Sohaib Sultan Cheema

8/6/2019 Sohaib Sultan Cheema

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1PROJECT OF BUSINESS COMMUNICATION ON KINNOW PROCESSING

FACTORY IN SARGODHA


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A Project of Business communication`

Presented To:

Mr. Abdullah Irshad Sipra

Prepared by:

Sohaib Sultan (140)

Sidra_Tul_Muntaha (112)

Mateen Saleem (116)

Sumaira Nazia (120)

UNIVERSTY OF

SARGODHA

(UOS)STUDENTS OF MBA (3.5 YEAR) SECOND SEMESTER

SESSION (2010-2014)


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I have no words to express my deepest sense of gratitude to ALLAH who blessed and enabled me to

complete this assignment.

Firstly, I feel my proud privilege to mention the feelings of obligations towards our

affectionate parents and friends, who prayed, encouraged and inspired me for higher

education and are supporting financially and morally throughout my studies.

Lastly I find it very difficult to select the words of appropriate dimensions to express

my gratitude to my SME instructor ProfessorBABAR HAMEEDfor his useful

encouragement and dynamic supervision

BY SOHAIB SULTAN (140) SIDRA-TUL-MUNTAHA (112) MATEEN SALEEM (116) SUMAIRA NAZIA (120)


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VISION STATEMENT

Helping people

around the world eat

and live better


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HISTORY AND INTODUCTION

The company takes its first step in 2000. The nature of business is partnership. There

is one active partner named ch.zulfiqar and one sleeping partner named ch. Afzaal.

4The aria where company is working hear Ajnala Railway station. The production

secession of company from November to April any they use contract base labour. The

company export product to Kuwait, sodia.uae


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MANAGEMENT OF FACTORY

Name POST

CH. ZULFIQAR AHAMD

WARRICH MANAGAINGDIRCTOR

CH. UMER HYAT WARRACH VICE

MANAGAINGDIRCTOR

CH. AFZAAL PATNER

SHABAZ AHMAD FIELD MANAGER

ZAFER AHMAD LABOUR HEAD

FAYAZ ACCOUNTANT

ASLAM OPERATIONAL

MANAGER


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PURCHASING

MANAGER

OTHER

EMPLOYES

HEIRARCHY

CEO

M.D

V.M.D

SALING

MANAGER

ACCOUNTANT

OPERATINAL

MANAGERLABOUR HEAD

FIELD

LABOUR

HEAD

PLANT

LABOUR

HEADTREASUR

LABOU

R 1

LABOUR

2LABOUR

1

LABOUR

2

LABOUR

1

LABOUR

2


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BCG matrix

Product line Kinnow Seedless kinnow Red blud Futer Mosames shakari

Cash cowKino and seedless kinnow mostly demanded in international and local market and basic production of the

company is kinnow thats why its a cash cow for the company.

StarDue to limited production and less demand mosameee is the star of the company

Dog .

The taste of futer is mostly not popular amoung people that are why its a dog for the company.


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Question markWe want to put further investment in potato because the demand of potato increasing day by day

In foreign and home country.

SWOT ANALYSIS

Strength Most fertile and appropriate land Mass production Kinnow of balwal is very famous Best citrus producing aria Trained labour

Weakness Untrained management Less awareness about international market polices Fuel problem Awareness of fertilizers


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Opportunities More investment Elimination of middle man Tax rebate facility Use of modern method of production

Threats Problem of finance Recovery credit sale Taxation problem Threat of natures calamities Competitors

Major Players in Pakistan

Marketing Mix

Name Location

National Fruit Processing Factory Bhalwal

Zahid Kinnow Grading & Waxing Plant Bhalwal

Mateela Kinnow Factory Sargodha

Chase International Karachi


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PRODUCT

Process Flow Chart

Total Flow System

Picking Transport to Processing unit washing Waxing

Orchard

Chilled Storage 8 -10 weighing packing sorting Grading Drying

Transport to Shipment Port:

Reefer Container / Normal Truck international

Shipping Whole sale market

Port of Shipment

Washing Waxing Manual

sorting

GradingPacking


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Product line Kinow Seedless kinow Red blud Futer Mosumi Shakare

KINNOW

SEEDLESS KINOW

REDBLUD


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Futter

MUSAMI

SHAKRE


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PRICEThe price of the kinnow is depended on the production of kinnow if more production of

Kinnow so price is low and if the production is less so prices high. The purchase price of kinnow inOne acre is 100, 00. And the sale price is one acre is 210000 with other expenses.

The price of kinnow purchase per kg Rs.18 and sale is Rs. 35.

PLACE

Target Market

The traditional buyers of Pakistani kinnow include Middle

Eastern countries, Iran, Bangladesh, Eastern Europe and

Russia while Indonesia and Malaysia have recently

emerged as strong buyers of local kinnow on account of its

flavor and unmatched taste. The target market chosen for

this particular pre-feasibility is the Middle East, Europe

and Russia.

The company is working hear Ajnala Railway

station.


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PROMOTIONCompany can use these tools for promotion purpose

AdvertisingSales PromotionPersonal SellingDirect Marketing

Advertising

Advertising can be used to build up long term image of the

product or trigger quick sales. Advertising can easily reach

geographically dispersed buyers.


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FINANCIAL ANALYSI

PROJECTED INCOME STATEMENT

Particular Amount

Rs.

particular Amount

Rs.

Purchase of

kinnow (6000

KG)

100,000 Sale 210000

expenses 30000

Grass profit 80000

210000 210000

Grass profit 80000

Expenses 30000

Net profit 50000

Total 80000 Total 80000


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PROJECTED BALANCE SHEET

Assets Amount

Rs.

Liabilities Amount

Rs.Current assets:Cash

Equipment spare

parts inventory

Stocks and

inventory

Receivable

Total

Current liabilities:

Tunning finance

Account payable

Total

Grass fixed assetsLess: Accumulated

deprecation

Net Fixed Assets

Long-termliabilities:

Long term loan

Total

Intangible Assets

Pre- operational

expenses

Equity:

Paid-up capital

Retained Earnings

Totals

Total Assets Total liabilities


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Sohaib Sultan Cheema

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