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SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT
53
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Page 1: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT

Page 2: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

46-6021%

>6016% 15-20

25%

21-3020%

31-4518%

AGE

Page 3: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

SEX

Page 4: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

CAN YOU COMMUNICATE IN A FOREIGN LANGUAGE?

176

170

111

11

15

Nothing

English

French

Spanish

Germany

Page 5: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

60

70

80

90

15-20 21-30 31-45 46-60 >60

nothing english french spanish german

age

Page 6: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

DO YOU APPRECIATE AN “EXOTIC” FOOD?

Page 7: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

60

15-20 21-30 31-45 46-60 >60

nothing fruit drinkschinese food american food others

age

Page 8: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT IS THE BEST DESTINATION YOU’VE EVER BEEN TO?

120 150

110

10

Italian Cities

European Cities

Extra-European Cities

ROME OTHERS

Page 9: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

60

70

15-20 21-30 31-45 46-60 >60

Rome and Italian Cities European CitiesExtra-European Cities

age

Page 10: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHY WAS IT YOUR BEST DESTINATION?

Page 11: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHY WAS IT YOUR BEST DESTINATION? AGE 15-20

Page 12: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHY WAS IT YOUR BEST DESTINATION? AGE 21-30

Page 13: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHY WAS IT YOUR BEST DESTINATION? AGE 31-45

Page 14: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHY WAS IT YOUR BEST DESTINATION? AGE 45-60

Page 15: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHY WAS IT YOUR BEST DESTINATION? AGE >60

Page 16: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT IS THE BEST DESTINATION YOU ARE DREAMING ABOUT?

23

57

154

110

Extra-European Cities

USA

European Cities

Italian Cities

Page 17: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

60

15-20 21-30 31-45 46-60 >60

European Cities Italian CitiesExtra-European Cities USA

age

Page 18: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT MEANS “SUSTAINABLE TOURISM” FOR YOU?

Page 19: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

A TOURISM WHICH:

Page 20: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

15-20 21-30 31-45 46-60 >60

contributes to better know each other

respects the cultural authenticity of host countries

helps to preserve natural heritage

equally benefits to host countries and to holidaymakers

age

Page 21: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

IN YOUR OPINION, WHAT IS THE BEST PLACE FOR A TOURIST TO DISCOVER THE WAY OF LIFE OF PEOPLE WHEN VISITING A COUNTRY?

Page 22: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.
Page 23: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

5

10

15

20

25

30

35

40

15-20 21-30 31-45 46-60 >60

A museum A market place An Irish pub A restaurant A supermarket A hotel

age

Page 24: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

TOURISTS IN MANDURIA

Page 25: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT CITY DO YOU COME FROM?

88%

12% Italian Cities

European Cities

Page 26: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

46-6024%

>606%

15-2012%

21-3021%

31-4537%

AGE

Page 27: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

SEX

Page 28: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

CAN YOU COMMUNICATE IN A FOREIGN LANGUAGE?

8

36

12

6

12

10

Nothing

English

French

Spanish

Germany

Other

Page 29: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

60

Tourists Residents

nothing english french spanishgerman other

Page 30: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

DO YOU APPRECIATE AN “EXOTIC” FOOD?

Page 31: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

60

Tourists Residents

nothing fruit drinks ethnic food other

Page 32: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT IS THE BEST DESTINATION YOU’VE EVER BEEN TO?

18

48

4

4

Italian Cities

European Cities

Extra-European Cities

USA

Page 33: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

10

20

30

40

50

60

70

Tourists Residents

Italian Cities European CitiesExtra-European Cities USA

Page 34: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHY WAS IT YOUR BEST DESTINATION?

Page 35: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.
Page 36: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT IS THE BEST DESTINATION YOU ARE DREAMING ABOUT?

14

20

28

Extra-European Cities

USA

European Cities

Page 37: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

510

1520

25

3035

4045

Tourists Residents

European Cities Italian CitiesExtra-European Cities USA

Page 38: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT MEANS “SUSTAINABLE TOURISM” FOR YOU?

Page 39: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

A TOURISM WHICH:

Page 40: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

0

1020304050607080

Tourists Residents

contributes to better know each other

respects the cultural authenticity of host countries

helps to preserve natural heritage

equally benefits to host countries and to holidaymakers

Page 41: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

IN YOUR OPINION, WHAT IS THE BEST PLACE FOR A TOURIST TO DISCOVER THE WAY OF LIFE OF PEOPLE WHEN VISITING A COUNTRY?

Page 42: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.
Page 43: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

05

1015202530354045

Tourists Residents

A museum A market place An Irish pub A restaurant A supermarket A hotel

Page 44: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

QUESTIONNAIRE FOR TOURISTS

TOPIC: MANDURIA

Page 45: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

2

12

12

16

10

Study

Work

Visiting friends

Package tour

Tourisme onyour own

WHAT IS THE REASON FOR YOUR TOUR?

Page 46: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

28

8

8

2

6

Friends/Relatives

Travel agencies

On-linepromotion

Events inManduria

On business

HOW DID YOU KNOW ABOUT MANDURIA AND SALENTO?

Page 47: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

DID YOUR STAY IN MANDURIA SATISFY YOUR EXPECTATIONS?

6

32

16

A little

Enough

A lot

Page 48: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT ARE THE 3 BEST THINGS IN MANDURIA?

6

38

8

30

30

40

Prices

Primitivo wine

Cultural events

Gastronomy

Climate

Beaches

Page 49: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT ARE THE 3 WORST THINGS IN MANDURIA?

28

20

24

32

1828

Transports

Traffic signs

Noise

Cleanliness

Prices

Preservation of heritage

Page 50: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

20

18

16

2

4

To visit thetown

To visit friends

For business

Sport

Traditional townfestivals

WHY DID YOU COME IN MANDURIA?

Page 51: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

HOW MUCH ARE YOU SATISFIED ABOUT ...?

1.STATE OF TOWN PRESERVATION MEDIUM

2.CLEANLINESS LOW

3.SECURITY MEDIUM

4.PUBLIC TRANSPORT LOW

5.TOWN TOURISTICS SIGNS MEDIUM

6. CLIMATE HIGH

7.CULTURAL EVENTS MEDIUM

Page 52: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

8. SPORTS FACILITIES MEDIUM

9. CATERING FACILITIES MEDIUM

10. TOURIST SERVICE FACILITIES MEDIUM

11. BEACHES HIGH

12. NIGHTLIFE MEDIUM

13. PRICES LOW

14. HOTELS HIGH

Page 53: SOCRATES – CULTURAL IDENTITY AND TOURISM DEVELOPMENT.

WHAT IS THE MAIN ATTRACTION OF MANDURIA?

2

8

12

4

14

6

Food and wineconnoisseuship

Contryside

Primitivo wineries

ArchaeologicalPark

Seaside

Historic centre