Solomo media case study - videocon mobile phones - #republic day quiz contest - for website

#RepublicDay Quiz ContestCase Study

Introduction

Videocon Mobile Phones is making a big

push for the growing Smartphone market

in India. Since its launch, they have

introduced new models in the market

offering consumers a great value

proposition combined with the latest in

style & technology.

Campaign Objective

To increase awareness for their newly launched smartphone from Infinium Series – “Z50Q Star”.

Campaign Idea

To leverage the sentiment & viral-ity

around Republic Day, 1 of the 3

national holidays and club it to the

promotion of Z50Q Star via an album

based Quiz Contest.

Execution Flow:

•Facebook: An album was created with an album cover which had all the details & 5 creatives containing 1 Question each.•The Questions were framed around Republic Day & Constitution of India.

A basic set of rules were put in to make the selection of winners & to maximize reach via every like, share & comment.

Use of #RepublicDay which the theme as well as a viral hashtag.

Creative Set

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Results: Conclusion

Apart from a very good response on the contest, the virality of the contest extended to other posts done during the duration.

Engaged Users: Total – 18,740 | Daily Avg. - 3748Page - Organic Reach: Total – 242510 | Daily Avg. - 48502Page - Organic Impressions: Total – 994300| Daily Avg. – 198860Post - Organic Reach: Total – 239290 | Daily Avg. – 47858Post - Organic Impressions: Total – 978385 | Daily Avg. – 195677

Results: Conclusion

Facebook: Avg. Daily Page Reach – Organic is 2.4 times more in the campaign duration as compared to next duration.

Total difference is of 28,816 users on a daily basis.Facebook: Avg. Daily Page Impressions – Organic is 2.8 times more in the

campaign duration as compared to the next duration. Total difference is of 128,003 impression on a daily basis.

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