SOLUTIONS FOR DSO MARKETS - Inview Technology · BASIC STB –ADVERTISING Ideal for content promotion, package upsell and 3rd party advertising ... implementation of digital TV infrastructure

INVIEW TECHNOLOGY

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SOLUTIONS FOR DSO MARKETSDRIVING SUCCESSFUL DIGITAL SWITCHOVER IN COUNTRY

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INVIEW HAS THE PERFECT SOLUTION FORMARKETS GOING THROUGH DIGITAL SWITCHOVER

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A UNIQUE WAY TO HELP MONETISETHE DIGITAL TV PROPOSITION

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WIDE RANGE OF VALUE ADDED SERVICES

Wide range of services from basic broadcast through to high end hybrid services

A COST-EFFECTIVE SET-TOP BOX CLIENT

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FUTURE PROOF SOLUTION

APPS LIBRARYVOD INFO SERVICES

Ability to upgrade services future proofs the set-top box and DSO platform

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TECHNICAL & OPERATIONAL EXPERTISE

FAST TRACK DSO“WIN, WIN, WIN” FOR

INVIEW TECHNICAL EXPERTISE

• EPG / middleware provider to 8m+ UK Freeview set-top boxes

• Conditional access provider to c30% Worldwide pay TV homes

• Call centre technology provider for UK digital switchover

• Software & service provider for over 20 million homes in Nigeria

INVIEW OPERATIONAL EXPERTISE

• Development & operation of: o Freeview UK o Top Up TV (1st successful pay DTT

business)• Operation of UK DSO call centre• Operate Nigerian Freeview / Freesat

platform (over 20 million homes)• Advisor and consumer propositions for

digital switchover in Asia-Pacific andSub-Saharan Africa

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Inview’s wide range of technology has the ability to:

o Support an operator from its launch of digital TV through to high end hybrid services

o Work with all approved manufacturers across DTT, DTH, Cable and IP

INVIEW’S LEGO CONCEPT

• Cost-effective STB• 1st class User Interface• EPG IPR protection• Broadcast Apps• Advertising

• PVR Ready• Push VOD• Rich Media Advertising• Enhanced Broadcast Apps

• OTT services• Video on Demand• App environment e.g. Facebook, Twitter• Targeted advertising• Recommendation

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BASIC STB – ADVERTISING

Ideal for content promotion, package upsell and 3rd party advertising

Advertising can be targeted to region, user profile or viewing / subscription package

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BASIC STB – BROADCAST APPS

The basic STB solution can support a wide range of apps without the need for an internet connection

Delivered UK Teletext service (18m weekly viewers for news, sport, weather & Government information)

Major transactional platform (sold 20% of all holidays in UK)

This will become a key information highway

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USER PARTITION

Instant record or record from the guide, including series link

Pause / rewind live TV, buffered to external memory

Library of recorded content organised by date or genre

Karaoke library of user selected tracks and promoted titles

Push VOD, instant access to selected tiles for chosen genres or packages

Catch-up TV for selected titles, based of viewer preferences or operator business rules

Use overnight capacity to broadcast key content for recording

HIDDEN PARTITION

Lego Box becomes a Personal Video Recorder (PVR) via USB memory stick

Viewers can record, pause and rewind live TV

ENHANCED TV – PVR FUNCTIONALITY

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ENHANCED TV – PUSH VOD

Cost-effective delivery using overnight broadcast bandwidth

Push content over DVB

Store it on an external memory device

Users can view what they want, when they want

– without the need for an internet connection

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ENHANCED TV – PUSH VOD FOR BROADCAST APPS

Push VOD mechanism can be used to play videos within apps e.g.

o News

o Education

o Karaoke

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ENHANCED TV – RICH MEDIA ADVERTISING

Video adverts can also be displayed with the insertion of a USB MEMORY STICK

VIDEOADVERTS

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CONNECTED TV

Lego Box becomes connectable via 3G or Wi-Fi dongle

VOD, Facebook, twitter apps available

3rd party app development environment (fosters a whole programmer eco system)

The Lego Box is not just a set top box → it’s a whole home entertainment system

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OPERATIONAL SUPPORT

DEFINING THE CONSUMER PROPOSITION

DEVELOPING CONTENT PROPOSITION

ASSISTING IN BANDWIDTH ALLOCATION

BUILDING A FREEVIEW / FREESAT BRAND

RETAIL DISTRIBUTIONCUSTOMER SUPPORT & CALL CENTRES

BUILDING STB MANUFACTURING

MARKETING & COMMUNICATION

GUIDANCE ON HOW TO FUND DSO

Delivering a successful Digital Switchover (DSO) or New Service Launch!

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Inview is the middleware provider for Nigeria’s Free-To-Air DTT and DTH platform, reaching

over 20 million homes

Inview is responsible for operating the platform, known as ‘Free TV’, which will become the

biggest Free-To-Air platform in the world

The collaboration with the National Broadcasting Commission (NBC) involved consulting on the

implementation of digital TV infrastructure such as building local set-top box manufacturing,

head ends and call centres

The industry has created many job opportunities for Nigerians and had a huge impact on

people’s lives

CASE STUDY – NIGERIA

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“I can’t believe the number of channels we can now watch. I really enjoyed the quality. The sound and the picture is

very clear”

ACHEN MOSESSTUDENT

“I really appreciate this initiative and I pray for

prosperity and wisdom so that you can continue…

may God bless your efforts”

TALATU BALAFARMER

“I want to commend the Government and

organisations doing this wonderful work. It is not

easy”

DANIEL IBRAHIMVETERINARY DOCTOR

“Before we could only watch local news… We

are very grateful because we can now watch what is happening all over the

country”

ABEL SAMCHITAILOR

Here is what some of the beneficiaries of Free TV had to say about their experience:

CASE STUDY – NIGERIA

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Cost-effective set-top box solution with bespoke UI and a range of advanced features

Revenue generating services to make digital switchover self funding

Ability to upgrade to enhanced and connected services which future proofs the set-top boxand digital switchover platform

Technical, operational and commercial expertise to achieve successful digital switchover

BENEFITS