Software park Thailand

SOFTWARE PARK

Copyright © 2010 Software Park Rights Reserved1

SOFTWARE PARK

THAILANDDr.Thanachart Numnonda

31 January 2011

SOFTWARE PARK


: Agenda

• ICT Trends & THAILAND ICT MARKET OVERVIEW

• SOFTWARE PARK THAILAND

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ICT Trends & THAILAND

ICT MARKET OVERVIEW

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New Business Rules

Communication Shift

Social Networks

Socializing & Sharing

: Technology & Social Shift

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The Future is social.

Everything is everywhere.

Everything is changing fast.

Everything is mobile.

Everything is fast.

: Impacts

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Global Direct, Open CustomersCommunication

Transparency

Work RemotelyDigital Life Convergence

(e.g. Social Media)

(Work and Personal lines are blurring)

(Customers, Resources, IPs are acquired everywhere)

(Mobility Trend)

(Blogs, Social Computing) Brief Collaboration(Assemble the best, Disassemble upon completion)

Source : I’m Cloud Confused

: The Enterprise World we live in 2010

and Beyond

SOFTWARE PARK

Copyright © 2010 Software Park Rights Reserved8Source: Morgan Stanley 2009

: Next Major Computing

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: Smart Phone

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: Tablets

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Copyright © 2010 Software Park Rights Reserved

Internet users 24 millions

Mobile users more than 69 millions

Mobile broadband users 1.66 millions

Smart phones sold in 2010 > 1.2 Millions

Facebook users more than 7 millions

: Technology Usage in Thailand

SOFTWARE PARK


The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period.

The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014.

: Thailand’s ICT Market Highlight

SOFTWARE PARK


Economic Recovery in 2010

Growing PC penetration

New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization

Thai Smartphone market up 200%The first 6 months of this year saw the smart phone market

reach 330,000 handsets

The market expects to reach 1.2 million handset units by end of 2010.


SOFTWARE PARK


Broadband market is growing

Lower price with higher bandwidth

2.6 Million Homes has broadband

Average speed is 6 Mbps

Market size 20,000 million bahts

Cloud computing is emergingMany enterprises now consider the private cloud

Some company; True IDC & TOT, start to invest on the public cloud

Internet banking & mobile banking / e-commerce is growing


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: Fixed, Mobile & Internet Usage

Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.

http://www.nectec.or.th/internet/


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69 Million mobile users in Thailand

24 Million Internet users as of June 2010, 35% penetration

Mobile broadband users 1.66 million, was only 595,000 last year.

By 2014, the number is expected to rise to almost 30 million.

100,000 users of Facebook on mobile phones.

: Mobile & InternetUsers 2010

Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th



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12 Million mobile Internet users as of June 2010, 17% penetration

Mobile Internet Market size is 1,000 Million bahts

Telco providers

AIS (300,000 Aircard Users)

DTAC

True: 3G Testing in Bangkok

TOT : 3G

CAT : CDMA

: Mobile InternetUsers 2010

Source: AIS

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: Thailand’s ICT Market 2008-2009

& Outlook 2010

Source: SIPA, ATCI, NECTEC, Software Park Thailand

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: Thailand’s ICT Market 2008-2009

& Outlook 2010


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: Thailand’s Software Market

2008-2009 & Outlook 2010


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: Thailand’s Software Market

2009 by Sector


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SOFTWARE PARK

THAILAND

SOFTWARE PARK


May 1997 : Approved by the cabinet

November 1999 : Established and moved to the current building

April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.

SOFTWARE PARK


Software Park Thailand National Science and Technology Development Agency (NSTDA)

Ministry of Science and Technology, Thailand

“To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.”

: OUR VISION

SOFTWARE PARK


: Software: “social infrastructure”

GrowthGrowthEngineEngine

EnablersEnablers

High Performance EconomyHigh Performance Economy

EducationEducation PublicPublicHealthHealth

IndustryIndustry&&

BusinessBusinessEtc.Etc.

Information TechnologyInformation Technology

Software IndustrySoftware Industry

NationalNationalWealth Wealth

SOFTWARE PARK


พนททงหมดของอาคารเขตอตสาหกรรมซอฟตแวร

พนทใชสอยรวมทงหมด 13,228.65 ตารางเมตร

•พนทแบงออกใหเชาตงแตชน 5-12 7,865.75 ตารางเมตร

•พนทสำหรบหองอบรมสมมนา ชน 3 1,291.33 ตารางเมตร

•พนทสำนกงานชน 4 1,030.19 ตารางเมตร

•พนทศนยบมเพาะ ชน 5 407.95 ตารางเมตร

•พนทหองสมด ชน 5 21.98 ตารางเมตร

•พนทสวนกลาง 2,611.45 ตารางเมตร

SOFTWARE PARK


SWP Services

Technology Transfer

• Promote transfer of relevant

technologies for software

industry –professional and

management levels

Technology Enabling Services

Provide technology PlatformCollaborate with stakeholder to provide latest technology to alliances

Infrastructure & Facility Support

Office Rental, Training & Meeting Room Rental, Park Clustering

IT Advisory

• Improve standard of local software companies to international level

Software Business Enabling•

• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness

•Collaboration with the industry • Create environment conducive for software businesses

: OUR MISSION

SOFTWARE PARK


: INSIDE SOFTWARE PARK

Infrastructure & Facilities Support

Incubation

Software Business Enabling

IT Enablement IT Advisory

Technology Transfer

SOFTWARE PARK


ขอมลเบองตนเกยวกบพนท

• พนทแบงเปน 69 ยนต• ขนาดเลกสด 8.58 ตารางเมตรและใหญสด 1,345 ตารางเมตร

พนท 8.58 - 34.81 ตารางเมตร จำนวนผเชา 16 บรษท 1 สมาคม พนท 62.17 – 96.19 ตารางเมตร จำนวนผเชา 9 บรษท พนท 101.93 - 197.75 ตารางเมตร จำนวนผเชา 16 บรษท พนท 202.03 – 382.68 ตารางเมตร จำนวนผเชา 11 บรษท 1 มลนธ

: Facility Enabling Services

SOFTWARE PARK


: Infrastructure & Facilities Support

During 2000-2009 • 140 companies, 3 Associations / 32 International companies

• At present : 100% Occupied, 53 companies (10 are international) • 1,017 workers employed

• Generating US$ 9.7 Million Income; Export US$ 1.0 Million.

SOFTWARE PARK


: Inter. Companies in our house

S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies.

Game design, game programming, 2D and 3D art and animation, game music and sounds.

provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes

Specialization on sales and services for precision tools and also SPC application software

Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.

Development of complete website solutions from design to web application development / Web System and database design

SOFTWARE PARK


• ตงอยท ชน 6 ยนต A ทนจดทะเบยน 1 ลานบาท เขามาอยทอาคารซอฟตแวรพารค เมอวนท 1 กรกฎาคม 2551 โดยอยในพนทขนาด 22.10 ตารางเมตร จนเมอวนท 16 มถนายน

2552 จงไดยายมาอยทชน 6 น และขยายพนท เปน 77.23 ตารางเมตร

• ผรวมกอตง เกดจากการรวมตว ชวยกนทำ ของนกเรยนทนรฐบาล 3 ทาน ไดแก ดร.อรรถกฤต ฉตรภตอาจารยประจำ (วทยาศาสตร) ม.จฬา, ผศ.ดร.บญญฤทธ อยยานนวาระ อาจารยประจำ SIIT ม.ธรรมศาสตร และดร.พเชษฐ กจธารา อาจารยประจำ (วทยาศาสตร)

ม.มหดล

• ปจจบนเปนเวบไซดทางดานการศกษาอนดบหนงของประเทศไทย โดยไดรบรางวลเวบสงเสรมการเรยนรดเดน ป 2547 จาก สมาคมผดแลเวบไทย, รางวลเวบสอวทยาศาสตรดเดน 2549

จากกระทรวงวทย และ รางวลเวบการศกษาทมยอดผเขาชมสงสด ประจำป 2006 และ 2007 (จดอนดบโดย TrueHits) ปจจบนมยอดผเขาชมเวบไซดโดยเฉลยประมาณ 35,000 -

40,000 UIP ตอวน

• สามารถสรางรายไดในป 2552 เปนเงน 8.07 ลานบาท

SOFTWARE PARK


• Sanuk Games is a global casual game publisher and developer established in 2003.Our studio is based in Thailand and our publishing business is based in France.

• Shipped over 40 games on DS, Wii, PSP, PS3 and iPhone – some as a developer, some as a publisher.

• As a publisher, they have released games on Sony’s Playstation Store, Nintendo’s DSiWare and Apple’s AppStore.

• Total revenue in 2009 22.29 million baht

SOFTWARE PARK


• ตงอยทชน 7 และชน 12 เนอททงหมด 265.58 ตารางเมตร• ทนจดทะเบยน 3 ลานบาท • เรมเขามาอยในอาคารซอฟตแวรพารค ดวยการ เขารวมโครงการ Incubation ในนามของดร.วชต ซายเกลา ปจจบนทมผบรหารประกอบดวยคณฐตมา สวรรณรฐ และคณศศธร ประดษฐพงศ • สามารถสรางรายไดในป 2551 เปนเงน 42.36 ลานบาท และไดเสยภาษเงนไดนต บคคลเปนเงน 1.10

ลานบาท• เปนบรษทผพฒนา และใหบรการระบบบรหารจดการขนสงสนคาดวยเทคโนโลย GPS มา ตงแตป 2546

โดยมวตถประสงคเพอการวจยพฒนาการผลตสนคาและใหบรการระบบบรหาร การขนสงแบบครบวงจรอยางมประสทธภาพ

SOFTWARE PARK


• Located on 7 th Floor (128.88 sq.m) • Established in 2002, Identify has continuously developed

RFID solutions with a track record for several RFID innovations such as RFID warehouse management (TICTA Award 2009)

• RFID fleet management (ICT Award 2009) as well as 3 patent on RFID solutions.

• Total Revenue in 2005 is 7.07 million baht

SOFTWARE PARK


: Software Business Enabling

Collaboration with Industry Enabling software business on the new IT

Trends Business Matching Promote Thai Software Brand Go to Market Program (Local/International) Empowerment Program Develop Strategic Alliances

SOFTWARE PARK


Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.

OBJECTIVE:

: IT Enablement

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Set Strategic Plan & activities

Mutual Goals

Get Requirement and Information

Form-up Alliance

Choose Potential Partners

Identify Strategic Industry1

2

3

4

5

6

: IT Enablement Process Journey

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HEALTHCARE

FOOD & AGRICULTURAL

TOURISM

RETAIL

LOGISTIC OTHERS

: IT for Interest Industries

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: What IT Enablement Did?

e-Marketing for 1-3 Stars Hotels

e-Marketing for SMEs

IT for SMEs

E-Marketing for Hotel Industry

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: IT Professional Development

Technology Transfer

The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.

PARTNERS:

SOFTWARE PARK


: Technology Transfer

Professional Short Courses:

A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:

IT Management

SW Architect and Design

SW Engineering and Process

SW Technology : Java, Microsoft

Professional Training Program: RSA Conference 2009,San Francisco USA

Strategic IT Governance & Information Security Management

Information Security Manager

Information Security Administrator

SOFTWARE PARK


: Technology Transfer

Certification Programs for Professionals:

A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization.

2006 – 2008 (# of Certified Professional)

• Certified Information Auditor (CISA) - 9

• Certified Information Security and System Professional (CISSP) - 7

• Certified Software Project Manager (CSPM) - 24

• Certified Software Quality Analyst (CSQA) - 15

• Certified Software Tester (CSTE) - 12

Technology/Management Seminars:

A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.

SOFTWARE PARK


Tech Trends 2011 : 16 Dec 10

2010 : Bangkok Software Summit

: Activities

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: IT Advisory

Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement.

Community/ PartnershipThailand SPIN, Expert Pools, SEI Partner Alliance

Knowledge based centerNewsletter, Tools, Process Library, BOK

White paper, Articles.

UserMaturity

OrganizationMaturity

People Maturity

CMMI ACQ• CMMI Dev• CMMI Ser.• People CMM• ISO 9000• ISO 20000• ISMS

• PSP• TSP• Lean• ITIL• SPI AI• SPISE

CMMI in Thailand Maturity Level 2: 9 company Maturity Level 3: 23 company Maturity Level 5: 1 company

Total 33 Company

SPIAISPIAI

Industry Maturity:• (SW Productivity Repository

and Benchmarking)

SOFTWARE PARK


: IT Advisory

INITIATIVES FOR ACADEMY

SPIseSPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers.

10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates.

49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.

The SPI AISPI AI pattern Software Process Improvement course for educating Thailand Academy SPISPIAIAI

SOFTWARE PARK


SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises.

64% of CMMI Organization in Thailand are from the SPI@ease Program.64% of CMMI Organization in Thailand are from the SPI@ease Program.

Maturity Level 2: 8 companies

Maturity Level 3: 13 companies Total 21 Companies

: IT Advisory

INITIATIVES FOR INDUSTRY

GartnerGartner: Thailand is one of the top 30 off shoring destinations (December, 2008)

103 Thai Software developers are training and implementing PSP in their organization. 33 Thai Certified PSP Developers. “No.1 in Southeast Asia”

“No.1 in Asia Pacific”“No.3 in the world”

PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.

SOFTWARE PARK


INITIATIVES FOR COMMUNITIES

Thailand SPINThailand SPIN: Promote software process improvementsoftware process improvement &software quality &software quality by providing forums for discussions and sharing of software improvement experiences andideas through 3 main areas:Testing, Project Management, Product and Process Quality Assurance.

The IASA ThailandThe IASA Thailand chapter exists to promote IT ArchitectIT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas.

9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members

4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.

: IT Advisory

SOFTWARE PARK


•Thai Software e-Market • Mobile Application Testing Center

•SPI@Ease II• Cloud Computing Training

•Iphone / Mobile Training• Software Park Branch

: StrategicProject 2011

mailto:SPI@Ease

SOFTWARE PARK


: Asian IT Cluster & Partnership

Malaysia MSC & Technology Park

Myanmar ICT Park

Vietnam Software Park

Korea

India,STPI

China MOU between Software Park Thailand & Software Park/IT- related organizations

2003.01.21 Myanmar ICT Park

2000.10.31 Korea Institute of Multimedia Contents & Software2005.06.21 Korean Game Development & Promotion Institute

2004.06.22 MSC Management Services Sdn. Bhd.

2007.07.11 Software Association of New Hampshire

2007.10.29 Singapore Hangzhou Science & Technology Park2008.04.23 Value-added Service Committee China Association of Communication Enterprise2008.05.12 Hangzhou Economic & Technological Development Area (HEDA)

2008.02.18 Hong Kong Wireless development Center

SOFTWARE PARK


Software Park Thailand

Innovation Cluster 1,Thailand Science Park

Software Park Phuket

Korat Software Park

E-saan Software Park

Chiang Mai Software Technology and Outsourcing Centr

: Thailand IT Cluster

www.swpark.or.th

www.sciencepark.or.th

www.softwareparkphuket.com

www.koratswpark.org

www.esswpark.org

SOFTWARE PARK


•Thai Software e-Market • Mobile Application Testing Center

•SPI@Ease II• Cloud Computing Training

•Iphone / Mobile Training• Software Park Branch

: StrategicProject 2011

mailto:SPI@Ease

SOFTWARE PARK


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