Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia September 21-23, 2010.

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel PhiladelphiaSeptember 21-23, 2010

Our Team

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Aaron AdamsMBA StudentUniversity of World Business

Wayne Wright, MBA, PhDAdvisor & Independent Consultant

Liza Gamely, MSExecutive Editor & Journal PublisherRedwood Press

Jason Bailland, MSVP Information TechnologyWrite Publishers, Inc.

Kate Hartley, PhDDirector, Business Development Centgage Database Publishers

Allison Hayward, PhD, MBA Academic Director & ProfessorSmart School of Business

Samantha Kennedy, MLSKeller LibraryWorkel Business School

Walter Pipp, MBA Chief Executive OfficerSimmons Business Publications

Katherine Siegal-Smith, MBAEducation DirectorInternational Business Professional Society

Market Need

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Product Overview

Curriculum development and delivery tool that enables faculty to easily create dynamic, interactive, and flexible course materials. It provides business students a personalized learning environment using familiar technology.

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

electronic Personal Acquisition of Knowledge

Product Overview—Features

Product Overview—Features• Content repository of top business content from a variety of sources• Semantic search technology for selecting content• iBook development interface for faculty or societies to create

dynamic content with drag and drop technology• Platform transformation engine (XML)• Coursepack licensing for Institutions (optional)• Learning Management System with dashboards for

Instructor, Librarian and Student• Collaboration/Social Networking Tools• Feedback/Evaluation Tools• Reporting Tools

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Product Overview—FeaturesiBook Features• Simple design• Platform agnostic• Intuitive• Dynamic• Interactive• eXtensible• Scalable• Portable• Sync across devices• Customizable

Market Need• Integrated, easy to use tool for curriculum development• Education that fits the life and learning style of students• New revenue opportunities for content• Streamlines content acquisition and management • Solutions ePak provides:

– Smart Filtering: provides semantic layer to efficiently select coherent, relevant content for course curricula.

– Convenience: provides a repository for organizing content regardless of media type.

– Cost Controller: reduces costs for students and libraries while creating an opportunity for publishers with new content containers.

– Flexible Learning: appeals to remote learners, experienced workers, young, digitally savvy, and social networkers

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Market Overview• Business Schools

– Students | Faculty | Librarians | Content Producers | Authors

– 2,400 US Institutions offering Business Administration – 567 Accredited Business Schools worldwide – 500 Professional Societies and Associations worldwide

offering certifications

• Future Markets: Corporation Training, Individuals and Other Academic Disciplines

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Market Overview• End-User Attributes

– Technology dependent– Device independent media– Classroom or online learning– Multidisciplinary needs– Collaborative/social

• Market Characteristics– Growing; new opportunities– Broad age demographics– Applicable in any learning situation

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Market Overview—Stakeholder Benefits

• Faculty• Students• Libraries/Institutions• Professional Societies• Content Producers

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Business Model Multiple revenue streams

• Zero upfront fee for the institutions• Charge per course with tiers for

number of students in the course– Growth year over year as more

courses/students use the tool• Use ad based revenue

– Job posting or career companies– Use student profile to provide targeted list to corporations

• Revenue share with publishers based on adoption of their content• Revenue share with device manufacturers based on device adoption• Aids in accreditation and certification of institutions• Charge subscription fee for individuals to access ePak• Market ePak through United Nations

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Competition

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

LMS Content Producers

Appdevelopers

SocialNetworking

Why Invest?

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

$100 Million

$10Million

3Years

10XReturn

Why Invest?

• Scalable to other disciplines/markets• Lack of direct competition—first to market• Market open/ready• Advancing education; good of our future.• Partners aligned

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Society for Scholarly Publishing IN ConferenceImagining the “Dream E-Tool” for Education and Training

Sofitel Philadelphia, September 21-23, 2010

Faculty Content Producers

Librarians

Professional Societies

Students

Thank you!