Software is eating public transport : the digital revolution in transport

Software is eating public transport December 2013  

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Strategy and innovation consulting 74, rue Ange Blaise • 35000 Rennes [email protected]  

Software is eating public transport

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« Software is eating the world »

In a famous interview Marc Andreessen , founder of Netscape and investor in Silicon Valley (Facebook , LinkedIn, Groupon , ... ), defends the principle that the majority of economic activities depends on software for their value creation.

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Software is eating the world

The largest books, music , video, games , leisure, ... companies are already software companies

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Software is eating the world

It’s time for telephony, retail, travel, banking… to be disrupted  

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Software is eating the world

«Now the software will interfere in all sectors of the economy, hybridize with the hardware and affect the positions and margin levels for all incumbents»    

Nicolas Colin www.colin-verdier.com

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Photo : Antoine Duhamel

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Software is eating public transport

Software is eating public transport

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What is the matter ?

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Software is eating public transport

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Control the value chain

By providing the best customer experience for each stage of the traveller’s journey

Ticket Office Vending Machine

From automation ...

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Service evolution in transport

Web Sites Call Centers

Screens

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… to dematerialization

Service evolution in transport

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Channels have evolved, but the services have changed little

Control the value chain

©  Pho

to  JC

 Valienn

e  

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Web & mobile companies will take advantage of this situation

Web and mobile strengthen the traveller: they provide access to dozens of other new solutions

Everyone can launch a new app to help traveller’s journey

The customer is no longer tied to the transport companies for these services

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What’s the matter ?

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Trip planning and GPS

Compare driving to transit in real time, from the homepage

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New support services for mobility

Forecast the comfort of your journey

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New services ticketing and payment

Buy and pay easily

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New communication services and customer relationship

A peer-to-peer dialogue with the brand

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A customer’s journey without the transport company

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A serious risk for the company’s value chain

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Web & mobile companies change the business model

Image and concept :Design Depot

Web and mobile are no more simple media

• PtoP plateforms allow travellers to rate, locate and inform the “community”

• They leverage the “crowd power” with simple, free and addictive tools

Every passenger could be a service provider

Every car seat could be part of the mass transport system

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What is the matter ?

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Share your information with your community

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Find a car to share

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Find people to rent your car

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Share your parking place

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Find people to share your trip

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Every passenger could be a mobility service provider

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Every passenger could be a mobility service provider

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Software is eating public transport

Medias Services New Model

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To be continued…

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Stay in touch

Nicolas Colin et Henri Verdier, autors of the excellent book l’Âge de la multitude, inspired the title and the cover. Merci à eux

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Remerciements