Oracle Marketing Cloud Global Price List Software Investment Guide Prices in USA (Dollar) February 21, 2018 Including: Eloqua, Responsys & Social Updated: 21-February-2018 This document is the property of Oracle Corporation. Any reproduction of this document in part or in whole is strictly prohibited. For educational purposes only. Subject to change without notice. Page 1 Oracle Pricing for Texas DIR-Oracle Contract DIR-TSO-4158
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Oracle Marketing Cloud Global Price List
Software Investment Guide
Prices in USA (Dollar)
February 21, 2018
Including: Eloqua, Responsys & Social
Updated: 21-February-2018
This document is the property of Oracle Corporation. Any reproduction of this document in part or in whole is strictly prohibited.
For educational purposes only. Subject to change without notice. Page 1
Oracle Pricing for Texas DIR-Oracle Contract DIR-TSO-4158
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Eloqua Platforms
Price
Measure
Minimum
Metric Quantity
Part
Number
Eloqua Marketing Basic Cloud Service Monthly - B74155
Eloqua Marketing Standard Cloud Service Monthly - B74156
Eloqua Marketing Enterprise Cloud Service Monthly 50 B74157
Eloqua Platform Verticals
Eloqua Marketing for Asset Management Cloud ServiceMonthly -
B74161
Eloqua Marketing for Communications Standard Cloud ServiceMonthly -
B77359
Eloqua Marketing for Entertainment Cloud ServiceMonthly 5
B74158
Eloqua Marketing for Higher Education Cloud ServiceMonthly -
B79843
Eloqua Marketing for Insurance Cloud ServiceMonthly -
B74159
Eloqua Marketing for Life Sciences Consumers Cloud Service Monthly - B78447
Eloqua Marketing for Life Sciences Professionals Cloud Service Monthly - B76385
Eloqua Marketing for Manufacturing Basic Cloud ServiceMonthly -
B76388
Eloqua Marketing for Manufacturing Standard Cloud ServiceMonthly -
B76390
Eloqua Marketing for Nonprofit Cloud ServiceMonthly -
B74160
Eloqua Marketing for Utilities Cloud ServiceMonthly -
B77360
Eloqua Marketing for Wealth Management Cloud ServiceMonthly -
B76387
Eloqua Platform Add-Ons
Eloqua Advanced Lead Scoring Cloud Service Monthly - B74163
Eloqua Event Management Cloud Service Monthly - B74165
Eloqua Security Administration Cloud Service Monthly - B74167
To price Eloqua Platform Add-Ons, use the Eloqua Marketing Basic Add-On column in the Eloqua Platform Pricing Table. Pricing for Eloqua Platform Add-ons must use the same Contact Maximum Band as the licensed Eloqua Platform.
see Eloqua Platform Table 10,000 Contacts
see Eloqua Platform Table 10,000 Contacts
see Eloqua Platform Table 10,000 Contacts
Eloqua Cloud Subscription Services
When pricing Eloqua applications, if the price column references a table, go to that table and locate the appropriate price point based on the Band most appropriate for the customer.
Contact Maximum Bands are "Up to", e.g. Band 5 -"50,000" indicates the customer is licensed for any number of Contacts up to 50,000, but no more.
All new customers must purchase an Eloqua Platform. Additionally, it is highly recommended that all customers also purchase
an Eloqua All Access Education Pass (AAEP), and one of the Eloqua Smart Start Consulting Services Packages.
Subscription Price Metric
see Eloqua Platform Table 10,000 Contacts
see Eloqua Platform Table 10,000 Contacts
see Asset Management Table $B in Assets Under Management
see Eloqua Vertical Platform Table 10,000 Contacts
see Eloqua Platform Table 10,000 Contacts
see Eloqua Vertical Platform Table
5000
see Eloqua Vertical Platform Table
see Eloqua Vertical Platform Table
see Eloqua Vertical Platform Table
see Eloqua Vertical Platform Table
10,000 Contacts
10,000 Contacts
Brand
Brand
10,000 Contacts
10,000 Contacts
10,000 Contacts
10,000 Contacts
see Eloqua Vertical Platform Table
see Eloqua Vertical Platform Table
see Eloqua Vertical Platform Table
5000
Oracle Marketing Cloud Pricing
10,000 Contacts
10,000 Contacts
Updated: 21-February-2018
This document is the property of Oracle Corporation. Any reproduction of this document in part or in whole is strictly prohibited.
For educational purposes only. Subject to change without notice. Page 2
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
The below two tables provides the "per Contact Maximum Band per Month" price and are not per 10,000 Contacts. The quote lists the per 10,000 Contacts price, whereas the price list shows the total price for the whole band. The below shows the actual monthly list price
for each Contact Maximum Band. The price per 10,000 Contacts can be determined by dividing the Monthly Subscription price by the Quantity per 10,000 for the specific band being quoted. For Example: Band 10 is for 100,000 contacts. The quantity to quote for this
band is 10. The price per 10,000 Contacts for Eloqua Marketing Basic (in USD) is $450 (4,500/10) and the total price for that band is $4,500.
1,500
1,583
The quantity to enter when quoting is the Quantity per 10,000 column. These are the only valid quantities for quoting. For example: if the desired Contact Maximum Band is "band-14" (up to 300,000), then enter a quantity of 30 (300,000/10,000). The resulting total monthly
list price on the quote (prior to any discounting) will not be the same as shown in this table. unit price multiplied by the price list published quantity per 10,000 (or Band) should equal the monthly subscription total in the table.
Note that for each band, the list price is calculated at the Contact Maximum and should be the only quantity used for each band. Any "in-between" quantity must be rounded up to the next Band. For example, if the customer suggests 255,200 contacts, then quote them
band-14, which licenses them for up to 300,000 contacts. Ideally, quote a Contact Maximum band that will suffice through the end of their contract term.
Contact Maximum
per Month
Eloqua Marketing
Basic
Eloqua Marketing
Basic Add-On
Eloqua Marketing
Basic
10,000
20,000
30,000
40,000
50,000
300,000
350,000
400,000
450,000
500,000
550,000
600,000
650,000
700,000
2,000
2,500
3,100
8,550
8,800
9,050
9,300
9,650
10,000
10,150
3,400
1,700
1,800
1,900
2,050
2,150
2,300
2,400
750,000
800,000
850,000
900,000
950,000
1,000,000
1,100,000
1,250,000
Subscription Price Bands 1-30
$B in Assets Under
Management Max
10
50
100
250
2,500
2,600
2,650
2,700
2,850
2,900
3,000
3,100
3,200
10,300
700
6,150
6,500
6,900
7,300
7,550
7,800
1,100
1,200
1,250
1,300
1,400
1,450
850
1,050
8,050
8,300
500
1,000
3,325
3,375
57,000
58,500
60,000
65,000
70,000
4,000,000
20,500
21,000
Subscription Price Bands 31-59
Contact Maximum
per Month
1,500,000
1,750,000
2,000,000
2,250,000
2,500,000
2,750,000
3,000,000
15,000,000
20,000,000
25,000,000
33,000
44,000
55,000
9,000,000
9,500,000
10,000,000
21,500
22,000
7,500,000
8,000,000
8,500,000
6,000,000
6,500,000
7,000,000
4,500,000
5,000,000
5,500,000
3,500,000
10,500
10,800
11,000
11,500
12,000
12,250
12,500
13,250
14,000
14,500
15,000
15,500
16,000
17,000
18,000
19,000
20,000
30,000,000
40,000,000
50,000,000
75,000,000
100,000,000
Price is per $billion ($B) in Assets Under Management Maximum Band. Bands are listed as "Up To".
(i.e. For band 3, the customer may have any amount up to $100B in Assets Under Management, but not more than $100B.)
Updated: 21-February-2018
This document is the property of Oracle Corporation. Any reproduction of this document in part or in whole is strictly prohibited.
For educational purposes only. Subject to change without notice. Page 3
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Eloqua Vertical Platform Table
Band
Quantity per
10,000
Eloqua
Marketing
Communications
Standard
Eloqua
Marketing
for Higher
Education
Eloqua
Marketing
Manufacturing
Basic
Eloqua
Marketing
Wealth
Management
1 1 4,800 4,600 2,200 6,530
2 2 6,000 5,750 2,750 7,730
3 3 7,440 7,130 3,400 9,170
4 4 7,920 7,590 3,600 9,650
5 5 8,400 8,050 3,850 10,130
6 6 9,000 8,625 4,100 10,730
7 7 9,240 8,855 4,250 10,970
8 8 10,320 9,890 4,600 12,050
9 9 10,560 10,120 4,800 12,290
10 10 10,800 10,350 4,950 12,530
11 15 11,400 10,925 5,250 13,130
12 20 12,000 11,500 5,500 13,730
13 25 12,960 12,420 5,900 14,630
14 30 13,800 13,225 6,300 15,530
15 35 14,760 14,145 6,750 16,430
16 40 15,600 14,950 7,150 17,330
17 45 16,560 15,870 7,600 18,300
18 50 17,520 16,790 8,030 19,250
19 55 18,120 17,365 8,300 19,850
20 60 18,720 17,940 8,600 20,450
21 65 19,320 18,515 8,800 21,050
22 70 19,920 19,090 9,150 21,650
23 75 20,520 19,665 9,400 22,250
24 80 21,120 20,240 9,700 22,850
25 85 21,720 20,815 10,000 23,450
26 90 22,320 21,390 10,300 24,050
27 95 23,160 22,195 10,650 24,900
28 100 24,000 23,000 11,000 25,730
29 110 24,360 23,345 11,150 26,100
30 125 24,720 23,690 11,350 26,450
31 150 25,200 24,150 11,550 26,900
32 175 25,920 24,840 11,900 27,650
33 200 26,400 25,300 12,100 28,100
34 225 27,600 26,450 12,650 29,300
35 250 28,800 27,600 13,200 30,500
36 275 29,400 28,175 13,500 31,000
37 300 30,000 28,750 13,750 31,700
38 350 31,800 30,475 14,600 33,500
39 400 33,600 32,200 15,400 35,300
40 450 34,800 33,350 15,950 36,500
41 500 36,000 34,500 16,500 37,700
42 550 37,200 35,650 17,050 38,900
43 600 38,400 36,800 17,600 40,100
44 650 40,800 39,100 18,700 42,500
45 700 43,200 41,400 19,800 44,900
46 750 45,600 43,700 20,900 47,300
47 800 48,000 46,000 22,000 49,700
48 850 49,200 47,150 22,550 51,000
49 900 50,400 48,300 23,100 52,130
50 200 26,400 25,300 12,100 28,100
51 225 27,600 26,450 12,650 29,300
52 250 28,800 27,600 13,200 30,500
53 275 29,400 28,175 13,500 31,000
54 300 30,000 28,750 13,750 31,700
55 350 31,800 30,475 14,600 33,500
56 400 33,600 32,200 15,400 35,300
57 450 34,800 33,350 15,950 36,500
58 500 36,000 34,500 16,500 37,700
59 550 37,200 35,650 17,050 38,900
50,000 3,500
150,000
9,600
60,000 3,750 10,200
70,000 4,000 10,440
20,000 7,200
30,000
40,000 9,120
5,800 12,600
200,000 6,650 13,200
250,000 7,200 14,160
80,000 4,300 11,520
90,000
8,640
Contact Maximum
per Month
Eloqua
Marketing
Entertainment
Eloqua
Marketing Insurance
10,000 6,000
Vertical Subscription Price Bands 1-59
7,4403,100
6,000
4,700 11,760
100,000 5,000 12,000
700,000 9,600 21,120
450,000 8,700 17,760
500,000 9,000 18,720
550,000 9,150 19,320
300,000 7,800 15,000
350,000 8,100 15,960
400,000 8,400 16,800
2,250,000 12,750 28,800
1,500,000 11,250 26,400
1,750,000 11,600 27,120
2,000,000 12,000 27,600
1,000,000 10,500 25,200
1,100,000 10,700 25,560
1,250,000 10,900 25,920
850,000 10,050 22,920
900,000 10,200 23,520
950,000 10,350 24,360
750,000
2,500,000
2,750,000
3,000,000
3,500,000
15,200
16,060
16,600
17,200
17,600
18,300
18,800
19,400
9,750 21,720
800,000 9,900 22,320
600,000 9,300 19,920
650,000 9,450
13,500
14,250
15,000
16,250
13,500
17,500
18,750
20,000
21,250
22,500
23,750
25,000
26,250
27,500
28,750
30,000
8,500,000
9,000,000
4,000,000
4,500,000
5,000,000
5,500,000
6,000,000
6,500,000
7,000,000
7,500,000
8,000,000 49,200
50,400
51,600
20,000
20,600
21,300
22,000
22,300
22,700
23,100
33,000
34,100
35,200
37,400
39,600
41,800
44,000
45,100
14,300
30,000
30,600
31,200
33,000
34,800
36,000
37,200
38,400
39,600
42,000
44,400
46,800
20,520
10,500
10,800
11,000
6,500
6,900
7,300
7,550
7,800
8,050
8,300
8,550
8,800
16,000
17,000
18,000
19,000
6,150
Eloqua
Marketing
Manufacturing Standard
Eloqua
Marketing
Nonprofit
Eloqua
Marketing
for Utilities
4,400
5,500
6,800
7,200
7,700
8,200
8,500
9,200
9,600
9,900
10,500
11,000
11,800
12,600
2,000
2,500
3,300
3,500
3,750
3,850
4,300
4,400
4,500
4,750
5,000
5,375
5,750
4,800
21,00046,200
23,800
24,200
25,300
26,400
27,000
27,500
29,200
30,800
31,900
9,050
9,300
9,650
10,000
10,150
10,300
11,500
12,000
12,250
12,500
13,250
14,000
14,500
15,000
15,500
17,520
18,120
18,720
19,320
19,920
20,520
21,120
21,720
22,320
23,160
24,000
24,360
24,720
25,200
25,920
20,000
20,500
50,400
27,600
29,400
30,000
31,800
33,600
34,800
36,000
37,200
38,400
40,800
7,920
8,400
9,000
9,240
10,320
10,560
10,800
11,400
12,000
12,960
13,800
14,760
15,600
16,560
43,200
45,600
48,000
49,200
26,400
27,600
28,800
13,500 30,000 26,400 12,000 28,800
2,750,000 14,250 30,600 27,000 12,250 29,400
12,000 27,600 24,200 11,000 26,400
12,750 28,800 25,300
2,000,000
2,250,000
2,500,000
11,500
17,500 34,800 30,800 14,000 33,600
4,500,000 18,750 36,000 31,900 14,500 34,800
15,000 31,200 27,500 12,500 30,000
3,500,000 16,250 33,000 29,200 13,250 31,800
3,000,000
4,000,000
20,000 37,200 33,000 15,000 36,000
5,500,000 21,250 38,400 34,100 15,500 37,200
5,000,000
Updated: 21-February-2018
This document is the property of Oracle Corporation. Any reproduction of this document in part or in whole is strictly prohibited.
For educational purposes only. Subject to change without notice. Page 4
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Content Marketing
Price
Measure
Minimum
Metric Quantity
Part
Number
Content Marketing Lite Cloud Service Annual - B75371
Content Marketing Basic Cloud Service Annual - B75372
Content Marketing Standard Cloud Service Annual - B75373
Content Marketing Enterprise Cloud Service Annual - B79844
Content Marketing Add-Ons
Content Marketing Additional 10 Users Cloud Service Annual - B75374
Content Marketing Additional Business Unit Cloud Service Annual - B77361
Eloqua Platform BI Add-Ons
Eloqua Business Intelligence Cloud Service Annual - B74168
Eloqua Sales/CRM Integration Add-On's
Eloqua Engage Cloud Service Annual - B74169
Eloqua Customer Profiler Cloud Service Annual - B74170
Eloqua Additional Marketing Users
Eloqua Marketing Additional User Cloud Service Annual - B74173
Eloqua Identity Users
Eloqua Identity Cloud Service for Salesforce.com Annual - B74174
Eloqua Additional Environments
Eloqua Basic Additional Test Environment Cloud Service Annual - B76746
Eloqua Standard Additional Test Environments Cloud Service Annual - B76747
Eloqua Enterprise Additional Environments Cloud Service Annual - B76093
Eloqua Secure Microsite (SSL Encryption) Add-On's
Eloqua Secure Microsite One-Time - B89080
Eloqua Technical Add-On's
Eloqua Advanced Data Security Cloud Service Annual - B74179
Eloqua Data Tools Cloud Service Annual - B76464
Eloqua Advanced Data Privacy Cloud Service Annual - B82783
Eloqua HIPAA Advanced Data Privacy Cloud Service Annual - B78446
Match Multiplier Cloud Service Annual - B79671
Eloqua Branding & Deliverability
Eloqua Standard Deliverability Cloud Service Annual - B74184
Eloqua Enterprise Deliverability Cloud Service Annual - B74185
Eloqua Premium Deliverability Cloud Service Annual - B74186
5,000
10,000
Hosted Named User
Instance
Subscription Price Metric
16,000
Each
15,000
Hosted Named User
200 Hosted Named User
200 Hosted Named User
840 Hosted Named User
32,000
64,000
256,000
Instance
Instance
Instance
6,000 Test Environment
100,000 Environment
12,000 Test Environment
0.0000 Instance
7,500
45
18,000 Each
Hosted Named User
7,500 Each
12,000 Each
2,000 Each
Each
60,000 Each
5,000 Each
60,000 Each
Updated: 21-February-2018
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For educational purposes only. Subject to change without notice. Page 5
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Oracle Marketing Cloud Deliverability
Price
Measure
Minimum
Metric Quantity
Part
Number
Marketing Cloud Deliverability Plus Premium Cloud Service Monthly - B85220
Marketing Cloud Deliverability Plus Cloud Service Monthly - B85221
Marketing Cloud Deliverability Plus Additional Events Cloud Service Monthly - B85222
Eloqua Support Offerings
Price
Measure
Required T&E
Quantity (B85642)
Part
Number
Oracle Cloud Priority Support for SaaS: Base Fee Monthly - B86669
Oracle Cloud Priority Support for SaaS Monthly - B86668
Advanced Support Assistance for Oracle Marketing Cloud Service Annual - B85325
Subscription Price Metric
1,250 Customer
10% of Net Subscription Fee Customer
25,000 Year
1,750 350 Events
Oracle Marketing Cloud Pricing
Oracle Marketing Cloud Deliverability Services
Oracle Marketing Cloud Pricing
Oracle Eloqua Customer Support Pricing
Subscription Price
Each
Metric
7,000 Each
1,750
Updated: 21-February-2018
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For educational purposes only. Subject to change without notice. Page 6
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Oracle Responsys Pricing Policies
Responsys Marketing Platform
Price
Measure
Minimum
Metric QuantityPart Number
Responsys Marketing Platform Cloud Service Annual600 B77854
Responsys Marketing Platform Ratecard
Marketing Platform Ratecard on next page
-- When pricing Responsys applications, if the price column references a table, go to that table and locate the appropriate price point based on the price band most appropriate for the customer.
-- All new customers must first purchase Responsys Marketing Platform Cloud Service then add other offerings.
1,000 Messages
Oracle Marketing Cloud Pricing
Responsys Cloud Subscription Services
Responsys Marketing Platform is priced per thousand emails (CPM) sent annually.
Licensing Metric
See Marketing Platform Ratecard
Subscription Price
Updated: 21-February-2018
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For educational purposes only. Subject to change without notice. Page 7
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Quantity for QuoteAnnual Message Volume Quantity for Quote Annual Message Volume
Updated: 21-February-2018
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For educational purposes only. Subject to change without notice. Page 8
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Responsys Marketing Platform Additional Features
Price
Measure
Minimum
Metric QuantityPart Number
Responsys Collaboration Cloud Service Platform Fee Monthly - B77856
One-Time- B78048
Monthly - B77898
One-Time- B78045
Monthly - B77899
One-Time- B78046
Responsys Encryption at Rest Cloud Service Monthly - B87734
One-Time- B87852
Monthly5 B77857
Monthly - B77900
One-Time- B78049
Monthly - B77901
One-Time- B78050
Monthly - B85447
One-Time- B85448
Monthly - B77902
One-Time- B78051
Monthly - B77903
One-Time- B78052
Monthly - B77858
One-Time- B78053
Monthly - B77904
One-Time- B78054
One-Time -B87359
Monthly - B79671
Responsys Marketing Platform - Additional Users
Monthly - B77859
Monthly - B77905
Account
Account
Account
Account
Account
Account
Account
Account
Hosted Named User
Account
Account
Account
Account
Account
Account
Account
Account
Account
Account
Account
Account
8,000
Account
Account
Hosted Named User
Hosted Named User
Instance
Each
2,000
1,000
500
50
250
500
1,000
1,000
500
1,000
500
500
250
1,500
1,000
500
250
1,000
750
1,500
1,500
0.0000
100
50
Responsys Barcode Enablement Cloud Service Setup Fee
Responsys Marketing Platform Cloud Service - Additional Account Bundle
Responsys Marketing Platform Cloud Service - Additional Account Bundle Setup
Fee
Responsys Marketing Platform Cloud Service - Additional Brand
Oracle Match Multiplier Cloud Service
Responsys Marketing Platform Cloud Service - Additional Full User
Responsys Marketing Platform Cloud Service - Additional Report-Only User
250
2,000
Responsys Connect Cloud Service for Adobe Genesis - Primary Account
Responsys Connect Cloud Service for Adobe Genesis - Primary Account Setup Fee
Responsys Connect Cloud Service for Adobe Genesis - Additional Account
Responsys Connect Cloud Service for Adobe Genesis - Additional Account Setup Fee
Responsys Encryption at Rest Cloud Service - Existing Customer Setup Fee
Responsys Marketing Platform Cloud Service - Limited User
Responsys Transactional Messaging Cloud Service
Responsys Transactional Messaging Cloud Service Setup Fee
Responsys Automatic Failover for Transactional Messages Cloud Service
Responsys Automatic Failover for Transactional Messages Cloud Service Setup Fee
Responsys Notifications for Undelivered Transactional Emails Cloud Service
Responsys Notifications for Undelivered Transactional Emails Cloud Service Setup Fee
Responsys BCC Enablement Cloud Service
Responsys BCC Enablement Cloud Service Setup Fee
Responsys Add to Address Book Cloud Service
Responsys Add to Address Book Cloud Service Setup Fee
Responsys Barcode Enablement Cloud Service
Responsys Marketing Platform-Additional Features are applicable to both Primary and Additional Accounts, unless specifically noted. Responsys Marketing Platform Cloud Service starts with a Primary Account and customers may add additional Primary Accounts
or Additional Accounts as needed for additional fees. The additional features below may be added to either Primary or Additional Account (unless specifically noted otherwise). Customers may add additional features to just the Primary, or just the Additional Account
or to both. They may add them in any quantities to either Primary or Additional Accounts.
Subscription Price Licensing Metric
Responsys Collaboration Cloud Service Setup Fee
Updated: 21-February-2018
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For educational purposes only. Subject to change without notice. Page 9
Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Responsys SMS Messaging
Price
Measure
Minimum
Metric QuantityPart Number
Responsys SMS Enterprise Cloud Service Monthly - B77860
Responsys SMS Platform - Shortcode & Longcode Features
Dedicated Shortcode
Responsys SMS Dedicated Vanity Shortcode Cloud Service - sent in USA Monthly - B77861
One-Time - B78057
Responsys SMS Dedicated Random Shortcode Cloud Service - Sent in USA Monthly - B77862
One-Time - B78058
Responsys SMS Dedicated Random Shortcode Cloud Service - Sent in UK Monthly - B77907
One-Time - B78059
Shared Shortcode
Responsys SMS Shared Shortcode Cloud Service - Sent in USA Monthly - B77909
Responsys SMS Shared Shortcode Cloud Service - Sent in USA Setup Fee One-Time - B78061
Responsys SMS Shared Shortcode Cloud Service - Sent in UK Monthly - B77863
Responsys SMS Shared Shortcode Cloud Service - Sent in UK Setup Fee One-Time - B78062
Responsys SMS Shared Shortcode Cloud Service - Sent in Brazil Monthly - B88223
Responsys SMS Shared Shortcode Cloud Service– Sent in Brazil Setup Fee One-Time - B88241
Responsys SMS Shared Shortcode Cloud Service - Sent in France Monthly - B88226
Responsys SMS Shared Shortcode Cloud Service– Sent in France Setup Fee One-Time - B88244
Longcode
Responsys SMS Longcode Cloud Service - Sent in UK Monthly - B77864
Responsys SMS Longcode Cloud Service - Sent in UK Setup Fee One-Time - B78063
Responsys SMS Longcode Cloud Service - Sent in Australia Monthly - B77910
Responsys SMS Longcode Cloud Service - Sent in Australia Setup Fee One-Time - B78064
Shared Longcode
Responsys SMS Shared Longcode Cloud Service - Sent in UK Monthly - B77911
Responsys SMS Shared Longcode Cloud Service - Sent in UK Setup Fee One-Time - B78065
Responsys SMS Shared Longcode Cloud Service - Sent in Australia Monthly - B77912
Responsys SMS Shared Longcode Cloud Service - Sent in Australia Setup Fee One-Time - B78066
Code
Responsys SMS Promotional Code Cloud Service - Sent in India Monthly - B88229
One-Time - B88247
Responsys SMS Transactional Code Cloud Service - Sent in India Monthly - B88230
One-Time - B88248
100 Longcode
300 Longcode
130 Code
420 Code
130 Code
420 Code
375 Longcode
375 Longcode
100 Shortcode
100 Longcode
375 Longcode
100 Longcode
100 Longcode
3,000 Account
1,500 Shortcode
2,000 Shortcode
1,000 Shortcode
2,000 Shortcode
1,330 Shortcode
1,600 Shortcode
750 Shortcode
2,000 Shortcode
750 Shortcode
2,000 Shortcode
100 Shortcode
100
Oracle Marketing Cloud Pricing
Oracle Responsys SMS Messaging
Subscription Price Licensing Metric
Responsys SMS Dedicated Vanity Shortcode Cloud Service - sent in USA Setup Fee
Responsys SMS Dedicated Random Shortcode Cloud Service - Sent in USA Setup Fee
Responsys SMS Dedicated Random Shortcode Cloud Service - Sent in UK Setup Fee
Responsys SMS Promotional Code Cloud Service – Sent in India Setup Fee - Code
Responsys SMS Transactional Code Cloud Service - Sent in India Setup Fee - Code
Shortcode
100 Shortcode
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Responsys SMS Messaging continued
Price
Measure
Minimum
Metric QuantityPart Number
One Way
Responsys SMS Promotional One way Cloud Service - Sent in Brazil Monthly - B88225
Responsys SMS Promotional One way Cloud Service – Sent in Brazil Setup Fee One-Time - B88243
Responsys SMS Transactional One way Cloud Service - Sent in Brazil Monthly - B88224
Responsys SMS Transactional One way Cloud Service – Sent in Brazil Setup Fee One-Time - B88242
Responsys SMS Promotional One way Cloud Service - Sent in France - One Way Monthly - B88228
One-Time - B88246
Responsys SMS Transactional One-way Cloud Service - Sent in France - One Way Monthly - B88227
One-Time - B88245
Responsys SMS Messaging Rates (USA, UK, Australia, Brazil, France, & India)Responsys SMS Cloud Service consists of a setup fee, a monthly subscription and telecom CPM messaging fees. All three are required.
MT = Mobile Terminated and are messages sent from the system to the customers phones. MO = Mobile Originated and are messages sent from the customers phone to the system.
MT/MO = Covers both Mobile Terminated and Mobile Originated. Customer can send messages without regard to whether they are MT or MO.
Note that Customers must be quoted both MT and MO versions of Responsys SMS Messaging for each country needed.
SMS CPM Messaging - sent in USA
Responsys SMS Messaging Cloud Service - MT Sent in USA (Shortcode) Monthly - B77865
Responsys SMS Messaging Cloud Service - MO Sent in USA Monthly - B77866
Responsys SMS Messaging Cloud Service - MO/MT Sent in USA (Shortcode) Monthly - B77867
SMS CPM Messaging - sent in UK
Responsys SMS Messaging Cloud Service - MT Sent in UK (Shortcode) Monthly - B77868
Responsys SMS Messaging Cloud Service - MT Sent in UK (Longcode) Monthly - B77869
Responsys SMS Messaging Cloud Service - MO Sent in UK Monthly - B77870
Responsys SMS Messaging Cloud Service - MO/MT Sent in UK (Shortcode) Monthly - B77917
Responsys SMS Messaging Cloud Service - MO/MT Sent in UK (Longcode) Monthly - B77918
SMS CPM Messaging - sent in Australia
Responsys SMS Messaging Cloud Service - MT Sent in Australia (Longcode) Monthly - B77919
Responsys SMS Messaging Cloud Service - MO Sent in Australia Monthly - B77920
Responsys SMS Messaging Cloud Service - MO/MT sent in Australia (Longcode) Monthly - B77921
SMS CPM Messaging - sent in Brazil
Responsys SMS Shared Shortcode Messaging Cloud Service - MO/MT Sent in Brazil Monthly - B88231
Responsys SMS Promotional One way Messaging Cloud Service - MT Sent in Brazil Monthly - B88233
Responsys SMS Transactional One way Messaging Cloud Service - MT Sent in Brazil Monthly - B88232
SMS CPM Messaging - sent in France
Responsys SMS Shared Shortcode Messaging Cloud Service - MO/MT Sent in France Monthly - B88234
Responsys SMS Promotional One Way Messaging Cloud Service - MT Sent in France Monthly - B88236
Responsys SMS Transactional One Way Messaging Cloud Service - MT Sent in France Monthly - B88235
SMS CPM Messaging - sent in India
Responsys SMS Messaging Cloud Service - MO/MT Sent in India Monthly - B88237
SMS CPM Messaging - Direct Connection, No Messaging Included
Responsys SMS Messaging Cloud Service - MO/MT Direct Connection Monthly - B779251,000 Messages
1,000 Messages30
60
60
60
1.70
20
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
55
55
55
55
55
60
60
60
30
30
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
1,000 Messages
100 One Way
100 One Way
100 One Way
100 One Way
100 One Way
100 One Way
25 1,000 Messages
25
25
100 One Way
100 One Way
Responsys SMS Transactional One-way Cloud Service - Sent in France Setup Fee - One
Way
Responsys SMS Promotional One way Cloud Service – Sent in France Setup Fee - One
Way
Subscription Price Licensing Metric
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Free to End User - USA Only, MT Only
Price
Measure
Minimum
Metric QuantityPart Number
Responsys Free to End User Cloud Service for Verizon Monthly - B77913
Responsys Free to End User Cloud Service for AT&T Monthly - B77914
Responsys Free to End User Cloud Service for T-Mobile Monthly - B77915
Responsys Free to End User Cloud Service for Sprint Monthly - B77916
Responsys Multimedia Messaging Service (MMS)
Price
Measure
Minimum
Metric QuantityPart Number
Responsys MMS Dedicated Shortcode Cloud Service – Sent in USA - Setup Fee One-Time - B81117
Responsys MMS Dedicated Shortcode Cloud Service – Sent in USA Monthly - B81114
Responsys MMS Messaging Cloud Service – MT Sent in the USA Monthly - B81115
Responsys MMS Messaging Cloud Service – MT Direct Connection Monthly - B81116
Subscription Price Licensing Metric
28,000 Month
75 1,000 Messages
85 1,000 Messages
95 1,000 Messages
$2,000 Account
$1,000 Account
$50 1,000 Messages
$35 1,000 Messages
Oracle Marketing Cloud Pricing
Oracle Responsys Multimedia Messaging Service (MMS)
Subscription Price Licensing Metric
Note: Responsys Multimedia Messaging Service (MMS) is available only in the USA at this time.
Updated: 21-February-2018
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Responsys Rapid Retargeter Implementation Service One-Time N/A
Responsys Rapid Retargeter Ratecard
Band Band Start to Band End Band Start to Band End
1 120,000,000 - 240,000,000 120,000 - 240,000
2 240,001,000 - 600,000,000 240,001 - 600,000
3 600,001,000 - 1,200,000,000 600,001 - 1,200,000
4 1,200,001,000 + 1,200,001 + +
Oracle Marketing Cloud Pricing
Oracle Responsys Retargeting & STO
Subscription Price Licensing Metric
Responsys Web Retargeting Cloud Service is quoted per CPM Events. There is a minimum initial purchase of 120,000 CPM Events per year (12,000 USA (Dollar) per year). Customers using more than the quoted commitment are automatically
billed for overages at the rate of 0.1000 USA (Dollar) per CMP Events.
Responsys Rapid Retargeting Cloud Service is quoted as a CPM per 1,000 Events and is the replacement product for Web Retargeting Service. There is a mandatory minimum initial purchase of 120,000,000 Events per year (quantity = 120,000).
Customers using more than the quoted commitment are automatically billed for overages at their existing CPM.
Note that the Responsys Rapid Retargeter Implementation Service fee is shown as an estimate. The fee is calculated through the required BPW and will most likely differ from the price listed above. This is an approximate starting point as the implementation service is custom priced based on
needs and requirements specific to each individual customer.
Annual Volume
Requires Oracle Consulting Order
Document & Exhibit
0.1000 1,000 Events
3,000 Account
See Rapid Retargeter Ratecard 1,000 Events
300
8,250
Account
Account
Quantity to Quote
Responsys Rapid
Retargeter
CPM Subscription
0.1500
0.1200
0.1000
0.0800
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Responsys Send Time Optimization
Responsys Send Time Optimization
Price
Measure
Minimum
Metric QuantityPart Number
Responsys Send Time Optimization Cloud Service Monthly 12,000 B81593
Responsys Send Time Optimization Cloud Service - Managed Service Fee - N/A
Responsys Send Time Optimization Cloud Service – STO Implementation - N/A
Responsys Send Time Optimization Ratecard
Band Band Start to Band End Band Start to Band End
1 12,000,000 - 12,000,000 12,000 - 12,000
2 12,001,000 - 24,000,000 12,001 - 24,000
3 24,001,000 - 60,000,000 24,001 - 60,000
4 60,001,000 - 96,000,000 60,001 - 96,000
5 96,001,000 - 120,000,000 96,001 - 120,000
6 120,001,000 - 180,000,000 120,001 - 180,000
7 180,001,000 - 240,000,000 180,001 - 240,000
8 240,001,000 - 300,001,000 240,001 - 300,001
9 300,001,000 - 600,000,000 300,001 - 600,000
10 600,001,000 + 600,001 +
To price Responsys Send Time Optimization Cloud Service: 1) determine the customer's monthly email list size (include growth projections for term of contract); 2) multiply the Monthly Email quantity by 12 to get the customer annual commitment. Find the annual
commitment in the Responsys Send Time Optimization Ratecard to determine CPM price per record and multiply that by the annual commitment.
0.4000
See Send Time Optimization Ratecard 1,000 Records
Subscription Price Licensing Metric
Requires Oracle Consulting Order Document & Exhibit
Requires Oracle Consulting Order Document & Exhibit
Annual Volume
Responsys Send
Time Optimization
CPM Subscription
Quantity to Quote
2.75
2.13
1.40
1.16
1.05
0.8800
0.7900
0.7200
0.5400
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Oracle Marketing Cloud Deliverability
Price
Measure
Minimum
Metric QuantityPart Number
Marketing Cloud Deliverability Plus Premium Cloud Service Monthly - B85220
Marketing Cloud Deliverability Plus Cloud Service Monthly - B85221
Marketing Cloud Deliverability Plus Additional Events Cloud Service One-Time - B85222
Oracle Marketing Cloud Support Offerings
Price
Measure
Minimum
Metric QuantityPart Number
Oracle Cloud Priority Service for Oracle Marketing Cloud Service Annual 50,000 B74256
Oracle Cloud Priority Service for Oracle Marketing Cloud Service - Fixed Fee Month - B77075
Oracle Cloud Priority Service for Oracle Marketing Cloud Service - Enterprise TAM Annual - B85323
Annual -B85324
Advanced Support Assistance for Oracle Marketing Cloud Service Annual - B85325
Oracle Marketing Cloud Pricing
Oracle Marketing Cloud Deliverability
Subscription Price Licensing Metric
Oracle Marketing Cloud Deliverability is sold per instance so most customers will only purchase a quantity of 1 then purchase additional Events to fill their needs. The included 350 events are annual and valid through the end of the term, so a customer signing a 3 year
contract has 350 * 3 = 1050 Events to use by the end of the 3 year term. Unused Events expire at the end of the term. The minimum term is 12 months.
275,000 Each
25,000 Each
Oracle Cloud Priority Service for Oracle Marketing Cloud Service - Dedicated Enterprise
TAM
Oracle Marketing Cloud Pricing
Oracle Marketing Cloud Support Pricing
Subscription Price Licensing Metric
Each Responsys Marketing Platform subscription includes Oracle Cloud Support. A customer of any Responsys offering may purchase Oracle Cloud Priority Service for Oracle Responsys Marketing Cloud Service to upgrade their Customer Support level.
7,000 Each
1,750 Each
1,750 350 Events
12% of Subscription Fees Year
4,167 Year
125,000 Each
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Social Cloud Base
Price
Measure
Minimum
Metric QuantityPart Number
Social Cloud, Basic Monthly - B88386
Social Cloud, Basic - Message Data Annual - B88389
Social Cloud, Standard Monthly - B88387
Social Cloud, Standard - Message Data Annual - B88390
Social Cloud, Enterprise Monthly - B88388
Social Cloud, Enterprise - Message Data Annual - B88391
$650
$25
$1,000
$15
$3,000
$10
Production Environment
1,000 Messages
Production Environment
1,000 Messages
Production Environment
1,000 Messages
Subscription Price
Oracle Marketing Cloud Pricing
Social Cloud Subscription Services
Licensing Metric
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Eloqua Consulting Offerings
North America Price
Measure
License
Metric Pillar Required T&E
Quantity (B85642)
Part
Number
19,500.00 One-Time Each Technical 4 B74202
9,750.00 One-Time Each Technical - B85419
26,000.00 One-Time Each Technical 4 B74204
59,475.00 One-Time Each Technical 10 B74206
101,010.00 One-Time Each Multi-Pillar 10 B74207
34,937.50 One-Time Each Technical 4 B74208
14,950.00 One-Time Each Technical 4 B74209
34,937.50 One-Time Each Technical 4 B74210
35,100.00 One-Time Each Technical 4 B74211
Eloqua Consulting Services Package Add-On's
3,500.00 One-Time Each Technical - B74215
2,600.00 One-Time Each Technical - B74217
2,600.00 One-Time Each Technical - B74218
2,600.00 One-Time Each Technical - B74219
3,000.00 One-Time Each Technical - B74220
19,500.00 15,990.00 14,274.00
Eloqua Standard SmartStart Implementation Service - Remote
Eloqua Standard SmartStart Implementation Service - at Client
Responsys Automatic Failover for Transactional Messages
Implementation Service
Responsys Connect for Adobe Genesis Integration Implementation
Service
Responsys Marketing Platform API Triggered Messaging Implementation
Service
Responsys Marketing Platform Additional Account Implementation Service
Service Fees
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List Prices in USA (Dollar)
Social Consulting Packages
North America Price
Measure
License
Metric Required T&E
Quantity (B85642)
Part
Number
Social Cloud Training & Setup Bundles
3,450.00 One-Time Each- B69968
8,730.00 One-Time Each- B69969
1,750.00 One-Time Each- B71060
1,500.00 One-Time Each - B74329
750.00 One-Time Each - B74330
Social Cloud Core Services Bundles
3,000.00 One-Time Each - B74322
6,500.00 One-Time Each- B74323
30,000.00 One-Time Each- B74324
1,500.00 One-Time Each - B74326
5,000.00 One-Time Each- B74327
20,000.00 One-Time Each- B74328
Social Cloud Analytics Bundles
10,000.00 One-Time Each- B73435
6,000.00 One-Time Each- B73429
5,000.00 One-Time Each- B73430
7,000.00 One-Time Each- B73431
3,500.00 One-Time Each- B73433
N/A N/A
Social Consulting Services
Social Relationship Management Platform Plus Bundle
Social Engagement and Monitoring, Custom Topic N/A N/A N/A
Social Engagement and Monitoring Platform Plus Bundle N/A N/A N/A
Social Engagement and Monitoring Platform Expertise BundleN/A N/A
Oracle Marketing Cloud Pricing
Service Fees
LAD EMEA APAC
Social Engagement and Monitoring Consulting Package, LiteN/A N/A N/A
Social Relationship Management Platform Expertise BundleN/A N/A N/A
Social Relationship Management Strategic Leadership Bundle
N/A
Social Engagement and Monitoring Strategic Leadership BundleN/A N/A
N/A
N/A
N/A N/A
Social Engagement and Monitoring Topic Conversation PackageN/A N/A N/A
Social Engagement and Monitoring Campaign Evaluation Package
(Post Mortem)N/A N/A N/A
Social Engagement and Monitoring Brand Conversation
Landscape PackageN/A
Social Engagement and Monitoring Content Optimization PackageN/A N/A N/A
N/A
Social Relationship Management Content Optimization PackageN/A N/A
N/A N/A N/A
Social Engagement and Monitoring Consulting Package, LeanN/A N/A N/A
Social Engagement and Monitoring Consulting Package –
Advanced Dashboard TrainingN/A N/A N/A
Social Engagement and Monitoring, Custom Indicator N/A N/A N/A
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List
Definitions
350 Events: is defined as one of 2 things: 1) Sending an email to a seed list constitutes a single event and 2) Submitting a creative for a rendering test is one event. For Marketing Cloud Deliverability Plus Additional Events Cloud Service,
Events are sold per 350 Events.
1,000 Events: is defined as one of 2 things: 1) Sending an email to a seed list constitutes a single event and 2) Submitting a creative for a rendering test is one event. For Responsys Web Retargeting, Events are sold per CPM's or 1,000
Events.Creative: is defined as an email sent to a static address provided by Return Path who then displays the email in different email clients demonstrating how the email will look as the customer sees it in advance.
Display Media Budget: is defined as the fee used to pay for media (impressions) as determined in your order for the Oracle Marketing Cloud Display Media Budget Cloud Service. The Display Media Budget does not include taxes, or fees
for additional or other services including configuration, setup fees, or other professional services fees, as well as fees for any overages that you may incur for additional Impressions that exceed the budget. You may authorize an increase in
the Display Media Budget by written notice to Oracle. All impressions purchased by Oracle will be on a CPM (cost per one thousand impressions) basis unless otherwise specified in your order.
Account: is defined as a unique instance of a Responsys Marketing Platform Cloud Service account. A Responsys Primary Account and a Responsys Additional Account are separate accounts.
Application: is defined as a single program designed to run on smart phones, tablet computers and other mobile devices. If a company produces one application for Brand X, that is counted as one (1) application. If the company also
produces an application for Brand Y, that counts as a second application.
Currency Unit: The coin and paper money of the United States or of any other country that is (i) designated as legal tender, (ii) circulates, and (iii) is customarily used and accepted as a medium of exchange in the country of issuance.
$B in Assets Under Management:
Eloqua Insight Reporting Users: is defined as users with the ability to run, review and make simple layout changes to pre-existing reports within Eloqua Insight.
Eloqua Insight Analyzer Users: is defined as users with the ability to build new reports and dashboards from the Insight data warehouse model.
Email Sends / Month: is defined as total # of emails sent through the Eloqua platform per month. Used to describe a monthly volume limit.
Email Sends / Hour: is defined as total # of emails sent through the Eloqua platform per hour. Used to describe an hourly throughput limit.
Environment: is defined as a production environment of Oracle Eloqua Content Marketing of which a customer may have one or more. Oracle will provision up to 5 production environments for Oracle Eloqua Content Marketing Standard
Cloud Service and Oracle will provision 1 production environment for Oracle Eloqua Content Marketing Basic and Lite Cloud Service. Each production environment has access to all the modules and features listed as part of the Oracle
Eloqua Content Marketing Cloud Service.
API Calls / Day: is defined as total # of Individual API calls made to the Eloqua platform by AppCloud Apps and other 3rd party applications, but excluding the application platform itself.
AppCloud: is defined as an online marketplace for Apps that connect to and extend the Eloqua platform.
$B in Assets Under Management: is defined as one Billion in US Dollars (equivalent to: 1,000,000,000 USD) of the total value of assets You manage, and administer for Yourself and that You manage and administer on behalf of Your
customers, as disclosed in Your company's annual report and/or regulatory filings.
Brand: A pharmaceutical drug or biologic brand or medical device name or medical supply product or category name as defined in the FDA database at: http://www.accessdata.fda.gov/scripts/cder/drugsatfda/index.cfm or equivalent
government medical product regulatory database in countries outside the U.S.A. or as defined in the company’s website product section.
Certificate: Extended Validation SSL certificates, published and verified by Verisign, and used in the provisioning of Oracle Eloqua Cloud Service hosted secure microsites.
Contact: is defined as a single record in the contact table of the Oracle Eloqua Cloud Service database, consisting of the identity of a lead, prospect, customer or person to whom you are directing marketing activities. The Contact band
stated in the ordering document defines the maximum number of Contacts that can be in the contact table of the Oracle Eloqua Cloud Service database at any one time. Contacts may sometimes be referred to as “buyers under
management”.
Contacts - Maximum: is defined as the maximum number of contacts that can be in the contact table of your Eloqua database at any one time per your contractual contact band.
Customer: is defined as the customer entity specified on your order. The programs may not be used or accessed for the business operations of any third party, including but not limited to your customers, partners, or your affiliates. There is
no limitation on the number of computers on which such programs may be copied, installed and used.
Event: is defined as is one of 2 things.1) Sending an email to a seed list constitutes a single event and 2) Submitting a creative for a rendering test is one event.
Campaign: is a specific collection of content assets, rules and metrics set up within your user interface of the Oracle Maxymiser Cloud Service, that is used to dynamically change visitor and user experiences on websites, mobile sites, and
mobile apps and to measure the impact on conversion, engagement and revenue KPIs.
Category: is defined as the smallest targetable unit of data available within the Oracle Data Cloud Marketplace. Categories span BlueKai-owned unbranded and branded data verticals, as well as a given customer's first party private data.
Channel: is a defined as a set of ecosystem integrations in a particular vertical that encompass data endpoints for activation in attribution, display, email, mobile, search, site optimization, social or standalone video.
Domain: is defined as a unique name that identifies a single website. A domain can be a parent site (e.g., for display: www.example.com; and for mobile: www.example.mobi), a subdomain site (e.g., west.example.com); a country specific
domain (e.g., for Canada: www.example.ca); and each of these examples would be considered one domain.
Activation Vendor: is defined as an individual partner that Oracle passes data campaigns to for media execution within the partner's platform.
Updated: 21-February-2018
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Oracle Marketing Cloud Global Price List
Definitions
Impression: is defined as a single instance of a display ad served to an end viewer. An impression is counted each time an ad displays. Impression counts will come from Oracle and its partners. 3rd party/advertiser impression counts are
not accepted.
1,000 Impressions: is defined as 1,000 (one thousand) Impressions where one Impression is defined as a single measure of the number of times an ad is seen. Clicking on or not clicking on is not taken into account. Each time an ad
displays it is counted as one impression. For Responsys Impressions are counted in CPM's or 1,000 Impressions.
IP Address (Internet Protocol address): is defined as a numerical label assigned to each device (e.g., computer, printer) participating in a computer network that uses the Internet Protocol for communication--used by the customer to route
messages.
Longcode: is defined as a fully qualified phone number (country code + area code + local phone number) that is connected to messaging gateways to send and receive text messages to and from mobile devices.
1,000 Messages: is defined as a means or system for transmitting messages electronically.
Messages per Minute: is defined as messages sent per each minute through the Oracle Responsys Real-Time Messaging systems.
Publisher: is defined as the mechanism by which content is published to a specific web page or web domain via a Content Management System or the Content Marketing publishing system. Publishers control where content goes when
choosing to publish.
Sandbox: is defined as a full Eloqua install that has been altered to prevent unwanted execution of campaigns and processes in production, while still allowing for the development and testing of new work. A production install can be
replicated to an Eloqua Sandbox for this purpose.
Form Submission Volume / Month: is defined as total # of form submissions received by the Eloqua platform per month. Used to describe a monthly volume limit.
Form Submissions / Hour: is defined as total # of form submissions processed by the Eloqua platform per hour. Used to describe an hourly throughput limit.
Named Marketing Users: is defined as individual user accounts granted marketing user or administrative rights within the application.
Hosted Named User: is defined as an individual authorized by You to access the hosted service, regardless of whether the individual is actively accessing the hosted service at any given time.
For Oracle Marketing Cloud, Impressions are counted per Month.
1,000 Page Views: is defined as 1,000 Page Views per Month where one Page View is defined an instance of an Internet user visiting a particular page on a website.
1,000 Server Calls: is defined as 1,000 Server Calls where one Server Call is generated each time data is sent to Oracle servers to process. Typically, all pages on a digital property are tagged and that tag will gather information from the
browser and fire a server call, sending all data for the page on a single Server Call. However, many clients have other page interactions tagged, which can generate additional Server Calls from within a single page. Examples that fired off
additional server calls include: link tracking, file downloads, hover events, partial form fills, and video completion %, among others.
MO (Mobile Originated): is defined as messages that originate from (or are sent from) the mobile device.
MT (Mobile Terminated): is defined as messages that terminate at (or are sent to) the mobile device.
1,000 Pixels: is defined as a minute area of illumination on a display screen, one of many from which an image is composed.
For Oracle Social: 1,000 messages, collected from data providers and categorized by the Oracle Social Cloud system during the contract term. Unused or partially used messages expire at the end of the annual Service
Period and do not rollover, and are not otherwise applied, to a new annual term. The annual quantity purchased is the quantity that is identified on the order form. The price identified is the per unit price.
For Responsys: messaged are counted in CPMs as 1,000 email messages, 1,000 SMS text messages or 1,000 Mobile App messages.
Platform: is defined as each unique operating system platform to which a customer app can be published, e.g. Apple iOS, Apple OS X, Apple Safari, Microsoft Windows, Microsoft Windows Phone, Google Android, Amazon Kindle.
File Format: is defined as the standard way in which information is encoded for storage in a single computer file.
Instance: is defined as a single deployment of the application. For details of deployment specific to the application please refer to service descriptions/entitlements.
Model: is defined as one model request submitted to the Look-alike model vendor. A model only counts towards the total number of allowed models when the model status is set to active. A model may not be deleted. Should the customer
wish to de-activate a model, the model will no longer count towards the customer's total number of allowed models. Once a model request is submitted to the Look-alike model vendor, the model input or signal audience cannot be changed.
Should the customer wish to modify their input or signal audience, they will be required to create a new model request, which is independent and counted separately from their previous model request.
1 Million Interactions: is defined as 1,000,000 units of an Interaction, where an Interaction is the number of times a decision is made on which content to serve within an active optimization campaign. For example, an Interaction is counted
when a page is served that contains campaign content, or when a mobile application containing active optimization campaigns performs a content fetch.
1,000 Impressions: is defined as 1,000 Impressions where one Impression is defined as a single measure of the number of times an ad is seen. Clicking on or not clicking on is not taken into account. Each time an ad displays it is counted
as one impression.
Production Environment: is defined as the combination of systems that is used by Oracle to perform Oracle Public Cloud Services, and configured for:
(i) the Oracle Social Cloud Service programs operating on it, and
(ii) for specific uses as part of the Oracle Public Cloud Services.
Updated: 21-February-2018
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For educational purposes only. Subject to change without notice. Page 25
Oracle Marketing Cloud Global Price List
Definitions
Test: is defined as a single test performed by You within the Test Environment of the capabilities of the Oracle Eloqua Cloud Services.
Test Environment: is defined as a single test environment provided to You as part of the Cloud Services. A test environment is used for testing and validating changes prior to promotion to the production environment, as well as for
recreating events and duplicating issues occurring in the production environment for the purposes of trouble shooting and facilitating incident resolution.
Shared Shortcode: Responsys owned and shared and used by multiple customers to run various mobile marketing campaigns. Campaigns are guaranteed unique on a short code through the use of keywords. Typically
only used temporarily while provisioning a customer dedicated Shortcode.
Vanity Shortcode: a string of customer-selected numbers which can spell out a word or brand. Ex: "56457" = kohl's.
Random Shortcode: a string of randomly-selected numbers assigned by the short code administration body.
Keyword: a word or name sent by a mobile device which triggers a program. For example, a consumer call to action may be “Send KEYWORD to SHORTCODE to join our mobile promotions program.”
Tracked Page Views / Month: is defined as the total # of page views per month recorded by Eloqua by virtue of embedded tracking scripts on external web pages or visits to Eloqua hosted web pages.
Secure FTP File: is defined as one monthly file containing customer subscribed and purchased data, made available to the customer offline on a daily, weekly or monthly basis via a secure FTP site, for non-targeted ad purposes like internal
site optimization or user analytics.
Total Media Cost: is defined as a pre determined percentage of the total cost of media purchased for a customer. Customer is responsible for the actual media cost AND this additional percentage covers administrative costs.
Shortcode: is defined as a short phone number (typically a 5 or 6 digit number) that is connected to messaging gateways to send and receive text messages to and from mobile devices. Shortcodes can be dedicated or shared between
customers.Dedicated Shortcode: Owned by a single customer to use for its campaigns only.
Unique Visitor: is defined as one individual requesting pages from the client website, regardless of frequency of visits during the time period. A uniquely identified visitor can be a combination of a machine (i.e. desktop computer, server)
and a web browser (e.g. Firefox). The identification is usually via a persistent cookie that has been placed on the computer by the site page code.
Updated: 21-February-2018
This document is the property of Oracle Corporation. Any reproduction of this document in part or in whole is strictly prohibited.
For educational purposes only. Subject to change without notice. Page 26