Solutions Road Show 2014 March’ 2014 | India Amit Luthra Regional Manager - South Enterprise Solutions Group Optimize Your Enterprise.

Solutions Road Show 2014March’ 2014 | India

Amit LuthraRegional Manager - SouthEnterprise Solutions Group

Optimize Your Enterprise

2Solutions Road Show 2014

March’ 2014 | IndiaConfidential

Driving business outcomes: IT powering change

70% of CXOs expect to see a significant or complete IT overhaul in the next 3 years

350memployees will use smartphones—200 million will bring their own deviceby 2016

11EBof data per month will be generated by mobile devices by 2016

10%growth of financial impact of cybercrime through 2016 as new vulnerabilities are detected



How do you improve your IT?

The technology you already own

The performance your organization needs

ConflictComplexity

Past investments Respond faster

Lower cost



Our approach: Leveraging what you haveYour approach and vendor strategies matter

High

Low

Operational

efficiency

HighLow Agility & scalability

• Low cost commodity components

• No value add

New & proprietary

Commodity with services

OpEx CapEx

CapEx

Legacy

CapEx OpEx OpEx

Agile, efficient,scalable

• Greater IT agility & reliability

• Breakthrough efficiency & performance

• Solutions that scale

CapExOpEx

• OpEx savings consumed by costly solutions

• Lock-in penalty

• Complex & monolithic

• Lock-in with no scalability



Dell agile, efficient & scalable architecture

Agile, efficient & scalable architectureExisting IT

Network-interconnectedpool of resources

Applications/platforms

Fiber

IP

SAN

NAS

Server cabinets

UNIX #1

x86

x86

x86

X 50

X 50

X 50

UNIX #1

UNIX #1

Tape Library

SaaS, PaaS, IaaS

Cloud delivery

& management

4

A ubiquitous extension of the datacenter

Information management 5

Data-driven decision making – the goal of Information Technology

Security6

Secure from code design to intrusion protection

2 Business-class connected device solutions Secure, connected

and managed heterogeneous end-points

Tran

sfo

rmati

on

Serv

ices

1

3Intelligent convergedInfrastructure &private cloudReturn to app-driven architecture

Intelligent convergedInfrastructure &private cloudReturn to app-driven architecture



Dell’s recent investments align to our vision

Agile, efficient and scalable architecture

Tran

sfo

rmati

on

Serv

ices

1

Information management 5

Security6

SaaS, PaaS, IaaS

Cloud delivery

& management

4

2 Business-class connected device solutions

Intelligent convergedInfrastructure &private cloud

Intelligent convergedInfrastructure &private cloud

3

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http://en.wikipedia.org/wiki/File:Logo_of_Credant_Technologies.png

http://www.sonicwall.com/us/index.html







Our strategy: Helping you grow & thriveProviding the Power to Do More in every corner of IT

Driving greater operational efficiency and accelerating results

Differentiated with a scalable design point

Business-class connected solutions

Integrated, optimized enterprise

Software that simplifies IT and

mitigates risk

Flexible, next-generation

services

The power to do more



End-to-end blueprints so you can transform on your terms

Unique, end-to-end solutions customized for you, to solve entire problems at any scale

Dell CampusNetworking

Active Fabric Data Center

Network

Data Center

PowerEdge Servers

Dell Storage

Campus WAN

Internet

Remote Data Centers

Public Cloud

Branch

Branch

Office

Remote

Office

Storage Network

Oracle

SAP

VMware

Microsoft

VDI

Hadoop

HPCOpenstack

VRTX



End-to-end capabilities to address critical IT challenges

Converged Management

Memory Virtualization

Software

Data Center & Cloud

Management

Information Managemen

t

Mobile Workforce

Management

Security & Data

Protection

Storage Services

Support

Implementation

Manage

Consulting

Networking

CampusBranch

CoreNetwork

Wireless

Security

3rd PartySecurity Offerings

ManagedSecurityServices

Network Security

Servers

Continued

investment

in the enterpris

e

Industry StandardServers

Hyper-scale

Scale-out

Servers

iSCSI

Direct Attach

Fibre Channel

File

Deduplication

Data Protection

Storage



The Dell AdvantagePossibilities without limitations

Standards with no lock-

in/out

Modular, not monolithic

Open approach, not

closed

Scalability without

constraints

Flexible, not forced

End-to-end, not narrow

Superior ease of use

Rapid time to value

Ultimate freedom of

choice



We’re a leader in our markets and our strategy is delivering results in a major way



Solving customers biggest challenges



Partnering To Transform

Simplified network complexity delivered through 90 percent reduction in port density and 40 percent reduction in total cost of ownership enabling 65 percent growth in customer base

Indian Institute of Hardware Technology

Customer Challenge• Wanted to deliver Learning-as-a-Service to

internal training centers and enterprise customers based on a cost-effective IT training model

Customer Benefits Delivered• Simplified network complexity delivered

through 90 percent reduction in port density• Supports simultaneous learning of 20,000

users through 40 Gbps network throughput• Training curricula expanded due to 70

percent decrease in network management• Highly flexible pricing models delivered

through 40 percent reduction in total cost of ownership

• Scales effectively to meet projected global demand for learning-as-a-service model




Reduced OPEX costs significantly while delivering better efficiencies across operations by adopting Industry Standard Architectures

Amalgamated Bean Coffee Trading Co. Ltd.

Customer Challenge• The ERP was running for over 5+ years

with an exorbitant OPEX since it was on the proprietary locked RISC platform

Customer Benefits Delivered• Migrated to the new x86 platform

delivering vastly improved ROI on the overall solution

• Ensured their critical data is protected with a defined backup solution



Rajiv Gandhi Cancer institute and Research Centre

Customer Challenge• investing in a highly scalable storage management

system that would meet the capacity demands of data-intensive medical images and records.

Customer Benefits Delivered• Patient needs at forefront of technology-enabled

healthcare• Medical images and records are instantly available

for patient visits and Meets seven years of projected data growth due to high scalability

• Treatment responsiveness increases through ability to respond to urgent requirements

• Ability to double storage capacity provides a compelling price-performance ratio


Scalable Infrastructure for HIS, PACS, EMR enabling double storage capacity without image deterioration



Yash Raj Films

Customer Challenge• Need for a single, scalable solution to store their

catalogue film footage in a digital format• To guarantee availability of content and specific

footage when required by various business touch points.

Customer Benefits Delivered• Entertainment company secures film archive

through scalable storage solution• Provides protection for entire film catalogue • Snapshot feature saves time through restoring

specific film footage• Open standards work seamlessly with film

industry solutions • Scales to meet the studio’s growing catalogue


The company has the ability to integrate the digital asset management software. Open standards support to continued innovation



USHA International

Customer Challenge• Expanding SAP ERP system to improve the overall

supply chain network for the durable goods manufacturing and distribution business,

• Without increasing their data centre footprint

Customer Benefits Delivered• Server consolidation delivers expanded SAP

environment on 80 percent smaller footprint• Supply chain planning improves through 60

percent faster report generation • Customer relationships strengthen after 70

percent decrease in order approval time• Energy efficiencies deliver increasing workload

using 70 percent less power• Balancing supply and demand delivers ROI within

three years


60 percent faster report generation. 70 percent less power used



Dell has been Honored & Recognized by CIO CHOICE in the following four categories:

Server

Networking - Active

Data Centre Consultant

Data Centre Transformation Services

The process for “CIO CHOICE” (http://cio-choice.in ) recognition is conducted via an independent advisory panel of eminent CIOs and an independent survey voting from across the country with CIOs and ICT decision makers. Vendor recognition is largely based on the “CUSTOMER CENTRIC” approach and related “CUSTOMER EXPERIENCE”.

Desktop Virtualization

http://cio-choice.in/

http://cio-choice.in/

Solutions Road Show 2014March’ 2014 | India

Thank You

Solutions Road Show 2014 March’ 2014 | India Amit Luthra Regional Manager - South Enterprise Solutions Group Optimize Your Enterprise.

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