SOCIAL MEDIA DEVELOPMENT PRESENTATION PACK Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123 CREATIVE AGENCY Little Big Epic RETAIL-FOCUSED BRANDING, MARKETING AND ADVERTISING WE GET YOUR BUSINESS ON SOCIAL MEDIA Find us online at www.littlebigepic.com.au or email [email protected]
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SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
CREATIVE AGENCYLittle Big Epic
RETAIL-FOCUSED BRANDING, MARKETING AND ADVERTISING
WE GET YOUR BUSINESSON SOCIAL MEDIA
Find us online at www.littlebigepic.com.au or email [email protected]
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
Done well, Social Media can deliver a wide range of tangible (and measurable) business benefits:
- Promote your brand, offerings and expertise- Direct people to your physical store or to your website- Improve customer loyalty, sentiment and brand engagement- Extend your marketing reach- Increase the quantity and quality of referrals- Service customers and get feedback in real time
Done poorly, it can waste time and money, leaving you with little to show for your efforts. Social Media can be a punishing place to cede ground to competitors.
Be aware: Social Media never sleeps so if you’re going to do it, you’ll have to stay the course. It’s not a brochure, it’s a conversation. You wouldn’t walk away from a room full of prospects in the real world, why do so on Facebook, Instagram or Pinterest??
ARE YOU VISIBLE ON SOCIAL MEDIA?
“Social Media platforms are the new Yellow Pages”
Are your images professional and attractive?
Do your posts bring people to you?
How effective is your advertising elsewhere?
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
THE SUCCESSFUL SOCIAL MEDIA CYCLE
SET UP
CONTENT
ASSESSMENT
START OR FINE-TUNE
PHOTOS, TEXT AND HASHTAGS
MANAGEMENTSCHEDULING, PUBLISHING
TRAFFIC, GOALS + TARGETS
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
SETTING UP YOUR SOCIAL MEDIA
When prospective clients and customers search for you, they should learn more about your business - without spelling mistakes. But most of all, they should find you. The competition is just a click away.
We take into account which Social Network your customers call home and which platform they use for different reasons.
Did you know Instagram and Twitter only allow 15 characters for a username? Or that the hashtag #lingerie is banned on Instagram, but not #bridallingerie?
Here are a few tips:- Instagram is great for showing more about your business- Facebook is great for announcing events and organising community - Pinterest is best for showing off your products beyond your website - Twitter is useful to network with the Media, Bloggers and Influencers
Let this not be you!
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
CREATING THE CONTENT
We work with you to develop libraries of images, pre-written text and identify sources for re-posting that will be relevant to your business and to your audience.
This approach puts at your service photographers, designers and copywriters who will ensure your business and branded communications are consistent and professional at all times.
Where do your images come from? Will they reflect the quality of your products and be professional and attractive? What hashtags and keywords should you use?
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
MANAGEMENT, SCHEDULING
How do you moderate social media? How do you respond to your clients’ requests? Do you post a�er-hours and during weekends?
Our tools allow us to monitor the progress and efficiency of your social media platforms, analyse their performance and automate processes. We can help you figure out how you should tackle negative feedback, competitions and posting outside of working hours.
OUR SERVICES INCLUDE- Posting of content across Social Media when and where required- Monitoring, management and moderation of online platforms - Managing communications and queries from customers - Increased statistics for users, engagement, interaction and traffic- Monthly report of statistics and review of goals and objectives (conversions / traffic)- Social Media marketing campaigns and advertising
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
ASSESSMENT: REPORTING AND TARGETING
How do you measure Social Media? What should you be doing differently to make it work harder and smarter for you?With a full suite of analytic tools, we can help.
If you prefer to manage your own Social Media, we still recommend to check your statistics o�en, to make sure you are not wasting your time or efforts - and to keep track on your goals!
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
EXPERTISE
Get in touch if you would like to know more of our previous work and insights in Social Media.
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
CREATIVE DIRECTIONFOR INSTAGRAM, TWITTER, FACEBOOK AND PINTEREST
We provide graphic design, art direction and custom graphics for competitions, branded content and product display.
SOCIAL MEDIA DEVELOPMENT
PRESENTATION PACK
Little Big Epic creative agency www.littlebigepic.com.au [email protected] T 0402 662 123
GOOGLE + Google+, is integrated with other Google applications, such as Gmail, YouTube Google Maps and Google Calendar. Google+ has multiple functions that are can be utilised, these include: Circles, Hangouts, Huddle, Streams, Instant Upload and Sparks.
GOOGLE MY BUSINESSGoogle My Business is highly recommended for all new and establish businesses. Google My Business allows for customers to connect directly with the business, whether they’re performing a search, finding the business on Google maps or looking at reviews on Google+. Goole My Business allows for your customers to find you with ease.
APPLE MAPS CONNECT Similar to Google My Business Apple maps connect allows for Apple users to accurately pin point your place of business and get directions. This is vital for any new or established business, you want to be found when some is looking for you.
INSTAGRAM Instagram is an online mobile photo-sharing, video-sharing and social network that allows for users to give a hip vintage look to their images that they take. Instagram is great to show what your business does through the medium of images and videos.
FACEBOOK The largest of all the social media platforms, it has the highest daily users and the widest coverage. It allows for business to share to their customers and allows for users to review businesses as well.
PINTERESTA content sharing service that allows members to "pin" images, videos and other objects to their pinboard. Pinterest acts a personalised media platform which allows for users to pin images from the internet to their virtual board.
TWITTERTwitter allows for the user to send and read short 140 character messages called ‘tweets’. These ‘Tweets’ can then be liked and ‘re-tweeted’ by another user to their own followers.
URBAN SPOONUrbanspoon is a restaurant review and recommendation site and app, that allows for users to browse restaurants by flittering by: suburbs, type of food, rating, cost, special features and locations nearby (ie, movie theatre, train station).
TUMBLRTumblr is a service that allows users to post multimedia and other content to a short-form blog, this is referred to as Micro-Blogging. Users can follow other users blogs which then show up in newsfeed/dashboard interface.
LINKEDINLinkedin is a business orientated social network service, which acts as resume for users. It also allows for businesses to set up profiles and advertise business to business.
SNAPCHATSnapchat is a photo and video messaging application that allows users to send and receive photos and videos for a limited time period and then they are deleted and unviewable. Recently snapchat has release ‘my story’ function which is pinned to your personal account for 24 hours.
SOCIAL NETWORKS WE COVER