitors in the

market.

Page 18: Sony Final Project

PUBLIC RELATION

MANAGEMENT

Page 19: Sony Final Project

OBJECTIVES

1. PR efforts began by identifying three target audiences, defined as (1)

jetsetters who require an ultra-portable notebook, (2) early adopters and

affluent consumers desiring high-end electronics regardless of cost and (3)

image-conscious consumers whose purchases are driven by aesthetics

and who appreciate stylish design.

2. Position Sony as a leader with an "industry first" technology that meets

the needs of today's mobile PC users.

3. Drive sales and garner significant media coverage of the T350 notebook.

Employee relation

Who are a company's greatest ambassadors? Its people. Engaged

and loyal employees make a good company great. They improve your

reputation with the general public and help bring in

top talent.

At Ruder Finn, our proven strategies help

clients communicate directly to their people on the

front lines, on the shop floors and around the globe,

improving morale, motivation and productivity. Our creative strategies

disseminate management's key messages and change management

strategies far and wide, making these employee-communications programs

key and constant business tools in a time of change.

Page 20: Sony Final Project

Key areas of experience include:

Change Management

Recruiting and Retention strategies

Best Places to Work initiatives

Diversity programs

Employee issues and crisis communications.

Personnel Development

Sony strives to further enhance motivation and encourage personal growth

through on-the-job learning, as well as access to a variety of programs

tailored to different regional needs, including education for next-generation

business leaders, management skill improvement training, and training

aimed at enhancing the abilities and skills of individual employees.

Page 21: Sony Final Project

PRODUCTIVITY AND QUALITY MANAGEMENT

Page 22: Sony Final Project

Product Quality and Quality Management.

Sony's activities, centering on further improving product quality and

reinforcing quality management activities, reflect our commitment to quality.

Sony's Quality Management Control System Organizational

Structure.

On a continuing basis, Sony introduces new product quality

improvement measures into all processes, from development, planning,

design and manufacturing to sales and service activities. Such recent

measures include:

• assuring senior management oversight and attention to improving

product and service quality and safety, as well as timely responses to

problems;

• appointing personnel within each product and business group who

are ultimately responsible for quality, to spearhead initiatives in the areas

for which they are responsible;

• holding regular Quality Strategy Meetings, attended by Sony's

president and top management from each business group, including

manufacturing and marketing executives from the Electronics business, to

discuss and set policies, strategies and key measures relating to product

quality;

• formulating corporate quality standards applicable to Sony's

electronics products, focusing on such criteria as product safety and

performance, labeling and services. These standards are updated

Page 23: Sony Final Project

continuously to reflect technological advances, changes in applicable legal

and regulatory requirements and social changes.

• establishing and advancing a project management system for the

Group-wide quality enhancement initiative, with the aim of providing "high-

quality, reliable products that our customers can use with confidence" and

"heartfelt customer service with a personal touch" as set out in the Sony

Pledge of Quality; and

• strengthening rules worldwide from September 2006 to ensure

prompt reporting to the Product Safety and Quality Officer when Sony

receives information about an incident involving a Sony product that affects

customer safety or has the potential to do so. Based on these reports, this

Corporate Executive provides the necessary follow-up, instructs the

relevant divisions, and responds appropriately to the customer. In

December 2007, Sony applied the same system to possible software

vulnerabilities in products.

Responding to the Customer

Page 24: Sony Final Project

Sony makes active use of customer feedback to improve our

products. Complaints, suggestions, ideas and reports of malfunctions

received from customers at the Customer Information Center after

purchase are promptly and accurately evaluated and disseminated to the

planning and design groups so that improvements in product quality can be

made in a timely fashion.

One example is the release in autumn 2006 of digital cameras and

video cameras with improved usability through the provision of operation

guides and step-by-step instructions on the products' LCD screens.

Utilizing Customer Feedback

Product Quality Information Channel

Page 25: Sony Final Project

It is vital to detect product quality-related problems as early

as possible. To that end, Sony therefore established the Product

Quality Information Channel in 2003, to gather product quality-

related information, including reports of problems, as well as

opinions from Sony Group employees. Employees can send

messages to the Product Quality Information Channel website.

This can be done when, during the course of their work, they

discover a issue related to product quality that they cannot

address with, or when a quality-related problem occurs while they

are using a Sony product. After the Product Quality Information

Channel investigates the information received gathered, it

proposes and introduces measures to avoid potential problems

and prevent previous problems from recurring.

As of March 2008, Sony had received more than 1,100

reports since the establishment of the Channel. The diverse range

of information received has included proposals to make products

and manuals more user-friendly, and has led to more than 750

improvements.

Breakdown of Product Quality Improvements

Page 26: Sony Final Project

Safety Initiatives

Page 27: Sony Final Project

As another part of the effort to improve the safety of our

products, Sony has established an in-house product safety

assurance capability for examining product safety from a medical

perspective, to help ensure Sony products have no adverse

effects on human health. The results of these efforts, as well as

advice from experts outside the company, are then incorporated

into product development with new technology, design and

engineering processes.

Efforts to Ensure Product Information Security

The networking of consumer electronics products in recent

years has increased the danger of, among others, the leakage of

personal information and the destruction of data. As a

consequence, ensuring the information security of products has

become an important issue. In addition to establishing a special

function for collecting security risk-related information from

outside experts, Sony has created an internal information security

team comprised of individuals assigned to each business group.

Based on information received, this team assesses the potential

impact on Sony products and implements appropriate measures.

Sony has strengthened our systems to prevent problems

concerning product security vulnerability, and to ensure prompt

information sharing and solutions should a problem arise. At the

same time, Sony has introduced in-house training and has

tightened rules governing the handling of such issues.

Responses to Quality Issues

Page 28: Sony Final Project

Sony recognizes that ensuring our customers' trust,

confidence and satisfaction is a crucial management task and

strives to prevent quality-related problems through the systems

and efforts described previously. Accordingly, Sony responds

swiftly when a problem arises by investigating the facts and

taking appropriate action.

Sony is currently taking steps company-wide to strengthen

efforts to incorporate compliance with laws and standards

governing product safety into in-house processes.

Page 29: Sony Final Project

Direct & Indirect Taxes

Page 30: Sony Final Project

Report Highlights

- Provides a snapshot version of the company’s performance, through its

financials and charts to evaluate the company growth trends.

- It offers key company data and analysis vis-à-vis to the major industry

players. This information is vital from the point of estimating business

strategies of the company and facilitate in decision-making process for the

investors.

- Provides key financial information of the company, sales and product

ratio, revenue and income trend, stock performances for the most recently

ended quarter, financial year across businesses, and product/service

categories.

- Tracks major M&A trends and developments undertaken in the current

fiscal year to get a better understanding of company’s growth strategies.

- The report identifies and analyzes the company’s strength and

weaknesses to come up with the possible opportunities for the company.

- The report comments on the company's outlook for the forthcoming

periods both on strategic and financial point of views.

- Supplemented with graphs and tabular information on the key industry

players, overall financial and market performances, list of products and

services, and company’s share performances.

Page 31: Sony Final Project

Sony India announces Record Growth Performance for Q1 2007

Sales Revenues up by 26%

DetailsQ1 2006 (Apr – Jun)

In Rs. ‘000Q1 2007 (Apr – Jun)

In Rs. ‘000Growth

Sales Turnover 4,724,846 5,964,880       26 %

New Delhi, July 11, 2007: Sony India today announced financial results for

first quarter fiscal 2007 ended June 30, 2007. The Company posted record

sales revenue of Rs. 596 crore, an increase of 26 per cent compared to

sales revenue of Rs. 472 crore for the same period a year-ago. The

financial results this quarter were a result of the solid business performance

and aggressive customer focused strategy especially in the contemporary

and vibrant categories such as BRAVIA LCD TVs, Cyber-shot and

Handycam digital products, VAIO Notebooks and Gaming console

businesses.

“We are very pleased with our results for the first quarter,” said Masaru

Tamagawa, Managing Director of Sony India. “Our revenue growth

continues to validate our strategy. Consumers recognize that we have a

unique and valuable proposition they're not finding anywhere else. We're

ahead of the curve in delivering services based on the new intersections of

marketing, business and technology. We will continue to consolidate our

operations and invest significantly in developing new products and

extending our core technologies."

Page 32: Sony Final Project

Keeping in line with introducing the very latest and the best in technology,

Sony showcased the 11 (28 cm) extremely thin next generation TV display

incorporating OLED (organic light emitting diode) technology.The latest and

most promising buzzwords in display technology, OLED TVs are

considered as the screens of the future with significant advantages such as

brighter and more brilliant picture, unlimited viewing angle, low power

consumption and fast "response time"in relation to conventional

technologies. Alittle thicker than a credit card (3mm in depth), the  OLED

TV 11(28cm) TV has the potential to break into many areas (displays,

flexible displays, lighting, transparent displays and so on). With the current

pace of innovation and technological development, Sony anticipates that

OLED displays will dominate the TV market in the near future

View: Annual Data | Quarterly Data (All numbers in thousands)

Page 33: Sony Final Project

PERIOD ENDING 09/2008 06/2008 03/2008 12/2007

Balance Sheet - Assets

Cash and Equivalents 6,590,000 7,432,000 10,864,000 8,981,000

Marketable Securities 4,467,000 4,759,000 4,277,000 4,224,000

Accounts Receivable 10,663,000 11,348,000 11,836,000 *

Loans Receivable * * * 14,170,000

Receivables 10,663,000 11,348,000 11,836,000 14,170,000

Other Inventories 12,837,000 11,397,000 10,216,000 9,662,000

Inventories 12,837,000 11,397,000 10,216,000 9,662,000

Prepaid Expenses 8,441,000 7,139,000 11,466,000 9,341,000

Current Deferred Income Taxes

2,166,000 2,284,000 2,371,000 2,353,000

Other Current Assets 3,063,000 1,917,000 (933,000) *

Total Current Assets 48,228,000 46,276,000 50,097,000 48,731,000

Land & Improvements 1,484,000 1,507,000 1,583,000 1,487,000

Building & Improvements 8,573,000 8,657,000 9,031,000 9,041,000

Machinery, Furniture & Equipment

22,732,000 22,984,000 24,830,000 23,668,000

Construction in Progress 757,000 757,000 557,000 517,000

Total Fixed Assets 33,547,000 33,905,000 36,001,000 34,713,000

Page 34: Sony Final Project

Gross Fixed Assets (Plant, Prop. & Equip.)

33,547,000 33,905,000 36,001,000 34,713,000

Accumulated Depreciation & Depletion

21,992,000 22,261,000 23,568,000 22,141,000

Net Fixed Assets (Net PP&E) 11,555,000 11,644,000 12,433,000 12,572,000

Intangibles 2,891,000 3,025,000 5,677,000 2,362,000

Cost in Excess 3,208,000 3,238,000 3,044,000 2,830,000

Non-Current Deferred Income Taxes

1,983,000 2,051,000 1,987,000 2,012,000

Other Non-Current Assets 54,102,000 54,452,000 52,289,000 47,427,000

Total Non-Current Assets 73,739,000 74,410,000 75,430,000 67,203,000

Total Assets 121,967,000 120,686,000 125,527,000 115,934,000

 

Balance Sheet - Liabilities, Stockholders Equity

Accounts Payable 9,288,000 8,680,000 8,966,000 8,728,000

Notes Payable 11,549,000 9,504,000 9,209,000 10,963,000

Short Term Debt 4,226,000 4,301,000 3,551,000 4,176,000

Accrued Liabilities 482,000 591,000 2,008,000 1,815,000

Other Current Liabilities 16,873,000 15,760,000 16,500,000 13,607,000

Total Current Liabilities 42,419,000 38,836,000 40,234,000 39,289,000

Long Term Debt 6,106,000 6,147,000 7,291,000 6,470,000

Deferred Income Taxes 2,244,000 2,594,000 2,686,000 2,707,000

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Other Non-Current Liabilities 36,462,000 36,663,000 37,897,000 32,387,000

Minority Interest 2,469,000 2,583,000 2,768,000 2,604,000

Total Non-Current Liabilities 47,281,000 47,987,000 50,642,000 44,168,000

Total Liabilities 89,699,000 86,823,000 90,876,000 83,457,000

Common Stock Equity 32,267,000 33,863,000 34,651,000 32,477,000

Common Par * 5,950,000 6,306,000 5,530,000

Additional Paid In Capital 16,776,000 10,874,000 11,514,000 10,084,000

Cumulative Translation Adjustment

(3,562,000) * (2,124,000) *

Retained Earnings 19,604,000 19,758,000 20,594,000 17,920,000

Treasury Stock (46,000) (46,000) (48,000) (41,000)

Other Equity Adjustments (505,000) (2,673,000) (1,591,000) (1,016,000)

Total Capitalization 38,373,000 40,010,000 41,942,000 38,947,000

Total Equity 32,267,000 33,863,000 34,651,000 32,477,000

Total Liabilities & Stock Equity

121,966,000 120,686,000 125,527,000 115,934,000

Cash Flow 10,139,000 10,565,000 11,029,000 9,203,000

Working Capital 5,810,000 7,440,000 9,863,000 9,442,000

Free Cash Flow (3,694,000) (3,216,000) 5,651,000 (207,000)

Invested Capital 38,373,000 40,010,000 41,942,000 38,947,000

Page 36: Sony Final Project

EXIM

Page 37: Sony Final Project

Import Export Specialist 9214 Continue Description Sony has an opportunity for an Import/Export Specialist to research and classify finished goods and parts under the Harmonized Tarrif Schedule (HTS) to ensure compliance using the General Rules of Interpretation, binding rulings, Explanatory Notes, Sonys decision trees and engineering drawings. Will determine and assign Harmonized Tariff classification and Process Duty Drawback. Will build and maintain strong collaborative relationships with engineering, procurement, and business units. Conduct post entry audits of import files; classification and valuation. Resolve customs entry discrepancies, request PEA corrections, make corrections through process protest.

Mergers, acquisitions, and joint ventures

1987 — On November 18, 1987, Sony acquired CBS Records Group from CBS.

It was renamed "Sony Music Entertainment" in 1991.

1989 — Acquired Columbia Pictures Entertainment from the Coca-Cola

Company for US$3.4 billion. It was subsequently renamed "Sony Pictures

Entertainment" in 1991.

1993 — Acquired Psygnosis Limited a computer games company based in

Liverpool, UK. Psygnosis director Ian Hetherington was made Managing Director

of Sony Computer Entertainment Europe.[18]

1995 — Sony/ATV Music Publishing LLC, a 50:50 joint venture of Sony

Corporation of America and Michael Jackson.

1997 — ST Liquid Crystal Display Corporation (STLCD), a 50:50 joint venture of

Sony Corporation and Toyota Industries Corporation.

2001 — Sony Ericsson, a 50:50 joint venture of Sony Corporation

and Ericsson AB, was established in October.

2002 — Aiwa Corporation in October.

Page 38: Sony Final Project

2004 — S-LCD Corporation, a joint venture of Sony Corporation and Samsung

Electronics Co. Ltd (Samsung Electronics: 50% plus 1 share, Sony: 50% minus 1

share) was established in April.

2004 — On 20 July 2004, the EU approved a 50-50 merger between Sony Music

Entertainment and BMG. The new company was named Sony and, as of 2005,

holds a 21.5% share in the global music market, behind worldwide

leader Universal Music Group, which has a 25.5% share.

2005 — On 8 April 2005, The MGM Company (Metro-Goldwyn-Mayer

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Business Overview

Page 40: Sony Final Project

Awards Achieved

Best quality award from M/S SONY INDIA PVT. LTD. in the year 2000.

Green Partner award from M/s. SONY INDIA PVT LTD in the year 2003.

Best supplier award in recognition for excellent performance for Quality, Delivery and Cost from M/s. SONY INDIA PVT. LTD in the year 2001-2002.

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Other Awards

Good Design Award

iF Design Award

reddot Design Award

Industrial Design Excellence Awards (IDEA)

Design for Asia Award

National Commendation for Invention

Japan Manual Award

Japan Package Design Award

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Conclusion

Although other electronic firms are taking market share and profits

from Sony by being copycats, the heart of Sony's success, the innovative

spirit and quest of excellence and perfection cannot be copied.

Sony's main task is to integrate its talent by placing common goals

and priority for this increasing competitive market. Sony also has the

potential to innovate into a company with international operations as well as

culture since it was one of the first Japanese companies to set up a main

branch in the United States.

With strategy and luck, Sony could become a great firm as it was and

will be.

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GROUP MEMBERS

Names Roll NO.Venkatesh Mishra 06

Subodh Mohite

Rahul Karothia

Chetan Singh