35
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
35
ContentsTelecommunication Market of Ukraine 4Kyivstar’s Mission, Vision and Values 7How We Work 8
Our Contribution the Social Development of Ukraine in 2008“Communication for the Future 2008” 17All-Ukrainian School Football 22Championship ‘DJUICE-GO:OAL 2008’ Kyivstar: Territory Of Mobile Culture 23Mobile Communications and Human Health 27Environmental Care 28Corporate Charity 30
With a Thought About You
Kyivstar is a Responsible Business
Sincerely,Igor Lytovchenko
President of Kyivstar
3
3
We are glad to present Kyivstar’s corporate citizenship
report for 2008. What does corporate citizenship mean to
us? It means acting in a responsible manner with respect
to the state, its institutions and its organizations, as well as
its citizens. We are striving to make our contribution to the
social and economic development of Ukraine and build our
business processes in accordance with this principle.
Kyivstar is a successful company – the leader among telecommunication companies in Ukraine. So we are conscious of our role as an example to be followed by the other market players. And that’s why we are dedicated to the development and prosperity of Ukraine.
We demonstrate our approach in practice. In 2008 we implemented numerous projects aimed at delivering help for physically handicapped people, orphaned children, isolated elderly people and at strengthening family values, developing a culture of communication and preserving the environment. In Kyivstar’s trusteeship, there are 25 orphanages and 11 residential homes all over Ukraine. In 2008, we provided physically handicapped children in 7 specialized schools with the equipment they needed. Together with DAI (Ukrainian traffic police) we implemented a program called “Mobile Culture at the Wheel”. We started a program for
the reduction of CO2 emissions. We run a wide-scale campaign, “Talk More to your Children”, that aims to help parents better understand their children, talk to them more and assist them further in developing their lives.
Our mission - to be the indisputable leader, deserving the highest trust. And this mission remains unchanged despite the difficult economic situation in the country and the world.
According to a survey by “Gvardiya” magazine, Kyivstar is second among the leaders in corporate social responsibility. Still the most important for us is that every second Ukrainian, i.e. all Kyivstar’s subscribers, supports our efforts in corporate social responsibility and respects our position: taking care of people and the development of Ukraine.
With a Thought About You
The telecommunications market of Ukraine plays a vital role in the country’s development. Being a comparatively new business, telecommunications are one of the most modern and dynamic industries involving qualified specialists and advanced technologies. Last year, this industry showed extraordinary growth in comparison with the general economy.
Kyivstar is the leader in the Ukrainian telecommunication market. 23 million customers throughout the country are using our services. In 2008 our company was the biggest taxpayer in Ukraine among enterprises.
Telecommunication Market of Ukraine
5
With a Thought About You
The social responsibility of the business is one of the principles
of Kyivstar’s work, which means that our company considers
it essential to take part in the development of Ukrainian
society. We choose this principle because Ukraine is our
home, where our parents and children live. By developing
our country we guarantee the stable development of our
business in the future.
When bringing into life different areas of CSR, we are guided
by the principles of the corporate management of Kyivstar.
We follow the Corporate Code of Conduct, the United Nations
Global Convention, the conclusions of the Social Responsible
Business Fund (our company is one of its founders) as well
as our mission, vision and values.
Why is CSR Important for Kyivstar?
7
Our Mission
Our Vision
Our Values
We improve life by providing telecommunication services of the
highest quality.
To be the best company in Ukraine that deserves the highest trust.
To be the best: we are aiming at continuous improvement and the
highest quality. Every action works for our customer.
To keep our word: in any situation we operate straight and fair. We
do what we promise. Our promises do not disagree with our actions.
To inspire: we open possibilities and inspire to gain new experiences.
We make the life of people around us better.
To understand: we are a close-knit team. We always try to be the
best at understanding our customers, colleagues and partners. We
are active and ready for cooperation.
To give joy: we want to impress our customers – by understanding
their needs, with the quality of our communication, diversity of our
services, our enthusiasm and opportunities! We give pleasure with our
work.
With a Thought About You
How We Work
9
9
Our Team
The concept of an ”organization that is learning” has become the development philosophy of our company. Movement toward success can be only achieved by a company whose team is able to exceed its own abilities. It will be much faster if the company helps every employee reveal and develop his or her skills.
In 2008 we affirmed our status as the best employer in Ukraine. According to the results of the independent survey by ‘Dilovyi’ and ‘Correspondent’ magazines, Kyivstar was recognized as the best employer among telecom companies as well as in the general ranking of
enterprises. Besides, in October 2008 Kyivstar was again acknowledged the winner of the industry poll, “The Best Employers of Ukraine” conducted by an international HR-management consulting company.
The first place in several external ratings and the excellent image of the company were affirmed by our own domestic survey, based on the results of annual internal research. In 2008 93% of our employees said that they would recommend Kyivstar as a good place of work and 94% feel proud to work with Kyivstar.
Olena Kropivianska, HR and Organization Development
Kyivstar really deserves to be the #1 employer in
Ukraine. Our team of professionals is the pride of the
national operator. We implement a set of programs
to develop our staff. In 2008 every tenth employee
was promoted and 2100 employees participated
in our competency development program.
”
“
With a Thought About You
Labour Remuneration System: Transparency and Fairness
Educational Portal
Staff Potential Development Program
By maintaining high standards of professionalism and offering excellent benefits Kyivstar is attracting the best professionals into its team.
Our labour remuneration system comprises two components – fixed compensation (salary and other set payments) and variable compensation (quarterly and annual bonuses). The amount of fixed compensation is calculated in line with market trends. For this purpose, Kyivstar annually estimates the salaries offered by the leading companies based in Ukraine, thus ensuring a correspondence of the fixed compensation
rate with the market. Calculating variable compensation includes both the individual competence of an employee and the company’s performance indicator. The Company carries out an annual appraisal of every employee. In addition, the Company has a social benefits system in place; including a medical insurance program, accident insurance, pension fund, an emergency fund, corporate cell phone, ‘Mobile Family’ service (special rates for family members and relatives), travels at the cost of the Social Insurance Fund and individual compensation plans.
In 2008 we successfully launched a program aimed at developing efficient and high-potential employees. The target of the program is to develop and employ the management potential
of the staff as efficiently as possible so as to maintain the leading position of Kyivstar in the telecommunication market.
In 2008 we created an educational portal for informing our employees about training courses and ways of developing within Kyivstar. With the
help of this portal all employees can train in a remote format which is flexible and convenient for them.
11
Working RelationsWork in our company is based on the principles of mutual support and help between colleagues. All working relations are regulated by a Code of Conduct, that defines standards of appropriate business behaviour and business ethics of the company’s staff. Our major principle is to firmly
keep to the laws and rules operating in Ukraine as well as to respect the cultural traditions of the Ukrainian people. We create a business environment that encourages innovation, professional development and the high motivation to work.
Volodymyr Zhmak, adviser of the President of Kyivstar, Compliance Manager of the company
One of the instruments of controlling appropriate
conduct of business is the Compliance function. Its
main goal is to ensure accordance of the company’s
operations to the norms of the laws of Ukraine, the
Corporate Code of Conduct and general norms of
business ethics. Serving this task, we give every
employee an opportunity not to stand aside if any
fact of violation comes to light and are taking all
necessary measures to rectify a negative situation.
”
“
With a Thought About You
Customer CareKyivstar is a customer-oriented company. We do our best to provide our customers with first-class telecommunication services. It means that we provide the highest quality of communication,
offer the best services and strive for the highest quality of service. Our aim is to meet all our customer’s needs and to do it as quickly and professionally as possible.
Kyivstar is One of the Biggest Tax Payers in Ukraine
Taxes are our contribution to the development of the country. In 2008 we were the biggest tax payer in Ukraine. In the first eight months of 2008
Kyivstar paid taxes of 1.7 billion Hryvnas and 2.4 billion were paid as taxes for the whole period of 2008.
13
Work with Our Partners
Our Aim: Representative Quality of Customer Care For 11 years we have been developing and implementing a perfect system of internal monitoring of our service quality. Still the most important for us is our subscribers. To enable our subscribers to assess the level of customer service, Kyivstar has created an interactive system for evaluating customer service. Every
subscriber can make a free call, dialing 466*55, and express his or her opinion about the quality of service. A customer may rate the quality of telephone service delivered by call center specialists and offered at information service centers nationwide.
Kyivstar works with its partners according to the principles of maximum transparency of relations and fair competition. Our distributors are our equal business partners, whom we try to offer every opportunity for the successful development of their business in collaboration with Kyivstar.
For cultivating values of the Corporate Code of Conduct our company has developed the Principles of Suppliers’ Operation. Working together we set clear demands for our suppliers, requiring them to be responsible for the product they offer. We can guarantee fairness and objectiveness while choosing a supplier of
products or services. Our Company implements a system of electronic tenders that enables convenient and efficient purchases.
We see our principal task (and that of all the telecom market) in providing the secure use of mobile Internet services by children. This initiative is actively backed by the International Telecommunication Union and the GSM Congress. Thus we not only keep our word in terms of corporate social responsibility, but also set respectable guidelines for development of the content market.
5
4
3
Evaluation of customer service at Kyivstar’s information service centers
Evaluation of customer service in the IVR mode at call centers
Evaluation of customer service at call centers initiated by the company right after the call
Quality of Customer Service
With a Thought About You
Working environment and human rights
The company guarantees observance of human rights including those required by Human Rights Declaration and UNO’s conventions. By creating encouraging working environment, the company guarantees its accordance to the requirements of top-ranked international conventions, especially to the core conventions of the International Labor Organization. The work of our staff is based on respect to the personal dignity, privacy as well as on prohibition to break or limit it.
Relationships with our employees, clients, suppliers, competitors, authorities and society in whole are regulated by norms of the laws as well as by the corporate Code of conduct, that defines standards of appropriate business behaviour and business ethics of the company’s staff. The company has developed and brought into action “Provisions about HR management in “Kyivstar GSM” CJSC”, that contain general principles of managing its labor collective and corporate structure.
An efficient means of controlling the observance of rights and freedoms of our employees is the Compliance function. Its purpose is to guarantee the accordance of company’s operation to the norms of the laws of Ukraine, corporate documents, general norms of business ethics and standards of appropriate business conduct. This function is headed by the Compliance manager who is also the Advisor of the President of the company. Every employee has to inform his/her superior and/or Compliance manager about every fact of breach of the corporate Code of conduct in order to immediately regulate the situation and take all necessary actions to fix it.
The key of company’s operation is to firmly keep to the active legislation of Ukraine and the respect of other peoples’ culture and traditions. Thus, the company is forming a positive, responsible and healthy working environment that encourages introduction of innovations and professional development.
15
Equal possibilities and diversity
We are sure that diversity in our team is an undeniable value for successful business of “Kyivstar”. Being men and women of different ages, life experiences and interests – we are good at understanding the needs of our clients.
The key of the productive working environment in the company is tolerance and respect to the views and values of colleagues. The company is against any form of discrimination in any of its kinds and makes all possible efforts to provide equality in working relationships as well as in any other relationships between employees. In the company there is no place for direct or indirect discrimination on grounds of race, colour, sex, sex orientation, age, physical defects, language, religion, political and other views, national or social origin, property, social or another status.
The working atmosphere in the company is free from threatening, abuse and other aggressive activities towards surrounding people. The reliable guarantee of all these is acting corporate Code of Conduct and the Compliance function.
The Company provides equal opportunity for all the candidates while applying for a job including people with special needs. All of them can be absolutely confident in in-depth and objective consideration of all the candidates applying for vacant positions in the company.
We are firmly sure that diversity of views, approaches, opinions, cultural traditions and professional experience is the guarantee of successful creative working atmosphere and innovative development of the company.
With a Thought About You
Our Contribution the Social Development of Ukraine in 2008
17
17
The goal of the “Communication for the Future 2008” program
is to draw attention of Ukrainians to the importance of quality
and healthy communication with children for the sake of a
better future.
The following practical activities were covered: pediatric
psychologists’ advice to parents that would facilitate
communication with their children; “Kyivstar Family Holidays”
project that covered all regions of Ukraine and gave parents
and children the ability to enjoy their time together; a song
“Warmth of Words” was written and sung by a famous
Ukrainian singer, Gaitana. Thanks to various activities
“Communication for the Future 2008” reached more than 20
million people, i.e. every second Ukrainian.
“Communication for the Future 2008”
With a Thought About You
All-Ukrainian Social Advertising Campaign
On August 16th as part of the “Communication for the Future 2008” program Kyivstar started a large-scale social advertising campaign designed to draw society’s attention to the problem of communication between parents and children. It lasted till November 15th and involved TV and outdoor advertising. Preparing this campaign we wanted to do something more than the usual advertisement does: to help people, and primarily children, improve their lives.
Social Research on the Issues of Communication between Parents and Children in a Modern Ukrainian FamilyAccording to Kyivstar-sponsored research conducted by the Kyiv International Institute of Sociology, more than half of parents are not aware of the problems faced by their children and the ways children solve them. And almost every third Ukrainian child lacks communication with his or her own parents. An expert in communications, Kyivstar considers its duty to persuade parents
to communicate more with their children. Being aware of the issue in Ukrainian society we are trying to find ways to solve it. Following the results of this investigation, professional psychologists have developed practical recommendations for parents aimed at helping them better communicate with their children.
19
Artistic Sculpture Project
Artistic Sculpture Project “Communication for the Future” is a creative rethinking of a child’s loneliness. The opening of the project on August 7th at Independence Square in Kyiv marked the start of the Communication for the Future 2008 program. The sculptural group represents the world of children and grown-ups in the form of generalized figures: twelve children and two grown-ups, a father and a mother. The children are small and lonely. Each of the twelve figures in the composition represents an actual child that feels lonely. Six children hold mirrors to reflect the child’s dreams: to be together with their mum and dad, read books together and go for a walk as a family. The dreams are as vivid and colourful as the children’s real imagination is. Each of the child figures can talk. If you come closer, at a distance of two metres, the figures start talking as if calling for the attention of their mum and dad. The Artistic Sculptural Project Communication for the Future is a unique combination of modern art and the latest technical developments. Its message to everyone is to come closer to children and help parents and children understand each other and establish healthy communication in families.
With a Thought About You
“Kyivstar Family Holidays”“Kyivstar Family Holidays” project is a practical step towards improving the understanding between parents and children in Ukrainian families and establishing full-fledged communication in a family. Such holidays took place in 24 Ukrainian cities and towns from August till October. The concept of “Kyivstar Family Holidays” assumes that in all the contests and quizzes children should take part together with their parents.
The total area of entertainment parks in every city reached 4 square km. Every park was divided into different amusement zones. There were quizzes and dance contests, computer entertainment, Segway races, ghost shooting, funny body-art and much more. During the course of the project more than 80,000 Ukrainian families took part in the “Kyivstar Family Holidays”.
Igor Lytovchenko, President of Kyivstar
Children are our future. It’s important not only to
declare it, but also to do everything so our children
can grow happily. Kyivstar is a socially responsible
company. And we strive to help parents and children
communicate to the fullest extent. Because there’s
nothing more important and essential in our life
than the personal and trusted contact with a child.
”
“
21
“Warmth of Words” Musical Project
The song “Warmth of Words”, which was presented together with a video clip on August 26th, was written by the popular Ukrainian singer Gaitana especially for the “Communication for the Future 2008” program. She used her own childhood memories when writing it. The song and
the clip tell about the wish of parents and children to spend more time together. Children lack communication with parents, while busy parents don’t find time for their kids. Communication gives joy and makes all the family happy.
July - August 2008 – Sociological research that highlighted the problem of communication between parents and children.
August 2008 - Artistic Sculpture Project at Independence Square in Kyiv as a creative rethinking of children’s isolation.
August - November 2008 – A large-scale social advertising campaign was designed to draw attention to the problem of communication between parents and children.
August - October 2008 – “Kyivstar Family Holidays” in 24 Ukrainian cities and towns
August 2008 – Introduction of the “Warmth of Words” musical project. The song and clip by Gaitana raised awareness of the problem.
Gaitana, a Singer
The stages of the “Communication for the Future 2008” program
With a Thought About You
All-Ukrainian School Football Championship “DJUICE-GO:OAL 2008”
The target audience of the youth brand DJUICE is made of mainly children and teenagers. In taking care of the future generation, we aim to become a healthy lifestyle trendsetter for them. And the ‘DJUICE-GO:OAL’ Championship, supported by the Ministry of Education and Science of Ukraine, is intended to improve pupils’ team spirit and to motivate their ambitions of success.
Teams of pupils from the 7th, 8th and 9th form, who submitted an application to participate at their schools, could enlist in the Championship. In 2008, 2380 teams registered in the project. They represented 64 Ukrainian cities and towns, with
more than a half of them being small towns. The Championship was traditionally held in 4 rounds: qualification, local, regional rounds and the national final in Kyiv. In a lively encounter, the final was won by a team from School #27 in Ternopil. The champions were awarded a trip to Milan.
Concurrently with the ‘DJUICE-GO:OAL’ Championship there was a tournament of girls’ teams, DJUICЕ-FAN. In 2008 the winners of this tournament were girls from school #55 in Kherson. The main prize for the winning team was a masterclass by the leading Ukrainian dancer Vlad Yama.
Nelya Us, head of business-unit of youth segment
The majority of DJUICE users are young people.
These are people that are just entering into adult
life. And we feel marketing responsibility for
this audience. The goal of DJUICE is to become
a pioneer of a healthy lifestyle and to make
wholesome things become trendy and interesting.
”
“
23
Kyivstar: Territory Of Mobile CultureThe Mobile Culture program, a unique initiative started by
Kyivstar in Ukraine, is aimed at the development of key rules
of conduct in mobile communication for Ukrainian society.
During the implementation of this program Kyivstar paid
special attention to helping the younger generation develop
a social mobile culture.
Snizhana Yegorova, TV presenter
As a mother of three and a person who works in the
area of culture, I totally support this Kyivstar program.
The development of a child, his or her socialization and
formation as a personality begins at school. It is important
to ensure that this development is harmonious, that
children obtain not only knowledge within the boundaries
of a school program, but also gain experience of the right
behaviour in society. The Mobile Culture program facilitates
the development of appropriate behaviour and teaches
children to respect rights and opinions of others”. ”
“
With a Thought About You
Mobile Culture at Schools for Pupils
In 2007 Kyivstar together with the Ministry of Education and Science (MES) of Ukraine signed a Memorandum of Cooperation in the area of spreading a mobile culture among schoolchildren. In the course of this cooperation almost 22,000 schools all over Ukraine received specially developed packs containing teaching materials for teachers and colourful posters explaining the culture of mobile phones usage for children. The topic of using mobiles is included by MES of Ukraine in the National program of guidance and development of children for 2008. MES also recommended the inclusion of a yearly course of mobile etiquette in the out-of-school education program for 5 to 7 grade children. In the course of the implementation of the 2nd stage of “Mobile Culture at Schools” on September 1, 2008 open lessons on mobile culture were held in seven Ukrainian cities with the participation of famous personalities from science, culture and sport who using their own examples showed children how important it is to respect the interests of others and abide by the norms of mobile etiquette.
25
Mobile Culture at the Wheel
During July and August a social advertising campaign was held in 23 Ukrainian cities with the goal of drawing the public’s attention to the necessity of respecting the etiquette of mobile phone use in public places such as theaters, cinemas and transport. The aim of this campaign is to increase the level of mobile culture in society.
The advertisement, with a message to respect mobile culture, was placed on city-lights near public transport stops, theaters and cinemas. The formation of a mobile culture in Ukrainian society at a European level is the main task being undertaken by Kyivstar and the Ministry of Culture and Tourism of Ukraine.
Zhanna Revnova, Head ofcorporate affairs department
“Things we do today predetermine our future. We
aim to make communication with mobiles civilized
and cultural in our society. Millions of people in
23 cities of Ukraine saw the social advertisement
“Public Places are the Territory of Mobile Culture”.
I am thankful to the Ministry of Culture and Tourism
for the support of our initiative and I do think that
our mutual efforts will lead to significant advances
in the popularization of appropriate norms in the
use of mobile communications among Ukrainians. ”
“
With a Thought About You
Mobile Culture at the Wheel
Statistics shows that 5 to 10 percent of car accidents in Ukraine happen due to the use of mobile phones by drivers while driving. In order to draw the attention of society to the dangers of communicating on mobiles whilst driving, Kyivstar with the support of the Traffic Police of the Ministry of Internal Affairs of Ukraine has started a new program called “Mobile Culture at the Wheel” under the slogan “Either Drive or Talk!” A social
advertising campaign was held during 2008 in 37 cities and along 5 major roads. It informed the general public about the rules of talking safely on a mobile while driving using a clear example, thus facilitating traffic safety, preventing violations of traffic laws and decreasing the quantity of car accidents due to people talking on their mobile phones.
Sergiy Budnik, Deputy Head of Department of Traffic Police
Driving and talking on a mobile without a hands-
free set caused a significant number of car
accidents. That’s why we readily support this
Kyivstar program as it is aimed at road accident
prevention and fostering a culture of communication
among our drivers. Our mutual advisory work
will allow for a decrease in the accident levels
on Ukrainian roads, and this is extremely
important both for drivers and pedestrians.
”
“
27
Mobile Communications and Human HealthThe goal of this program, run by Kyivstar since 2005, is to inform the public on the nature of radio waves and the operating principles of mobile communications. As with any technology, mobile communications raise a lot of questions, such as how they work, do they influence the environment and human beings, and what is the nature of electromagnetic waves generally. Regular dialogue with the mass media and independent experts allows us to provide the public with comprehensive information on the nature of mobile communications, the operating principles of telecommunication equipment and norms and standards for base stations used in Ukraine and in the world.
Explanatory Work on Advising on the Aspects of Mobile Communications Operation
In order to give comprehensive and open information on its business related to the use of high-frequency equipment, Kyivstar organized several tours for media representatives to see the operator’s base stations in operation. Journalists could get details on the operating principles of a base station. Using measuring instruments they could ascertain that the base station’s radio-frequency emission level was safe and obtain answers to any questions from Kyivstar specialists and independent experts. By these initiatives Kyivstar tries to inform the population of Ukraine of the mobile communications operating principles and prevent “radiophobia” among people.
With a Thought About You
Environmental Care
29
Kyivstar’s “Green Office”
This program was worked out in 2008 and is being implemented in 2009. It supposes the implementation of a CO2 emission reduction system. For example, we have installed videoconferencing equipment in our office, which allows us to reduce the number of business trips.
Another example – our internal communication program “Green Office” that reminds employees to turn off electric appliances and PC s at the end of the working day and to use printing paper sparingly.
Kyivstar’s ecological program supposes the implementation of energy-saving technologies in different business sections. It covers electric power supply, building and janitorial services, IT, transportation, etc. Having explored this
question we found out that the implementation of advanced technologies allows us to reduce our annual CO2 emission by 16% and thus increase business efficiency and help to prevent the climate change.
In 2008 Kyivstar joined the global “Green movement”
and started implementing a program of environmental
preservation and increasing energy efficiency. Kyivstar is a
nonindustrial business, but as a large and forward-looking
company we can’t avoid the threat of climate change and
global warning.
With a Thought About You
CORPORATE CHARITY - “For People, for Country”
The charitable initiative called “For People, for Country”, which
provides systematic support for disadvantaged people, has
been run by the company since 2004. It covers 25 orphanages
and 11 residential homes and includes the provision of special
equipment for physically handicapped people. Talented
university students receive special scholarships from the
company.
In 2008 the following projects were implemented under
this program:
31
“With Care of Veterans”
On Victory Day Kyivstar congratulated World War II veterans form all over Ukraine and organized the “Call to a Battle Comrade” event. In the central parks of 26 Ukrainian cities, veterans could call their friends in Ukraine, Russia and Belarus free of charge. This initiative allowed the veterans to
greet their battle comrades on Victory Day and recall those times when they fought shoulder to shoulder. The veterans received a lot of greetings and kind words, listened to wartime songs and even took part in the concerts themselves.
I want to express my gratitude to Kyivstar for the
support it gives our school. New equipment, room
renovations, festive events and the feelings that
we are needed – this all is very important for every
child. Moreover, educational programs by volunteers
from Kyivstar help our graduates enter into their
own separate lives, not fearing self-reliance ”
“
Valentyn Vyrkovskiy, Director of the Volodymyr-Volynsky orphan school
With a Thought About You
“With Care of Orphans”
Graduates of 10 orphanages received a special gift from Kyivstar on their graduation dinner – a concert with the finalists of Chance TV-project and show-biz stars such as Ostap Stupka, Olga Sumska and Alyona Vinnitskaya taking part. Besides the performance, concert participants talked with the graduates telling them their success stories. Thus the former pupils could see that everyone who works hard can achieve success. The goal of this event was to show children that everyone has their chance in life and
that these opportunities shouldn’t be missed.
In December 2008 the popular Ukrainian singer Gaitana together with Kyivstar presented a children’s album called “Kookaburra”. Her first listeners and guests at the album’s release were about 500 orphan children from 11 boarding schools which are in Kyivstar’s trusteeship. The album was created by Gaitana together with Kyivstar and Lavina Music.
Gaitana, a singer
I had a strong desire to record an album for
children. In my childhood I listened to many
children’s songs and that was wonderful. But now
almost nobody writes songs for kids, while the old
classical children’s songs are not up-to-date.
”
“
33
“With Care of Physically Challenged Children”
On the International Day for Persons with Disabilities (December, 3) Kyivstar presented electronic enlargers to seven Ukrainian schools for children with sight problems. These devices allow children to read texts, even those with only 2% of sight remaining.
Kyivstar also installed a computer classroom in Kyiv specialized school #168, where physically challenged children study along side ordinary pupils. The new classroom is equipped with special equipment and software for correcting speech abnormality.
Andriy Shevtsov, the head of the Scientific Fellowship of Physically Challenged People at the Institute of Social Politics
Physical disability is not a sentence. Physically
challenged children are absolutely able to
become adequate members of society. But for
personal enhancement and socialization of
such children, special software and hardware
is needed that can’t be bought by state money.
That’s why we are very grateful to Kyivstar, which
has been continuously helping children with
advanced equipment and sincere care. In 2008
more than 1300 children got the opportunity to
develop, with the help of modern computers,
electronic text enlargers and integrated computer
classrooms for physically challenged children.
”
“
With a Thought About You
At the moment Ukraine and the whole world face a real
challenge. The global economic recession has affected
the telecommunication market too. But our approach and
principles in terms of corporate social responsibility remain
the same. Our firsthand experience has proved that by
developing business concurrently with contributing to the
development of society one can achieve success. We are at
the beginning of this road. We are gaining experience and
are always open for dialogue to develop our society together
with other companies. For Ukraine’s better future.
With a thought about you, Kyivstar
Contacts:Additional information about Kyivstar’s corporate social responsibility
is available at our corporate site: www.kyivstar.ua/responsibility
Detailed information about the company can be found at www.kyivstar.ua/about
Email for your propositions and comments about CSR – [email protected]