Someone online hates you ethical approaches to online reputation management for lawyers

Someone Online Hates You:

Ethical Approaches to Reputation

Management

Josh King

General Counsel & VP Business Development,

Avvo, Inc.

People trust other people

Reviews

• Everything is reviewed

The Internet Hate Machine

“See You in Court!”

The Streisand Effect

Avvo, Inc. Confidential - Copyright 2009

Anti-SLAPP

Why Not Write Your Own Review?

Responding to User Reviews

ExamplesGood Comments

Professional has 5 reviews

Four are 5-Star

One is 1-Star

ExamplesGood Comments

Professional has 4 reviews

Three are 5-Star

One is 1-Star

ExamplesIneffective/Corrosive Comments

Professional has 4.5 stars

based on 94 reviews

Review Solicitation

Online Content

“Real prospects — especially

prospects responsible for spending

large sums — are hungry for

information. Research shows that

advertisements with really long

copy actually tend to get read

more thoroughly then

advertisements with shorter copy.

You might be able to sell a candy

bar with very short copy but you

could never make a case for

buying a Cessna Citation in a

handful of words.”

- David Ogilvy

Owning Your “Online Real Estate”

Questions?

Josh King

General Counsel &

Vice President, Business Development

Avvo, Inc.

Twitter: @joshuamking

Email: [email protected]

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