Sonos Interactive Display Case Study - Gush Creative

S O N O S C A S E S T U D Y

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We craft Smart Retail Solutions that deliver powerful results.

Thirty years of experience conceptualizing & building displays. We collaborate with you, leveraging our innovative, cutting-edge technology and commercial know-how in all our projects. Offering end-to-end project management service, combined with local and global supply chain solutions, we deliver a customised display that meets and exceeds your objectives, every time.

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2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

WHAT WE DO

SONOS INTERACTIVE DISPLAYCASE STUDY


THE BACK STORYSonos Australia has a range of high quality wireless speakers and audio components, using an app on your iPad or tablet to send music to the speakers and control it.

Sonos approached Gush with a 2D drawing of their vision for Gush to bring to life as an interactive stand. The display needed to be:• Interactive – Consumers able to trial the technology for themselves to

understand how Sonos speakers and the app worked.• Flexible – The stand needed to be built in 2 parts so if a retailer only took half

the range, it still looked like a full stand. It had to be easy to update with new product when launched and logistically, it needed to be cost effective to freight and install.

• Quality – Premium look and feel were important. To be wired well, using good quality componentry to prevent failure in store.



CREATING IMPACT WITH LIGHT• We chose a premium mirror gloss finish,

recommending backlight on artwork, illuminating stand, engaging customers.

PROVIDING DISPLAY FLEXIBILITY• Made in two parts, the stand was easier

and more cost effective to ship, set up and disassemble in store.

• The stand could be displayed side by side or back to back. If the retailer was only ranging the Play 1, 2 and 3, the stand still looked complete as just a half.

GUSH’S INNOVATION AND TECHNOLOGY

A SEAMLESS EXPERIENCE FOR CONSUMERS• Even though the Sonos speakers use a Wi-Fi network, we did not rely on this in-

store due to issues with security and network stability. Instead we simulated a home Wi-Fi with a hardwired private network built into the display.

• This display had a lot going on behind the façade. From router, cabling, wiring, connection to a locked tablet, it was all pre-cabled.

• Before being freighted to retailers, the wiring was all re-checked and the tablet added to the display.

EASY INSTALLATION FOR STORE STAFF AND SALES REPS• As the Ethernet and power cable were pre-cabled, all a store needed to do was

place the speakers on the shelves, connect them to the two protruding cables, plug into the wall and turn on the power.


GUSH’S INNOVATION AND TECHNOLOGY

The display was well received by retailers as it drew shoppers to the product to trial and build a better understanding of Sonos and its multi-room audio offering.

OUTCOME


Gush Creative for Sonos Wireless Speaker Display took out gold and won the Best Permanent Display Pinnacle Award at POPAI 2015.

Jim, our Sales Manager (left), with a very happy client, Michael (right), at POPAI’s 2015 Awards Night!

AWARD WINNING RESULTS


• Almost a museum display quality feel about it! Innovative layout, against a plain charcoal back drop creates a store within store feel and definitely cuts through cluttered environment. Display reflects the high end quality feel of the product Great use of illumination behind product plinths and illuminated graphic panels. – 2015 POPAI Judge

• Amazing use of lighting, print and contrasting materials. – 2015 POPAI Judge

• Stand out execution, high impact visually and well executed. Materials used were incredibly effective and approach to wireless usage ensured seamless execution in-store. – 2015 POPAI Judge

• A high-end display - designed to complement a high-tech product. An incredible way to show the product features. – 2015 POPAI Judge

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GUSH,Australia

1 Chestnut CourtDingley VillageVictoria 3172Australia

Tel: +613 8558 2555Fax: +613 8558 2588

GUSH,China

Rm 1306, Building CBaiAn CenterThe First International,Nancheng, Dongguan China 523073

Tel: +86 0769-23152305

GUSH,Philippines

Gush Design OfficeBonifacio Global CityTaguig City 1630Philippines

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Sonos Interactive Display Case Study - Gush Creative

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