Socialmediaviz short

Social NetworkVisualisation Hacks

Tony HirstDept of Communication and Systems

The Open University, UK

@psychemedia

blog.ouseful.info

#ddj

Where I situate myself…

VOCABULARY

Macroscopes

Graphs, Charts & Maps

A chart…

A network diagram that can be described as a GRAPH…

node/vertex node

edge

undirected edge

directed edge

Afollows

followsB

C A -> BC -> B

Afollows

followsB

C From, ToA, BC, B

A 2-column CSV (column separated variable) file can define a graph:

Bipartite Graphs(different node types)

Ais a member of

is a member oflist

B

Bipartite Graphscan be collapsed…

(networkx Python library)

Ais a member of

is a member oflist

B

Aliston a list with

B

List Intelligence

Folk on lists @jisccetis is on

Co-tags/co-topics

Journalists by co-tag

To recap…

Network structure

All nodes the same sort of thing

Bipartite graph – two sorts of nodesCan collapse a bipartite graph to get a new view over the dataStru

cture in data - graphs

Node and edges

Edges may be directed or undirected

Edges may be weighted

Follower map

#madewithgephi

“Inner-friends”map(1.5 degree egonet)

ESP

EmergenEEeeeEmergent

Social

Positioning

A

B

Is followed byFollo

ws

Is followed byfocus

A

B

Is followed byFollo

ws

Followspeer

peerFollows

Is followed byfocus

A

B

Is followed byFollo

ws

peerFollows

Is followed byfocus

Friends of followers

Google+ (Python)

Additional Interests…

Friends’ Likes(Google Refine)

Static vs. Dynamic Maps

Time series Analysis

Autocorrelation

STATICfollows

has as friendA B

is followed by is ??’s friend

B A

DYNAMICretweets

sends a message toA B

is retweeted by receives a message from

B A

=importData(“CSV_URL”)

The online CSV filebecomes a spreadsheet

becomes A DATABASE

@mhawksey TAGSExplorer

R / ggplot2

(Accession Plot)

@mediaczar

Yahoo Pipes

ouseful/tagterms

ouseful/twlisttags

ouseful/twitterhashtagsearch

ouseful/localtweets

ouseful/happybirthday

Commonalities and differences

#bbcqt & #newsnight

Audience interest differencing

@psychemedia

blog.ouseful.info