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#SoloPR Transcript – 9/9/2015
Q1: In your work, are #socialmedia planning and execution handled by
different people?
Q2: Do you ever buy just a strategic plan & handle the tactics in-house (or
do you provide standalone plans, if consulting)?
Q3: How long do you give a particular strategy before you decide if it's
working or not?
Q4: How much social message scheduling do you do vs. within the platform
itself?
Q5: What are your favorite tools for planning and scheduling?
Q6: What (if anything) will you be doing about the 9/11 anniversary this
Friday
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Transcript follows in reverse chronological order:
SoloPR 2:00pm via tchat.io
See you all next time! #solopr
sharonmostyn 2:00pm via TweetDeck
Thanks for another great #smchat #solopr combo! Special thanks to @KellyeCrane for
the great questions!
sourcePOV 2:00pm via TweetDeck
Need to run, my friends. Great insights. Special thx to co mods @KellyeCrane
@sharonmostyn for #solopr & #smchat .. love love the xover :)
KristK 2:00pm via Twitter Web Client
RT @SoloPR: Anyone here that is self-employed is invited to take our survey:
soloprpro.com/complete-the-2… - last day today! #SMchat #solopr
SoloPR 1:59pm via tchat.io
Anyone here that is self-employed is invited to take our survey: soloprpro.com/complete-
the-2… - last day today! #SMchat #solopr
KristK 1:59pm via tchat.io
A6: We just had #Katrina10 Aug. 29. Appropriate for Orgs that were affected (and still
are) to speak out, participate #Smchat #solopr
sharonmostyn 1:59pm via TweetDeck
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RT @SoloPR: Time is winding to a close, and I think we lost a lot of folks due to
massive RT bots. Thanks to those who joined today! #solopra href="#"
class="_quickSearchPopup hash" title="smchat">#smchat
SoloPR 1:58pm via tchat.io
Time is winding to a close, and I think we lost a lot of folks due to massive RT bots.
Thanks to those who joined today! #solopr #smchat
sourcePOV 1:58pm via TweetDeck
A6. Remembering 9/11. Wondering what c/b changed? Seems hatred/ violence rooted in
fear .. loss of hope (cc: #socialchange #smchat) #solopr
PaulEllisUK 1:58pm via Hootsuite
@sourcePOV me too re tchatio gonna go look it up too :) #smchat #solopr
sharonmostyn 1:57pm via TweetDeck
RT @KellyeCrane: Many in the #solopr community report that they will not have any
social media activity on Friday, in honor of 9/11. #smchat
SoloPR 1:57pm via tchat.io
RT @KristK: A6: Staying respectfully quiet and advising clients to do the same. Personal
reflections only. #SMchat #solopr
KellyeCrane 1:57pm via Twitter Web Client
Many in the #solopr community report that they will not have any social media activity
on Friday, in honor of 9/11. #smchat
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KristK 1:57pm via tchat.io
A6: Staying respectfully quiet and advising clients to do the same. Personal reflections
only. #SMchat #solopr
sharonmostyn 1:57pm via TweetDeck
RT @SoloPR: Ha- yes, we love tchat.io for following Twitter chats RT @sourcePOV:
Tchatio !? I'm always the last to know .. !! #smchat #solopr
SoloPR 1:56pm via tchat.io
Ha- yes, we love tchat.io for following Twitter chats RT @sourcePOV: Tchatio !? I'm
always the last to know .. !! #smchat #solopr
KristK 1:55pm via Twitter Web Client
RT @SoloPR: RT @sharonmostyn: #smchat #solopr Q6. What (if anything) will you be
doing about the 9/11 anniversary this Friday?
KristK 1:55pm via tchat.io
@sourcePOV try tchat.io #solopr
SoloPR 1:55pm via tchat.io
RT @sharonmostyn: #smchat #solopr Q6. What (if anything) will you be doing about the
9/11 anniversary this Friday?
KellyeCrane 1:55pm via Twitter Web Client
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@sharonmostyn Problem is I need multiple tools to meet my needs- hopefully they'll
keep adding features so need fewer in future. #solopr
sharonmostyn 1:55pm via TweetDeck
#smchat #solopr Q6. What (if anything) will you be doing about the 9/11 anniversary this
Friday?
sourcePOV 1:55pm via TweetDeck
Tchatio !? I'm always the last to know .. !! #smchat #solopr twitter.com/SoloPR/status/…
sourcePOV 1:54pm via TweetDeck
RETRO. Love pen & paper option. Been there many times. Often out of necessity e.g.,
no wifi !! #smchat #solopr twitter.com/KristK/status/…
SoloPR 1:53pm via tchat.io
Smart- doing this! RT @KristK: @KellyeCrane I turned off the Show Retweet option in
Tchatio to hide them. #Smchat #solopr
KristK 1:53pm via tchat.io
@KellyeCrane I turned off the Show Retweet option in Tchatio to hide them. #Smchat
#solopr
sharonmostyn 1:52pm via TweetDeck
@PaulEllisUK I'm completely with you on that - don't "personalize" automated
responses! #smchat #solopr
KellyeCrane 1:52pm via Twitter Web Client
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I think we're being overrun by bots - eek! #smchat #solopr
sharonmostyn 1:51pm via TweetDeck
RT @SoloPR: RT @KellyeCrane: all self-employed #SMchat participants are invited to
take part in our survey: soloprpro.com/complete-the-2… - last d#solopr
SoloPR 1:50pm via tchat.io
MT @ajmunn: A4:Don't like to schedule, but use scheduling tools to live tweet so can
track- use Twitters in built tools more #solopr #smchat
sourcePOV 1:50pm via TweetDeck
A5. Have found @hashtracking helpful to look back, and see what's working .. if you
plan based on data? #smchat #solopr
PaulEllisUK 1:50pm via Hootsuite
@sharonmostyn yes no problem with scheduled posts at all, it’s personalised responses
that appear to be live but aren’t #solopr #smchat
sharonmostyn 1:50pm via TweetDeck
Let me know when you find it! What's missing? Anything come close? #smchat #solopr
twitter.com/KellyeCrane/st…
SoloPR 1:50pm via tchat.io
Noice! RT @KristK: A5: nothing beats pen and paper by the pool for a planning session.
Plus beverage of choice. #smchat #solopr
sourcePOV 1:49pm via TweetDeck
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AGREE Kellye, pieces & parts. Not a huge @hootsuite fan, have yet to crack @buffer.
Need ++ time #smchat #solopr twitter.com/KellyeCrane/st…
sharonmostyn 1:49pm via TweetDeck
RT @KellyeCrane: A5: Alas, I have yet to find the holy grail social media tool that does
everything I want. #smchat #solopr
KellyeCrane 1:49pm via Twitter Web Client
A5: I'm using a combo of Buffer, CoSchedule, Edgar, Hootsuite, and some other stuff
right now. #solopr #smchat
ajmunn 1:49pm via Twitter Web Client
A4:Don't like to schedule, but use scheduling tools to live tweet so can track - however,
use Twitters in built tools more #solopr #smchat
MarcellMontier 1:48pm via RoundTeam
RT @ExpWriters: A5: We use @buffer for scheduling, @googleanalytics for tracking, &
@BuzzSumo for planning. #smchat #solopr
sofianicool 1:48pm via TweetDeck
A5: @buffer for scheduling + @BuzzSumo to produce high-traction content. Here's a
guide: bit.ly/1KEdUSt #solopr #smchat
KerryModcom 1:48pm via Twitter Web Client
RT @ExpWriters: A5: We use @buffer for scheduling, @googleanalytics for tracking, &
@BuzzSumo for planning. #smchat #solopr
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KristK 1:48pm via tchat.io
A5: nothing beats pen and paper by the pool for a planning session. Plus beverage of
choice. #smchat #solopr
PaulEllisUK 1:48pm via Hootsuite
A5. @hootsuite and @buffer are my tools of choice for #socialmedia planning,
scheduling and monitoring. #smchat #solopr
sourcePOV 1:47pm via TweetDeck
.@autom8 take care Autom, hope we get to talk again soon @sharonmostyn @ajmunn
@KellyeCrane #smchat #solopr
KerryModcom 1:47pm via Twitter Web Client
A5: Buffer and CoSchedule. #smchat #solopr
KellyeCrane 1:47pm via Twitter Web Client
A5: Alas, I have yet to find the holy grail social media tool that does everything I want.
#smchat #solopr
sharonmostyn 1:47pm via TweetDeck
@autom8 @sourcePOV @ajmunn Great to see you! #smchat #solopr
ExpWriters 1:47pm via OS X
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A5: We use @buffer for scheduling, @googleanalytics for tracking, & @BuzzSumo for
planning. #smchat #solopr
sharonmostyn 1:46pm via TweetDeck
Are you ok with scheduled posts? Ex. Tweeting that day's blog post... #smchat #solopr
twitter.com/PaulEllisUK/st…
KristK 1:46pm via Twitter Web Client
RT @SoloPR: RT @sharonmostyn: #smchat #solopr Q5. What are your favorite tools for
planning and scheduling?
SoloPR 1:45pm via tchat.io
RT @sharonmostyn: #smchat #solopr Q5. What are your favorite tools for planning and
scheduling?
KellyeCrane 1:45pm via Twitter Web Client
@autom8 Uh oh, hope I didn't cause the ejection! :-) See you later. #solopr #smchat
sharonmostyn 1:45pm via TweetDeck
Great mix! #smchat #solopr twitter.com/KristK/status/…
KerryModcom 1:45pm via Twitter Web Client
RT @kellyalovell: .@sharonmostyn A1 If there are numerous people working on social
media it is so important to keep a consistent voice! #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
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sharonmostyn 1:45pm via TweetDeck
#smchat #solopr Q5. What are your favorite tools for planning and scheduling?
PaulEllisUK 1:44pm via Hootsuite
RT @KateRobins: @PaulEllisUK I hate anything painfully worded to be personal.
#solopr
PaulEllisUK 1:44pm via Hootsuite
RT @KellyeCrane: @PaulEllisUK Same here- the annoying cousin of the "friendly"
automated DM! #solopr #smchat
autom8 1:44pm via TweetDeck
@sharonmostyn hey Sharon - short n sweet today i'm afraid; awesome interaction tho -
see y'all back soon! @sourcePOV @ajmunn #smchat #solopr
ajmunn 1:44pm via Twitter Web Client
A4: Don't feel you can have platform tactical plan you apply to campaigns. #solopr
#smchat Campaigns need to follow relevant communities
KateRobins 1:44pm via TweetChat powered by oneQube
@PaulEllisUK I hate anything painfully worded to be personal. #solopr
KellyeCrane 1:44pm via Twitter Web Client
@PaulEllisUK Same here- the annoying cousin of the "friendly" automated DM! #solopr
#smchat
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CleanDropMobile 1:44pm via Twitter for Android
RT @PaulEllisUK: personally I hate automated replies to retweets, especially when
worded to ‘appear’ personal when clearly not #solopr #smchat
akenn 1:43pm via tchat.io
@KellyeCrane most times, yes #smchat #solopr
REDMEDIAPR 1:43pm via TweetDeck
#4 Scheduling is helpful if you use specific hashtags weekly, like #TravelTuesday
#ThrowbackThursday and the like #solopr #smchat
autom8 1:43pm via TweetDeck
@KellyeCrane sorry 'bout that, will do in future but have finger on the eject button for
now #solopr #smchat
KellyeCrane 1:43pm via Twitter Web Client
@akenn Curious- do you have a schedule for these posts, and then you go to the native
apps to execute? #solopr #smchat
sharonmostyn 1:42pm via TweetDeck
Smart! #smchat #solopr twitter.com/autom8/status/…
PaulEllisUK 1:42pm via Hootsuite
personally I hate automated replies to retweets, especially when worded to ‘appear’
personal when clearly not #solopr #smchat
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mdbarber 1:42pm via tchat.io
A4 -- Depends on the plan; Some things can be sched in third party; others need higher
touch within the app. #smchat #solopr
SoloPR 1:42pm via tchat.io
Not necessarily... MT @akenn: A4. I do way more live engagement than scheduling -
suspect I'm an anomaly #smchat #solopr
KerryModcom 1:41pm via Twitter Web Client
RT @PaulEllisUK: A4. Make extensive use of scheduling for lead content promotion,
driving traffic etc but live reaction / replies #solopr ##smchat
CleanDropMobile 1:41pm via Twitter for Android
RT @jgombita: @KristK and that's why I say "public relations" should NOT be a small,
TACTILE corner under The Big Marketing Tent. #smchat ##solopr
CleanDropMobile 1:41pm via Twitter for Android
RT @KerryModcom: Good point @REDMEDIAPR: #4 re: monitoring, reading the
climate and adjusting as appropriate. #solopr #smchat
KristK 1:41pm via tchat.io
A4: Scheduled posts are campaign-oriented or from editorial calendar. Responsive posts
and engagement happen daily too. #SMchat #solopr
sourcePOV 1:41pm via TweetDeck
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.@akenn being the anomaly sometimes = competitive edge, Alison. Dare to be different,
I say. Monitor. Adjust. Some rIsk = ok #smchat #solopr
sharonmostyn 1:41pm via TweetDeck
RT @KerryModcom: Good point @REDMEDIAPR: #4 re: monitoring, reading the
climate and adjusting as appropriate. #solopr #smchat
SoloPR 1:41pm via tchat.io
RT @sofianicool: A4: We publish 1 blog daily @ExpWriters + 20/more social messages
throughout the day #smchat #solopr
PaulEllisUK 1:40pm via Hootsuite
A4. Make extensive use of scheduling for lead content promotion, driving traffic etc but
live reaction / replies #solopr #smchat
KerryModcom 1:40pm via Twitter Web Client
Good point @REDMEDIAPR: #4 re: monitoring, reading the climate and adjusting as
appropriate. #solopr #smchat
sharonmostyn 1:40pm via TweetDeck
Either or both...right @KellyeCrane @SoloPR #smchat #solopr
twitter.com/PaulEllisUK/st…
SoloPR 1:40pm via tchat.io
RT @sourcePOV: AGREE, @autom. A4. Strategy too organic & hi touch for scheduling.
Tactical comms can be scheduled #smchat #solopr
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sofianicool 1:40pm via TweetDeck
A4: We publish 1 blog daily @ExpWriters + 20/more social messages throughout the day
#smchat #solopr
jgombita 1:39pm via Twitter Web Client
@KristK and that's why I say "public relations" should NOT be a small, TACTILE
corner under The Big Marketing Tent. #smchat #solopr
akenn 1:39pm via tchat.io
A4. I also do more work in native platforms than with 3rd-party scheduling/dashboard
app #anomalyagain #smchat #solopr
KellyeCrane 1:39pm via Twitter Web Client
@autom8 Hi! Can you also include the #solopr hashtag during today's #smchat so
everyone can be sure to see your great answers? Thx!
PaulEllisUK 1:39pm via Hootsuite
RT @REDMEDIAPR: #4 we have scheduled post out 3 weeks, but almost always have
posts on the fly daily. again read climate and adjust #solopr#smchat
mdbarber 1:39pm via tchat.io
@sharonmostyn thanks #solopr
ExpWriters 1:38pm via OS X
A4: We let out about 25 social messages daily (a mix of curated, repurposed, & original
content). #solopr #smchat
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sharonmostyn 1:38pm via TweetDeck
I believe that's what @KellyeCrane & @SoloPR had in mind... #smchat #solopr
twitter.com/mdbarber/statu…
jgombita 1:38pm via Twitter Web Client
RT @KristK: A3: Strategy is your game plan, not your play calls. Shouldn't bail after a
single play #smchat #solopr
REDMEDIAPR 1:38pm via TweetDeck
#4 we have scheduled post out 3 weeks, but almost always have posts on the fly daily.
again read climate and adjust #solopr #smchat
akenn 1:38pm via tchat.io
A4. I do way more live engagement than scheduling when it comes to social media, but
suspect I'm an anomaly #smchat #solopr
CleanDropMobile 1:37pm via Twitter for Android
RT @sharonmostyn: @RojerAils Why wouldn't it be strategic enough? cc @SoloPR
@CleanDropMobile #smchat #solopr
sourcePOV 1:37pm via TweetDeck
AGREE, Autom. A4. Strategy too organic & hi touch for scheduling. Tactical comms can
be scheduled #smchat #solopr twitter.com/autom8/status/…
SoloPR 1:37pm via tchat.io
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Yes! RT @mdbarber: are you asking how much is actually posted within the platform as
opposed to from a third party platform? #smchat #solopr
mdbarber 1:37pm via tchat.io
@sharonmostyn - are you asking how much is actually posted within the platform as
opposed to from a third party platform? #smchat #solopr
SoloPR 1:37pm via tchat.io
RT @sharonmostyn: #smchat #solopr Q4. How much social message scheduling do you
do vs. within the platform itself?
sharonmostyn 1:36pm via TweetDeck
RT @PaulEllisUK: @ajmunn I would argue that’s #tactical #agility built in to the
#strategic approach Alastair? #solopr #smchat
SoloPR 1:36pm via tchat.io
MT @autom8: agree on 'building'- consistent engagement that helps the brand be part of
a customer's ongoing/evolving needs #smchat #solopr
jendonovansf 1:36pm via TweetDeck
A4: My mix is about 50/50 of scheduling versus live engagement on #socialmedia.
#smchat #solopr
mdbarber 1:36pm via tchat.io
@KristK I can imagine. I may steal it for an upcoming talk. ;-P #solopr
sharonmostyn 1:36pm via TweetDeck
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@RojerAils Why wouldn't it be strategic enough? cc @SoloPR @CleanDropMobile
#smchat #solopr
KristK 1:35pm via tchat.io
@mdbarber Thanks. My students here in SEC land totally get that. #solopr
TomJacksonPR 1:35pm via Echofon
RT @KristK: A3: Strategy is your game plan, not your play calls. Shouldn't bail after a
single play #smchat #solopr
KellyeCrane 1:35pm via Twitter Web Client
@KristK As always, your way with words is on point! #smchat #solopr
mdbarber 1:35pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q4. How much social message scheduling do you
do vs. within the platform itself?
sourcePOV 1:35pm via TweetDeck
.@ajmunn @autom8 public, yes, of course .. but idea vetting & exchange a critical part of
the value proposition. Imo :) #smchat #solopr
KristK 1:35pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q4. How much social message scheduling do you
do vs. within the platform itself?
autom8 1:35pm via TweetDeck
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RT @sharonmostyn: #smchat #solopr Q4. How much social message scheduling do you
do vs. within the platform itself?
sharonmostyn 1:35pm via TweetDeck
#smchat #solopr Q4. How much social message scheduling do you do vs. within the
platform itself?
sharonmostyn 1:35pm via TweetDeck
RT @SoloPR: Remember, we're using both the #solopr and #SMchat hashtags today!
mdbarber 1:34pm via tchat.io
Really good analogy! RT @KristK: A3: Strategy is your game plan, not your play calls.
Shouldn't bail after a single play #smchat #solopr
KateRobins 1:34pm via TweetChat powered by oneQube
Nothing sporadic in PR works in my experience. #solopr
KristK 1:34pm via tchat.io
A3: Strategy is your game plan, not your play calls. Shouldn't bail after a single play
#smchat #solopr
SoloPR 1:33pm via tchat.io
MT @KristK: A3: Clients may want to cut cord on strategy too quickly-expect
immediate results... set expectations at outset. #Smchat #solopr
KerryModcom 1:33pm via Twitter Web Client
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Important point @KristK re: clients wanting to cut strategy too quickly, and the need to
set expectations at outset. #Smchat #solopr
SoloPR 1:33pm via tchat.io
Remember, we're using both the #solopr and #SMchat hashtags today!
KateRobins 1:32pm via TweetChat powered by oneQube
MT @KristK A3: Clients may want to cut on strategy too quickly. Expect immd results.
Need to set expectations at outset. #Smchat #solopr
KellyeCrane 1:32pm via Twitter Web Client
Depends on the strategy we're talking about. Strategy for a particular FB ad can change
quickly- overarching, not as much #smchat #solopr
mdbarber 1:32pm via tchat.io
Bing! MT @KristK: A3: Clients may want to cut cord on a strategy too quickly. Set
expectations at outset. #Smchat #solopr
PaulEllisUK 1:32pm via Hootsuite
@ajmunn I would argue that’s #tactical #agility built in to the #strategic approach
Alastair? #solopr #smchat
KarenSwim 1:31pm via Twitter Web Client
RT @KristK: A3: Clients may want to cut cord on a strategy too quickly. Expect
immediate results. Need to set expectations at outset. #Smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
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KristK 1:31pm via tchat.io
A3: Clients may want to cut cord on a strategy too quickly. Expect immediate results.
Need to set expectations at outset. #Smchat #solopr
SoloPR 1:30pm via tchat.io
MT @sourcePOV: A3. Traditionally m/b 2-3 yrs. Internet and high tech like #mobile,
m/b 12-18 months. + interim milestones #smchat #solopr
sourcePOV 1:30pm via TweetDeck
A3 .. there's built-in product dev & customer education cycles to worry about, can't
always speed that up .. tho we want to #smchat #solopr
sofianicool 1:30pm via TweetDeck
A3:Setting goals involve scheduling & creating metrics for measurement. Whatev. the
strat., a good marketer will always know #solopr #smchat
SoloPR 1:29pm via tchat.io
MT @PaulEllisUK: A3. I would say min. 90 days ideally more; strategic impacts are
long term, but monitor KPIs in realtime! #solopr #smchat
REDMEDIAPR 1:29pm via TweetDeck
I know most of us are in #solopr chat rt now but if you love apple the news out of
#appleEvent is wort checking out twitter.com/jswartz/status…
sourcePOV 1:29pm via TweetDeck
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A3. Traditionally m/b 2-3 years. Internet space and high tech like #mobile, m/b 12-18
months. But yes, + interim milestones #smchat #solopr
PaulEllisUK 1:28pm via Hootsuite
A3. Depends. But I would say min. 90 days ideally more; strategic impacts are long term,
but monitor KPIs in realtime! #solopr #smchat
SoloPR 1:28pm via tchat.io
RT @mdbarber: A3 -- Depends on the strategy. Some are shorter term and some longer.
Continually review and evolve. #smchat #solopr
mdbarber 1:28pm via Twitter Web Client
RT @KarenSwim: A3: It depends but feedback/measurement is part of the plan and you
adjust accordingly. #smchat #solopr
SoloPR 1:28pm via tchat.io
MT @REDMEDIAPR A3 we build in measurement pts along way -30,60,90 120 days to
gauge performance and adjust accordingly #smchat #solopr
KateRobins 1:28pm via TweetChat powered by oneQube
RT @KarenSwim: A3: It depends but feedback/measurement is part of the plan and you
adjust accordingly. #smchat #solopr
KarenSwim 1:27pm via tchat.io
A3: It depends but feedback/measurement is part of the plan and you adjust accordingly.
#smchat #solopr
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ExpWriters 1:27pm via OS X
A3:We look at Analytics monthly & quarterly to watch trends & measure ROI. Also,
@Moz has a free tool to watch social shares #smchat #solopr
SoloPR 1:27pm via tchat.io
RT @sharonmostyn: #smchat #solopr Q3. How long do you give a particular strategy
before you decide if it's working or not?
KateRobins 1:27pm via TweetChat powered by oneQube
RT @KellyeCrane: Just to clarify, to me, Q2 was whether the same person(s) who craft
the strategy/plan also schedules the tweets/posts. #SMchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
kcwriter 1:27pm via Twitter Web Client
RT @REDMEDIAPR: A3 we build in measurement points along the way -30,60,90 120
days to gauge how it’s performing and adjust accordingly #solopra href="#"
class="_quickSearchPopup hash" title="SMchat">#SMchat
mdbarber 1:27pm via Twitter Web Client
RT @KateRobins: MT @REDMEDIAPR A3 we build in measurement pts along way -
30,60,90 120 days to gauge performance and adjust accordingly #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
KellyeCrane 1:27pm via Twitter Web Client
Just to clarify, to me, Q2 was whether the same person(s) who craft the strategy/plan also
schedules the tweets/posts. #SMchat #solopr
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KateRobins 1:27pm via TweetChat powered by oneQube
MT @REDMEDIAPR A3 we build in measurement pts along way -30,60,90 120 days to
gauge performance and adjust accordingly #smchat #solopr
mdbarber 1:26pm via tchat.io
A3 -- Depends on the strategy. Some are shorter term and some longer. Continually
review and evolve. #smchat #solopr
KristK 1:26pm via Twitter Web Client
RT @REDMEDIAPR: A3 we build in measurement points along the way -30,60,90 120
days to gauge how it’s performing and adjust accordingly #solopra href="#"
class="_quickSearchPopup hash" title="SMchat">#SMchat
autom8 1:26pm via TweetDeck
RT @sharonmostyn: #smchat #solopr Q3. How long do you give a particular strategy
before you decide if it's working or not?
KerryModcom 1:26pm via Twitter Web Client
RT@KarenSwim: To me a strategic plan involves research, goals, objectives, tactics and
measurement #smchat #solopr
REDMEDIAPR 1:26pm via TweetDeck
A3 we build in measurement points along the way -30,60,90 120 days to gauge how it’s
performing and adjust accordingly #solopr #SMchat
mdbarber 1:26pm via Twitter Web Client
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RT @SoloPR: Right- whole enchilada! RT @KarenSwim: To me a strategic plan
involves research, goals, objectives, tactics and measurement #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
SoloPR 1:25pm via tchat.io
Right- whole enchilada! RT @KarenSwim: To me a strategic plan involves research,
goals, objectives, tactics and measurement #smchat #solopr
mdbarber 1:25pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q3. How long do you give a particular strategy
before you decide if it's working or not?
KristK 1:25pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q3. How long do you give a particular strategy
before you decide if it's working or not?
KateRobins 1:25pm via TweetChat powered by oneQube
RT @sharonmostyn: #smchat #solopr Q3. How long do you give a particular strategy
before you decide if it's working or not?
mdbarber 1:25pm via Twitter for Mac
RT @jendonovansf: @sharonmostyn @mdbarber To truly understand a co’s strategy,
you need to be involved, it’s not something you can sell #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
sharonmostyn 1:25pm via TweetDeck
#smchat #solopr Q3. How long do you give a particular strategy before you decide if it's
working or not?
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sourcePOV 1:25pm via TweetDeck
.@autom8 always good to see you Autom, parachutes are sometimes required equip :)
#smchat #solopr @sharonmostyn @SMSJOE @ambercleveland
KellyeCrane 1:24pm via Twitter Web Client
Yes, *must* be custom MT @sourcePOV: A2 .. to me if it's cookie cutter and text book,
it's not a strategy, it's a procedure. #smchat #solopr
KarenSwim 1:24pm via tchat.io
To me a strategic plan involves research, goals, objectives, tactics and measurement
#smchat #solopr
KateRobins 1:24pm via TweetChat powered by oneQube
@mdbarber @sharonmostyn @jendonovansf...and to be around to modify if it doesn't
meet objectives? #solopr
PaulEllisUK 1:24pm via Hootsuite
IMO Strategy covers the approach and objectives, the execution plan is more tactical; so
you can separate safely. #solopr #smchat
jendonovansf 1:24pm via TweetDeck
@sharonmostyn @mdbarber To truly understand a co’s strategy, you need to be
involved, it’s not something you can sell #smchat #solopr
sourcePOV 1:24pm via TweetDeck
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A2 .. product or service "go to market", internal skills & certainly customer mix will
differ even in same vertical .. #smchat #solopr
mdbarber 1:23pm via Twitter Web Client
RT @KarenSwim: To @sourcePOV's point, we're not taking generic plan but a plan
developed for specific org w/their involvement #smchat #solopr
mdbarber 1:23pm via tchat.io
@sharonmostyn I would never (well rarely) do just the strategy. it's imp to have whole
plan, incl tactics @jendonovansf #smchat #solopr
KerryModcom 1:23pm via Twitter Web Client
RT @KellyeCrane: @BlkDogStudio Playbook covers everything covered in plan, social
media training, various "what if" scenarios, etc. #smchat#solopr
KellyeCrane 1:23pm via Twitter Web Client
@sourcePOV Is the strategic advisor hired a traditional employee? Is your concern that a
consultant isn't around later? #smchat #solopr
KarenSwim 1:23pm via tchat.io
To @sourcePOV's point, we're not taking generic plan but a plan developed for specific
org w/their involvement #smchat #solopr
KerryModcom 1:23pm via Twitter Web Client
RT @jendonovansf: A2: As more co’s see value of #socialmedia, I see more need for
strategic plans & training, w/ execution handled internal#smchat
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mdbarber 1:22pm via tchat.io
A2 - Plans include all components of comp plan -- research, objectives, target, strategy,
tactics, timeline, budget, eval. #smchat #solopr
SoloPR 1:22pm via tchat.io
MT @sourcePOV A2 Would never buy a strategic plan. Seems high risk, neglecting key
leader role. Have hired a SME/advisor #smchat #solopr
sourcePOV 1:22pm via TweetDeck
A2 .. to me if it's that cookie cutter and text book, it's not a strategy, it's a procedure.
Strategy abt + value for custs #smchat #solopr
sharonmostyn 1:22pm via Twitter for iPhone
@mdbarber @jendonovansf exactly! How important is performing the tactics or is it ok
to just sell strategy? #smchat #solopr
PaulEllisUK 1:21pm via Hootsuite
A2. Its a question of levels of detail in the plan; but I provided plans from framework to
detailed schedules of content #solopr #smchat
SoloPR 1:21pm via tchat.io
MT @mdbarber A2 I provide standalone plans & also provide supervision and/or the
execution. Depends on client, budget, needs #smchat #solopr
sofianicool 1:21pm via TweetDeck
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A2: We advise you buy #copywriting & #content services while also staying involved - it
is your brand after all! #smchat #solopr
KristK 1:21pm via tchat.io
A2: I prefer to be a "partner" w client. Start w research and a plan, but I like to stay
involved as execution evolves. #Smchat #solopr
BlkDogStudio 1:21pm via tchat.io
@KellyeCrane @BlkDogStudio Thanks! #solopr
mdbarber 1:20pm via Twitter Web Client
RT @KellyeCrane: @BlkDogStudio Playbook covers everything covered in plan, social
media training, various "what if" scenarios, etc. #smchat#solopr
sharonmostyn 1:20pm via Twitter for iPhone
@jendonovansf Do you ever sell just a #strategy and have the clients do the #tactics in-
house? #smchat #solopr
KellyeCrane 1:20pm via Twitter Web Client
@BlkDogStudio Playbook covers everything covered in plan, social media training,
various "what if" scenarios, etc. #smchat #solopr
jendonovansf 1:20pm via TweetDeck
A2: As more co’s see value of #socialmedia, I see more need for strategic plans &
training, w/ execution handled internally #smchat #solopr
sourcePOV 1:20pm via TweetDeck
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A2. Would never buy a strategic plan. Seems high risk, neglecting key leader role. Have
hired a strategy SME/advisor .. #smchat #solopr
akenn 1:20pm via tchat.io
A2. social media seems more appropriate for this scenario than PR (offer training and
strategy w/o daily execution) #smchat #solopr
KarenSwim 1:19pm via tchat.io
@KateRobins Sure did. I love doing the strategic. When I've done this will also
sometimes do training. #smchat #solopr
jendonovansf 1:19pm via TweetDeck
@mdbarber @sharonmostyn Thanks Mary! #smchat #solopr
ExpWriters 1:19pm via OS X
A2: We provide standalone plans, execution, & consultation depending on needs &
budget of clients #solopr #smchat
jendonovansf 1:19pm via TweetDeck
A2: I’ve developed strategic plans, #socialmedia audits, internal trainings for clients —
coupled with execution #smchat #solopr
SoloPR 1:19pm via tchat.io
RT @PaulEllisUK: @KristK not necessarily more senior but usually more experienced,
sometimes it’s a question of bandwidth #solopr #smchat
PaulEllisUK 1:19pm via Hootsuite
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RT @mdbarber: A2 - I provide standalone plans & also provide supervision and/or the
execution. Depends on client, their budget & needs. #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
SoloPR 1:18pm via tchat.io
Yes, that is the Q! RT @mdbarber: @jendonovansf I took it as whether we'll provide the
plan wo doing execution too. #smchat #solopr
BlkDogStudio 1:18pm via tchat.io
@KellyeCrane What does your Playbook usually cover? #solopr
mdbarber 1:18pm via Twitter Web Client
RT @KarenSwim: A2: I have done the readiness assessment, research and developed a
written strategic plan and the org executed upon it. #solopr
mdbarber 1:18pm via Twitter Web Client
RT @KellyeCrane: I've definitely done a strategic plan, coupled w/training and a
"playbook" for clients. #smchat #solopr
KateRobins 1:18pm via TweetChat powered by oneQube
@KarenSwim Did they do their own analytics? #solopr
mdbarber 1:18pm via tchat.io
@jendonovansf I took it as whether we'll provide the plan wo doing execution too. May
not be right though, @sharonmostyn? #smchat #solopr
KerryModcom 1:18pm via Twitter Web Client
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A2: Depends on the size of org, team capacity and available budget. #smchat #solopr
KellyeCrane 1:17pm via Twitter Web Client
I've definitely done a strategic plan, coupled w/training and a "playbook" for clients.
#smchat #solopr
PaulEllisUK 1:17pm via Hootsuite
@KristK not necessarily more senior but usually more experienced, sometimes it’s a
question of bandwidth #solopr #smchat
KarenSwim 1:17pm via tchat.io
A2: I have done the readiness assessment, research and developed a written strategic plan
and the org executed upon it. #solopr
mdbarber 1:17pm via tchat.io
A2 - I provide standalone plans & also provide supervision and/or the execution.
Depends on client, their budget & needs. #smchat #solopr
jendonovansf 1:17pm via TweetDeck
@sharonmostyn Not sure I understand the question. #smchat #solopr
akenn 1:16pm via tchat.io
A2. No, but I'd be willing to do it (provide plan) #smchat #solopr
sharonmostyn 1:16pm via Twitter for iPhone
Good point! #smchat #solopr twitter.com/kellyalovell/s…
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KellyeCrane 1:16pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q2. Do you ever buy just a strategic plan & handle
the tactics in-house (or do you provide standalone pla…
KristK 1:15pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q2. Do you ever buy just a strategic plan & handle
the tactics in-house (or do you provide standalone pla…
sharonmostyn 1:15pm via Twitter for iPhone
@SoloPR sorry for the confusion! #smchat #solopr
KateRobins 1:15pm via TweetChat powered by oneQube
RT @sharonmostyn: #smchat #solopr Q2. Do you ever buy just a strategic plan & handle
the tactics in-house (or do you provide standalone pla…
mdbarber 1:15pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q2. Do you ever buy just a strategic plan & handle
the tactics in-house (or do you provide standalone pla…
jendonovansf 1:15pm via TweetDeck
@sourcePOV And level of understanding within the company/team. I find lack of
education stifles #socialmedia engagement #smchat #solopr
KristK 1:15pm via tchat.io
A1: Curious: If strategy and execution are handled by separate staff, are they peers or is
one more senior? #smchat #solopr
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sharonmostyn 1:15pm via TweetDeck
#smchat #solopr Q2. Do you ever buy just a strategic plan & handle the tactics in-house
(or do you provide standalone plans, if consulting)?
KateRobins 1:14pm via TweetChat powered by oneQube
I want to write this down: @PaulEllisUK: Strategy without execution is dreaming but
execution without strategy is a nightmare. #solopr
FieldfareLAG 1:14pm via Twitter for iPhone
RT @PaulEllisUK: Strategy without execution is dreaming but execution without
strategy is a nightmare. #smchat #solopr
sourcePOV 1:14pm via Twitter for Android
Exactly. A1. Depends on workload, staffing availability, degree of specialization needed
.. #smchat #solopr twitter.com/SoloPR/status/…
KellyeCrane 1:14pm via Twitter Web Client
Interesting that many here make sure those who will execute are part of the planning
process. #smchat #solopr
mdbarber 1:13pm via tchat.io
LOVE this! RT @PaulEllisUK: Strategy without execution is dreaming but execution
without strategy is a nightmare. #smchat #solopr
KarenSwim 1:13pm via tchat.io
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Well said! RT @PaulEllisUK: Strategy without execution is dreaming but execution
without strategy is a nightmare. #smchat #solopr
mdbarber 1:13pm via tchat.io
@jendonovansf so important! Skip & wonder why they aren't successful. 'Cuz you didn't
know where you were going! #smchat #solopr
KateRobins 1:13pm via TweetChat powered by oneQube
Nice! RT @KristK RT @PaulEllisUK: Strategy without execution is dreaming but
execution without strategy is a nightmare. #smchat #solopr
akenn 1:13pm via Twitter Web Client
RT @PaulEllisUK: Strategy without execution is dreaming but execution without
strategy is a nightmare. #smchat #solopr
KristK 1:12pm via Twitter Web Client
RT @PaulEllisUK: Strategy without execution is dreaming but execution without
strategy is a nightmare. #smchat #solopr
PaulEllisUK 1:12pm via Hootsuite
Strategy without execution is dreaming but execution without strategy is a nightmare.
#smchat #solopr
SoloPR 1:12pm via tchat.io
RT @PaulEllisUK: A1. Planning and execution is within the same team, sometimes the
tasks are split once plans complete. #Smchat #solopr
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jendonovansf 1:12pm via TweetDeck
@mdbarber Yes! What and WHY, right? #smchat #solopr
mdbarber 1:11pm via Twitter Web Client
RT @SoloPR: RT @KarenSwim: Agree @jendonovansf Mistake to skip strategic
planning before jumping in, but all too common! #smchat #solopr
kellyalovell 1:11pm via Twitter Web Client
.@sharonmostyn A1 If there are numerous people working on social media it is so
important to keep a consistent voice! #smchat #solopr
jendonovansf 1:11pm via TweetDeck
@KarenSwim To not plan on top of not truly understanding WHY you’re doing it &
WHAT success looks like leads frustration #smchat #solopr
REDMEDIAPR 1:11pm via Echofon
RT @jendonovansf: A1: Many co’s skip the #socialmedia strategy & move to the
execution to see results quickly. A misstep in my opinion #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
SoloPR 1:11pm via tchat.io
RT @KarenSwim: Agree @jendonovansf Mistake to skip strategic planning before
jumping in, but all too common! #smchat #solopr
KateRobins 1:11pm via TweetChat powered by oneQube
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RT @mdbarber: @jendonovansf completely agree. Skipping the planning is a recipe for
disaster. Need to know what you're trying to do first. #smchat
akenn 1:11pm via tchat.io
A1. I find it interesting that different organizations handle this differently. Best practices,
sure. But varies by people involved. #solopr
mdbarber 1:11pm via tchat.io
@jendonovansf completely agree. Skipping the planning is a recipe for disaster. Need to
know what you're trying to do first. #smchat #solopr
KateRobins 1:10pm via TweetChat powered by oneQube
RT @KarenSwim Agree @jendonovansf Mistake to skip strategic planning before
jumping in, but all too common! #smchat #solopr
jendonovansf 1:10pm via TweetDeck
@mdbarber @KristK I’m getting there, too! Depends on the size/budget of the client.
And the makeup of their internal team. #smchat #solopr
KateRobins 1:10pm via TweetChat powered by oneQube
Agree. MT @jendonovansf A1: Many co’s skip #socialmedia strategy & move to
execution to see results quickly. Misstep IMOI #smchat #solopr
KerryModcom 1:10pm via Twitter Web Client
RT @jendonovansf: A1: Many co’s skip the #socialmedia strategy & move to the
execution to see results quickly. A misstep in my opinion #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
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KarenSwim 1:10pm via tchat.io
Agree @jendonovansf Mistake to skip strategic planning before jumping in, but all too
common! #smchat #solopr
KristK 1:10pm via Twitter Web Client
RT @jendonovansf: A1: Many co’s skip the #socialmedia strategy & move to the
execution to see results quickly. A misstep in my opinion #smchata href="#"
class="_quickSearchPopup hash" title="solopr">#solopr
SoloPR 1:10pm via tchat.io
RT @jendonovansf: A1: Whether strategy & execution are handled by 1 or many
depends on size, budget & goals of company #smchat #solopr
PaulEllisUK 1:10pm via Hootsuite
A1. Planning and execution of #socialmedia is within the same team, sometimes the tasks
are split once plans complete. #Smchat #solopr
mdbarber 1:10pm via Twitter Web Client
RT @KristK: A1: Clients handle the day-to-day posting and I help w strategy, planning,
counsel and evaluation. #solopr #smchat
sofianicool 1:09pm via TweetDeck
A1: I lead engagements for @ExpWriters but we always practice team collaboration - it's
vital! :-) #smchat #solopr
BernadetteDavis 1:09pm via Twitter Web Client
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Good afternoon/morning - joining #solopr from Dallas and looking forward to the convo.
KerryModcom 1:09pm via Twitter Web Client
RT @KristK: A1: Clients handle the day-to-day posting and I help w strategy, planning,
counsel and evaluation. #solopr #smchat
jendonovansf 1:09pm via TweetDeck
A1: Many co’s skip the #socialmedia strategy & move to the execution to see results
quickly. A misstep in my opinion #smchat #solopr
KarenSwim 1:08pm via tchat.io
A1: In smaller companies, handled by same person/department, in larger dispersed
#solopr
ExpWriters 1:08pm via OS X
A1: We have specialists for every #contentmarketing service we provide. But, for
ourselves, we collaborate #solopr #smchat
mdbarber 1:08pm via Twitter Web Client
RT @jendonovansf: A1: Whether #socialmedia strategy & execution are handled by 1 or
many depends on size, budget & goals of company #smchat#solopr
KateRobins 1:08pm via TweetChat powered by oneQube
What Mary said. Huge orgs have their own silos for that. Many smaller do cursory SM
(tweeting, facebooking) without strategy. #solopr
SoloPR 1:08pm via tchat.io
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FYI- I thought this acct was moderating today, but it looks like @sharonmostyn has the
reins (sorry for misinfo earlier). #SMchat #solopr
KristK 1:08pm via tchat.io
A1: Clients handle the day-to-day posting and I help w strategy, planning, counsel and
evaluation. #solopr #smchat
mdbarber 1:08pm via tchat.io
Agree. Mine as well. RT @KristK: A1: My role as a #solopr has evolved into
strat/planning vs day-to-day socialmedia execution. #Smchat.
jendonovansf 1:07pm via TweetDeck
A1: Whether #socialmedia strategy & execution are handled by 1 or many depends on
size, budget & goals of company #smchat #solopr
KarenSwim 1:07pm via tchat.io
Hello everyone, pardon my tardiness! #smchat #solopr
KristK 1:07pm via tchat.io
A1: My role as a #solopr has evolved into more strategy and planning vs day-to-day
socialmedia execution. #Smchat.
SoloPR 1:07pm via tchat.io
We're using both #solopr and #smchat today! RT @kcwriter: Peeking in on the #solopr
chat!
KellyeCrane 1:07pm via Twitter Web Client
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@ExpWriters Excellent- welcome! #smchat #solopr
mdbarber 1:06pm via tchat.io
A1 -- Depends on the org. Smaller try to do it all, but there need to be multiple on social
to handle 24 hour nature. #smchat #solopr
jendonovansf 1:06pm via TweetDeck
RT @sharonmostyn: #smchat #solopr Q1. In your work, are #socialmedia planning and
execution handled by different people?
KateRobins 1:06pm via TweetChat powered by oneQube
RT @SoloPR: RT @sharonmostyn: #smchat #solopr Q1. In your work, are #socialmedia
planning and execution handled by different people?
kcwriter 1:06pm via Twitter Web Client
Peeking in on the #solopr chat!
sofianicool 1:06pm via TweetDeck
Will be in #smchat #solopr today w/ @ExpWriters - tweeting from Austin! :-)
SoloPR 1:06pm via tchat.io
RT @sharonmostyn: #smchat #solopr Q1. In your work, are #socialmedia planning and
execution handled by different people?
KateRobins 1:05pm via TweetChat powered by oneQube
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RT @KristK: YAY! #solopr chat is back and we're joining #SMchat today! Join us for
great conversation
ExpWriters 1:05pm via OS X
It’s our first #smchat #solopr today. We’re a team of #contentmarketing geeks from
Austin. Excited to know the community! :-)
SoloPR 1:05pm via tchat.io
RT @KellyeCrane: all self-employed #SMchat participants are invited to take part in our
survey: soloprpro.com/complete-the-2… - last day! #solopr
KristK 1:05pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q1. In your work, are #socialmedia planning and
execution handled by different people?
mdbarber 1:05pm via Twitter Web Client
RT @sharonmostyn: #smchat #solopr Q1. In your work, are #socialmedia planning and
execution handled by different people?
sharonmostyn 1:05pm via TweetDeck
#smchat #solopr Q1. In your work, are #socialmedia planning and execution handled by
different people?
sourcePOV 1:04pm via Twitter for Android
Chris Jones in Charlotte. Tech consultant, author & instigator. Look fwd to today's convo
touching on #socialmedia strategy #smchat #solopr
Page 42
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akenn 1:04pm via tchat.io
I've been on hiatus too but sticking my nose into today's chat from my Boston-area solo
PR practice #solopr
KerryModcom 1:04pm via Twitter Web Client
Hi everyone! Glad to join the #solopr and #SMchat. PR consultant (15 yrs exp) from
Alberta, Canada.
mdbarber 1:02pm via tchat.io
Good morning all from sunny Gig Harbor, WA. Mary here with 30+ years in PR and
comm; 15 as solo. #smchat #solopr
KristK 1:02pm via tchat.io
Howdy y'all! I'm Kristie from the MS Gulf Coast (25+ yrs exp, 11 as PR consultant, APR
and Tulane prof). #SMchat #solopr
KateRobins 1:02pm via TweetChat powered by oneQube
I'm here. On time. Leopards do change their spots. Solo from Connecticut. Often late to
the chat party.
#solopr
SoloPR 1:02pm via tchat.io
#solopr -for #freelance consultants in #PR, #socialmedia and related fields–has been on
summer hiatus. Welcome back everyone! #SMchat
SoloPR 1:01pm via tchat.io
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Definitely- intros! RT @sourcePOV: Stoked for today's #smchat #solopr- @KellyeCrane
@sharonmostyn do we have time for quick intros? #solopr
KristK 1:01pm via tchat.io
YAY! #solopr chat is back and we're joining #SMchat today! Join us for great
conversation
jendonovansf 1:01pm via TweetDeck
Good morning #smchat & #solopr folks. #Socialmedia consultant & trainer chatting from
unbearably warm San Francisco.
sourcePOV 1:01pm via Twitter for Android
Stoked for today's #smchat #solopr event, starting now. Glad you could join us.
@KellyeCrane @sharonmostyn do we have time for quick intros?
SoloPR 1:00pm via tchat.io
If you’re joining, please introduce yourself. This is @KellyeCrane, Atlanta-based founder
of soloprpro [dot] com. #SMchat #solopr
SoloPR 1:00pm via tchat.io
Welcome to this week’s combined #solopr and #SMchat! Today’s Qs will come from
@SoloPR -please remember to use both hashtags.