Society3 Startup Event San Francisco #ViralMarketing

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S3 Accelerator Viral Marketing

#Society3

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“Let’s create some buzz” Does that really work?

Creating a buzz is one of the

biggest mysteries to most

marketers

“Viral marketing” is mentioned

million times, only a few master it

Most viral initiatives vanish away

in random noise and die

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The anatomy of viral marketing

Transport mechanism

Your network

Your network’s network

Reproducibility

Content readiness

Infectious

Stickiness

Making people work with it

Having a purpose

Fuel

Ongoing online engagement

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San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Asking people

‘help spread the word’

What do you expect they do?

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The Problem Society3 is solving Most early adopters are happy

spread the word for you. Now YOU must help them

with a story to share!

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San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Buzz Technology:

The fastest way to

gain attention

1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!

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San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

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Buzz Economics

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Buzz vs. conventional adds

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Buzz Long Tail

Just last 30 days

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Community Budget

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5 steps to prep a campaign

1) Create the story

2) Launch the buzz campaign (share the buzz page)

3) Personally engage with your advocates

4) Reach out to key individuals

5) Monitor & Amplify

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Most Common Mistakes

No personal engagement with advocates

The message is written egocentrically

Having no clearly defined target audience

Weak online presence

Unclear benefits

Hoping network propagation is automatically

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San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Sustainable success!Take advantage from new dynamics:

What’s posted on the web,

Stays on the web Conventional advertising just evaporates

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Traction with Blogs, Products, Events

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San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Get more

buzz for you

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San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

From

Self Promotion

To

Recommendation

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www.society3.com/traction-booster/

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Next steps

1. Individual meeting how that could work for you

2. If you then feel ready to go-to-market, we’ll work

with you individually to prepare what’s needed to

attract your market

3. Go viral as much as good as you can