SOCIOLOGY SOCIOLOGY A Down-to-Earth Approach 8/e A Down-to-Earth Approach 8/e Chapter Five: Chapter Five: How Sociologists How Sociologists Do Research Do Research This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. James M. James M. Henslin Henslin
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SOCIOLOGY A Down-to-Earth Approach 8/e SOCIOLOGY Chapter Five: How Sociologists Do Research This multimedia product and its contents are protected under.
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Chapter Five: Chapter Five: How Sociologists How Sociologists
Do ResearchDo ResearchThis multimedia product and its contents are protected under copyright law. The following are prohibited by law:
any public performance or display, including transmission of any image over a network;preparation of any derivative work, including the extraction, in whole or in part, of any images;any rental, lease, or lending of the program.
Selecting a TopicSelecting a Topic Defining a ProblemDefining a Problem Reviewing the LiteratureReviewing the Literature Formulating a HypothesisFormulating a Hypothesis
QuestionnairesQuestionnaires Self-AdministeredSelf-Administered Allow the Largest SampleAllow the Largest Sample Low CostLow Cost Loss of Researcher ControlLoss of Researcher Control
Participant Observation (Fieldwork)Participant Observation (Fieldwork) Researcher ParticipatesResearcher Participates Problems with GeneralizabilityProblems with Generalizability Done for Exploratory WorkDone for Exploratory Work Generates HypothesesGenerates Hypotheses
ExperimentsExperiments Experimental GroupExperimental Group Control GroupControl Group Independent VariablesIndependent Variables Dependent VariablesDependent Variables
Quantitative Research MethodsQuantitative Research MethodsEmphasis on Precise MeasurementEmphasis on Precise MeasurementUses Statistics and NumbersUses Statistics and Numbers
Qualitative Research MethodsQualitative Research MethodsEmphasis on Observing, Describing, Emphasis on Observing, Describing,
and Interpreting Behaviorand Interpreting Behavior