SOME PROSPECTS SOME PROSPECTS FOR FOOD INDUSTRY IN FOR FOOD INDUSTRY IN EURO-MEDITERRANEAN COUNTRIES EURO-MEDITERRANEAN COUNTRIES Jean-Louis Rastoin, Jean-Louis Rastoin, ENSA.Montpellier/UMR Moisa ENSA.Montpellier/UMR Moisa University of Bologna – AIEA2 University of Bologna – AIEA2 – – february, 18, 2005 - february, 18, 2005 -
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SOME PROSPECTS FOR FOOD INDUSTRY IN EURO-MEDITERRANEAN COUNTRIES
SOME PROSPECTS FOR FOOD INDUSTRY IN EURO-MEDITERRANEAN COUNTRIES. Jean-Louis Rastoin, ENSA.Montpellier/UMR Moisa University of Bologna – AIEA2 – february, 18, 2005 -. Overview. The food system approach World and Mediterranean Food Industry Markets & Strategies in the EU Med FTA - PowerPoint PPT Presentation
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SOME PROSPECTSSOME PROSPECTSFOR FOOD INDUSTRY INFOR FOOD INDUSTRY INEURO-MEDITERRANEAN EURO-MEDITERRANEAN
• Interest for emergent mass markets Interest for emergent mass markets (today : Asia, tomorrow : Med. ?)(today : Asia, tomorrow : Med. ?)
• In search of leadership (market In search of leadership (market share)share)
•Organization : global firms Organization : global firms (investments in technology and (investments in technology and communication)communication)
• International management, but International management, but national governancenational governance
Med. SMEs opportunitiesMed. SMEs opportunities
•Traditional products : the Traditional products : the mediterranean dietmediterranean diet
•Reconquest of the domestic Reconquest of the domestic marketmarket
•Capture of the international Capture of the international marketmarket
SMEs constraintsSMEs constraints
• asymmetric competition with FMNs asymmetric competition with FMNs and with the « new producing and with the « new producing countries »countries »
• Capture a « territorial rent » (« AOP »)Capture a « territorial rent » (« AOP »)• Quality ControlQuality Control• Agriculture modernization to improve Agriculture modernization to improve
profit and raw materials availabilityprofit and raw materials availability• Insure TraceabilityInsure Traceability• Consolidate Equity to increase Consolidate Equity to increase
business cycle (Investment)business cycle (Investment)• => Improve the management level=> Improve the management level
A « mediterranean new A « mediterranean new strategy »strategy »
•Strategic alliance based on Strategic alliance based on regional AOP and enterprises regional AOP and enterprises networknetwork