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SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager
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SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Mar 31, 2015

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Page 1: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

SolarAid A business-based

approach to an environmental problem

Pippa PalmerInterim Managing Manager

Page 2: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

The issue: 600 million in Africa have no access to electricity

Page 3: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

The issue: 600 million in Africa have no access to electricity

• $15bn aid outstripped by $18bn oil imports • Fragile, insufficient energy infrastructure • Mains, smart-, mini grids = $bns investment• A long time coming – if at all • Top down policies ignore remote off-grid users

Page 4: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

The answer: Bottom up, demand-led solutions, that fit the end-user context

Page 5: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

The reality: kerosene lamps

• Prohibitively expensive• Doesn’t support evening work or study• Bad for respiratory health• Hazardous (burns, poisonings) • Environmentally damaging

Page 6: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

The environment: black carbon

• Wick lamps a greater contributor to global warming (20x previous estimates)

• 7-9% BC conversion v wood @ 0.5% • 89% particulate escapes the home• No equalising / mitigating emissions • Responsible for 3% of BC emissions globally

Page 7: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Black Carbon: climate effects

• Short life (days) compared to CO2 (100yrs)• 1g BC = 10 black umbrellas• Warms several times more in days/weeks

than 1g of CO2 over 100yrs• Macro and micro climate impacts

Page 8: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Kerosene lamps: “low hanging fruit”

There are no magic bullets that will solve all of our greenhouse gas problems, but replacing kerosene lamps is low-hanging fruit, and we don’t have many examples of that in the climate world,” Prof Kirk Smith, UC Berkeley’s School of Public Health / Director of the Global Health and Environment Program.

Page 9: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

The answer: “the power of pico”

• Cheap• Bright• Durable / warranty• Long lifespan• No tech transfer / red tape

Page 10: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Kerosene lamp Solar lightKerosene lamp

Page 11: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Kerosene lamp Solar lightKerosene lamp

Page 12: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Switch to solar: multiple uplifts

• Families save money • Spent on nutrition, schooling, business• Improved educational outcomes• Reduced CO₂ and black carbon emissions• Improved well-being: family socialising,

dignity, resilience, safety

Page 13: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

A solution: mend market failure

• SunnyMoney, wholly owned non-profit• Catalyse demand and seed market• Work with head teachers to promote

lights to the parents of students• 1st stage of ‘bottom up’ market-building

Page 14: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Market-building: Challenges

• Price ($8 up front v 20c a day) • Trust / awareness of technology• Quality / resilience• Last-mile distribution / infrastructure

Page 15: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

The big mission:

• Eradicate the kerosene lamp from Africa by 2020

• If Nigeria used modern off-grid lighting, it could save over US$1.4 billion annually. Replacing all kerosene, candles and batteries would save Nigeria the equivalent of 17.3 million barrels of crude oil. (UNEP 2013)

Page 16: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Diffusion of innovation: Stages

Page 17: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-200

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

Solar light sales to eradicate the kerosene light from Africa by 2020

Total solar light sales

SunnyMoney Sales

Sales by others

Financial Year Ending March

Sola

r lig

hts s

old

SunnyMoney:500,000 lights

sold across five countries

Generates 25% of all SSA light sales.

Now largest distributor in SSA

Page 18: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

How?

INNOVATE

1. Sharing & Learning: New ideas are piloted at small scale to see if

they work

SHARE & SCALE

2. Continue to enhance and improve

our model

3. Help others enter the market,

encourage them to replicate our

approach

4. INFLUENCE POLICY to support

market growth.

Build an alliance for the Right to Clean

Light. (the new water)

Building a Market + Influencing Policy= Impact + Sustainability

Page 19: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Trade not aid: a new approach• A positive example • Combining competition with

collaboration; no ‘turf wars’• Commercial focus on scale /

efficiency but otherwise 100% subordinate to social & environmental goals

• New breed of ‘renaissance company’ - could help us live within our resource limits

• Perpetually revolving fund • Re-writing a different approach to

finance / grant-funding

Page 20: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Academic partners: can you help?

Academic research

Health,

Education

Economics

Environment,

Energy & enterprise policy

Grid dev; investment

Market futures

Technological advances

Materials and components

Product innovations

Manufacture

Piico products (laptops, TVs)

Funding areas

Market-building / SunnyMoney

Import and distribution

Sector support / lobbying

Public health messaging

Research & Innovation (SunnyMoney Brains)

Influencing stakeholders

Energy Policy (eg fuel subsidies)

Market conditions (Import, VAT on solar)

Pico solar support

Ease of trade / business /

entrepreneurship

SolarAid support

Pro bono / expertise sharing (articles,

technical, research)

Advocate and amplify

Rag and campus engagement

Donate schemes (GAYE)

Join in the fun!

Page 21: SolarAid A business-based approach to an environmental problem Pippa Palmer Interim Managing Manager.

Thanks

Website: www.solar-aid.orgEmail: [email protected]