Software Defined Car

Software Defined CarPratik Desai, PhD

Lead Scientist, Movimento @chheplo

Taxi Mogul, Filing Bankruptcy

Phone size doesn’t matter anymore

Your options for car UX, today!!

Consumer preferences are changing,

It’s a Software Defined World…

“Proactively-managing-vehicle-software-will-be-a-defining-characteristic-of-tomorrow’s-successful-automotive-company”

Our$vision:$the$SOFTWARE$DEFINED$CAR

IVI

TCU

BCM

HUD

PCM

SDC defines Virtual boundaries for car components

Car s

oftw

are

agen

tEC

Us

Wired connectivity

Software Management Security Data

Mining

To cloud

Linux VM

OTA capabilities

Software Client

Infotainment

Software Platform

CSA

Opt-in User Data

Analytics

OEMs/Tier1

Users

Sensor Data

DiagnosisData

Log file Repository

Data Normalization

Vehi

cle

Know

ledg

e M

anag

emen

tPl

atfo

rm

DB

Web Interface

ContextEngine

APIEngine Report

Generator

Project Manager

Why OTA ?

• Subtle'reprogramming'differences'from'model'to'model• Complicated'multiple5module'dependencies'• Escalating'validation'burden• Coordination'of'OTA'and'non5OTA'reflash'campaigns• Consistent'handling'of'vehicles'from'R&D'through'production'

to'post'sale• Persistent'connectivity'that'gives'hackers'access

OTA'challenges

Current

Roadmap

and

CloudOTA1 server1+1vehicle1s/w1management

ManagerVehicle1knowledge1

management

Big1DataData1analytics1+1data1brokering

ServicesCustom1engineering1+1reflash campaigns

AppAuto1application1management

ClientOTA1update1agent1+1

ECU1reflash

CybersecurityIntrusion1detection1+1

prevention

DiagnosticsIntelligent1data1collection

Movimento OTA platform

SoftwareDefinedCar

- Holding the ground - Cyber security - BigData opportunities