Sonalika tractor Project

“SONALIKA - ITL”

Presented by:

Anmol Verma Roll no. 09

OBJECTIVE OF THE STUDY

SONALIKA • Sonalika is the brand name of the company.• Company name- International Tractors Limited.• Sonalika Tractors is one of the top five tractor

manufacturing companies in India. Its product listing includes tractors, multi utility vehicle, Engines and various farm equipments.

MISSION & VISION VISION STATEMENT

• To become the World's leading tractor manufacturing company and a major player in automotive products and services.

• To provide value for money to the customers by producing High Quality Innovative Products at competitive price.

MISSION STATEMENT

• “To translate vision into reality.”

CORE VALUES

• Fast adaptability to change• Innovative in fields and business• Offer service with a smile to customers.• Provide enjoyable working environments to employees

Light Pass Vehicle

Commercial Vehicle

Tractor Two

Wheelers Three

Wheelers

PCs/MUVs/SU

Vs

LCVs/M&HCVS/B

USES

Farm/Earthmoving & Construction

Equipments

Motorcycles/Scoo

ters/Mopeds

Passenger Carriers /

Goods Carriers

Automobile Industry

SONALIKAGROUP

INTERNATIONAL

TRACTOR LIMITED

INTERNATIONAL CARS

AND MOTOR

LIMITED

INTERNATIONAL

AUTOTRAC FINANCE LIMITED

SONALIKA AGRO

INDUSTRIES

SONALIKA

A run C haudharyA G M Eng ineD iv

N .C . Koh liS r . G M Q ua li ty

S ubra ta M a itiA V P F inanace

R akesh A ggarw alG M M ater ia ls

P arveen S ardanaS r. G M Purchase

A shok K apoorJ t . C O O

S .K . D u ttaD G M - H R ,P & A &S ecur ity

L .R . YadavC O O

D .L . R anaS r. G M - M arke t ing

A shw ani M a likS r. M anager-R &D

S .C . S a iniS r. G M A u toC om ponen ts

R a jiv W ahiS r. V P -E xports

A .S . M itta lV ice C ha irm an

D e e p ak M itta lM a n a g in g D ire c to r

L .D . M itta lC h a irm an

Tractor Market Of India

• Mahindra • Tafe • Escort• Sonalika• Fiat New Holland• Johan Deere

FY05 FY06 FY07 FY08 FY09 FY100%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

39.7 41.4 39 38.9 40.8 41.4

22.3 23.723.4 23.5 22.3 22

12.8 9.3 13.9 14.7 13.5 13.3

10.3 11.6 11.1 9.8 8.9 8.7

4.3 4.4 4.4 5.3 5.3 4.83.3 3.5 3.7 4.4 6 76.3 6.1 4.5 3.6 3.1 2.8

M&M+PTL TAFE+EICHER ESCORTS

SONALIKA FNH JD

OTHER

Market Share Of Company In India

FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY150

10000

20000

30000

40000

50000

60000

23290

30464

35334

2962027049

3481837733

4089344318

4802952052

ITL (SONALIKA) SALES FY05 TO FY10

InvestmentITL-9.5% InvestmentICML-18%

CVCI

Investment-12%

YANMARJapan

InvestmentITL-10% InvestmentICML-10%

3i AgriVehicels

PARTENERS

Magma Shrachi Finance

joint venture with Magma Shrachi Finance 74:26 (Magma-ITL)

JM Financial Trustee Pvt Ltd

Financial Partner with the equity stake of 5%.

technical collaboration

MG ROVER Group Limited

Corporate Social Responsibilities

• Aanand Ashram

• Project Clean & Green

SWOT Analysis

STRENGTH:-• Human Resource• Research & Development• Physical Resources:- SAP, own IT dept.• Availability of finance• Investors Relationship

WEAKNESS:-• Import of tractor implements• Unsuccessful Rhino car• Lack of advertisement regarding their

products

OPPORTUNITIES:-• Unexplored Markets for

Exports :-Mexican & Brazilian markets

THREATS:-• Competitors

1. Mahindra & Mahindra2. New Holland3. John Deere4. TAFE5. Escort

SUGGESTIONS• Through tractor market is

highly competitive in India and Sonalika is relatively new brand. Hence Sonalika need a strong positioning.

• Finding new market outside india those having strong demand for high HP and low HP tractor.

• More focus on brand image bocz some big company like Mahindra is one of the world leading tractor manufacturer .

CONCLUSION• Sonalika has various advantages

over its competitors such as low initial cost, low fuel consumption, high speed, low maintenance cost, & easy availability.

• Having international technology with the joint venture of yanmar Japan.