© 2013 IBM Corporation IBM SmartCloud Services and an introduction to SoftLayer, an IBM Company A New World of Cloud without compromise
May 06, 2015
© 2013 IBM Corporation
IBM SmartCloud Services and an introduction to SoftLayer, an IBM Company
A New World of Cloud without compromise
2 © 2013 IBM Corporation
On today’s smarter planet, businesses globally are challenged to innovate while managing an unprecedented rate of change.
200 billion 60,00062%of workloads will be cloud-
based
cyber attacksevery day
physical assets with IT
intelligence
1 billion consumers will
have smartphones
3 © 2013 IBM Corporation
New technology is playing a critical role in achieving organizational objectives.
1 Technology factors People skills Market factors Macro-economic
factors Regulatory concerns Globalization
Source: IBM CEO Study
For the first time, CEOs identify technology as the most important external force impacting their organizations
4 © 2013 IBM Corporation
While the CEO sees technology as key, the CIO and IT face pressures that are rapidly becoming unsustainable.
$12B, 9%
51 B, 38%
$70B, 53%
$25B, 15%
$82B, 51%
$55B, 34%
$28B, 13%
$131B, 62%
$54B, 25%
$25B, 10%
$171B, 68%
$56B, 22%
2000 2005 2010 2013
While overall spending grew 89% from $133B to $252B, management of infrastructure grew at 235% and now represents close to 70% of total
Man
agem
ent s
pend
Overall spend
+235%
+89%
$51B, 38%
Source: IDCManagement Server Power and cooling
5 © 2013 IBM Corporation
Fuels investments inINNOVATION
Drives need for continuous IT OPTIMIZATION
OPTIMIZATION INNOVATION
Today’s Leaders are Leveraging Cloud to Balance Optimizing their Existing Systems with Innovation
6 © 2013 IBM Corporation
The Economics of Computing are Changing
Rethink IT
Reinvent business
Thus, organizations are creating business-IT partnerships to apply technology in new, innovative ways
Lower costs and efficiency of systems of record
Transformation and innovation in new modes of engagement
Improve operating dexterity
Reinvent client relationships
Provide new profit opportunity
React with agility Speed innovation Improve economics
7 © 2013 IBM Corporation
Two major application deployment models have emerged in cloud adoption
Scalable
Virtualized
Automated Lifecycle
Heterogeneous Infrastructure
Cloud Enabled
Elastic
Multi-tenant
Integrated Lifecycle
Standardized Infrastructure
Cloud Centric
+Existing
Middleware Workloads
EmergingPlatform
Workloads
Compatibility with existing systems Exploitation of new environments
8 © 2013 IBM Corporation
Adoption patterns are emerging for successfully beginning and progressing cloud initiatives
Cut IT expense & complexity through a cloud enabled data center
Accelerate time to market with cloud platform services
Gain immediate access with business solutions on cloud
Innovate business models by becoming a cloud service provider
9 © 2013 IBM Corporation
Common Open Standards Technology and Industry EcosystemCommon Open Standards Technology and Industry Ecosystem
DeployDesign
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Consume
Enables private/hybrid cloud service delivery and management
Cloud Enablement
TechnologiesSecure and scalable cloud managed
services platform
Managed Cloud
ServicesPre-built cloud SaaS business
applications and solutions
Cloud Business
Solutions
SmartCloud capabilities are built on common platform, with a commitment to open standards.
10 © 2013 IBM Corporation
SoftLayer Bare metal to virtualized to address practically all
applications Private or Public, Dedicated or Shared deployment options Robust, reliable performance and uptime for demanding
born-on-the-cloud applications
IBM SmartCloud Enterprise+ Fully managed ITIL compliant services delivered by IBM
helps drive business value, competitive advantage, peace of mind
Runs production workloads, including SAP and Oracle applications
Hardware, hypervisor and isolation elements included
Expanding Portfolio, Delivering Flexibility and Choice
DevOps IBM SmartCloud Application Services Agile platform as a service with support for JAVA, PHP,
and Mobile applications Suitable for wide range of enterprise applications
Secure and scalable cloud managed services platform
Managed Cloud
Services
© 2013 IBM Corporation
A Closer Look at SoftLayer, an IBM Company
12 © 2013 IBM Corporation
A global hosting leader
Top 100,000 SitesBy Hosting Provider
Source: Hostcabi.net
Customers 21,000 in 140 countries
Devices 100,000
Employees 685
Data centers 13
Network PoPs 17
13 © 2013 IBM Corporation
A working definition
Cloud (n) On-demand compute with consumptive billing
• On-demandRapidly provisioned services
• ComputeServers, network, storage, firewalls, ancillary services
• Consumptive billingTurns traditional fixed IT costs into variable – monthly or hourly
• Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases
• For broadest applicability, user-selectable levels of performance and isolation are required
14 © 2013 IBM Corporation
A better platformUnified architecture with common management and programming interfaces
• Common command and control interface across a unified architecture
• Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API
• All deployed on-demand and provisioned in real-time
• Ideally suited to big data deployments, high I/O and latency-sensitive apps
15 © 2013 IBM Corporation
Global footprint
13 data centers
17 network PoPs
Global private network
100,000SERVERS
21,000CUSTOMERS
22,000,000DOMAINS
16 © 2013 IBM Corporation
• High-performance public network with transit from multiple tier-1 carriers
• Secure OOB management via VPN
• Private network for intra-application and inter-facility communications,
access to shared services
• Native IPv6 support
• Virtual racks for integrated management
• Complete suite of network services
Triple-network architecture
17 © 2013 IBM Corporation
Standardized, modular infrastructureOne platform, myriad solutions to serve a broad range of customer requirements for performance, isolation
• Highly flexible architecture
• One platform for public cloud servers,
private clouds, bare metal servers
• Complete integration
• Unified systems management & API
• Technology-neutral platform
• Support for broad range of operating
systems, virtualization platforms
• Build hybrid, distributed, high-
performance architectures and
manage from a single pane of glass
• Pay by the hour or the month for a
truly variable IT operations model
x86 Server
Bare Metal
Private Clouds
Virtual Servers
Public Clouds
Hybrid Clouds
?
18 © 2013 IBM Corporation
Robust, full-featured API
Improves customer control, reduces error, increases flexibility
SoftLayer API provides 1,600 function calls to over 200 services
Supports REST, SOAP & XML-RPC interfaces
Enables full auto-scaling implementations
Comprehensive documentation, libraries and support
Functions include:
• Automatic server deployment• Service provisioning• Reboots & reloads• Ticketing• Hardware configuration• Software load• DNS• Network• Storage• Security scans • Monitoring
19 © 2013 IBM Corporation
Complete control
• Mobile and Web-based management portals
• Purchase, provision, deploy & manage infrastructure
• Access to services, tools, automation & tutorials
• Secure access via VPN to management network
• Two-factor authentication to Web portal
20 © 2013 IBM Corporation
Service portfolio
21 © 2013 IBM Corporation
Big Data Solutions
Push-button provisioning of complex, multi-server deployments via online Solution Designer
Support for distributed environments
Solutions leverage performance of local storage and bare-metal compute; outperform commodity public clouds
MongoDB Engineered in partnership with 10gen
Riak Engineered in partnership with Basho
22 © 2013 IBM Corporation
SoftLayer Offerings are ideal for MSPs
Dedicated (bare metal) cloud Public (Virtualized Multi-Tenant) Cloud
Single-tenant cloud computing, deployed and scaled in a matter of hours
•Single-tenant environment with SoftLayer managed hypervisor, ideal for applications with stringent resource requirements
•Automatic provisioning and server registration
•Able to function as a stand-alone environment, or be fully integrated with other SoftLayer solutions
•Managed through Citrix CloudPlatform
A bare metal, dedicated solution to meet the exact needs of your application
•Options from entry-level single processor to quad proc, hex-core, and GPU-powered, with multiple hardware upgrades available
•Deployed in real time via SoftLayer portal or API
•Flex Images server deployment system provides image capture and deployment for dedicated, just like virtualized cloud servers
Services
Multi –tenant cloud computing, storage and content delivery on SoftLayer’s
automated platform•Multi-tenant environment with
SoftLayer managed hypervisor, ideal for rapid scalability and higher-cost effectiveness
•Seamlessly integrates with SoftLayer dedicated servers and automated services, over one private network
• Includes virtual servers, remote storage and a robust content delivery network
Private (Virtualized Single-Tenant) Cloud
All SoftLayer services can be controlled via 2,000 APIs lend to branding and aggregation by an MSP
Wide range of additional services for
customizing and building out the
SoftLayer environment
• StorageMultiple technologies inc Object Storage, iSCSI and FTP/NAS
• NetworkCustomize your network configuration and services with load balancing and port speed and bandwidth upgrades
• SoftwareIndustry-leading OSs, control panels and hypervisors
• MonitoringOne-stop monitoring and reporting of every facet of your environment
• SecurityRange of security options to establish multiple, overlapping tiers of security
• AdditionalEmail Delivery Service, Message Queue Service, Digital Transcoding
Managed Services
• Designed for large, multi-faceted deployments
• Includes database, security, monitoring and backup
• One business-day deploymentProvides dedicated, cloud or integrated environments with 24/7 management of
core services
23 © 2013 IBM Corporation
21,000 leading-edge customers*
Social
Software as a Service
Mobile & Communications
Marketing and Digital Media
Enterprise
Hosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp
* SoftLayer references
24 © 2013 IBM Corporation
With IBM SmartCloud Services, you can …
Leverage cloud computing with more certainty
Configure cloud with more flexible options for enterprise differentiation
Accelerate adoption by leveraging virtually unmatched skills and expertise
25 © 2013 IBM Corporation
26 © 2013 IBM Corporation
Compute & Storage
Public Cloud Instances• Virtual server instances• Dedicated physical nodes
available
Bare Metal Servers• Dedicated servers deployed on
demand• Hourly & monthly pricing• Complete range of options• GPU servers for HPC
Private Clouds• Support for multiple
virtualization platforms• Turnkey solution for Citrix
CloudPlatform
• Multiple local storage options• SAS• SATA• SSD
• SAN• NAS• QuantaStor Storage Server• Object Storage
• Global platform• Meta tagging
• Backup services
27 © 2013 IBM Corporation
Network & Security
CDN• 24 nodes• Secure content management
Load balancing• Local• Global• Citrix Netscaler
Firewalls• Shared• Dedicated• Fortigate Security Appliance
Application acceleration DNS servicesIDS protection and assessmentSSL certificate managementAntivirus & malware protection
28 © 2013 IBM Corporation
Platform Management
Systems Administration• Monitoring packages• Managed hosting• Managed database services
Software• Complete library of OS, database, virtualization and
administration software deployable on-demand and by subscription
Flex Images• Imaging & deployment system provides migration,
compatibility across bare-metal and virtual servers
Message Queue• Message & notification service for intra-application and inter-
system communications