Society30 for Marketeers.

ROADMAP TO

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OF

SOCIETY30

FOUNDATION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL

REVOLUTION

DIGITAL

REVOLUTION

AGRICULTURAL

SOCIETY

INDUSTRIAL

SOCIETY

DATA

SOCIETY

FABRICATION

REVOLUTION

1850 1990 20302015BEFORE 1800

A CHAORDIC SOCIETY ON THE RISE

A CHAORDIC SOCIETY ON THE RISE*

* CONCEPT BY

INTERNET SOCIAL WEB COLLABORATIVE

ECONOMY

1995 202520152005

AUTONOMOUS

WORLD

TRENDS

PLATFORMS: HOSPITALITY

MATE Hotels creates their own Hub &

Spoke platform

COUNTRY AS A PLATFORM

ESTONIA: E-resident-ID-cards.

E-residents have validated identities

and can open bank accounts,

start companies, hire staff without

ever visiting Estonia in real life.

PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM

E-Sports for pro-gamers. The heroe ‘PewDiePie’

has 41 million subscribers and 10 billion video clicks.

PLATFORMS: GAMING BIGGER THAN SPORTS

The Hague, The Netherlands, Aug. 2016

Antwerp, Belgium, Aug. 2016

GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY

AUGMENTED REALITY COMMERCIALIZED

The factory of the future will have

only two employees: a man and a dog.

The man will be there to feed the dog.

The dog will be there to keep the man

from touching the equipment.*

*Autodesk CEO Carl Bass

COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?

1964

AT&T $267 billion

760.000 employees

2015

GOOGLE $370 billion

55.000 employees

5 years old

WHATSAPP $19 billion

450 million users

55 employees

$345.5 million per employee

23 years old

VODAVONE $128 billion

440 million users

92.000 employees

$1.4 million per employee

“Over 61 million

people voted for

Trump.

I don’t know one…”

THE BUBBLE & THE TRUTH

COMPASCorrectional Offender Management

Profiling for Alternative Sanctions

Facebooks facial recognition

system is more accurate than the

FBI system. 98%-85%

BURGER EN TECHNOLOGIE: FUCK BIG BROTHER…

Interdependent Economy:

networked value creation, based on

solidarity,

sustainability

&

reciprocity.

takeaway home cooked meals

COLLABORATIVE ECONOMY: STUFF, FOOD & MORE

“We’re living in a world where people can

become businesses in 60 seconds.”

Brian Chesky, Airbnb

COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,

WITH THE PLATFORMS AS ENABLERS.

‘THE PILOT’

ENHANCING THE EXPERIENCE…

3D PRINTING : MAKERS PLATFORM WE CAN PRODUCE EVERYTHING OURSELVES

WE CAN ORGANIZE OURSELVES: DAO

decentralized autonomous organizations

DECENTRALIZED COLLABORATIVES: SOCIAL PURPOSE

generosity.com

COMMUNITY INTEGRATED

CO-WORKING, CO-LIVING & CO-PRODUCING,

CO-IMPACTING

co-work spaces meeting &

office spacesdesk spaces

privacymonetary capital

open & sharingsocial capital

ECO SYSTEM.

Social Capital =

the ability to find, utilize and combine the skills, knowledge and experience of others,

as well as the ability to share your skills, knowledge and experience with others.

THE SERENDIPITY MACHINE:

ONTOLOGY DRIVEN SERENDIPITY ALGORITM

for Recommending Unknown but Relevant People, Places and Events.

SERENDIPITIOUS OPPORTUNITIES FOR YOU

COFFEE? CHAT?

SERENDIPITOUSLY MATCHMAKING BY USING

ARTIFICIAL INTELLIGENCE RESULTS IN RESERVATIONS.

RESERVATIONS RESULT IN MONEY.

Seat Reservation

System

…got a new job,

was invited for a new project

or started a new company:

2013 1 out of 8

2015 1 out of 6

** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS: BEING PART OF THE ECOSYSTEM MEANS

-sales

-marketing

-pr.

-research

-innovation

…the network

assist us in

activities like:

“By facilitating serendipitous

encounters we enrich the ongoing

education of staff and students.”

Guido van Dijk, coach and developer SOM

“We want to create a platform where

employees and coworkers come

together and reinforce each other. ”

Silvia Onos, Program-manager, Centraal Beheer.

SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLS

THEATERS, HOSPITALS, HOTELS, COFFEE SHOPS

ARE PARTICIPATING AS WELL…