Sociology 2

SHANGHAI SHANGHAI  

1.IDEA GENERATION 2.RESEARCH&EVIDENCE 3.INSPIRATION 4.CONSUMER PROFILE 5.BODY PERCEPTION

SOCIOLOGY&TREND  

FASHION CAPITAL MILAN,NEW  YORK,TOYKO,PARIS,LONDON  

OUT  OF  FASHION  

SHANGHAI  

SHANGHAI THE  CITY  OF  FUTURE  

POTENTIAL  

SHANGHAI  

EVERY SINGLE MINUTES THIS CITY IS CHANGING

MOVEMENT  

SHANGHAI  

THE  UPS  AND  DOWNS  OVER  THE  PAST  THOUNDERS  YEAR  HERITAGE  AND  TIMELESS  

LUXURY

EASTERN  PHILOSOPHY  NO  OSTENIATION  

SHANGHAI  

RESEARCH&EVIDENCE

SHANGHAI  

SHANGHAI EXPO TREND RESEARCH

SHANGHAI  

TED&ECONOMY WATCH TREND RESEARCH

SHANGHAI  

TREND RESEARCH

INTERNATIONAL NEWS SITES

SHANGHAI  

FASHION EXHIBITION&SHOW TREND RESEARCH

•  BURBERRY BEIJING 13 APRIL 2011 •  CHANEL SHANGHAI 04 December 2009 •  CHRISTION DIOR CRUISE SHANGHAI 17 May 2010 •  PRADA LAUNCHED A LIMITED SERIES OF SHANGHAI WORLD EXPO 2010

•  VIVIENNE WESTWOOD OPENS SHANGHAI FASHION WEEK

SHANGHAI  

INVESTMENT TREND RESEARCH

LUXURY BRAND

BUSSINESS REORT MCKINSEY/BOSTON

SHANG/XIA MARYCHING

SHANGHAI  

KEY  WORDS:INTERGRITY  COMPREHENSIVE  PASSION  SUSTAINABLE  

INSPIRATION

SHANGHAI 2012/2013 AUTUM WINTER

SHANGHAI  

INSPIRATION

TEXTILE PRINT JACQUARD EMBROIDERY

COLOR PALETTE

KEY  WORDS:  INTERGRITY GRADIAN CONTRAST CASHMERE COTTON LEATHER SILK

2012/2013 AUTUM WINTER

SHANGHAI  

DETAIL INSPIRATION 2012/2013 AUTUM WINTER

KEY WORDS: PATTERN STONE WOOD

SHANGHAI  

MIND&LINKER

•  SHE  IS  A  LUXURY  CONSUMER  •  SHE  MAY  AGE  FROM  28-­‐40  AGE  •  SHE  IS  RESOURCEFUL  AND  EAGER  TO  CONNECT  

WITH  PRODUCTS    AND  LIFESTYLES  THAT  HAVE  INTEGRITY.    

•  SHE  IS  EMBRACING  TRADITIONAL  VALUES  OF  CRAFT  AND  HERITAGE  IN  A  DIGITAL  AGE.  

WHO IS SHE

CONSUMER ATTITUDE ANALYSIS

Experience, creative, early-adopter

Tradition, Heritage, Latter-adopter

SHANGHAI  

HER LIFE •  PRODUCTS,BRANDS AND

SERVICES THAT ADD JOY AND MEANING TO HER LIFE IS

VERY IMPORTANT. •  FOR HER THE VALUE IS

TIME,KNOWLEDGEABLE, CULTURAL EXPERIENCE OR PERSONALIZED SERVICE

•  EMOTION REMIANS THE KEY DRIVER FOR PURCHASING DECISIONS.

SHANGHAI  

SHANGHAI  

HOW SHE INTERACT WITH SHANGHAI SHANGHAI IS THE PART OF THE REFERENCE POINT OF HER ATTITUDE&VALUE ALSO BECAUSE OF HER ACCEPTANCE OF SHANGHAI,IT WILL BE THE LIFESTYLE VALUE WHICH WILL SHARED BY OTHER ATTITUDES` GROUP, i.e Posh.

1.Fountain lounge 2.Urban hotel 3.Awiwei`s Work‘ABSENT’4.Shanghai Morning dishs 5.Chanel Shanghai Fantasy 2010 Video. 6.Louisiana Museum of Modern Art in Humlebæk, Denmark 7.Shanghai Xintiandi/Shikumen 7.Ye shanghai Resteraunt 8.Musician Langlang 9.Abstract Expression Exhibition in Shanghai Contemporary Art Museum. 10.Shanghai snack Xiaolongbao 11.Parada shanghai2010 Menswear “First Spring” 12.Special offer dishes from “South Beauty”

BODY PERCEPTION •  SHE  IS  CONFIDENCE,KNOLEDGEABLE,WELL-­‐EDUCATED  AND  MULTI-­‐CULTURED.  •  SHE PERCEIVE HER BODY IN A HEALTH AND BALANCE WAY. “LESS IS MORE” ARE INCREASINGLY AWARED BY HER. •  EASY-­‐WEARING  AND  COMFORTABLE    •  HIGH  QUALITY  AND  INTERESTING  DETAIL.    

SHANGHAI  

CONTACT: [email protected]

THANKS  

SHANGHAI

SHANGHAI