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SolutionCell Bus Plan Exec DRAFT

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 1

    SolutionCell’s “Insta-Grid” Business Plan 

    1. Executive Summary 

    SolutionCell Co. will develop, perfect, and produce Solar-Microwave Fabric Solar Microwave Fabric (SMF)

    nicknamed “Insta-Grid”TM for all of its many world-wide applications to powerful, self-sufficient living.

    Combining clean energy with printed electronics, Insta-Grid TM is a breakthrough technology of never before

    produced Solar-Microwave Fabric (SMF) opening up innumerable opportunities. A thin membrane is printed with

    solar cells (to collect energy) and microwave antennas (for communication or wireless power transmission). Once

    the “printing algorithm” is programmed for a given application, the fabric can be manufactured in great quantity  – 

    like wallpaper!

      Need electrical power in an off-the-grid location? Bring

    thin Insta-Grid TM rugs spread them on the ground, on a

    roof or wherever the sun shines – and suddenly! an instantgrid! Why we nicknamed it “Insta-Grid” TM.

      Need communications in a remote place? Insta-Grid does itall – not only collects power but can transmit communication signals to desired locations. The built-in

    retrodirective phased array technology beams signals and power to any designated location.

      Going on holiday? You can have tents, boats and convertible recharging roofs, covers or bimini tops madeof Insta-Grid. You have power, communications and security anywhere in the world whatever the local

    infrastructure. This is the Game Changer!

     

    Need to defend your off-the-grid location against intrusion? The Insta-Grid instant grid can be run in

    active mode - meaning, it illuminates the target, uses the return signal as a beacon, then delivers a

    concentrated beam, disabling the intruder. 

      Would you like a space solar power system that beams solar power to ground stations  – whether or not

    it’s raining? Make a big balloon (like an Echo satellite) out of Insta-Grid, pack it in a small canister, and

    inflate it at geostationary altitude. This “Power StarTM” satellite (over 200MW) will give you a first revenue

    unit in one launch!

      Your communication satellites are under-powered, and therefore short-lived? Power Star to the rescue!

    One Power Star can beam power to dozens of satellites. 

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 2

    Substrate layer 

    Transm

    itter 

    Solar

    cell

    Solar

    cell

    Conductive coating (ground)

    Power

    connec

    tors

    Printed Solar

     Arrays

    Printed Patch

     Antennae

    Solar-

    Microwave

    Fabric

    The New Solar Microwave Fabric

    =New

    Collectenna

     

    Sh ima Seiki Fabric M

    Overview & simplified construction techniques for “Insta-Grid” TM (Solar Microwave Fabric) 

    Solutioncell’s strategic approach to market innovation, penetration and dominance is looking at it from the “Big

    Picture point-of-view” because it is created by the Team which, is and has been the Leaders in Big Top 100 Corps in

    the World. Our leadership knows how to structure the company and teams to be agile and not to stop evolving

    products its manufacturing systems from the start. The advantages of this venture is we do and shall create the

    Intellectual Properties for the materials it’s manufacturing processes, tools, system integration and plans to work

    far into the future like those of Henry Ford, Boeing, GE, Microsoft, Google, Apple only for the prosperity of

    mankind and peace.

    2. Market Opportunities 

    Insta-Grid TM aka, Solar-Microwave Fabric (SMF) is a mass-produced, thin, flexible membrane upon which is printed

    various combinations of solar cells, microwave patch antennas, and analog control devices. The fabric can provide

    solar power directly to other devices, or, can use collected power for communications, or can transmit the power

    to other distant locations. The “skin” of the Insta-Grid can be made of a variety of materials, including Mylar,Kapton, metallic sheets, paper, and woven fabrics, etc. For a given application, once the printing “algorithm” is set,

    the SFM can be churned out in mass quantity, like wall paper.

    Current technology provides laboratory-scale samples of separately printed solar cells and patch antennas, larger

    scale printing of low efficiency solar cells, and very small samples of non-integrated combinations.

    The Insta-Grid product is unique in that solar power collection, wireless power transmission and communication

    capabilities are integrated in large thin, light-weight sheets that can be made into “rugs” or other shapes and

    folded into compact packages for transport to needed locations.

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 3

    This company will concentrate on the development of Insta-Grid and the adaptation of the designs to a variety of

    markets. There are two types of markets, considered in turn: Markets where a niche for Insta-Grid already exists,

    and entirely new markets created by Insta-Grid.

    Markets with an Existing Niche for INSTA-GRID

    One niche market is the supply of electrical power to the forward operating bases of the U.S. military, located in

    remote regions. Presently, gasoline/diesel powered generators are used to provide electrical power, requiringexpensive transport of the petroleum fuel across difficult and hazardous terrain. The cost of power for such bases

    averages $1.00 per kW-Hr, and has been as high as $27.00 per kW-Hr. In contrast, light-weight rugs of Insta-Grid

    can be flown in, unrolled and spread on the ground and power distribution cables connected to create an “ Insta-

    Grid”. The placement of the rugs need not be precise, nor do they need to lie perfectly flat. Simply drape them

    over the landscape, secure them against wind, and turn them on.

    Forward military bases might also utilize the Insta-Grid embodiment that includes both solar cells and microwave

    patch antennas with retrodirective phased array capability. This provides both communication and can be used for

    defense against airborne attack. By “retrodirective phased array capability” we mean that if the Insta-Grid receives

    a signal from a microwave beacon, an analog circuit acting independently in each patch antenna works so that the

    entire Insta-Grid sends an amplified beam back to the location of the beacon. This is the “passive” mode ofoperation, used to beam power to a desired location. In the “active” mode of defense, the INSTA-GRID sends a

    broad microwave signal, which, when it reflects off of an intruding target, acts as the beacon. Then an amplified

    and concentrated beam is focused on the target. These capabilities are created without any communication among

    the antennas, nor any complex digital computation, but are the result of simple circuitry embedded in each

    transmitter. The retrodirective ability is very robust, can survive extensive damage, is insensitive to changes in

    INSTA-GRID shape and is based on very well known principles of optics. Section (competitive landscape) explains

    this in more detail.

    A much broader market is the supply of solar energy for domestic, municipal use. We refer to large solar power

    farms such as [.], using arrays of rotatable solar panels or arrays of mirrors concentrating sunlight onto boiler

    towers, such as the “power tower” concept. These installations entail huge infrastructure, thousands of moving

    parts, and are enormously expensive to build and operate. Section (…) contrasts power tower   designs with the

    orders-of-magnitude cheaper Insta-Grid design described above.

    There is huge potential for private, domestic use as well. Currently produced solar arrays for use on private land or

    installed on the roofs of private dwellings are heavy, clumsy, obtrusive and expensive. In contrast, lightweight

    INSTA-GRID rugs can be deployed with little effort and expense, on the ground or on roofs. With appropriate

    choice of membrane material, INSTA-GRID can unobtrusively blend with or replace conventional tile or shingle

    roofing. Thus, INSTA-GRID can provide power for homeowners who wish to save money on energy, or prefer to live

    more independently, off the grid.

    Longer term, in the area of large scale solar power collection, there may be a market for space solar power (SSP).

    This means collecting solar power by a satellite (usually in geostationary orbit, where it hovers over one location),

    and beaming it in the form of microwave radiation (to which the atmosphere is mostly transparent) to a groundstation where it is converted into AC current. The ground station would consist of arrays of rectifying antennas

    (“rectennas”) that can be mounted on the ground without interfering with sunlight or alternate land use. There are

    some strong motivations for SSP. For example, taking account of 24/7 operation and the absence of weather and

    atmospheric attenuation of sunlight, SSP can average almost ten times the efficiency of ground-based solar farms.

    The big obstacle is the cost of an initial “First Revenue System” (FRS), that would be large enough (at least 5 MW)

    to prove the technology and turn a profit.  All (except one) SSP satellite designs involve gigantic, complicated

    structures, with many (sometimes thousands) of moving parts, requiring hundreds of launches and on-orbit

    construction, usually invoking nonexistent robotic and other technologies.

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 4

    In contrast is the Power StarTM design. Take sheets of Insta-Grid having both solar cells and transparent microwave

    patch antennas with retrodirective phased array capability, and assemble a large balloon, using the old Echo

    satellite technology. As in Echo satellites I and II, fold the balloon into a small spherical container, and launch it into

    geostationary orbit. Once there, the container opens, and a powder coating the interior surface sublimates,

    thereby inflating the balloon. Assuming only a 2% solar cell efficiency, Power StarTM  can collect 9 to 15MW of

    power. When stowed for launch, Power StarTM can be accommodated by four existing launch vehicles. Therefore,

    Insta-Grid makes a First Revenue System (FRS) possible (and affordable) in one launch. Power Star TM  features

    the simplest possible structure, no moving parts, no on-orbit robotic construction and safe, automatic and robust

    operation. Further details are discussed in Section […]. 

    Once proven by an FRS, Power StarTM can be used to beam power to hard-to-access places, industrial parks and

    even individual buildings with rectennas, installed on building roofs or over parking lots.

    Markets Created by INSTA-GRID

    In this category, we might include SSP systems just described. However we draw attention to near-term

    applications that are enabled by Insta-Grid and perhaps not anticipated before the invention of Insta-Grid.

    Self –Powered Cell phone Towers

    Almost all cell towers rely on external power and are disabled in a blackout. Insta-Grid (plus battery storage)

    provides a cheap, independent power source. Quantities of lightweight can be wrapped around the framework of

    the cell tower to prevent power interruption

    Advanced Habitation Technology

    By “habitation technology” we refer to an integrated, portable system of systems that enables a small group of

    people to generate most or nearly all of their consumables. Insta-Grid can provide a substantial component of such

    systems. Power, communications and self-defense capabilities can be provided inexpensively to people wishing to

    live more independently.

    Self-Powered Tents

    SFM can be embodied in rugged, flexible and waterproof fabrics. Under current technology stiff, bulky solar arrays

    have to be wired to tent fabric in order to be used, and then unwired in order to fold the tent. On the other hand a

    flexible Insta-Grid tent is both a shelter and the power source and can be simply folded and unfolded.

    Bimini Tops and Convertible Tops

    Similar to the above, stiff, bulky solar arrays have to be wired to the bimini fabric in order to be used, and then

    unwired in order to fold the bimini. No such complications arise with INSTA-GRID bimini tops. Insta-Grid solarpowered convertible tops are both convenient and save battery life and improve mileage.

    Powered Clothing

    Insta-Grid TM fabric with solar cells can be manufactured using wearable fabric. This means that a person’s coat

    can be used to recharge electronic devices such as smart phones, watches, etc.

    Point-to-Point Communication Clothing

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 5

    Insta-Grid TM clothing having both solar cells and patched antenna phased arrays would not only power personal

    electronics but could be used for point-to-point communication. The communications signal would be amplified

    and the retrodirective phased array capability used to transmit a tight beam to the near vicinity of the receiving

    person. This would be very useful to emergency first-responders, where disaster emergency conditions require

    high fidelity communications independent of existing networks.

    Clothing with Tactile Messaging or Touch Devices (Beam Me! Or the “Intimate Touch”)

    This is point-to-point communication clothing with the object of promoting the confidentiality of personal

    communications. In addition the microwave signal could be used to energize devices that provide tactile

    stimulation through the recipient’s clothing as a way of announcing a call. “Beam Me!” could go viral.  Want to

    know by touch when a loved one calls you or want to feel the touch of a loved one who is not around or the other

    side of the world our pressure/touch sending “Intimate touch” fabric can transmit their touches or program your

    phone to give you a message.

    3. Product / Solution Description 

    Insta-Grid aka, Solar-Microwave Fabric (SMF) is a mass-produced, thin, flexible membrane upon which is imprinted

    various combinations of solar cells, microwave patch antennas, and analog control devices. This fabric is intended

    for use in diverse applications such as solar power collection, power transmission, and communication such that it

    can be folded into a compact volume for transport and then deployed for its operation. The Insta-Grid includes a

    range of products featuring different levels of sophistication. The various embodiments are illustrated in Figures 3-

    1, and 3-2. Overall, the INSTA-GRID has the following embodiments and modes of operation, listed in order of

    complexity.

    1.  Solar Power Collector  –  Solar cells printed on flexible substrate, with appropriate power distributionsubsystem. Miniaturization of the cell design permits thin sheets with sharp curvature folds for high

    flexibility.

    2.  Solar Power Plus Communication, Quilt configuration  –  Item (1) with the addition of microwave patchantennas for communication. Solar cells and antennas printed separately, then bonded to a substrate

    (Figure 3-1, top)

    3.  Solar Power Plus Communication, Integrated configuration – As in Item (2) but Solar cells and antennasprinted together (Figure 3-1, bottom)

    4.  Power/Communication/Transmission, non-overlapping  –  Item (3) with the addition of microwavetransceivers on both sides of the flexible substrate, and retro-directive phased array capability for power

    transmission to a distant collection station, using a microwave beacon at the collection point. The solar

    cells and external microwave transceivers occupy nonoverlapping areas of the skin. (Figure 3-2, top).

    5.  Power/Communication/Transmission, Fully Co-Populated  –  Item (4), but using optically transparentmicrowave transceivers on the external side of the skin. This allows both solar cells and transceivers to

    each occupy the entire surface, boosting the power reception capability by a factor of four. (Figure withthe addition of microwave transceivers on both sides of the flexible substrate, and retro-directive phased

    array capability for power transmission to a distant collection station, using a microwave beacon at the

    collection point. The solar cells and external microwave transceivers occupy non-overlapping areas of the

    skin. (Figure 3-2, top).

    Detailed description of the technologies is given in the Appendix “S-M Fabric Patent Description”. In brief: Thin film

    printed solar cells have been in production, but are none too flexible. Laboratory-scale solar cell/ patch antennas

    have been printed in combination, but are stiff and bending degrades the antenna performance.. However the

    INSTA-GRID design integrates solar cells and patch antennas that are both miniaturized so that the “skin” can be

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 6

    made both thin and very flexible. This greatly increases the power collection and/or power transmission per unit

    weight; increases the variety of materials that can be used, and opens the door to mass-manufacturing of multi-

    purpose sheets.

    Our business plan is to concentrate on developing items (1) and (2) shown in Figure 1, and adapting these designs

    to support the manufacture and sale of several consumer items. These include: Tents, bimini tops, clothing, and

    power rugs for off-grid power. The present development status is that we have fabricated the solar cell plus patch

    antenna quilt configuration listed as item 2 above and illustrated in the top of Figure 3-1. 

    Figure 3.1: Cross-Section of Solar cells with transmission/Antennas printed side by side.

    Power connector

    Solar cell

    Substrate layer 

    Transmitter

    Solar cell 

    (a) Initial, “Quilt”

    configuration

    Solar cells and

    antennas printed

    separately, then

    bonded to a substrate

    (b) Integrated

    configuration

    Solar cells and

    antennas printed

    together

    Solar cell

    Substrate layer 

    Transmitter

    Solar cell 

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 7

    Figure 3-2: Cross-sections of the advanced Power/Communication\Transmission embodiment 

    4. Competitive Landscape 

    In the small-scale power generation market, we highlight the advantages of INSTA-GRID for powered bimini tops.

    With current technology, stiff, bulky, and cumbersome solar arrays have to be attached (by Velcro, in some cases asillustrated in Figure 4-1) to the bimini top and the wiring to be connected in order to be used [1]. When the cruise

    is over, one has to detach the solar array and unwire it in order to fold the bimini [2]. No such complications arise

    with INSTA-GRID bimini tops, because the thin flexible INSTA-GRID integrates both the structural component and

    the power generation component, permitting the solar power bimini to be deployed and folded (as in Figure 4-2)

    completely without assembly/disassembly steps. Note that in contrast to conventional “thin film” printed solar cell

    technologies, miniaturation of components allows INSTA-GRID to be folded like flexible fabric (i.e. with small radii

    of curvature folds).

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     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 8

    Figure 4-1: Current solar cell technology for bimini tops

    Typically, in the history of any technology, the more mature and sophisticated the stage of its development, the

    more streamlined, unobtrusive, and apparently simple it becomes. We find this contrast again and again when

    comparing INSTA-GRID to “conventional” technique. 

    Figure 4-2 : Folded bimini top il lustrating the f lexibility achievable with Solar-Microwave Fabric

    Regarding large-scale, ground-based solar power generation, for example, no system better illustrates the gulf

    between current practice and Insta-Grid technology than the Ivanpah Solar Electric Generating System in the

    California Mojave Desert (Figure 4-3) [3]. It consists of 173,500 heliostats, each with two large mirrors, focusing

    solar energy on boilers located on three 140m tall solar power towers. The heliostats cover 2.4 million square

    meters. The solar power system produces electricity the same way as traditional power plants – by creating high

    temperature steam to turn a turbine [4]. It cost $2.2 billion including a $1.6 billion loan guarantee from the U. S.

    government [5, 6].

    The facility was predicted to produce 392 MW, but In November 2014, Associated Press reported that the plant

    was producing only "about half of its expected annual output"[7]. Further, the plant requires burning natural gas

    each morning to get the plant started. On August 27, 2014, the State of California approved Ivanpah to increase its

    annual natural gas consumption from 328 million cubic feet of natural gas, as previously approved, to 525 million

    cubic feet. [8]

    In April 2015, "biologists working for the state estimated that 3,500 birds died at Ivanpah in the span of a year,

    many of them burned alive while flying through a part of the solar installment where air temperatures can reach

    1,000 degrees Fahrenheit", reported the  Wall Street Journal.  [9]. Another issue that has been reported is the

    effect of mirror glare on airplane pilots.[10]

    https://en.wikipedia.org/wiki/Heliostathttps://en.wikipedia.org/wiki/Solar_energyhttps://en.wikipedia.org/wiki/Solar_power_towerhttps://en.wikipedia.org/wiki/Wall_Street_Journalhttps://en.wikipedia.org/wiki/Wall_Street_Journalhttps://en.wikipedia.org/wiki/Solar_power_towerhttps://en.wikipedia.org/wiki/Solar_energyhttps://en.wikipedia.org/wiki/Heliostat

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    Executive Summary – SolutionCell’s “Insta-Grid” 

     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 9

    Figure 4-3: Ivanpah Solar Electric Generating System in the California Mojave Desert

    In contrast, an SFM system would consist of a large number of SFM rugs laid on the ground and secured against

    wind. Compared to heliostats, the rugs are virtually weightless. With thicknesses only tens of microns, they can be

    transported to the site in compact containers, and spread out without need of precise alignment or requirements

    on flatness. Once power distribution cables are connected, the system is ready to generate power. There are no

    towers and other large, complex structures. There are no heliostats or boiler systems to maintain. If a rug is past itsprime, it is cheaply recycled and replaced. There is no need to expend fossil fuel to start the system in the morning.

    There is no danger to people or wildlife because the system does not need to concentrate sunlight. Nor is there

    distracting glare since the INSTA-GRID albedo can be designed to match the reflectivity of the surrounding desert.

    Assuming an average noon-time solar flux of 1kW per square meter, an INSTA-GRID with 20% efficiency and

    covering a square 1.4 km on a side can generate over 300MW.

    In the basic technology of panels or membranes that combine both solar cells and microwave transmitters, we cite

    the NRL “sandwich module” which represents the US government’s most advanced device in this line. The NRL

    sandwich module was intended to be part of the SPS-ALPHA (Solar Power Satellite via Arbitrarily Large Phased

    Array [11] concept – discussed briefly below. The module has solar cells on one side of a panel and transmitters on

    the other side. The left of Figure 4-4 shows an earlier embodiment, along with a ruler to illustrate its obviously

    cumbersome dimensions. Subsequently, it was found that because SPS-ALPHA concentrates sunlight, the sandwich

    modules have excessive heating problems. The right side of the figure shows the recent “solution”. Now the design

    features two radiator panels jutting out from the plane of the module, making the design even more bulky and

    complex. In contrast, as Figure 4-5 illustrates, Solar-Microwave fabric is as thin or thinner that silk cloth, and no

    device that uses it need involve concentrated sunlight – thus it is free of thermal problems.

    http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCIubidvrj8cCFQnTgAodGZICGA&url=http://www.dailytech.com/Largest+Solar+Thermal+Plant+Ivanpah+Goes+Live+Commercially/article34333.htm&ei=bufAVYusMImmgwSZpIrAAQ&bvm=bv.99261572,d.eXY&psig=AFQjCNHxcZEb4hjJHyl1hBd7t3TF6Y1muA&ust=1438791916753125

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    Figure 4-4: Navel Research Lab’s most advanced, solar power collector/microwave transmitter model. 

    Power/Comm/Defense

    This embodiment is the item described above, but with the internal transceivers omitted and with the addition of

    an “active” mode of power transmission whereby radiation is broadcast to a non-cooperative target and the return

    from the target is used as the beacon for direction of a high power density beam.

    Figure 4-5: Solar-Microwave Fabric prototype

    In the power gathering mode, the Power/Com/Defense embodiment simply uses the printed solar array elements.As pictured in Figure 9, a compactly folded rug of fabric is brought to a forward military base, a developing world

    location or similarly difficult to access location and is then unfolded , and spread over the ground. Once deployed,

    it provides solar power using the printed solar cells and a conventional power management and distribution

    system.

    Besides providing power, this embodiment can be run in “active” retrodirective mode to provide self -defense

    against airborne attack, as pictured in Figure 10. The patch antennas are energized to transmit a broad directivity

    radiation pattern, and radiation return from intruding air vehicles is used as the beacon for retrodirective beam

    https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjOybSsocHLAhUGPj4KHf-cBt8QjRwIBw&url=https://www.youtube.com/watch?v=qPysXI5cQzU&psig=AFQjCNFSx_-9SI3hx5dnjDpJ1yRaRsqtzg&ust=1458081633762032http://www.nrl.navy.mil/PressReleases/2014/12-14r_sandwich_step-module_5430x1807.jpg

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    transmission. Note that a first revenue unit Power Star at geostationary orbit will generate safe, low energy density

    radiation on the ground. Decrease the transmission energy to less than 100km, however, and the power density is

    enormous. A Power/Comm/Defense rug could easily be designed to disable an aircraft or rocket at some tens of

    kilometers distance.

    The addition of the active mode of retrodirective beam control makes this embodiment an original contribution to

    the state-of-the-art – both for power collection in remote places and as a method for aircraft and missile defense.

    Figure 4-6: Power/Com/Defense embodiment in power collection mode

    Figure 4-7: Power/Com/Defense embodiment in defense mode

    Using power direct from solar cells or another source, operate beam forming in activemode.

    This means irradiate target, sense return and use as beacon signal. Beam forming proceeds

    At a forward operating base, lay out Solar-Microwave “rugs”.

    Whatever the mode of operation, the rugs need not be flat nor does one need acontinuous sheet (there can be minor gaps)

    Transmitter Power

    connectors 

    Substrate layer 

    Solar cell 

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    Figure 4-6: SPS-ALPHA concept for space solar power: reflectors concentrate sunlight onto module array. Satellite

    beams power to receiver from geosynchronous orbit.

    The runner-up concept for space solar power satellite design is the (John Mankins) SPS-Alpha concept (Figure 4-6)

    [11].

    While an improvement over previous efforts SPS-ALPHA has thousands of rotating mirrors used to redirect

    reflected sunlight onto the solar array, and the solar radiation redirection functions and photovoltaic radiation

    functions are segregated into different, very large structures. The very large structure cannot be launched except

    through many launch vehicles, and the system must be assembled on-orbit via elaborate infrastructure, including

    advanced robotic technology. Thus, as in all previous effort, the concept interposes the obstacle of a huge initial

    investment to achieve a first revenue system.

    In contrast, the Power Star design (see Figure 4-7) combines the new printing technologies with well establishedinflatable satellite technologies [13, 14]. INSTA-GRID sheets are produced in mass quantities. The thin sheets are

    assembled into a spherical balloon. For launch, the sphere is compactly packaged in a small container that fits into

    the launch vehicle payload faring. Once on orbit a volatile material is made to sublimate to provide the gas

    pressure for initial inflation. Metallic layers within the printed sheets are forced into yield to provide rigidification

    and the Power StarTM sphere is then evacuated. Electromagnetic propagation theory shows us that a completely

    decentralized control algorithm allows us to coordinate the numerous (printed) microwave antennas to transmit

    multiple beams to any desired ground-based power collection locations. Its advantages include:

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      Its structure is extremely simple and can be fit into many launch vehicle payload envelopes.

      It can gather solar power from any angle and beam power in any direction (s) without slewing or structural

    deformation.

      It has no moving parts.

      Power distribution technique involves power transmission within the “skin”  only over distances of a few

    centimeters

      It can optimally approximate any desired field distribution on the ground.

      It requires no in-space assembly or construction

      The operation of the phased array is adaptive so that even if severely damaged, the system can retain

    some level of useful performance.

    Figure 4-7: Power Star solar power satellite design

    (References for Section 4 listed in back)

    ]

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    5. Development Strategy and Schedule 

    Enable to successfully develop the entire brand of “Solutioncell TM” includes the “ Insta-Grid TM Materials &

    Fabrics, Protecta-Grid TM,, and the World’s clean & climate improving future Powerstar TM

    Section 5 discussed market opportunities for the new technologies described in Section 3. Having considered the

    current state of practice and the industry in the foregoing section, we now outline our strategy for initialdevelopment. In general terms, it is the “Bar-bell strategy” of Nassim Taleb ( Antifragility, [1]): We combine (1) an

    item with low risk – and modest return, with (2) a venture with modest down-side but unlimited upside. Examples

    of the first item might be flexible INSTA-GRID rugs for private solar power generation, using relatively mature stage

    1 or 2 technology as described in section 3. Also, flexible fabric for sports items such as bimini tops, tents, etc.

    Items in the moderate risk but unlimited upside could be INSTA-GRID rugs for military forward operating bases,

    with more capable stage 3 technology. Also, in this category might be powered clothing and point-to-point

    communication clothing listed under “Markets Created by INSTA-GRID” in Section 3. 

    Solutioncell’s, Insta-Grid Evolutionary Schedule

    Following an initial 9-month period of basic INSTA-GRID engineering, development and marketing, our plan (refer

    to Table 5-1) is to conduct a 9-month sequence of formal trade studies to select four basic products (2 in each of

    the “bar-bells” mentioned above) and Proofs of Concepts. In the succeeding year, these products will be developed

    and subjected to safety and environmental, etc. tests, and a strong sales force formed.

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    Following the initial 26-month R&D phase, we will commence the LRIP to FSD phase. Tests will be certified and a

    production system brought up and running. Test equipment will be developed to test and evaluate fabrics for

    wear-and –tare mechanisms. Government NASA’s Material and Processes Technical Information System (MAPTIS)

    Codes will be created, certified and spec sheets validated and insured for marketing for Space applications. Our

    research and Development (R &D) and Low Rate Initial Production (LRIP) is planned to systematically reduce all

    risks in planning for the unknowns by thoroughly investigating, testing and developing the production techniques

    synchronous with all new material & process innovations. Here is the in-house high level overview, human

    resource skills and schedule estimate for successful planning.

    Table 5-1 Solutioncell’s 5+5+5 Success Requirements

    Full Scale Development/Production will start in the third section of the LRIP to FSD phase and full ROI is expected

    within 39 months.

    Solutioncell’s plan to take-over what was once Boeing’s Engineering & development Building in Long Beach next to

    the Airport. We will start with 2 floors at just over 25,000 square feet each providing skilled professionals offices,

    conference rooms, Labs, research and development areas for clean prototype machines development.

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    Facility for Development for the first 5 Years

    Solutioncell’s plan to take-over what was once Boeing’s Engineering & development Building in Long Beach next to

    the Airport. Building available is a 4910 Airport Plaza Dr. total amount is over 75,000 feet. We will start with 2

    floors at just over 25,000 square feet each providing skilled professionals offices, conference rooms, Labs, research

    and development areas for clean prototype machines development.

    In the 3rd year we will outgrow the original area and require over at least 2 more floors. Currently the original 4910

    building has 1 more floor and the adjacent building 4900 has a third floor available. Hopefully we will be able to

    take over the lease of the medical facility in building 4900 both first and second floor.

    By the 5th Year we are planned to occupy all three floors in both building 4900 & 4910 Airport Plaza Dr.

    This allows just over 150,000 feet for all research and development and labs for the work we will be doing.

    The plan is to create a SolutionCell Headquarters after the fifth year designed and build for our business model. It

    is to be designed with morphing walls and roof tops and our Insta-Grid material all over it.

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    6. Intellectual Property

    All Solar-Microwave Fabric innovations and applications described herein are included within:

    SYSTEM AND METHOD FOR COLLECTION AND DISTRIBUTION OF SPACE-BASED SOLAR POWER

    EFS-ID: 23010972 PCT/US15/41854

    Inventor: David Hyland

    Business Names, Websites & Trademarks:

    Solutioncell, Insta-Grid, Protecta-Grid, & Power-Star

    7. Marketplace

    The Energy Market:

    Capital costs to produce energy have doubled since year 2000, we are going to reduce that and help eliminate the

    environmental issues. The original market for the Solar- Fabric was for Space Solar Power, as energy demand

    keeps growing exponentially more ways have been looked at without the carbon footprint. Nowadays the world

    consumes around 20 terra-watts of energy per year. The average consumer pays 10-25 cents ($0.10-$0.25 USD)

    per kilowatt hour, sometimes much more in hard to service areas and other Countries.

    AIC & SVC believes it can realistically capture 3% of the domestic market, or $54 million by its fifth year of

    operations.

    These manufacturers must find ways to achieve improved efficiency and reduce their carbon footprint while

    containing costs. The annual spending increase from $130 billion today and expected to reach $550 billion by

    2035 thus requiring new finance models & sources such as our Space Solar Power or Energy From Space systems.

    Many countries and people have been proposing this since 1970s and much more recently. Currently there is no

    competition in this industry. 

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    Investment into Energy in 2013 was $1.6 Trillion which is just slightly less than 10% of the entire market sales; this

    amount has doubled since 2000. Here is the link to the overall World’s Energy Outlook, where some of these

    charts come from: http://www.slideshare.net/internationalenergyagency/weio2014-presentation 

    MARKET/Energy is #1:

    The Market for our flexible and adaptable fabric will be used for producing energy & communications along with

    its fabric that maybe made structurally valuable (like shielding). The overall market(s) for the AIC-SVC Business is

    $17,702.2 Billion USD (Est. Value) applicable to:

    1) Clean Energy, Production

    2) Electro Magnetic Hardening (EMH) the electrical Grid System

    3) Communication, Supplier & Satellites.

    4) Other/New Markets: Land Use in providing Energy & Communication for disasters, war time, area where it

    doesn’t exist or is outdated and vulnerable to failures.

    To break down the markets numbers into more understandable segments & which are focused for our

    introduction and penetration would be a reasonably small percentage by focused markets.

    Electro-Magnetic Hardening Grid (US shown below)

    In 2012, there are about 19,023 individual generators at about 6,997 operational power plants in the United

    States with a nameplate generation capacity of at least one megawatt. A power plant can have one or more

    17,226

    42

    314.2

    120MARKET REVENUE

    Annual in $ Billion US

    Energy ($17.2 T)

    EM Harden Grid ($42B)

    Communications Supply (314.2)

    Other Markets

    http://www.slideshare.net/internationalenergyagency/weio2014-presentationhttp://www.slideshare.net/internationalenergyagency/weio2014-presentationhttp://www.slideshare.net/internationalenergyagency/weio2014-presentationhttp://www.slideshare.net/internationalenergyagency/weio2014-presentation

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    generators, and some generators may use more than one type of fuel. In the Market case for Solar-Microwave

    Hardened Fabric; to be used to harden/protect the electrical grid system, from Electro-Magnetic Pulse (EMP) or

    upper atmosphere nuclear explosion and prevent disaster from penetration of small arms (bullets). This would be

    used at approximately 6,000 electrical plants, generations and grid support systems. Implementation to reduce

    terrorist & solar flare grid outage would be starting with the most susceptible regions/areas and of public &

    government concerns. This is not exclusive to US, and has been shown for US alone because, good data

    &information exists and highly susceptible due to threats being sought by their enemies-terrorists. Currently

    there is no competition in this industry.

    Figure 8.X: Electric Grid System overview for vulnerability concerns.

    July 2014

    % change from

    July 2013

    Total net generation

    thousand megawatt hours 

    384,839 -2.3%

    $Residential retail price

    cents/kilowatt-hour  

    13.05 3.5%

    *Retail sales

    thousand megawatt hours 

    347,151 -2.4%

    Natural gas consumption

    thousand cubic feet  

    870,103 -7.3%

    Coal consumption

    thousand tons 

    81,631 -1.9%

    Cooling degree-days 308 -12.3%

    Total Market Cost ($Price x *Sales) = $17,226 Billion in Annual sales

    Source: Electricity Monthly Update 

    International Energy Agency IEA data from 1990 to 2008, the average energy use per person increased 10% while

    world population increased 27%. Regional energy uses also grew from 1990 to 2008: The Middle East increased by

    http://www.eia.gov/electricity/monthly/update/http://www.eia.gov/electricity/monthly/update/http://www.eia.gov/electricity/monthly/update/http://en.wikipedia.org/wiki/International_Energy_Agencyhttp://en.wikipedia.org/wiki/International_Energy_Agencyhttp://en.wikipedia.org/wiki/International_Energy_Agencyhttp://en.wikipedia.org/wiki/International_Energy_Agencyhttp://www.eia.gov/electricity/monthly/update/

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    170%, China by 146%, India by 91%, Africa by 70%, Latin America by 66%, the USA by 20%, the EU-27 block by 7%,

    and world overall grew by 39%.

    In 2008, total worldwide energy consumption was 474 exajoules (132,000 TWh). This is equivalent to an average

    power use of 15 terawatts (2.0×1010 hp).[7] The annual potential for renewable energy is:

    solar energy 1,575 EJ (438,000 TWh),

    wind power 640 EJ (180,000 TWh),

    geothermal energy 5,000 EJ (1,400,000 TWh),

    biomass 276 EJ (77,000 TWh),

    hydropower 50 EJ (14,000 TWh) and

    ocean energy 1 EJ (280 TWh).

    Energy consumption in the G20 increased by more than 5% in 2010 after a slight decline of 2009. In 2009, world

    energy consumption decreased for the first time in 30 years, by −1.1%—equivalent to 130 megatonnes 

    (130,000,000 long tons; 140,000,000 short tons) of oil—as a result of the financial and economic crisis, which

    reduced world GDP by 0.6% in 2009.

    Worldwide Energy Demand

    Over 50% of U.S. crude oil and petroleum products imports came from the Western Hemisphere (North, South,

    and Central America, and the Caribbean, including U.S. territories) during 2012. About 29% of our imports of

    crude oil and petroleum products came from the Persian Gulf countries of Bahrain, Iraq, Kuwait, Qatar, Saudi

    Arabia, and United Arab Emirates. Our largest sources of net crude oil and petroleum product imports were

    Canada and Saudi Arabia.

    Top sources of net crude oil and petroleum product imports:

    Canada (28%)

    Saudi Arabia (13%)

    Mexico (10%)

    Venezuela (9%)

    Russia (5%)

    It is usually impossible to tell whether the petroleum products you use came from domestic or imported sourcesof oil once they are refined. Reliance on petroleum imports has declined

    U.S. dependence on imported oil has declined since peaking in 2006

    http://en.wikipedia.org/wiki/Joulehttp://en.wikipedia.org/wiki/Joulehttp://en.wikipedia.org/wiki/Joulehttp://en.wikipedia.org/wiki/Watt-hourhttp://en.wikipedia.org/wiki/Watt-hourhttp://en.wikipedia.org/wiki/Watt-hourhttp://en.wikipedia.org/wiki/Terawatthttp://en.wikipedia.org/wiki/Terawatthttp://en.wikipedia.org/wiki/Terawatthttp://en.wikipedia.org/wiki/Horsepowerhttp://en.wikipedia.org/wiki/Horsepowerhttp://en.wikipedia.org/wiki/Horsepowerhttp://en.wikipedia.org/wiki/World_energy_consumption#cite_note-EIA-7http://en.wikipedia.org/wiki/World_energy_consumption#cite_note-EIA-7http://en.wikipedia.org/wiki/World_energy_consumption#cite_note-EIA-7http://en.wikipedia.org/wiki/Solar_energyhttp://en.wikipedia.org/wiki/Solar_energyhttp://en.wikipedia.org/wiki/Wind_powerhttp://en.wikipedia.org/wiki/Wind_powerhttp://en.wikipedia.org/wiki/Geothermal_energyhttp://en.wikipedia.org/wiki/Geothermal_energyhttp://en.wikipedia.org/wiki/Biomasshttp://en.wikipedia.org/wiki/Biomasshttp://en.wikipedia.org/wiki/Hydropowerhttp://en.wikipedia.org/wiki/Hydropowerhttp://en.wikipedia.org/wiki/Ocean_energyhttp://en.wikipedia.org/wiki/Ocean_energyhttp://en.wikipedia.org/wiki/Group_of_Twenty_Finance_Ministers_and_Central_Bank_Governorshttp://en.wikipedia.org/wiki/Group_of_Twenty_Finance_Ministers_and_Central_Bank_Governorshttp://en.wikipedia.org/wiki/Group_of_Twenty_Finance_Ministers_and_Central_Bank_Governorshttp://en.wikipedia.org/wiki/Tonnehttp://en.wikipedia.org/wiki/Tonnehttp://en.wikipedia.org/wiki/Long_tonhttp://en.wikipedia.org/wiki/Long_tonhttp://en.wikipedia.org/wiki/Long_tonhttp://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Long_tonhttp://en.wikipedia.org/wiki/Tonnehttp://en.wikipedia.org/wiki/Group_of_Twenty_Finance_Ministers_and_Central_Bank_Governorshttp://en.wikipedia.org/wiki/Ocean_energyhttp://en.wikipedia.org/wiki/Hydropowerhttp://en.wikipedia.org/wiki/Biomasshttp://en.wikipedia.org/wiki/Geothermal_energyhttp://en.wikipedia.org/wiki/Wind_powerhttp://en.wikipedia.org/wiki/Solar_energyhttp://en.wikipedia.org/wiki/World_energy_consumption#cite_note-EIA-7http://en.wikipedia.org/wiki/Horsepowerhttp://en.wikipedia.org/wiki/Terawatthttp://en.wikipedia.org/wiki/Watt-hourhttp://en.wikipedia.org/wiki/Joule

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    Space Satellites

    The global space subsegment is growing despite the economic downturn, with

    an average predicted annual growth rate of 12%. Figure 3 represents the global

    military space requirements market forecast by technology type.

    Figure 3: Space Requirements Market Forecast

    Source: Market Info Group LLC 

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    Economics 

    Solutioncell has a planned 5+5+5 Goal which is in 5 Years have just over 500 internal employees and $5

    Billion of sales on the books, Insta-Grid is initially seeking $150-500 million in first-round financing. The

    funding will enable the company to build its product line, to implement aggressive sales and marketing

    plans, and to establish an initial manufacturing facility. The company anticipates that the initial round will

    be sufficient to carry it to profitability and to allow building assets to a level where outside debt financing

    can be obtained to fund further growth.

    Estimated costs for first and second years

    Year 1 Human Resources:

    In the starting first year, the growth is tremendous and fortunately very well defined for tasks, goals and

    objective defined.

    HR Requirements:

    Required Skills

    Skill Phase 1B 1 Yr

    ItemNo. Description

    Cost (ea-mo.)

    Phase 1AQuanitity

    Phase 1BEmpl#

    Total

    1 Mgt/Sr. Leaders $20,000 5

    CEO, Pres: Shawn Boike $20,000 1 13 $280,000

    VP Development & Eng.:Dr. Dave Hyland $20,000

    1 13$280,000

    VP Ops:Wade Keller $17,000 1 13 $238,000

    VP Mktg, Sales, Pur: $17,000 2 26 $476,000

    2 Science Leader-Director $15,000 10

    Solar $15,000 1 13 $210,000

    Microwave $15,000 1 13 $210,000

    Environment (M&P) $15,000 2 17 $270,000

    Systems & Ops $15,000 2 17 $270,000Finance $15,000 2 17 $270,000

    Pur-Supplier Mgt $15,000 2 17 $270,000

    3 Eng & Design $10,000 31

    PM, PE $10,000 5 65 $680,000

    Systems Eng. $10,000 5 65 $680,000

    Elect/Mech $10,000 5 65 $680,000

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    Solar $10,000 5 49 $510,000

    RF-Microwave Eng $10,000 5 50 $520,000

    Predict & Simulations $10,000 6 62 $650,000

    4 Marketing/Sales $8,350 14

    Demographics & Analys $8,350 3 39 $342,350Strategic Planning $8,350 3 39 $342,350

    Marketing $8,350 5 65 $559,450

    Sales $8,350 3 39 $342,350

    5 Admin.& Techs $7,200 15

     Admin $7,200 6 69 $518,400

    Tech Writers $7,200 9 99 $748,800

    6 Bus Group $7,200 31

    Production, R&D Techs $7,200 6 68 $489,600

    Operations $7,200 5 56 $403,200

    Facilities $7,200 4 46 $331,200

    Environments $7,200 4 43 $309,600

    Legal $8,350 3 34 $292,250

    Governments $7,200 4 41 $302,400

    Proposals $7,200 5 49 $367,200

    6

    Human Resources Sub=Avg Rate 212 865 $11,843,150

    Putting the Team s all together housed in office complex made for Aerospace Engineering Development

    locally will provide the best candidacy availability.

    Support Software Costs

    Supporting our Team with all the best required industry standard software is important, being together

    housed in office. In certain circumstances we would bid out support help to expert suppliers but keeping

    our innovative intellectual properties especially during the innovative process.

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    8. Team

    MANAGEMENT The ultimate success of AIC & SVC will be dependent upon management’s ability to develop an

    innovative product line and to cost-effectively deliver the line to a large and receptive market. AIC &

    SVC’s founding executives comprise the following high caliber professionals whose experience will

    create immense synergy for the company.

    Shawn P Boike, CEO & President —Over 31 Years industrial experience, manager, consultant &

    employed at Honeywell, Boeing, NASA, General Dynamics, Northrop-Grumman, Lockheed Martin,

    GM, Ford & for Samsung (Amerigon), see www.linkedin/in/shawnpaulboike 

    Dr. David Hyland, V.P. of Science & Engineering — Over 45-year experience; Inventor & Patent Holder of

    the Solar-Fabric Satellite & the Solar-Microwave fabric. Professor of Aerospace Engineering at Texas A

    & M, former Dean & Professor of Aerospace for University of Michigan. Worked in the Aerospace &

    Defense industry for Harris Corp.

    Wade Keller, Director of Manufacturing — 45 years-experience; Former Executive Manager of Operations for

    Boeing’s 747-8 the most profitable Aircraft in service.

     James F Stadler, Director of Procurement — 40 years-experience; Manager of Procurement & Sub-Contracts

    Management for Boeing’s Large Aircraft Group. 

    Dawn M Murphy, Mgr. of Program Management — 23 years of industrial marketing experience culminates as

    a Program Manager for a Fortune 500 Aerospace manufacturers & capital equipment.

    Kathleen Suhy, Mgr. - Finance — 30 years-experience CPA accounting experience, the last two of which were

    consulting to start-up businesses.

    Each of the founders has contributed substantially to the company in the form of sweat equity and

    capital. Management believes that it is addressing a market destined to grow substantially with a well-

    conceived line of products. It is confident that both market share and revenue projections will, at a

    minimum, be achieved in the projected time frame.

    Team Mates: Consultants, Suppliers, Members

    Our strategy to get to market with the least amount of burden for growing many new team members ispaying for members roles in tasks, activities and requirement(s) completion in development.

    Experienced prior success has proven this to be the best “Lean Practice” for speed in schedule

    completion, overall lower program costs without the delays and cumbersome adaptability for the overall

    program. A key element of AIC-SVC’s strategy and it builds revenues as well as prevents other

    companies from working with these strategic accounts. With roots in the sports and Internet

    industry, Pipedream.com has developed relationships and strategic alliances with companies and

    http://www.linkedin/in/shawnpaulboikehttp://www.linkedin/in/shawnpaulboikehttp://www.linkedin/in/shawnpaulboikehttp://www.linkedin/in/shawnpaulboike

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    organizations who

    will provide publicity, marketing, and technology assistance. S o m e o f t hese organizations include

    the following:

    Company Product Service Offering

    NASA, NSF Skilled Personnel & Test Space, Sciences Environ,

    Boeing, Northrop-Grumman Test & Services Supplier

    ULA, SpaceX, Orbital, ESA Rocketships Launch Services

    Siemens, IBM, Microsoft CAE, CAD & Simulation Development & Internet

    BASF, 3M, Dupont Materials Material Supplier

    Shima Seiki Fabric Machines Material Development

    TCS TeleCommunication Systems Build, Communications Supplier & Fabricator

    ABB, AEI Systems Power & Testing Services Supplier

    Chipton-Ross, Altair Tech Skilled Personnel Services Supplier

    Dassault Systems, Altair CAE, CAE, etc Eng Softwares & System

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    9. Business Model

    How will the product be sold (direct to end-users, OEM, partners, etc?)

    Selling Basics: 

    People are highly complex and often mysterious, so we all struggle to understand our fellow humans.

    However, now that you’ve gotten over being afraid to sell, here are a few basic psychological tidbits that

    can help you write compelling copy.

    1. People make decisions emotionally. 

    They decide based on a feeling, need, or emotion, not through a logical thought process. That’s why

    intangible benefits are the keys to persuasion.

    When you’re writing, you should ask yourself, “What is the emotional hot button here?” 

    2. People justify decisions with facts. 

    Example: a man sees an advertisement with a photo of a sports car and instantly falls in love. However,

    he can’t bring himself to buy the car based on a feeling, so he reads the copy for technical details aboutthe powerful engine, safety features, and low maintenance.

    He wants the car because it makes him feel good. But he buys it only when he can justify the purchase

    rationally.

    3. People are egocentric. 

    The word “egocentric” means centered around the ego or self. We all see the world in terms of how it

    relates to us personally. So when your copy asks someone to do something, it must also answer the

    unspoken question, “What’s in it for me?” 

    On a deeper level, the question might be “How does this give me feelings of personal worth?” 

    4. People look for value. 

    Value is not a fixed number. Value is relative to what you’re selling, what others charge, what the

    prospect is used to paying, how badly the prospect wants it, and how the prospect perceives the

    difference between your offer and others.You must demonstrate a value that seems to be equal to or greater than the asking price. The greater

    the value relative to the price, the more likely people are to buy.

    5. People think in terms of people. 

    The human brain is not a computer, calculator, or information processor. Scientists have shown that its

    primary function is to deal with social interactions.

    Remember how some mathematical questions in high school were stated as real-life situations? They

    were always easier to understand and solve than abstract problems. Your copy, therefore, should feature

    people through names, personal pronouns, quotes, testimonials, stories, photos of satisfied customers,

    etc.

    6. You can’t force people to do anything. 

    When people buy, it’s not because you wield some magical power over them. You can urge. You can push. You can entice. But ultimately, people do what they want to do. This means

    your job is to show how what you’re offering meets your prospect’s needs. 

    7. People love to buy. 

    Some say people don’t like to be “sold.” Not true. 

    People love to be sold. They love to discover wonderful new products and experiences.

    What people don’t love is to be cheated or tricked. Therefore, it can be helpful to change your analogy of

    the marketing process.

    http://www.copyblogger.com/fear-of-selling/http://www.copyblogger.com/fear-of-selling/http://www.copyblogger.com/fear-of-selling/http://www.copyblogger.com/fear-of-selling/

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    Instead of

    “selling” to people, try to “help” them. Sell good products, make appealing offers, and treat people fairly.

    That’s a surefire formula for success. 

    8. People are naturally suspicious. 

    It’s true that there’s a sucker born every minute, but most people are moderately skeptical of any offer.They seek to avoid risk.

    You can never predict the level of suspicion any particular person has, so it’s usually best to back up all

    claims with evidence, such as testimonials, survey results, authoritative endorsements, test results, and

    scientific data.

    9. People are always looking for something. 

    Love. Wealth. Glory. Comfort. Safety. People are naturally dissatisfied and spend their lives searching for

    intangibles.

    At its simplest, writing good copy is a matter of showing people how a particular product, service, or

    cause fulfills one or more of their needs.

    10. People buy “direct” because of convenience and exclusivity. 

    If people could easily find the things you offer at a nearby store, that’s probably where many would buy

    them. So if they are not buying from you directly for sheer convenience, they’re doing it because they

    can’t find the item elsewhere (or just don’t know where to look). 

    That’s why it’s wise to emphasize the convenience and exclusivity of what you wish to sell.

    11. People like to see it, hear it, touch it, taste it, or smell it before they buy it.  

    Some people never buy online because they can’t examine the merchandise. Some items, such as books

    and CDs, are tangible and familiar enough to sell easily online because there is little doubt about the

    physical quality.

    Other items, such as clothing or food, may be a harder sell — at least until people have a satisfactory

    buying experience — because quality may be variable.

    Think about how people buy things in stores and ask yourself if there is some element of that sensory

    experience that is missing from your sales message.

    12. Most people follow the crowd. Most of us are imitators.

    We look to others for guidance, especially when we are uncertain about something. We ask, “What do

    others think about this? What do others feel? What do others do?” Then we act accordingly. 

    This is why testimonials and case histories are so influential.

    Of course, this barely scratches the surface. Psychology is a deep and eternally revealing line of study.

    And while I don’t believe in making things more complicated than they have to be, I think there is great

    benefit in knowing not only what people do, but also why they do it.

    This is the path to copywriting mastery.

     About the Author : Dean Rieck is a leading direct marketing copywriter . For more copywriting and selling

    tips, sign up for Dean’s FREE  direct response newsletter  or subscribe to the Direct Creative Blog. 

    Pricing (one-time or recurring or both)

    The average weekly spot price for polysilicon solar modules this week is $0.55/watt. For a thin-film solar

    modules, it’s $0.55/watt. For residential solar modules, which are typically of a higher efficiency than

    solar modules used in utility-scale solar farms, the figure would be a bit higher. But how much does this

    solar cost info really help you?

    http://www.directcreative.com/http://www.directcreative.com/http://www.directcreative.com/http://www.directcreative.com/newsletter.htmlhttp://www.directcreative.com/newsletter.htmlhttp://www.directcreative.com/newsletter.htmlhttp://www.directcreative.com/blog/http://www.directcreative.com/blog/http://www.directcreative.com/blog/http://www.directcreative.com/blog/http://www.directcreative.com/newsletter.htmlhttp://www.directcreative.com/

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     AIC-SVC; Insta-GridTM  Microwave Solar Fabric Executive Summary  Page 30

    The bulk of the

    price of going solar is now the “soft costs” (installation, permitting, etc.) rather than the solar panel cost.

    Referencing the latest US Solar Market Insight  report, the average installed cost of a residential solar

    panel system is approximately $3.50/watt. (For commercial rooftops, it’s approximately $2.00/watt.) 

    However, prices vary tremendously by region. “Common residential system prices ranged from less than

    $3.00/W to just above $7.00/W,” the Solar Energy Industries Association wrote in 2014 regarding 2013

    figures. The story hasn’t changed much since then, even though prices on both ends have come down.

      Risk mitigating milestones

    http://www.seia.org/research-resources/http://www.seia.org/research-resources/http://www.seia.org/research-resources/http://www.seia.org/research-resources/http://www.seia.org/research-resources/http://www.seia.org/research-resources/solar-market-insight-2013-q3http://www.seia.org/research-resources/solar-market-insight-2013-q3http://www.seia.org/research-resources/solar-market-insight-2013-q3http://www.seia.org/research-resources/solar-market-insight-2013-q3http://www.seia.org/research-resources/

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    10.

    REFERENCES

    References for section 4

    1. https://www.youtube.com/watch?v=0Xos6MX97WU High Efficiency, Lightweight, Flexible Marine

    Solar Panels - Mount with Velcro on Canvas, Published on Sep 29, 2013 

    2. http://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-

    ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-

    +%3AMall+Product+Listings%3AGoogle-_-

    ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuB

    RCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcB 

    3. "NREL: Concentrating Solar Power Projects - Ivanpah Solar Electric Generating System". Nrel.gov.

    Retrieved 28 November 2014.

    4. BrightSource & Bechtel Partner on 440-MW Ivanpah CSP Project Renewable Energy World , September

    10, 2009.

    5. Electric Power Daily (12 April 2011). "DOE finalizes $1.6 billion Ivanpah solar loan". Platts. Retrieved 3

    December 2011.

    6. Wesoff, Eric; Brett Prior (April 25, 2011). "BrightSource Files for $250M IPO: A Closer Look". Greentech

    Media. Retrieved 2011-04-25.

    7. Huge solar plant lags in early production, Associated Press, November 17, 2014

    8. http://docketpublic.energy.ca.gov/PublicDocuments/07-AFC-

    05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdf  

    9. "High-Tech Solar Projects Fail to Deliver". Once built, U.S. government biologists found the plant’s

    superheated mirrors were killing birds. In April, biologists working for the state estimated that 3,500

    birds died at Ivanpah in the span of a year, many of them burned alive while flying through a part of thesolar installment where air temperatures can reach 1,000 degrees Fahrenheit.

    10. DuHamel, Jonathan (22 August 2014). "Ivanpah solar plant wants to burn more natural gas". 

    11. http://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-space-

    satellite-module-to-try 

    12. J.C. Mankins, The Case for Space SolarPower . Virginia Edition Publishing LLC, Houston Texas,

    December 2013.

    13. D. C. Hyland, “Global Prosperity Through Space-Based Solar Power: The Power StarTM Concept:, Mech

     Aero-2014, Philadelphia, PA, Sept. 8-10, 2014. 

    14. D. C. Hyland, “Power StarTM : A new Concept in Space Solar Power”, International Conference on

    Space Solar Power , Kobe, Japan, April , 2014.

    https://www.youtube.com/watch?v=0Xos6MX97WUhttps://www.youtube.com/watch?v=0Xos6MX97WUhttps://www.youtube.com/watch?v=0Xos6MX97WUhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.nrel.gov/csp/solarpaces/project_detail.cfm/projectID=62http://www.nrel.gov/csp/solarpaces/project_detail.cfm/projectID=62http://www.nrel.gov/csp/solarpaces/project_detail.cfm/projectID=62http://www.renewableenergyworld.com/rea/news/article/2009/09/brightsource-bechtel-partner-on-440-mw-ivanpah-csp-project?cmpid=SolarNL-Tuesday-September15-2009http://www.renewableenergyworld.com/rea/news/article/2009/09/brightsource-bechtel-partner-on-440-mw-ivanpah-csp-project?cmpid=SolarNL-Tuesday-September15-2009http://www.renewableenergyworld.com/rea/news/article/2009/09/brightsource-bechtel-partner-on-440-mw-ivanpah-csp-project?cmpid=SolarNL-Tuesday-September15-2009http://plattsenergyweektv.com/story.aspx?storyid=146458&catid=293http://plattsenergyweektv.com/story.aspx?storyid=146458&catid=293http://plattsenergyweektv.com/story.aspx?storyid=146458&catid=293http://www.greentechmedia.com/articles/read/brightsource-energy-files-for-250m-ipo-an-analysis/http://www.greentechmedia.com/articles/read/brightsource-energy-files-for-250m-ipo-an-analysis/http://www.greentechmedia.com/articles/read/brightsource-energy-files-for-250m-ipo-an-analysis/http://hosted.ap.org/dynamic/stories/U/US_WORLDS_LARGEST_SOLAR_PLANT?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-11-17-14-33-47http://hosted.ap.org/dynamic/stories/U/US_WORLDS_LARGEST_SOLAR_PLANT?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-11-17-14-33-47http://hosted.ap.org/dynamic/stories/U/US_WORLDS_LARGEST_SOLAR_PLANT?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-11-17-14-33-47http://docketpublic.energy.ca.gov/PublicDocuments/07-AFC-05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdfhttp://docketpublic.energy.ca.gov/PublicDocuments/07-AFC-05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdfhttp://docketpublic.energy.ca.gov/PublicDocuments/07-AFC-05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdfhttp://docketpublic.energy.ca.gov/PublicDocuments/07-AFC-05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdfhttp://www.wsj.com/articles/high-tech-solar-projects-fail-to-deliver-1434138485http://www.wsj.com/articles/high-tech-solar-projects-fail-to-deliver-1434138485http://www.wsj.com/articles/high-tech-solar-projects-fail-to-deliver-1434138485http://www.arizonadailyindependent.com/2014/08/22/ivanpah-solar-plant-wants-to-burn-more-natural-gas/http://www.arizonadailyindependent.com/2014/08/22/ivanpah-solar-plant-wants-to-burn-more-natural-gas/http://www.arizonadailyindependent.com/2014/08/22/ivanpah-solar-plant-wants-to-burn-more-natural-gas/http://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-space-satellite-module-to-tryhttp://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-space-satellite-module-to-tryhttp://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-space-satellite-module-to-tryhttp://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-space-satellite-module-to-tryhttp://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-space-satellite-module-to-tryhttp://www.nrl.navy.mil/media/news-releases/2014/solar-power-when-its-raining-nrl-builds-space-satellite-module-to-tryhttp://www.arizonadailyindependent.com/2014/08/22/ivanpah-solar-plant-wants-to-burn-more-natural-gas/http://www.wsj.com/articles/high-tech-solar-projects-fail-to-deliver-1434138485http://docketpublic.energy.ca.gov/PublicDocuments/07-AFC-05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdfhttp://docketpublic.energy.ca.gov/PublicDocuments/07-AFC-05C/TN203064_20140915T132932_ISEGS_Order_Approving_Petition_to_Amend.pdfhttp://hosted.ap.org/dynamic/stories/U/US_WORLDS_LARGEST_SOLAR_PLANT?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-11-17-14-33-47http://www.greentechmedia.com/articles/read/brightsource-energy-files-for-250m-ipo-an-analysis/http://plattsenergyweektv.com/story.aspx?storyid=146458&catid=293http://www.renewableenergyworld.com/rea/news/article/2009/09/brightsource-bechtel-partner-on-440-mw-ivanpah-csp-project?cmpid=SolarNL-Tuesday-September15-2009http://www.nrel.gov/csp/solarpaces/project_detail.cfm/projectID=62http://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttp://www.iboats.com/22-44-Adjustable-Brace-Kit-Alum-ENDURATop/dm/view_id.183490?cm_mmc=Google_Main-_-Mall+Product+Listings%3AGoogle-_-+%3AMall+Product+Listings%3AGoogle-_-ENDURATop&mkwid=sisogXjyM&crid=41829038899&mp_kw=&mp_mt=&pdv=c&gclid=CjwKEAjwxYGuBRCtoqjkrIPDqDwSJAAnd-rCWDP0hvoP04OvhWJbAA3VhEocDJLrzeL37OFiJJzFFRoCm9nw_wcBhttps://www.youtube.com/watch?v=0Xos6MX97WU