Some stats about mobile

adoption

Source: Internet Trends 2013

Global mobile traffic

now accounts for

15% of all internet

traffic.

Source: Mobify Research and Development

No single screen size

has more than

of market share

20%

Source: Gartner

Almost

5 , , will ship in 2013 and

2013 alone.

Source: Knotice

mobile phones open

25% of all email

Source: comScore

#1 mobile browser

activity

search is the

Source: Microsoft

70% of PC search tasks are

completed in one week while

70% of mobile search tasks

are done in one hour.

multi-screening

Source: MoPowered

of people move between

devices to accomplish a goal,

whether that’s on smartphones,

PCs, tablets or TVs.

90%

Simultaneous Using more than one device

at the same time for

unrelated activity

Sequential Moving from one device to

another at different times to

accomplish a task

ecommerce

Source: Deloitte

of mobile shoppers use

their smartphones while in a

store, another 50% while on

their way to a store.

60%

51% of shoppers

research online

then visit store

to purchase.

44% research online

and purchase

online, too.

32% research online,

visit store to try,

then purchase

online.

17% visit store first,

then purchase

online.

Source: Ipsos Mediact

Source: MoPowered

of mobile shoppers

abandon a transaction

if the experience is not

optimized for mobile

30%

Source: Amazon

Every 100ms

increase in load time

decreases sales by

1%.

for more stats, follow

@imjustmike