you’re doing it right! platform strategies in action Chuck Freedman @chuckstar director of platform strategy, Mashery Thursday, February 21, 13
Solid Platform Strategies in Action! #APIstrat
Jan 14, 2015
A presentation on "what I love to see in a platform's API portal" featuring real examples of clear value proposition of APIs, showcasing apps, interactive documentation and supporting development with samples, SDKs and materials.
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you’re doing it right!platform strategies in action
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
@chuckstar quick bioled API dev at Y! maps
wrote book on it >>
launched a few more platforms
our strategy team sets up API companies for platform success
Thursday, February 21, 13
strategies in actionwhat I love to see in an API portalclear value proposition of APIs
showcasing apps
support hub
interactive documentation
samples, SDKs and materials
Thursday, February 21, 13
tell partner developers what their apps and users are getting from your API
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
SUCCESS
COMPANY URLRUNKEEPER DEVELOPER.RUNKEEPER.COM
INTRODUCE YOUR APIWHAT VALUE DOES IT BRING TO THE APP?
Thursday, February 21, 13
SUCCESS
COMPANY URLRUNKEEPER DEVELOPER.RUNKEEPER.COM
GIVE APP IDEASINSPIRE DEVELOPERS
Thursday, February 21, 13
SUCCESS
COMPANY URLYELLOW API YELLOWAPI.COM/GALLERY
SHOWCASE APPS!GREAT INCENTIVE TO PARTNERS
Thursday, February 21, 13
support your API as if your business depended on it
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
SUCCESS
COMPANY URLTWILIO TWILIO.COM/HELP
SUPPORT THE COMMUNITYTUTORIALS IGNITE DEVELOPMENT
Thursday, February 21, 13
SUCCESS
COMPANY URLSENDGRID SENDGRID.COM
SUPPORT THE COMMUNITYKNOWLEDGEBASE ARTICLES
Thursday, February 21, 13
SUCCESS
COMPANY URLMAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/
SUPPORT THE COMMUNITYUPDATED FAQS, ACTIVE FORUMS
Thursday, February 21, 13
make the barrier for entry as invisible as possible
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
SUCCESS
COMPANY URLKLOUT DEVELOPER.KLOUT.COM
INTERACTIVE DOCSAVOID DATA TRIAL & ERROR
Thursday, February 21, 13
SUCCESS
COMPANY URLFLICKR FLICKR.COM/SERVICES/API/
SDKS!JUMPSTART CODING
Thursday, February 21, 13
SUCCESS
COMPANY URLROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COM
SAMPLE CODE!JUMPSTART CODING
Thursday, February 21, 13
maintain, market and support your API like a product
Chuck Freedman @chuckstardirector of platform strategy, Mashery
Thursday, February 21, 13
thank you #apistrat!
chuckstar.com/blog
twitter: @chuckstar
tomorrow:
@amit at 11:00
@sashNmash at 1:30
Thursday, February 21, 13
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