CONSULTING & MANAGEMENT SERVICES CREATING AND MANAGING SUCCESSFUL HOTELS LOCAL KNOWLEDGE & INTERNATIONAL KNOW-HOW FOR PROJECTS IN THE HOTEL, TOURISM & RESTAURANT SECTOR
May 20, 2015
CONSULTING & MANAGEMENT SERVICES
CREATING AND MANAGING SUCCESSFUL HOTELS
LOCAL KNOWLEDGE & INTERNATIONAL KNOW-HOW
FOR PROJECTS IN THE HOTEL, TOURISM & RESTAURANT SECTOR
CREATING AND MANAGING SUCCESFUL HOTELS 2
During the last decade and especially recently, the hotel market has been facing
many changes in demand, hotel types, brands and operators
Today, new projects in the hotel and tourism sector start off having a more difficult situation and need a more elaborated positioning strategy to guarantee their
profitability
…nobody knows what the future holds…
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W AT You need a strategic alignment of the project, thought through planning for the overall management and a well studied marketing plan The so called local know-how and international experience combined with a dynamic and interactive management of hotel assets can significantly improve the profitability of the project for investors
We know how to turn unique projects…
…into profit opportunities
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Private Investors
Hotel Owners
Hotel Operators
Architects
Developers
Investment Funds
Investors in Food & Beverage Operations
Merchant Banks
O
W For eight years now we have been extending
our services from market studies and
project development to concept development
and hotel management
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OW We create successful projects linked with planning and a long-term vision
We understand the win-win opportunities in each market for a project leader, investor or a bank
We differentiate ourselves from our competitors since our team has 100% practical operational experience as managers and strategic consultants in various dynamic markets
Creative, dynamic and passionate solutions for the success of your projects!
We are a highly qualified executive team and our passion, illusion and drive to succeed set us apart from our competitors
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With offices in Madrid, Berlin and Moscow, Solutions HI achieves a symbiosis of international experience and local know-
how which are necessary in order to carry out a successful project so that we meet the needs of our customers
W ERE OFFICES
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Our project portfolio ranges from hotels of international hotel chains to independent and niche hotels in various markets and segments: Spain, Germany, Italy, France, The Netherlands, The
Balkans, Russia & CIS, Georgia. Also we have developed projects in the United States (Los Angeles, Atlanta) and China (Shanghai)
PROJECTS
China Shanghai
United States L.A., Atlanta
W ERE
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Strategic consultancy specializing in the hospitality industry
Philosophy based on the answers to
the following:
Current market situation and
trends
Clients’ needs and new products
Actual and future demands
Distinguished by our passion and long-term vision
Strategic alliances and important partnerships with quality collaborators
Assessment and feasibility studies -
especially the concept
planning and the positioning
Seeking funding and investors / operators, and new hotel & restaurant concepts
Operational Support
Sales & marketing Yield Management
& Revenue Training
What do we offer?
CONSULTING
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Competition study
In-depth feasibility & market studies
Identification of new market trends & needs
Analysis of socio-economic and socio-cultural values
Concept development and positioning proposal
Financing of hotel projects – investor & project research
Project concept development & adaptation of the existing project concept
Advising in the selection of franchise & management company/international hotel brand vs. niche
ANALYSIS OF THE MARKET SITUATION
PRE-OPENING SUPPORT
BUSINESS PLAN & PROJECT DEVELOPMENT
CONSULTING SERVICES
Positioning strategy
Sales & Marketing Plan
Support with the selection of suppliers of all areas (FF&E, OSE,IT, etc.)
Selection & training of highly qualified staff
Support with the design of the corporate image & web site
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Quality control
Consulting web design
Analysis of the Sales & Marketing status
Driving revenue: Revenue & E-commerce management
Advising in changes of design and style of the point of sale/outlet
OPERATIONAL SUPPORT & ADVICE
PROJECT MANAGEMENT
Snagging control Project Coordination of all hotel aspects Quality Control during the construction process Coordination with operator, technical team & hand-over Support in selection, negotiation and delivery of hotel equipment
Also we collaborate with the UNWTO (World
Tourism Organization) for global market trends
CONSULTING SERVICES
TRAINING PROFESSIONALS, STUDENTS & INTERNAL TRAINING IN HOTELS
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We prioritize the maximum feasibility of the
property before imposing any brand
We generate high revenues resulting in
better return on investment
We conduct a local and individual management
with the support of our corporate offices
We maximize cost savings due to our large number of
projects and our extensive network of contacts
We offer hybrid management contracts highly
linked to outcomes and transparent costs
MANAGEMENT
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Adaptation of international standards to the local market
Analysis of urgent matters
Opening of distribution channels
Repositioning
Emergency & interims management
Supporting the management team
Out-sourcing of non-vital services
Analysis of the financial situation
Development of the operational matrix
Development of strategic programs
Daily operational management supervision
MANAGEMENT SERVICES
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Lars is certified by the Cornell University in Real Estate, Development and Hotel Investment and in Business Economics by the Open University in UK, and holds various Diplomas in Project and Change Management and Strategic Marketing. Lars is an expert of the hotel sector with ample experience of over 15 years in Executive Management as well as working as an external Consultant. He speaks at various conferences and further holds seminars for senior professionals with schools and hotel associations in Europe (Spain, Germany and Russia). Enjoying the dynamic world of hotels he set-up in 2004 the strategic hotel consultancy Solutions HI with an ample international network.
LARS VON DER WETTERN
Managing Director
EXTRACT OF TEAM PROFILES
Gonzalo holds an Advanced Diploma from the Centro Superior de Hostelería de Galicia and has completed several management/business courses at the Cornell School of Hotel Administration in New York. For more than seven years, Gonzalo has been working for the company “Vincci Hotels”, being in charge of the general management of business units, including “the first Spanish Hotel in New York City”, “The Avalon Hotel”. Gonzalo joined Solutions HI in 2011. In addition to representing the company in Spain and Portugal, his tasks include research of assets, brokerage of hotel properties and operation/management coordination of all hotel projects, among others.
GONZALO DE LA MATA
General Manager Spain & Portugal
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Juan is a passionate chef dedicated to sharing his culinary skills. His expertise helps to train local teams to use their original traditions with new trends, which in turn creates new and exciting menu concepts. He has worked with some of the best chefs in the world, managing different Michelin Star restaurants worldwide and working as Executive Chef for international brands like InterContinental before joining Solutions HI in 2009. Juan is our Culinary Director with over 15 years of experience and is in charge of the entire process, from the design and selection of the interiors to the creation of appropriate menus.
JUAN PABLO TORRE
Culinary Director
Steffen started his career by completing an apprenticeship at the Best Western Parkhotel am Kurhaus in Bad Nauheim, Germany. He graduated in 1995 from the Hotel School Frankfurt am Main. After his experience at the Corporate and Regional Offices with Marriott he continued with Marriott International, Inc. as Regional Operations Specialist and Director of Operations at Marriott Suites in Chicago, USA. Since Steffen joined Solutions HI in 2008, he is working for our projects in Germany, Russia & CIS as our Senior Project Manager. Actually he is preparing the opening of our new hotel in Russia, another one in Germany and the second one in Azerbaijan.
STEFFEN SEIB
Senior Project Manager
EXTRACT OF TEAM PROFILES
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Andrea’s first steps into the hotel business were as a Front Office Trainee at the Sheraton Hotel & Towers Frankfurt/Germany. Afterwards he started his apprenticeship in Hotel management and graduated at the Hotel School in Frankfurt 1984. Since the entrance in Hotel business more than 30 years ago, Andreas continued his career with Starwood Hotels & Resorts and Intercontinental Hotels in Europe and America. He also is very experienced in managing superior hotels of private ownerships. In 2012 Andreas joined Solutions HI and is at this moment Opening/Interims General Manager for our projects in Georgia and Azerbaijan.
ANDREAS KNAB
Opening/Interims General Manager
EXTRACT OF TEAM PROFILES
Veronica has a degree in Business Administration from the State University of Tourism and Recreation in Sochi, Russia. On the 3rd course of the University she started to work in the hotel sphere to combine her theoretic knowledge with practical skills. Springboard of her career became the Food and Beverage department of Radisson Hotel Lazurnaya in Sochi. Next step in her professional way was the work in the luxury hotel segment as F&B Manager in Grand Hotel & Spa Rodina. Also Veronica was a part of pre-opening teams of such projects as Novotel Yekaterinburg Center and TUI Hotel Kaluga. Veronica joined Solutions HI in 2011 as Operation Manager in Chirag Plaza, Azerbaijan. She is working currently for our projects in Georgia and Russia and preparing the opening of various hotels & restaurants.
VERONICA TURENOK
Operation Manager
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Elena has a degree in Business Administration from the State University of Commerce and Economics in Moscow, Russia. Later, she specialized in Foreign Trade in the Cesma Business School, Madrid, Spain. In Russia, combining studies at the University at the age of 20 years, she began working as Director/Manager of a commercial establishment. Years later, she continued her career with a wholesale company with over 100 employees, as Head of Sales Department. In Spain, since her incorporation in Solutions HI in 2009, she is our main coordinator at our head office in Madrid.
ELENA KRYLOVA
Head Office Coordinator
EXTRACT OF TEAM PROFILES
In addition to these key individuals there are more than a dozen professionals assisting your project, best selected for your specific needs!
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EXTRACT OF PROJECTS
Location Berlin / Germany
Concept Luxury Boutique Hotel (new brand)
Milestones delivered
o Negotiation during acquisition o Take-over of operation o Two year interim Management support o Sales & Marketing review o Affiliation (Leading Hotels of the world) o Restructuring and new operational standards o Refurbishment support
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EXTRACT OF PROJECTS
Location Kaliningrad / Russia
Concept 55-bedroom and villa hotel in a rustic ambience in the proximity of Kaliningrad with a unique F&B concept and natural surroundings
Milestones delivered
o Feasibility & market analysis o Creation of hotel and F&B concept o Positioning study o Affiliations & Partnership analysis o Project management o Management Contract o Opening Winter 2012/2013
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EXTRACT OF PROJECTS
Location Heiligendamm /Germany
Concept Luxury 5-star resort hotel in the Baltic Sea at the German coast & member of LHW
Milestones delivered
o Market studies and positioning reviews o Analysis of the Sales & Marketing status o Feasibility study for expansion including the
SPA and the residences o Support during exit of management company
Kempinski
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EXTRACT OF PROJECTS
Location Madrid / Spain
Concept Ancient guest house built in 1768 converted into a singular hotel of 27 rooms and a well-known restaurant in the area, La Antoñita
Milestones delivered
o Market study o Search for investors o Concept & project development o Sales & Marketing strategy o Supervision during the construction period o 20-year Management Contract o Opening May 2011
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EXTRACT OF PROJECTS
Location Berlin / Germany
Concept 5 F&B outlets and ADLON Day SPA in building of luxury hotel in the very heart of Berlin which is currently managed by Kempinski
Milestones delivered
o Continuous support to the management team o Corporate restructuring o Revised Sales & Marketing strategy o New outlet developments o Driving profit increase measures o New budget and performance review system
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EXTRACT OF PROJECTS
Location Madrid / Spain
Concept Travellers ancient guest house of the XVIIth century converted into a hotel boutique of 17 rooms, restaurant and bar
Milestones delivered
o Market research o Development of the concept o Project Management o Sales & Marketing Strategy o Consultancy services to the owner and team
during the rehabilitation process o Full pre-opening management o Launch support in 2011
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EXTRACT OF PROJECTS
Location Forte dei Marmi / Italy
Concept Luxury Boutique Hotel in Italy
Milestones delivered
o Positioning and Financial Review o Operational Review (Standards) o Affiliation & Quality (Leading Hotels of the
World) review o Operational re-planning and profit analysis o Training proposals o Sales & Marketing Review
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EXTRACT OF PROJECTS
Location Leipzig / Germany
Concept Hotel for the MICE segment close to the airport with 90 rooms and 18 conference rooms
Milestones delivered
o Study of the re-positioning in the MICE segment
o Owner support for local funding o Refurbishment, planning and supervision o Support the management team o Successful re-branding o 2-year Interims Management
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EXTRACT OF PROJECTS
Location Toledo / Spain
Concept 5-star hotel situated in a palace from the XVIth century Hilton’s first franchised hotel in Toledo
Milestones delivered
o Market research and positioning o Concept development o Brand selection and franchise contract o Operator selection and negotiation o Construction supervisor o Launch support
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EXTRACT OF PROJECTS
Location Baku / Azerbaijan
Concept 15 storey building landmark hotel and fully-equipped business centre with 42 rooms, 2 restaurants and 4,400 m2 of modern office space
Milestones delivered
o Feasibility study for a mixed-use building o Concept development o Adaptation to international standards o Implementation of e-commerce strategy o Pre-opening plan o Coordination office centre and tenant search o Three year management contract o Opening June 2010
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EXTRACT OF PROJECTS
Location Leipzig / Germany
Concept
26-bedroom hostel & hotel with 118 beds in an original and modern style, with the latest technology. In the heart of Leipzig with the unique Say Cheese Lounge offering the best atmosphere and a socially friendly ambiance.
Milestones delivered
o Feasibility & market analysis o Creation of hotel and F&B concept o Positioning study o Affiliations & Partnership analysis o Project management o Pre-opening plan o Management Contract o Opening in July 2012
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EXTRACT OF PROJECTS
Location Borjomi / Georgia
Concept New hotel with a unique combination of healthy living options, 2.500 sqm SPA and upscale hospitality facilities, with 84 rooms.
Milestones delivered
o Feasibility study o Concept development o Adaptation to international standards o Implementation of e-commerce strategy o Pre-opening plan o Opening Winter 2012/2013
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We wish to find out about your project or
problems to prepare you a personalized offer
We will supply you a full list of projects and
references most similar to your project upon request
Our team will be set-up according to your needs, finding
the best experts to deliver you the best possible solution
Please contact us to get to know us and our
philosophy and how we can be of support to you
LET US GIVE YOU SOLUTIONS
searching for Opportunities creating added vaLue
developing Unique hotels
Team of experts
innovatIve ideas
knOwledge
assuring Success
partNerships
Sharing experiences Lars von der Wettern Managing Director
[email protected] mobile +34 618 838 895
tel +34 915 784 631 skype solutionshi1
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The information contained in this presentation is confidential. It may
also be protected by legal privilege.