Sodexo.com MARKETING OFFER. page 2 Marketing Offer Our «Go to Market» strategy PORTFOLIO OF OFFER MODULES Sodexo values Value proposition Market intelligence.

sodexo.com

MARKETING

OFFER

page 2

Marketing OfferOur «Go to Market» strategy

PORTFOLIO OFOFFER MODULES

Sodexo valuesValue proposition

Market intelligenceCompetition / Clients / Consumers

Strategic vision and briefPortfolio Articulation

P O T E N T I A L

CUSTOMIZED SOLUTION

OPERATIONS

VALUE ISSUES FOR THE CLIENT

SITE CHARACTERISTICS

NEEDS AND EXPECTATIONS

OF THE CONSUMERS

page 3

General view : Strategic Marketing

Operate and deliver, give feed-back : Operations

Marketing OfferDefinitions

Site by site, analyze the situation and build the optimum assembly of standardized modules to create the unique relevant customized solution : Marketing Offer Deployment

Design and manage the

portfolio of offer modules : Marketing

Offer Development